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How to Create Your             BIG IdeaGeoff McDonald @Ideas Architect #ideaslunch
Part 1Why do I need a              BIG Idea?Geoff McDonald @Ideas Architect #ideaslunch
Who is your Ideal Client?Geoff McDonald • Ideas ArchitectGeoff McDonald @Ideas Architect #ideaslunch
Chasing or Attracting?Do you spend more time chasing work or attracting it?
ALWAYS           Brand        IdeaIdealClient                      JASPer        Job/Hobby         NEVER                  ...
Supermarkets are highly competitive, price sensitive markets
Brand      Idea     JASPer   Job/HobbyWhat are you building?
Find me a BIG idea#ideaslunch You don’t find compelling ideas, you create them.
Part 2 What’s the             BIG Idea?Your BIG Idea is the key to attracting your ideal clients
Thought              Vs            IdeaWhat’s the difference between a ‘thought’ and an ‘idea’?
My              Changing Worlds#ideaslunch What game are you playing?
My         Our              Changing Worlds#ideaslunch What game are you playing?
My            Our   The               Changing WorldsThree Scales of Ideas
The          Our   My               Changing WorldsThree Quantities of Ideas
Process     Concept   Achievement    ThingWhat’s your BIG Idea?
Change my view of the worldSeth Godin, Purple Cow
Change my capabilityDyson, www.dyson.com.au
Change how I do thingsEdward De Bono, Six Thinking Hats
Change what is possible for meAndrew + Sue O’Brien www.CoupleOnTheRun.com
Process     Concept   Achievement    ThingWhat’s your BIG Idea?
My         Our                The          How BIG is your idea?#ideaslunch: Change My World, Our World, The World
Part 3How do I create my   BIG Idea?#ideaslunch
Analyse or Create?#ideas lunch
Manifesto A Public Declaration of Your Intent#ideaslunch Manifestos are created to cause change
The Ten CommandmentsGeoff McDonald @Ideas Architect #ideaslunch
YOUR Ten CommandmentsYOUR Ten Commandments define your expertise
Manifesto Write the Rules of Your Big Idea#ideaslunch Positioning Shortcut: Write the rules!
Context               Manifesto Part 1#ideaslunch What’s your context? Name it! Label it!
Where are you?#ideaslunch Your context defines your reality
A context defines a space
Industry                                     Issue                    Activity                                    Group   ...
CouplesAndrew + Sue O’Brien www.CoupleOnTheRun.com
!                                    Rules               Manifesto Part 2#ideaslunch What are the rules of YOUR game?
Rules#ideaslunch
Context                                       !                                      Rules                   Your BIG Idea...
!!                        ! !                         !#1 New rules within an existing context
The Manifesto Manifesto       1.    Manifestos are primal       2.    Manifestos terminate the past       3.    Manifestos...
! !                       ! ! !#2 New context within an existing context
Helen Macdonald www.OptimismZone.com
Manifesto 3D Mission Statements#ideaslunch
!#3 New context, new rules
Real Time MarketingDavid Meerman Scott
The Living OrganizationNorman Chorn www.centstrat.com
Climate Design
Context                        !                        Rules          What’s Your BIG Idea?#ideaslunch
Part 4What’s Next For My                  BIG Idea?#ideaslunch Without action, change happens to you
Finish it!Email me: geoff@ideasarchitect.com.au
Post it!www.1000manifestos.com
Expand it!www.1000manifestos.com
The Manifesto Manifesto       1.    Manifestos are primal       2.    Manifestos terminate the past       3.    Manifestos...
Workshop: How to Design,     Build and Sell Your IdeasMelbourne 19 August 8:45am - 4:30pm
$450 +GST                              $270 +GST                              $180 +GST                              29 Ju...
1            2            3   Webinar : The 3 Things Every    Business Needs To BuildAugust 4 12:30-1:30pm Register: Faceb...
Facebook.com/IdeasLunchwww.IdeasArchitect.com.au Geoff@IdeasArchitect.com.au
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How to Create Your BIG Idea

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The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business.
In this webinar you'll learn:
• Which of the Four Big Ideas is best suited to you
• Create a context that takes your performance to new levels
• Invent the rules that make you an expert in your field.

