How to Build a Cult FollowingGeoff McDonald @Ideas Architect #ideaslunch
Part 1Are You a Member of a Cult?Geoff McDonald @Ideas Architect #ideaslunch
Are you a member of a cult?Geoff McDonald @Ideas Architect #ideaslunch
Which gadgets make you feel cool?
What does you car say about you
What do you strut in?
When do you not answer the phone?
When did you last get dressed up?
When were you last part of a mob?
What could you not live without?
Cult or Cult-like?Geoff McDonald @Ideas Architect #ideaslunch
UseFour Levels of a Cult-Like Following
Repeat                               UseFour Levels of a Cult-Like Following
Defend                            Repeat                               UseFour Levels of a Cult-Like Following
Refer                            Defend                            Repeat                               UseFour Levels of ...
Are you a member of a cult?Geoff McDonald @Ideas Architect #ideaslunch
?Geoff McDonald @Ideas Architect #ideaslunch
The New ReligionGeoff McDonald @Ideas Architect #ideaslunch
Mass    MarketingMarketing has changed!
Mass               One-on-one    Marketing             MarketingMarketing has changed!
Mass                            One-on-one    Marketing                          Marketing                         Communi...
Money                   Ideas            PeopleThree Essential Things Every Business Needs to Build
Money                 IdeasAre you missing something?
Money                   Ideas            PeopleThree Essential Things Every Business Needs to Build
My          Our                The              Changing WorldsCommunity Marketing changes the scale of your BIG idea
?Geoff McDonald @Ideas Architect #ideaslunch
Part 2The Elements of a CultGeoff McDonald @Ideas Architect #ideaslunch
What are the key               elements?Geoff McDonald @Ideas Architect #ideaslunch
The Cult Paradox
MeaningElements of a Cult #1
Ideology = ManifestoGeoff McDonald @Ideas Architect #ideaslunch
BelongingElements of a Cult #2
InteractionGeoff McDonald @Ideas Architect #ideaslunch
Meaning + Belonging = IdentityElements of a Cult #3
Which eggs do you buy?
?Geoff McDonald @Ideas Architect #ideaslunch
Part 3How to Build a Cult FollowingGeoff McDonald @Ideas Architect #ideaslunch
1 Initiate Me!Boot Camp, Seminar, Packaging
2 Make Me an Expert!Lessons, Service, JV Partner
3 Teach Me How                        To Refer YouWho to Refer? What to Say? 2 for 1
4 Be Part of My Life - Everyday!Success Ritual, Planning Tool, Reminder
5 Include Me, Exclude Others!Invitation, Knowledge, Price, Availability, Beliefs...
?Geoff McDonald @Ideas Architect #ideaslunch
Part 4What’s Next for Your Cult?Geoff McDonald @Ideas Architect #ideaslunch
STOPtrying to please  everyone!
Dare to beDIFFERENT!
1: Write your Ideologywww.1000manifestos.com
2: Define your People goalWebinar #3 : The Three Things Every Business Needs to Build
3: Take One of the 5x3 ActionsEmail me: geoff@ideasarchitect.com.au
Next Webinar             The 7 Keys to             Idea$ MarketingAugust 18 12:30-1:15pm Register: Facebook.com/IdeasLunch
Are you an Idea-list?Geoff McDonald @Ideas Architect #ideaslunch
Workshop: How to Design,     Build and Sell Your IdeasMelbourne 19 August 8:45am - 4:30pm
$450 +GST                               $270 +GST    Workshop: How to Design,     Build and Sell Your IdeasMore: www.Ideas...
IdeasArchitect.com.au/IdeasLunchGeoff@IdeasArchitect.com.au
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How to Create a Cult Following

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Most of the time branding is merely cosmetic. It makes you look good but doesn't earn you any money. A more powerful approach is to design the systems and touch points your customers have with your business - your entire business. Do this well and you'll attract customers, build loyalty and generate referrals.

