How to Create a Cult Following

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Most of the time branding is merely cosmetic. It makes you look good but doesn't earn you any money. A more powerful approach is to design the systems and touch points your customers have with your …

Most of the time branding is merely cosmetic. It makes you look good but doesn't earn you any money. A more powerful approach is to design the systems and touch points your customers have with your business - your entire business. Do this well and you'll attract customers, build loyalty and generate referrals.

In this webinar you'll learn:
• How to eliminate the need for cold calls by attracting referrals
• Why One-on-one marketing doesn't work and what to build instead
• 5 Key Ideas and 15 Actions you can take to create a cult following around your business right now

More in: Business , Spiritual
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  • 1. How to Build a Cult FollowingGeoff McDonald @Ideas Architect #ideaslunch
  • 2. Part 1Are You a Member of a Cult?Geoff McDonald @Ideas Architect #ideaslunch
  • 3. Are you a member of a cult?Geoff McDonald @Ideas Architect #ideaslunch
  • 4. Which gadgets make you feel cool?
  • 5. What does you car say about you
  • 6. What do you strut in?
  • 7. When do you not answer the phone?
  • 8. When did you last get dressed up?
  • 9. When were you last part of a mob?
  • 10. What could you not live without?
  • 11. Cult or Cult-like?Geoff McDonald @Ideas Architect #ideaslunch
  • 12. UseFour Levels of a Cult-Like Following
  • 13. Repeat UseFour Levels of a Cult-Like Following
  • 14. Defend Repeat UseFour Levels of a Cult-Like Following
  • 15. Refer Defend Repeat UseFour Levels of a Cult-Like Following
  • 16. Are you a member of a cult?Geoff McDonald @Ideas Architect #ideaslunch
  • 17. ?Geoff McDonald @Ideas Architect #ideaslunch
  • 18. The New ReligionGeoff McDonald @Ideas Architect #ideaslunch
  • 19. Mass MarketingMarketing has changed!
  • 20. Mass One-on-one Marketing MarketingMarketing has changed!
  • 21. Mass One-on-one Marketing Marketing Community MarketingMarketing has changed!
  • 22. Money Ideas PeopleThree Essential Things Every Business Needs to Build
  • 23. Money IdeasAre you missing something?
  • 24. Money Ideas PeopleThree Essential Things Every Business Needs to Build
  • 25. My Our The Changing WorldsCommunity Marketing changes the scale of your BIG idea
  • 26. ?Geoff McDonald @Ideas Architect #ideaslunch
  • 27. Part 2The Elements of a CultGeoff McDonald @Ideas Architect #ideaslunch
  • 28. What are the key elements?Geoff McDonald @Ideas Architect #ideaslunch
  • 29. The Cult Paradox
  • 30. MeaningElements of a Cult #1
  • 31. Ideology = ManifestoGeoff McDonald @Ideas Architect #ideaslunch
  • 32. BelongingElements of a Cult #2
  • 33. InteractionGeoff McDonald @Ideas Architect #ideaslunch
  • 34. Meaning + Belonging = IdentityElements of a Cult #3
  • 35. Which eggs do you buy?
  • 36. ?Geoff McDonald @Ideas Architect #ideaslunch
  • 37. Part 3How to Build a Cult FollowingGeoff McDonald @Ideas Architect #ideaslunch
  • 38. 1 Initiate Me!Boot Camp, Seminar, Packaging
  • 39. 2 Make Me an Expert!Lessons, Service, JV Partner
  • 40. 3 Teach Me How To Refer YouWho to Refer? What to Say? 2 for 1
  • 41. 4 Be Part of My Life - Everyday!Success Ritual, Planning Tool, Reminder
  • 42. 5 Include Me, Exclude Others!Invitation, Knowledge, Price, Availability, Beliefs...
  • 43. ?Geoff McDonald @Ideas Architect #ideaslunch
  • 44. Part 4What’s Next for Your Cult?Geoff McDonald @Ideas Architect #ideaslunch
  • 45. STOPtrying to please everyone!
  • 46. Dare to beDIFFERENT!
  • 47. 1: Write your Ideologywww.1000manifestos.com
  • 48. 2: Define your People goalWebinar #3 : The Three Things Every Business Needs to Build
  • 49. 3: Take One of the 5x3 ActionsEmail me: geoff@ideasarchitect.com.au
  • 50. Next Webinar The 7 Keys to Idea$ MarketingAugust 18 12:30-1:15pm Register: Facebook.com/IdeasLunch
  • 51. Are you an Idea-list?Geoff McDonald @Ideas Architect #ideaslunch
  • 52. Workshop: How to Design, Build and Sell Your IdeasMelbourne 19 August 8:45am - 4:30pm
  • 53. $450 +GST $270 +GST Workshop: How to Design, Build and Sell Your IdeasMore: www.IdeasArchitect.com.au/IdeasLunch
  • 54. IdeasArchitect.com.au/IdeasLunchGeoff@IdeasArchitect.com.au