0
Design Your Business GameGeoff McDonald @IdeasMarketing #ideaslunch
Ideas Architect       Book RapperFollow the conversation on Twitter: @ideasmarketing
?Geoff McDonald @IdeasMarketing #ideaslunch
Part 1It’s a business not a game!Geoff McDonald @IdeasMarketing #ideaslunch
Do you                      plan and                     win in your                     business?                Poll Que...
Video GamesGeoff McDonald @IdeasMarketing #ideaslunch
Business is too            important to be            taken seriously.Groucho Marx, Philosopher
The Gamification of BusinessVideo games are designed to engage your attention
TaylorismDesign your work to achieve more in less time with less effort
FocusExtraordinary focus leads to extraordinary results
UniquenessWhat’s your world record?
?Geoff McDonald @IdeasMarketing #ideaslunch
Part 2What makes it a Game?Geoff McDonald @IdeasMarketing #ideaslunch
Boundary LineThe game has a clearly defined edge
GoalIt’s clear when you win and when you lose
ChallengeYou play against someone or something
ScoringYou can measure your progress
RulesSome actions are acceptable, some are not
?Geoff McDonald @IdeasMarketing #ideaslunch
Part 3Time to Play, well... Plan!Geoff McDonald @IdeasMarketing #ideaslunch
ManifestoContext : What game are you playing?
CampaignIs making money your purpose in life?
ManifestoWho or what are you playing against?
Manifesto : To create or end?
Money                     Ideas           People                       CampaignThree types of capital to build in your bus...
WinningHow you win your game determines what action you take
WinningWhat actions will win your game?
ScoringWhat actions or results are you going to count?
RulesWho are you going to be as you play your game?
TeamWho else can play? Invite? Role? Manage?
Micro and MacroHow do you inspire yourself to play and win?
➊ Context                   ➋ Winning                   ➌ Opponent                   ➍ Scoring                   ➎ Rules  ...
?Geoff McDonald @IdeasMarketing #ideaslunch
Part 4What’s Next?Geoff McDonald @IdeasMarketing #ideaslunch
What’s your game?Geoff McDonald @IdeasMarketing #ideaslunch
Manifesto How to Create Your BIG IdeaPrevious Webinar : How to Attract Your Ideal Clients
Money                    Ideas          People                     CampaignPrevious Webinar : Three Things Every Business ...
Skip a                                           week!                 Next        Webinar                 Which book?Nove...
The Seminar SandwichMelbourne • Thursday 1st December • 8:30am - 5:00pm
Manifesto       Ideas Lunch        2012 Game           3 Events in One DayMelbourne • Thursday 1st December • 8:30am - 5:0...
Manifesto        The Seminar SandwichMelbourne • Thursday 1st December • 8:30am - 11:30am
Ideas Lunch        The Seminar SandwichMelbourne • Thursday 1st December • 12:00pm - 1:30pm
2012 Game        The Seminar SandwichMelbourne • Thursday 1st December • 2:00pm - 5:00pm
$40 Lunch           $100 Seminar                  $120 Save $20                       Seminar + Lunch                     ...
10                20                10      Manifesto       Ideas Lunch        2012 Game        The Seminar SandwichRegist...
IdeasMarketing.com.au/WebinarsGeoff@IdeasMarketing.com.au
11-11-11Remembrance Day : Lest We Forget
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Create Your Business Game

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Have you ever spent hours playing a video game? Would you like that level of focus for your business? The Gamification of Business is big business because it inspires excitement, improves results and increases productivity.
Geoff McDonald has been designing board game and card games used for training for more than four years. And, in this webinar you'll create your game plan for 2012:

1. Business Context : What game are you playing?
2. Action : How do you win?
3. Competitors : Who are you playing against?
4. Goals : How do you keep score?
5. Tactics : What are the rules you play by?
6. Community : How do you invite others to play with you?
7. Motivation : How to inspire yourself to win in the short and long term.

