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How to Attract Your Ideal ClientsMore EasilyGeoff McDonald @Ideas Architect #ideaslunch
IntroductionsFollow the conversation on Twitter: #ideaslunch
LogisticsRecording + Slides PDF : facebook.com/ideaslunch
Part 1How’s Business?Geoff McDonald @Ideas Architect #ideaslunch
Who is your Ideal Client?Geoff McDonald • Ideas ArchitectGeoff McDonald @Ideas Architect #ideaslunch
10 = Always  How often  are you  working  with your  Ideal Client?                              0 = NeverGeoff McDonald @Id...
What do you do to source new work?Geoff McDonald • Ideas ArchitectGeoff McDonald @Ideas Architect #ideaslunch
How hard are you working just to get work?         0 = Hard                       10 = EasyGeoff McDonald @Ideas Architect ...
Chasing or Attracting?Do you spend more time chasing work or attracting it?
Part 2What Are You Known For?#ideaslunch This is the key to attracting your ideal clients
ALWAYSIdealClient         NEVER                  CHASE                     ATTRACT                          Getting Clients
ALWAYSIdealClient                                   Job/Hobby         NEVER                  CHASE                     ATT...
ALWAYSIdealClient                      JASPer       Job/Hobby         NEVER                  CHASE                     ATT...
ALWAYS           BrandIdealClient                      JASPer        Job/Hobby         NEVER                  CHASE       ...
Supermarkets are highly competitive, price sensitive markets
ALWAYS           Brand        IdeaIdealClient                      JASPer        Job/Hobby         NEVER                  ...
Brand      Idea     JASPer   Job/HobbyWhat are you building?
Part 3What’s Your BIG Idea?#ideaslunch Attract your ideal clients with your BIG idea
Seth GodinGeoff McDonald @Ideas Architect #ideaslunch
DysonGeoff McDonald @Ideas Architect #ideaslunch
Edward de BonoGeoff McDonald @Ideas Architect #ideaslunch
Andrew + Sue O’Brien www.CoupleOnTheRun.com
Process     Concept   Achievement    ThingWhat’s your BIG Idea?
Geoff McDonald @Ideas Architect #ideaslunch
An idea only makes a difference when someoneGeoff McDonald • Ideas Architect uses it to make a difference.Gihan Perera Webina...
Find me a BIG idea#ideaslunch You don’t find compelling ideas, you create them.
Destiny or Declaration?Declaring your future is more powerful than analysing it
Manifesto A Public Declaration of Your Intent#ideaslunch Manifestos are created to cause change
The Ten CommandmentsGeoff McDonald @Ideas Architect #ideaslunch
YOUR Ten CommandmentsYOUR Ten Commandments define your expertise
Manifesto Write the Rules of Your Big Idea#ideaslunch Positioning Shortcut: Write the rules!
Context        The Manifesto Two Step#ideaslunch What game are you playing?
Context                                    !                                    Rules        The Manifesto Two Step#ideasl...
Helen Macdonald www.OptimismZone.com
The Manifesto Manifesto      1.    Manifestos are primal      2.    Manifestos terminate the past      3.    Manifestos cr...
Part 4What’s Your Next Step?#ideaslunch Without action, change happens to you
How?     BIG Idea? Who?     Known?Clients   Attract
1:1 Create Your BIG Idea5 x 60 minute Sessions + Email Support for 30 Days
Context                                  !                                 RulesWorkshop : Create Your BIG IdeaMelbourne 2...
Context                                    !                                   Rules Webinar : Create Your BIG IdeaJuly 28...
Facebook.com/IdeasLunchwww.IdeasArchitect.com.au Geoff@IdeasArchitect.com.au
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How to Attract Your Ideal Clients More Easily

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Do you have enough clients? Are they your ideal clients? And, how hard are you working to secure them as clients?
In this webinar we'll explore how you can stand out from the crowd and stop being just another service provider competing on price and constantly chasing clients. We'll present a big idea and some practical tips for you to implement straight after the event.

