Captivate Your Clients With Killer Content

  • 603 views
Uploaded on

This slide show is a Book Rapper webinar derived from Ann Handley and CC Chapman's book 'Content Rules'. Content creation and publishing via social media have become the most powerful new channel to …

This slide show is a Book Rapper webinar derived from Ann Handley and CC Chapman's book 'Content Rules'. Content creation and publishing via social media have become the most powerful new channel to attract your ideal clients. Learn why you need to create and share content and how to do it quickly and easily.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
603
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
14
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Transcript

  • 1. It’s OK, we haven’t started yet! Captivate Your Clients with Killer ContentGeoff McDonald @IdeasMarketing #ideaslunch
  • 2. Captivate Your Clients with Killer ContentGeoff McDonald @IdeasMarketing #ideaslunch
  • 3. Ideas Architect Book RapperFollow the conversation on Twitter: @ideasmarketing
  • 4. ?Geoff McDonald @IdeasMarketing #ideaslunch
  • 5. Part 1How Content Are You?Geoff McDonald @IdeasMarketing #ideaslunch
  • 6. Anything you upload to your websiteContent is...
  • 7. Share Information to attract customersContent Marketing is...
  • 8. Welcome to Your Publishing Business!Geoff McDonald @IdeasMarketing #ideaslunch
  • 9. 1 2 3 4Poll : How successful is your publishing business?
  • 10. ?Geoff McDonald @IdeasMarketing #ideaslunch
  • 11. Part 2The BookGeoff McDonald @IdeasMarketing #ideaslunch
  • 12. Ann Handley + CC ChapmanContent Rules
  • 13. Ann Handley + CC ChapmanContent Rules : Personality Rules!
  • 14. I live near Boston in a slightly creaky, comfortable house with 2 kids, 4 dogs, good coffee in the kitchen, decent wine in the cellar, a stack of New Yorkers by the bed, and an occasional field mouse in the laundry room.Ann Handley • @MarketingProfs • CCO MarketingProfs.com
  • 15. Music Wikipedia Podcasting Digital Dads More speaking! More consulting!CC Chapman • @cc_chapman • cc-chapman.com
  • 16. Content is the new AdvertisingThe 5 word book summary
  • 17. This is your online reference bookBook Rapper thinks...
  • 18. Part 3Content RulesGeoff McDonald @IdeasMarketing #ideaslunch
  • 19. Share your content to solve problems : educate, assist, entertain
  • 20. Good content attracts customers like a light attracts insects
  • 21. Great content will have customers spread the word for you
  • 22. Design to be shared
  • 23. Design your content to build up and break down
  • 24. Go with your strengthsWhat are you good at? Start with being YOU!
  • 25. The marketer with the best content wins!
  • 26. Part 3Content ComponentsGeoff McDonald @IdeasMarketing #ideaslunch
  • 27. TW Pod Ph FB Vid Bl W FAQ St eBNine Components of Content Marketing
  • 28. Your Publishing HubBlog (plus newsletter)
  • 29. Before During AfterWebinar
  • 30. Gift or Register?Ebooks and White Papers
  • 31. Stories as Case Studies
  • 32. Find? Ask? Buy.FAQ Me!
  • 33. A story with real people in itVideo
  • 34. Talk rst, write later?Podcasting
  • 35. Tag Me, Share Me!Photographs
  • 36. User Generated CommunityFacebook and Twitter
  • 37. ?Geoff McDonald @IdeasMarketing #ideaslunch
  • 38. Part 4Content CombinationsGeoff McDonald @IdeasMarketing #ideaslunch
  • 39. TW Pod Ph FB Vid Bl W FAQ St eBYour Strategy, Your Components
  • 40. 1 2 3 4Your Strategy, Your Components
  • 41. TW Pod Ph FB Vid Bl W FAQ St eBIdeasMarketing.com.au
  • 42. TW Pod Ph FB Vid Bl W FAQ St eBReynolds Golf Academy .com
  • 43. TW Pod Ph FB Vid Bl W FAQ St eBPink Stinks .wordpress.com
  • 44. TW Pod Ph FB Vid Bl W FAQ St eB Action TimeWhat does your Content Strategy look like?
  • 45. ?Geoff McDonald @IdeasMarketing #ideaslunch
  • 46. Part 5What’s Next?Geoff McDonald @IdeasMarketing #ideaslunch
  • 47. TW Pod Ph FB Vid Bl W FAQ St eB What’s your content strategy?Geoff McDonald @IdeasMarketing #ideaslunch
  • 48. Outcome Skills Audience Strategy Content Creation CoachingIdeas Hour • One on One Coaching • $450
  • 49. Outcome Skills Audience Strategy Content Creation CoachingThursday Nov 3 • Webinar • 2:00-3:00pm • $90 • 5 only
  • 50. Buy the book!Content Rules by Ann Handley and CC Chapman
  • 51. Next Webinar 2012: Best Year YetNovember 10th 12:30-1:15pm Facebook.com/IdeasMarketing
  • 52. Next Webinar Which book?November 24th 12:30-1:15pm Facebook.com/IdeasMarketing
  • 53. IdeasMarketing.com.au/WebinarsGeoff@IdeasMarketing.com.au
  • 54. Buddha : Happiness never decreases by being shared.