How to Create Your BIG Idea

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The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business. …

The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business.
In this webinar you'll learn:
• Which of the Four Big Ideas is best suited to you
• Create a context that takes your performance to new levels
• Invent the rules that make you an expert in your field.

More in: Business
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  • 1. How to Create Your BIG IdeaGeoff McDonald @Ideas Architect #ideaslunch
  • 2. Part 1Why do I need a BIG Idea?Geoff McDonald @Ideas Architect #ideaslunch
  • 3. Who is your Ideal Client?Geoff McDonald • Ideas ArchitectGeoff McDonald @Ideas Architect #ideaslunch
  • 4. Chasing or Attracting?Do you spend more time chasing work or attracting it?
  • 5. ALWAYS Brand IdeaIdealClient JASPer Job/Hobby NEVER CHASE ATTRACT Getting Clients
  • 6. Supermarkets are highly competitive, price sensitive markets
  • 7. Brand Idea JASPer Job/HobbyWhat are you building?
  • 8. Find me a BIG idea#ideaslunch You don’t find compelling ideas, you create them.
  • 9. Part 2 What’s the BIG Idea?Your BIG Idea is the key to attracting your ideal clients
  • 10. Thought Vs IdeaWhat’s the difference between a ‘thought’ and an ‘idea’?
  • 11. My Changing Worlds#ideaslunch What game are you playing?
  • 12. My Our Changing Worlds#ideaslunch What game are you playing?
  • 13. My Our The Changing WorldsThree Scales of Ideas
  • 14. The Our My Changing WorldsThree Quantities of Ideas
  • 15. Process Concept Achievement ThingWhat’s your BIG Idea?
  • 16. Change my view of the worldSeth Godin, Purple Cow
  • 17. Change my capabilityDyson, www.dyson.com.au
  • 18. Change how I do thingsEdward De Bono, Six Thinking Hats
  • 19. Change what is possible for meAndrew + Sue O’Brien www.CoupleOnTheRun.com
  • 20. Process Concept Achievement ThingWhat’s your BIG Idea?
  • 21. My Our The How BIG is your idea?#ideaslunch: Change My World, Our World, The World
  • 22. Part 3How do I create my BIG Idea?#ideaslunch
  • 23. Analyse or Create?#ideas lunch
  • 24. Manifesto A Public Declaration of Your Intent#ideaslunch Manifestos are created to cause change
  • 25. The Ten CommandmentsGeoff McDonald @Ideas Architect #ideaslunch
  • 26. YOUR Ten CommandmentsYOUR Ten Commandments define your expertise
  • 27. Manifesto Write the Rules of Your Big Idea#ideaslunch Positioning Shortcut: Write the rules!
  • 28. Context Manifesto Part 1#ideaslunch What’s your context? Name it! Label it!
  • 29. Where are you?#ideaslunch Your context defines your reality
  • 30. A context defines a space
  • 31. Industry Issue Activity Group Business#ideaslunch There’s always more than one context
  • 32. CouplesAndrew + Sue O’Brien www.CoupleOnTheRun.com
  • 33. ! Rules Manifesto Part 2#ideaslunch What are the rules of YOUR game?
  • 34. Rules#ideaslunch
  • 35. Context ! Rules Your BIG Idea#ideaslunch 3 Places to Create Your BIG Idea
  • 36. !! ! ! !#1 New rules within an existing context
  • 37. The Manifesto Manifesto 1.    Manifestos are primal 2.    Manifestos terminate the past 3.    Manifestos create new worlds 4.    Manifestos trigger communities 5.    Manifestos define us 6.    Manifestos antagonise others 7.    Manifestos inspire being 8.    Manifestos provoke action 9.    Manifestos command presenceExisting Context, New Rules
  • 38. ! ! ! ! !#2 New context within an existing context
  • 39. Helen Macdonald www.OptimismZone.com
  • 40. Manifesto 3D Mission Statements#ideaslunch
  • 41. !#3 New context, new rules
  • 42. Real Time MarketingDavid Meerman Scott
  • 43. The Living OrganizationNorman Chorn www.centstrat.com
  • 44. Climate Design
  • 45. Context ! Rules What’s Your BIG Idea?#ideaslunch
  • 46. Part 4What’s Next For My BIG Idea?#ideaslunch Without action, change happens to you
  • 47. Finish it!Email me: geoff@ideasarchitect.com.au
  • 48. Post it!www.1000manifestos.com
  • 49. Expand it!www.1000manifestos.com
  • 50. The Manifesto Manifesto 1.    Manifestos are primal 2.    Manifestos terminate the past 3.    Manifestos create new worlds 4.    Manifestos trigger communities 5.    Manifestos define us 6.    Manifestos antagonise others 7.    Manifestos inspire being 8.    Manifestos provoke action 9.    Manifestos command presenceEbook It! Facebook.com/IdeasLunch
  • 51. Workshop: How to Design, Build and Sell Your IdeasMelbourne 19 August 8:45am - 4:30pm
  • 52. $450 +GST $270 +GST $180 +GST 29 July Workshop: How to Design, Build and Sell Your IdeasMore: www.IdeasArchitect.com.au/IdeasLunch
  • 53. 1 2 3 Webinar : The 3 Things Every Business Needs To BuildAugust 4 12:30-1:30pm Register: Facebook.com/IdeasLunch
  • 54. Facebook.com/IdeasLunchwww.IdeasArchitect.com.au Geoff@IdeasArchitect.com.au