How to Get Paid toPromote Yourself                                             It’s OK, we                                ...
How to Get Paid toPromote YourselfGeoff McDonald @IdeasMarketing #ideaslunch
Ideas ArchitectFollow conversation on Twitter: @ideasmarketing
?Geoff McDonald @IdeasMarketing #ideaslunch
Part 1The Marketing BlindspotGeoff McDonald @IdeasMarketing #ideaslunch
Promotion Costs Money!Recording + Slides PDF : IdeasMarketing.com.au/webinars
Ads, Brochures, PRGeoff McDonald @IdeasMarketing #ideaslunch
Lifetime Customer ValueGeoff McDonald @IdeasMarketing #ideaslunch
The Holy GrailGeoff McDonald @IdeasMarketing #ideaslunch
Expense or Income?Recording + Slides PDF : IdeasMarketing.com.au/webinars
See Things Differently x4Geoff McDonald @IdeasMarketing #ideaslunch
The Holy GrailSometimes we find incredible answers in unlikely places
The Holy GrailAre you part of our cult?
?Geoff McDonald @IdeasMarketing #ideaslunch
Part 2What are you promoting?Geoff McDonald @IdeasMarketing #ideaslunch
The Ideas Marketing Curve
$$$The Ideas Marketing Curve
$$$           RelationshipThe Ideas Marketing Curve
$$$           RelationshipThe Ideas Marketing Curve
$$$           RelationshipThe Ideas Marketing Curve
$$$                                  High                            Low                  Free                         Rel...
$$$                                     Consult                            Workshop                Webinar                ...
$$$                                          High                                  Low                   Free             ...
$$$                                  Low                   Free                             RelationshipUp the Curve : Fro...
$$$                                      High                                Low                           RelationshipDow...
Make it good enough to sellKey Principal : Move Up The Curve
29 Visual Book Summaries available at : BookRapper.com
$$$                                 Low                  Free                             RelationshipFrom Free to Fee V F...
Productize Your ServiceKey Principal : Move Down The Curve
Sell Your Service Without you Being There
?Geoff McDonald @IdeasMarketing #ideaslunch
Part 3Are you shy and lazy?Geoff McDonald @IdeasMarketing #ideaslunch
How do you get paid to       promote your services?Geoff McDonald @IdeasMarketing #ideaslunch
Geoff McDonald @IdeasMarketing #ideaslunch
Books are dying!Geoff McDonald @IdeasMarketing #ideaslunch
Books are lazy and shy!Geoff McDonald @IdeasMarketing #ideaslunch
Are your products               shy and lazy?Recording + Slides PDF : IdeasMarketing.com.au/webinars
Passive                                     ActiveGeoff McDonald @IdeasMarketing #ideaslunch
Which Sells More?
Which Sells More?
The Web has changed!
Passive               ActiveMajor Product Trend
What do these three things have in common?
What am I selling?Geoff McDonald @IdeasMarketing #ideaslunch
Geoff McDonald @IdeasMarketing #ideaslunch
PublicPassive             Active          Private
PublicPassive             Active          Private
PublicPassive             Active          Private
PublicPassive             Active          Private
PublicPassive             Active          Private
Create an Active ProductGeoff McDonald @IdeasMarketing #ideaslunch
Create a Public ProductGeoff McDonald @IdeasMarketing #ideaslunch
a BIG opportunityRecording + Slides PDF : IdeasMarketing.com.au/webinars
The easiest opportunityGeoff McDonald @IdeasMarketing #ideaslunch
The easiest opportunityGeoff McDonald @IdeasMarketing #ideaslunch
The easiest opportunityGeoff McDonald @IdeasMarketing #ideaslunch
?Geoff McDonald @IdeasMarketing #ideaslunch
Part 4What’s NextGeoff McDonald @IdeasMarketing #ideaslunch
Make it good enough to sellFour Principles to Get Paid To Promote Yourself
Productize Your ServiceFour Principles to Get Paid To Promote Yourself
Create an Active ProductFour Principles to Get Paid To Promote Yourself
Create a Public ProductFour Principles to Get Paid To Promote Yourself
Next        Webinar                      Making                      Ideas                      HappenSeptember 1st 12:30-...
Workshop: How to Design,     Build and Sell Your IdeasMelbourne 14 October 8:30am - 5:00pm
$450 +GST                              $270 +GST                              22nd September    Workshop: How to Design,  ...
$450 +GST                              $270 +GST                              22nd September    Workshop: How to Design,  ...
IdeasMarketing.com.au/WebinarsGeoff@IdeasMarketing.com.au
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How to Get Paid to Promote Yourself

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The holy grail of marketing is to get paid to promote yourself. This magical scenario is more achievable than you might think. And, in this webinar you'll learn:
• Why books are dying
• What t-shirts, sunglasses and motor cars have in common
• Why a digital diary is significantly better than a paper one
• The easiest product you could probably ever create
• Why leaf blowers sell themselves
• Multiple ways to get paid to promote yourself

Published in: Business, Technology
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Transcript of "How to Get Paid to Promote Yourself"