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Transcript of "Create Your Business Game"

  1. 1. Design Your Business GameGeoff McDonald @IdeasMarketing #ideaslunch
  2. 2. Ideas Architect Book RapperFollow the conversation on Twitter: @ideasmarketing
  3. 3. ?Geoff McDonald @IdeasMarketing #ideaslunch
  4. 4. Part 1It’s a business not a game!Geoff McDonald @IdeasMarketing #ideaslunch
  5. 5. Do you plan and win in your business? Poll QuestionGeoff McDonald @IdeasMarketing #ideaslunch
  6. 6. Video GamesGeoff McDonald @IdeasMarketing #ideaslunch
  7. 7. Business is too important to be taken seriously.Groucho Marx, Philosopher
  8. 8. The Gamification of BusinessVideo games are designed to engage your attention
  9. 9. TaylorismDesign your work to achieve more in less time with less effort
  10. 10. FocusExtraordinary focus leads to extraordinary results
  11. 11. UniquenessWhat’s your world record?
  12. 12. ?Geoff McDonald @IdeasMarketing #ideaslunch
  13. 13. Part 2What makes it a Game?Geoff McDonald @IdeasMarketing #ideaslunch
  14. 14. Boundary LineThe game has a clearly defined edge
  15. 15. GoalIt’s clear when you win and when you lose
  16. 16. ChallengeYou play against someone or something
  17. 17. ScoringYou can measure your progress
  18. 18. RulesSome actions are acceptable, some are not
  19. 19. ?Geoff McDonald @IdeasMarketing #ideaslunch
  20. 20. Part 3Time to Play, well... Plan!Geoff McDonald @IdeasMarketing #ideaslunch
  21. 21. ManifestoContext : What game are you playing?
  22. 22. CampaignIs making money your purpose in life?
  23. 23. ManifestoWho or what are you playing against?
  24. 24. Manifesto : To create or end?
  25. 25. Money Ideas People CampaignThree types of capital to build in your business
  26. 26. WinningHow you win your game determines what action you take
  27. 27. WinningWhat actions will win your game?
  28. 28. ScoringWhat actions or results are you going to count?
  29. 29. RulesWho are you going to be as you play your game?
  30. 30. TeamWho else can play? Invite? Role? Manage?
  31. 31. Micro and MacroHow do you inspire yourself to play and win?
  32. 32. ➊ Context ➋ Winning ➌ Opponent ➍ Scoring ➎ Rules ➏ Team ➐ InspirationSeven Things to Create Your Business Game
  33. 33. ?Geoff McDonald @IdeasMarketing #ideaslunch
  34. 34. Part 4What’s Next?Geoff McDonald @IdeasMarketing #ideaslunch
  35. 35. What’s your game?Geoff McDonald @IdeasMarketing #ideaslunch
  36. 36. Manifesto How to Create Your BIG IdeaPrevious Webinar : How to Attract Your Ideal Clients
  37. 37. Money Ideas People CampaignPrevious Webinar : Three Things Every Business Needs to Build
  38. 38. Skip a week! Next Webinar Which book?November 24th 12:30-1:15pm Facebook.com/IdeasMarketing
  39. 39. The Seminar SandwichMelbourne • Thursday 1st December • 8:30am - 5:00pm
  40. 40. Manifesto Ideas Lunch 2012 Game 3 Events in One DayMelbourne • Thursday 1st December • 8:30am - 5:00pm
  41. 41. Manifesto The Seminar SandwichMelbourne • Thursday 1st December • 8:30am - 11:30am
  42. 42. Ideas Lunch The Seminar SandwichMelbourne • Thursday 1st December • 12:00pm - 1:30pm
  43. 43. 2012 Game The Seminar SandwichMelbourne • Thursday 1st December • 2:00pm - 5:00pm
  44. 44. $40 Lunch $100 Seminar $120 Save $20 Seminar + Lunch $160 2xSeminars + Lunch Save $80Melbourne • Thursday 1st December • 8:30am - 5:00pm
  45. 45. 10 20 10 Manifesto Ideas Lunch 2012 Game The Seminar SandwichRegister : IdeasMarketing.com.au/workshops
  46. 46. IdeasMarketing.com.au/WebinarsGeoff@IdeasMarketing.com.au
  47. 47. 11-11-11Remembrance Day : Lest We Forget
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