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Transcript of "How to Attract Your Ideal Clients More Easily"

  1. 1. How to Attract Your Ideal ClientsMore EasilyGeoff McDonald @Ideas Architect #ideaslunch
  2. 2. IntroductionsFollow the conversation on Twitter: #ideaslunch
  3. 3. LogisticsRecording + Slides PDF : facebook.com/ideaslunch
  4. 4. Part 1How’s Business?Geoff McDonald @Ideas Architect #ideaslunch
  5. 5. Who is your Ideal Client?Geoff McDonald • Ideas ArchitectGeoff McDonald @Ideas Architect #ideaslunch
  6. 6. 10 = Always How often are you working with your Ideal Client? 0 = NeverGeoff McDonald @Ideas Architect #ideaslunch
  7. 7. What do you do to source new work?Geoff McDonald • Ideas ArchitectGeoff McDonald @Ideas Architect #ideaslunch
  8. 8. How hard are you working just to get work? 0 = Hard 10 = EasyGeoff McDonald @Ideas Architect #ideaslunch
  9. 9. Chasing or Attracting?Do you spend more time chasing work or attracting it?
  10. 10. Part 2What Are You Known For?#ideaslunch This is the key to attracting your ideal clients
  11. 11. ALWAYSIdealClient NEVER CHASE ATTRACT Getting Clients
  12. 12. ALWAYSIdealClient Job/Hobby NEVER CHASE ATTRACT Getting Clients
  13. 13. ALWAYSIdealClient JASPer Job/Hobby NEVER CHASE ATTRACT Getting Clients
  14. 14. ALWAYS BrandIdealClient JASPer Job/Hobby NEVER CHASE ATTRACT Getting Clients
  15. 15. Supermarkets are highly competitive, price sensitive markets
  16. 16. ALWAYS Brand IdeaIdealClient JASPer Job/Hobby NEVER CHASE ATTRACT Getting Clients
  17. 17. Brand Idea JASPer Job/HobbyWhat are you building?
  18. 18. Part 3What’s Your BIG Idea?#ideaslunch Attract your ideal clients with your BIG idea
  19. 19. Seth GodinGeoff McDonald @Ideas Architect #ideaslunch
  20. 20. DysonGeoff McDonald @Ideas Architect #ideaslunch
  21. 21. Edward de BonoGeoff McDonald @Ideas Architect #ideaslunch
  22. 22. Andrew + Sue O’Brien www.CoupleOnTheRun.com
  23. 23. Process Concept Achievement ThingWhat’s your BIG Idea?
  24. 24. Geoff McDonald @Ideas Architect #ideaslunch
  25. 25. An idea only makes a difference when someoneGeoff McDonald • Ideas Architect uses it to make a difference.Gihan Perera Webinar Smarts www.GihanPerera.com
  26. 26. Find me a BIG idea#ideaslunch You don’t find compelling ideas, you create them.
  27. 27. Destiny or Declaration?Declaring your future is more powerful than analysing it
  28. 28. Manifesto A Public Declaration of Your Intent#ideaslunch Manifestos are created to cause change
  29. 29. The Ten CommandmentsGeoff McDonald @Ideas Architect #ideaslunch
  30. 30. YOUR Ten CommandmentsYOUR Ten Commandments define your expertise
  31. 31. Manifesto Write the Rules of Your Big Idea#ideaslunch Positioning Shortcut: Write the rules!
  32. 32. Context The Manifesto Two Step#ideaslunch What game are you playing?
  33. 33. Context ! Rules The Manifesto Two Step#ideaslunch What are the rules of YOUR game?
  34. 34. Helen Macdonald www.OptimismZone.com
  35. 35. The Manifesto Manifesto 1.    Manifestos are primal 2.    Manifestos terminate the past 3.    Manifestos create new worlds 4.    Manifestos trigger communities 5.    Manifestos define us 6.    Manifestos antagonise others 7.    Manifestos inspire being 8.    Manifestos provoke action 9.    Manifestos command presenceGeoff McDonald www.ManifestoProject.com.au
  36. 36. Part 4What’s Your Next Step?#ideaslunch Without action, change happens to you
  37. 37. How? BIG Idea? Who? Known?Clients Attract
  38. 38. 1:1 Create Your BIG Idea5 x 60 minute Sessions + Email Support for 30 Days
  39. 39. Context ! RulesWorkshop : Create Your BIG IdeaMelbourne 21 July 8am - 10:30am Coupon: IdeasLunch
  40. 40. Context ! Rules Webinar : Create Your BIG IdeaJuly 28 12:30-1:30pm Register: Facebook.com/IdeasLunch
  41. 41. Facebook.com/IdeasLunchwww.IdeasArchitect.com.au Geoff@IdeasArchitect.com.au
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