  1. 1. How to Get Paid toPromote Yourself It’s OK, we haven’t started yet!Geoff McDonald @IdeasMarketing #ideaslunch
  2. 2. How to Get Paid toPromote YourselfGeoff McDonald @IdeasMarketing #ideaslunch
  3. 3. Ideas ArchitectFollow conversation on Twitter: @ideasmarketing
  4. 4. ?Geoff McDonald @IdeasMarketing #ideaslunch
  5. 5. Part 1The Marketing BlindspotGeoff McDonald @IdeasMarketing #ideaslunch
  6. 6. Promotion Costs Money!Recording + Slides PDF : IdeasMarketing.com.au/webinars
  7. 7. Ads, Brochures, PRGeoff McDonald @IdeasMarketing #ideaslunch
  8. 8. Lifetime Customer ValueGeoff McDonald @IdeasMarketing #ideaslunch
  9. 9. The Holy GrailGeoff McDonald @IdeasMarketing #ideaslunch
  10. 10. Expense or Income?Recording + Slides PDF : IdeasMarketing.com.au/webinars
  11. 11. See Things Differently x4Geoff McDonald @IdeasMarketing #ideaslunch
  12. 12. The Holy GrailSometimes we find incredible answers in unlikely places
  13. 13. The Holy GrailAre you part of our cult?
  14. 14. ?Geoff McDonald @IdeasMarketing #ideaslunch
  15. 15. Part 2What are you promoting?Geoff McDonald @IdeasMarketing #ideaslunch
  16. 16. The Ideas Marketing Curve
  17. 17. $$$The Ideas Marketing Curve
  18. 18. $$$ RelationshipThe Ideas Marketing Curve
  19. 19. $$$ RelationshipThe Ideas Marketing Curve
  20. 20. $$$ RelationshipThe Ideas Marketing Curve
  21. 21. $$$ High Low Free RelationshipAll Roads Lead to Rome
  22. 22. $$$ Consult Workshop Webinar RelationshipIdeas Marketing : My Business
  23. 23. $$$ High Low Free RelationshipPaid to Promote : Your Best Opportunity
  24. 24. $$$ Low Free RelationshipUp the Curve : From Free to Fee
  25. 25. $$$ High Low RelationshipDown the Curve : From High To Low
  26. 26. Make it good enough to sellKey Principal : Move Up The Curve
  27. 27. 29 Visual Book Summaries available at : BookRapper.com
  28. 28. $$$ Low Free RelationshipFrom Free to Fee V From Fee to Free
  29. 29. Productize Your ServiceKey Principal : Move Down The Curve
  30. 30. Sell Your Service Without you Being There
  31. 31. ?Geoff McDonald @IdeasMarketing #ideaslunch
  32. 32. Part 3Are you shy and lazy?Geoff McDonald @IdeasMarketing #ideaslunch
  33. 33. How do you get paid to promote your services?Geoff McDonald @IdeasMarketing #ideaslunch
  34. 34. Geoff McDonald @IdeasMarketing #ideaslunch
  35. 35. Books are dying!Geoff McDonald @IdeasMarketing #ideaslunch
  36. 36. Books are lazy and shy!Geoff McDonald @IdeasMarketing #ideaslunch
  37. 37. Are your products shy and lazy?Recording + Slides PDF : IdeasMarketing.com.au/webinars
  38. 38. Passive ActiveGeoff McDonald @IdeasMarketing #ideaslunch
  39. 39. Which Sells More?
  40. 40. Which Sells More?
  41. 41. The Web has changed!
  42. 42. Passive ActiveMajor Product Trend
  43. 43. What do these three things have in common?
  44. 44. What am I selling?Geoff McDonald @IdeasMarketing #ideaslunch
  45. 45. Geoff McDonald @IdeasMarketing #ideaslunch
  46. 46. PublicPassive Active Private
  47. 47. PublicPassive Active Private
  48. 48. PublicPassive Active Private
  49. 49. PublicPassive Active Private
  50. 50. PublicPassive Active Private
  51. 51. Create an Active ProductGeoff McDonald @IdeasMarketing #ideaslunch
  52. 52. Create a Public ProductGeoff McDonald @IdeasMarketing #ideaslunch
  53. 53. a BIG opportunityRecording + Slides PDF : IdeasMarketing.com.au/webinars
  54. 54. The easiest opportunityGeoff McDonald @IdeasMarketing #ideaslunch
  55. 55. The easiest opportunityGeoff McDonald @IdeasMarketing #ideaslunch
  56. 56. The easiest opportunityGeoff McDonald @IdeasMarketing #ideaslunch
  57. 57. ?Geoff McDonald @IdeasMarketing #ideaslunch
  58. 58. Part 4What’s NextGeoff McDonald @IdeasMarketing #ideaslunch
  59. 59. Make it good enough to sellFour Principles to Get Paid To Promote Yourself
  60. 60. Productize Your ServiceFour Principles to Get Paid To Promote Yourself
  61. 61. Create an Active ProductFour Principles to Get Paid To Promote Yourself
  62. 62. Create a Public ProductFour Principles to Get Paid To Promote Yourself
  63. 63. Next Webinar Making Ideas HappenSeptember 1st 12:30-1:15pm Facebook.com/IdeasMarketing
  64. 64. Workshop: How to Design, Build and Sell Your IdeasMelbourne 14 October 8:30am - 5:00pm
  65. 65. $450 +GST $270 +GST 22nd September Workshop: How to Design, Build and Sell Your IdeaMore: IdeasMarketing.com.au/Workshops
  66. 66. $450 +GST $270 +GST 22nd September Workshop: How to Design, Build and Sell Your IdeaMore: IdeasMarketing.com.au/Workshops
  67. 67. IdeasMarketing.com.au/WebinarsGeoff@IdeasMarketing.com.au
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