How to Get Paid to Promote Yourself
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How to Get Paid to Promote Yourself

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The holy grail of marketing is to get paid to promote yourself. This magical scenario is more achievable than you might think. And, in this webinar you'll learn: ...

The holy grail of marketing is to get paid to promote yourself. This magical scenario is more achievable than you might think. And, in this webinar you'll learn:
• Why books are dying
• What t-shirts, sunglasses and motor cars have in common
• Why a digital diary is significantly better than a paper one
• The easiest product you could probably ever create
• Why leaf blowers sell themselves
• Multiple ways to get paid to promote yourself

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  • 1. How to Get Paid toPromote Yourself It’s OK, we haven’t started yet!Geoff McDonald @IdeasMarketing #ideaslunch
  • 2. How to Get Paid toPromote YourselfGeoff McDonald @IdeasMarketing #ideaslunch
  • 3. Ideas ArchitectFollow conversation on Twitter: @ideasmarketing
  • 4. ?Geoff McDonald @IdeasMarketing #ideaslunch
  • 5. Part 1The Marketing BlindspotGeoff McDonald @IdeasMarketing #ideaslunch
  • 6. Promotion Costs Money!Recording + Slides PDF : IdeasMarketing.com.au/webinars
  • 7. Ads, Brochures, PRGeoff McDonald @IdeasMarketing #ideaslunch
  • 8. Lifetime Customer ValueGeoff McDonald @IdeasMarketing #ideaslunch
  • 9. The Holy GrailGeoff McDonald @IdeasMarketing #ideaslunch
  • 10. Expense or Income?Recording + Slides PDF : IdeasMarketing.com.au/webinars
  • 11. See Things Differently x4Geoff McDonald @IdeasMarketing #ideaslunch
  • 12. The Holy GrailSometimes we find incredible answers in unlikely places
  • 13. The Holy GrailAre you part of our cult?
  • 14. ?Geoff McDonald @IdeasMarketing #ideaslunch
  • 15. Part 2What are you promoting?Geoff McDonald @IdeasMarketing #ideaslunch
  • 16. The Ideas Marketing Curve
  • 17. $$$The Ideas Marketing Curve
  • 18. $$$ RelationshipThe Ideas Marketing Curve
  • 19. $$$ RelationshipThe Ideas Marketing Curve
  • 20. $$$ RelationshipThe Ideas Marketing Curve
  • 21. $$$ High Low Free RelationshipAll Roads Lead to Rome
  • 22. $$$ Consult Workshop Webinar RelationshipIdeas Marketing : My Business
  • 23. $$$ High Low Free RelationshipPaid to Promote : Your Best Opportunity
  • 24. $$$ Low Free RelationshipUp the Curve : From Free to Fee
  • 25. $$$ High Low RelationshipDown the Curve : From High To Low
  • 26. Make it good enough to sellKey Principal : Move Up The Curve
  • 27. 29 Visual Book Summaries available at : BookRapper.com
  • 28. $$$ Low Free RelationshipFrom Free to Fee V From Fee to Free
  • 29. Productize Your ServiceKey Principal : Move Down The Curve
  • 30. Sell Your Service Without you Being There
  • 31. ?Geoff McDonald @IdeasMarketing #ideaslunch
  • 32. Part 3Are you shy and lazy?Geoff McDonald @IdeasMarketing #ideaslunch
  • 33. How do you get paid to promote your services?Geoff McDonald @IdeasMarketing #ideaslunch
  • 34. Geoff McDonald @IdeasMarketing #ideaslunch
  • 35. Books are dying!Geoff McDonald @IdeasMarketing #ideaslunch
  • 36. Books are lazy and shy!Geoff McDonald @IdeasMarketing #ideaslunch
  • 37. Are your products shy and lazy?Recording + Slides PDF : IdeasMarketing.com.au/webinars
  • 38. Passive ActiveGeoff McDonald @IdeasMarketing #ideaslunch
  • 39. Which Sells More?
  • 40. Which Sells More?
  • 41. The Web has changed!
  • 42. Passive ActiveMajor Product Trend
  • 43. What do these three things have in common?
  • 44. What am I selling?Geoff McDonald @IdeasMarketing #ideaslunch
  • 45. Geoff McDonald @IdeasMarketing #ideaslunch
  • 46. PublicPassive Active Private
  • 47. PublicPassive Active Private
  • 48. PublicPassive Active Private
  • 49. PublicPassive Active Private
  • 50. PublicPassive Active Private
  • 51. Create an Active ProductGeoff McDonald @IdeasMarketing #ideaslunch
  • 52. Create a Public ProductGeoff McDonald @IdeasMarketing #ideaslunch
  • 53. a BIG opportunityRecording + Slides PDF : IdeasMarketing.com.au/webinars
  • 54. The easiest opportunityGeoff McDonald @IdeasMarketing #ideaslunch
  • 55. The easiest opportunityGeoff McDonald @IdeasMarketing #ideaslunch
  • 56. The easiest opportunityGeoff McDonald @IdeasMarketing #ideaslunch
  • 57. ?Geoff McDonald @IdeasMarketing #ideaslunch
  • 58. Part 4What’s NextGeoff McDonald @IdeasMarketing #ideaslunch
  • 59. Make it good enough to sellFour Principles to Get Paid To Promote Yourself
  • 60. Productize Your ServiceFour Principles to Get Paid To Promote Yourself
  • 61. Create an Active ProductFour Principles to Get Paid To Promote Yourself
  • 62. Create a Public ProductFour Principles to Get Paid To Promote Yourself
  • 63. Next Webinar Making Ideas HappenSeptember 1st 12:30-1:15pm Facebook.com/IdeasMarketing
  • 64. Workshop: How to Design, Build and Sell Your IdeasMelbourne 14 October 8:30am - 5:00pm
  • 65. $450 +GST $270 +GST 22nd September Workshop: How to Design, Build and Sell Your IdeaMore: IdeasMarketing.com.au/Workshops
  • 66. $450 +GST $270 +GST 22nd September Workshop: How to Design, Build and Sell Your IdeaMore: IdeasMarketing.com.au/Workshops
  • 67. IdeasMarketing.com.au/WebinarsGeoff@IdeasMarketing.com.au