In this webinar you'll learn:
• How to eliminate the need for cold calls by attracting referrals
• Why One-on-one marketing doesn't work and what to build instead
• 5 Key Ideas and 15 Actions you can take to create a cult following around your business right now

Published in: Business, Spiritual
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How to Create a Cult Following

  1. 1. How to Build a Cult FollowingGeoff McDonald @Ideas Architect #ideaslunch
  2. 2. Part 1Are You a Member of a Cult?Geoff McDonald @Ideas Architect #ideaslunch
  3. 3. Are you a member of a cult?Geoff McDonald @Ideas Architect #ideaslunch
  4. 4. Which gadgets make you feel cool?
  5. 5. What does you car say about you
  6. 6. What do you strut in?
  7. 7. When do you not answer the phone?
  8. 8. When did you last get dressed up?
  9. 9. When were you last part of a mob?
  10. 10. What could you not live without?
  11. 11. Cult or Cult-like?Geoff McDonald @Ideas Architect #ideaslunch
  12. 12. UseFour Levels of a Cult-Like Following
  13. 13. Repeat UseFour Levels of a Cult-Like Following
  14. 14. Defend Repeat UseFour Levels of a Cult-Like Following
  15. 15. Refer Defend Repeat UseFour Levels of a Cult-Like Following
  16. 16. Are you a member of a cult?Geoff McDonald @Ideas Architect #ideaslunch
  17. 17. ?Geoff McDonald @Ideas Architect #ideaslunch
  18. 18. The New ReligionGeoff McDonald @Ideas Architect #ideaslunch
  19. 19. Mass MarketingMarketing has changed!
  20. 20. Mass One-on-one Marketing MarketingMarketing has changed!
  21. 21. Mass One-on-one Marketing Marketing Community MarketingMarketing has changed!
  22. 22. Money Ideas PeopleThree Essential Things Every Business Needs to Build
  23. 23. Money IdeasAre you missing something?
  24. 24. Money Ideas PeopleThree Essential Things Every Business Needs to Build
  25. 25. My Our The Changing WorldsCommunity Marketing changes the scale of your BIG idea
  26. 26. ?Geoff McDonald @Ideas Architect #ideaslunch
  27. 27. Part 2The Elements of a CultGeoff McDonald @Ideas Architect #ideaslunch
  28. 28. What are the key elements?Geoff McDonald @Ideas Architect #ideaslunch
  29. 29. The Cult Paradox
  30. 30. MeaningElements of a Cult #1
  31. 31. Ideology = ManifestoGeoff McDonald @Ideas Architect #ideaslunch
  32. 32. BelongingElements of a Cult #2
  33. 33. InteractionGeoff McDonald @Ideas Architect #ideaslunch
  34. 34. Meaning + Belonging = IdentityElements of a Cult #3
  35. 35. Which eggs do you buy?
  36. 36. ?Geoff McDonald @Ideas Architect #ideaslunch
  37. 37. Part 3How to Build a Cult FollowingGeoff McDonald @Ideas Architect #ideaslunch
  38. 38. 1 Initiate Me!Boot Camp, Seminar, Packaging
  39. 39. 2 Make Me an Expert!Lessons, Service, JV Partner
  40. 40. 3 Teach Me How To Refer YouWho to Refer? What to Say? 2 for 1
  41. 41. 4 Be Part of My Life - Everyday!Success Ritual, Planning Tool, Reminder
  42. 42. 5 Include Me, Exclude Others!Invitation, Knowledge, Price, Availability, Beliefs...
  43. 43. ?Geoff McDonald @Ideas Architect #ideaslunch
  44. 44. Part 4What’s Next for Your Cult?Geoff McDonald @Ideas Architect #ideaslunch
  45. 45. STOPtrying to please everyone!
  46. 46. Dare to beDIFFERENT!
  47. 47. 1: Write your Ideologywww.1000manifestos.com
  48. 48. 2: Define your People goalWebinar #3 : The Three Things Every Business Needs to Build
  49. 49. 3: Take One of the 5x3 ActionsEmail me: geoff@ideasarchitect.com.au
  50. 50. Next Webinar The 7 Keys to Idea$ MarketingAugust 18 12:30-1:15pm Register: Facebook.com/IdeasLunch
  51. 51. Are you an Idea-list?Geoff McDonald @Ideas Architect #ideaslunch
  52. 52. Workshop: How to Design, Build and Sell Your IdeasMelbourne 19 August 8:45am - 4:30pm
  53. 53. $450 +GST $270 +GST Workshop: How to Design, Build and Sell Your IdeasMore: www.IdeasArchitect.com.au/IdeasLunch
  54. 54. IdeasArchitect.com.au/IdeasLunchGeoff@IdeasArchitect.com.au
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