Published in: Business

Transcript of "How to Create Your BIG Idea"

  1. 1. How to Create Your BIG IdeaGeoff McDonald @Ideas Architect #ideaslunch
  2. 2. Part 1Why do I need a BIG Idea?Geoff McDonald @Ideas Architect #ideaslunch
  3. 3. Who is your Ideal Client?Geoff McDonald • Ideas ArchitectGeoff McDonald @Ideas Architect #ideaslunch
  4. 4. Chasing or Attracting?Do you spend more time chasing work or attracting it?
  5. 5. ALWAYS Brand IdeaIdealClient JASPer Job/Hobby NEVER CHASE ATTRACT Getting Clients
  6. 6. Supermarkets are highly competitive, price sensitive markets
  7. 7. Brand Idea JASPer Job/HobbyWhat are you building?
  8. 8. Find me a BIG idea#ideaslunch You don’t find compelling ideas, you create them.
  9. 9. Part 2 What’s the BIG Idea?Your BIG Idea is the key to attracting your ideal clients
  10. 10. Thought Vs IdeaWhat’s the difference between a ‘thought’ and an ‘idea’?
  11. 11. My Changing Worlds#ideaslunch What game are you playing?
  12. 12. My Our Changing Worlds#ideaslunch What game are you playing?
  13. 13. My Our The Changing WorldsThree Scales of Ideas
  14. 14. The Our My Changing WorldsThree Quantities of Ideas
  15. 15. Process Concept Achievement ThingWhat’s your BIG Idea?
  16. 16. Change my view of the worldSeth Godin, Purple Cow
  17. 17. Change my capabilityDyson, www.dyson.com.au
  18. 18. Change how I do thingsEdward De Bono, Six Thinking Hats
  19. 19. Change what is possible for meAndrew + Sue O’Brien www.CoupleOnTheRun.com
  20. 20. Process Concept Achievement ThingWhat’s your BIG Idea?
  21. 21. My Our The How BIG is your idea?#ideaslunch: Change My World, Our World, The World
  22. 22. Part 3How do I create my BIG Idea?#ideaslunch
  23. 23. Analyse or Create?#ideas lunch
  24. 24. Manifesto A Public Declaration of Your Intent#ideaslunch Manifestos are created to cause change
  25. 25. The Ten CommandmentsGeoff McDonald @Ideas Architect #ideaslunch
  26. 26. YOUR Ten CommandmentsYOUR Ten Commandments define your expertise
  27. 27. Manifesto Write the Rules of Your Big Idea#ideaslunch Positioning Shortcut: Write the rules!
  28. 28. Context Manifesto Part 1#ideaslunch What’s your context? Name it! Label it!
  29. 29. Where are you?#ideaslunch Your context defines your reality
  30. 30. A context defines a space
  31. 31. Industry Issue Activity Group Business#ideaslunch There’s always more than one context
  32. 32. CouplesAndrew + Sue O’Brien www.CoupleOnTheRun.com
  33. 33. ! Rules Manifesto Part 2#ideaslunch What are the rules of YOUR game?
  34. 34. Rules#ideaslunch
  35. 35. Context ! Rules Your BIG Idea#ideaslunch 3 Places to Create Your BIG Idea
  36. 36. !! ! ! !#1 New rules within an existing context
  37. 37. The Manifesto Manifesto 1.    Manifestos are primal 2.    Manifestos terminate the past 3.    Manifestos create new worlds 4.    Manifestos trigger communities 5.    Manifestos define us 6.    Manifestos antagonise others 7.    Manifestos inspire being 8.    Manifestos provoke action 9.    Manifestos command presenceExisting Context, New Rules
  38. 38. ! ! ! ! !#2 New context within an existing context
  39. 39. Helen Macdonald www.OptimismZone.com
  40. 40. Manifesto 3D Mission Statements#ideaslunch
  41. 41. !#3 New context, new rules
  42. 42. Real Time MarketingDavid Meerman Scott
  43. 43. The Living OrganizationNorman Chorn www.centstrat.com
  44. 44. Climate Design
  45. 45. Context ! Rules What’s Your BIG Idea?#ideaslunch
  46. 46. Part 4What’s Next For My BIG Idea?#ideaslunch Without action, change happens to you
  47. 47. Finish it!Email me: geoff@ideasarchitect.com.au
  48. 48. Post it!www.1000manifestos.com
  49. 49. Expand it!www.1000manifestos.com
  50. 50. The Manifesto Manifesto 1.    Manifestos are primal 2.    Manifestos terminate the past 3.    Manifestos create new worlds 4.    Manifestos trigger communities 5.    Manifestos define us 6.    Manifestos antagonise others 7.    Manifestos inspire being 8.    Manifestos provoke action 9.    Manifestos command presenceEbook It! Facebook.com/IdeasLunch
  51. 51. Workshop: How to Design, Build and Sell Your IdeasMelbourne 19 August 8:45am - 4:30pm
  52. 52. $450 +GST $270 +GST $180 +GST 29 July Workshop: How to Design, Build and Sell Your IdeasMore: www.IdeasArchitect.com.au/IdeasLunch
  53. 53. 1 2 3 Webinar : The 3 Things Every Business Needs To BuildAugust 4 12:30-1:30pm Register: Facebook.com/IdeasLunch
  54. 54. Facebook.com/IdeasLunchwww.IdeasArchitect.com.au Geoff@IdeasArchitect.com.au
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