It’s OK, we                                          haven’t                                       started yet!           ...
Captivate Your Clients              with Killer ContentGeoff McDonald @IdeasMarketing #ideaslunch
Ideas Architect       Book RapperFollow the conversation on Twitter: @ideasmarketing
?Geoff McDonald @IdeasMarketing #ideaslunch
Part 1How Content Are You?Geoff McDonald @IdeasMarketing #ideaslunch
Anything you upload                  to your websiteContent is...
Share Information            to attract customersContent Marketing is...
Welcome to Your          Publishing Business!Geoff McDonald @IdeasMarketing #ideaslunch
1           2           3               4Poll : How successful is your publishing business?
?Geoff McDonald @IdeasMarketing #ideaslunch
Part 2The BookGeoff McDonald @IdeasMarketing #ideaslunch
Ann Handley + CC ChapmanContent Rules
Ann Handley + CC ChapmanContent Rules : Personality Rules!
I live near Boston in                    a slightly creaky,                    comfortable house                    with 2...
Music                   Wikipedia                   Podcasting                  Digital Dads                 More speaking...
Content is the new AdvertisingThe 5 word book summary
This is your online               reference bookBook Rapper thinks...
Part 3Content RulesGeoff McDonald @IdeasMarketing #ideaslunch
Share your content to solve problems : educate, assist, entertain
Good content attracts customers like a light attracts insects
Great content will have customers spread the word for you
Design to be shared
Design your content to build up and break down
Go with your                     strengthsWhat are you good at? Start with being YOU!
The marketer with the best content wins!
Part 3Content ComponentsGeoff McDonald @IdeasMarketing #ideaslunch
TW                   Pod     Ph      FB                    Vid     Bl     W                   FAQ     St      eBNine Compo...
Your Publishing HubBlog (plus newsletter)
Before During AfterWebinar
Gift or Register?Ebooks and White Papers
Stories as Case Studies
Find? Ask? Buy.FAQ Me!
A story with real people in itVideo
Talk rst, write later?Podcasting
Tag Me, Share Me!Photographs
User Generated CommunityFacebook and Twitter
?Geoff McDonald @IdeasMarketing #ideaslunch
Part 4Content CombinationsGeoff McDonald @IdeasMarketing #ideaslunch
TW                    Pod     Ph    FB                    Vid      Bl   W                    FAQ      St   eBYour Strategy...
1          2         3   4Your Strategy, Your Components
TW                   Pod    Ph   FB                    Vid   Bl   W                   FAQ    St   eBIdeasMarketing.com.au
TW                   Pod       Ph   FB                   Vid       Bl   W                   FAQ       St   eBReynolds Golf...
TW                     Pod     Ph   FB                     Vid     Bl   W                    FAQ      St   eBPink Stinks ....
TW                     Pod      Ph      FB                     Vid      Bl      W                     FAQ      St      eB ...
?Geoff McDonald @IdeasMarketing #ideaslunch
Part 5What’s Next?Geoff McDonald @IdeasMarketing #ideaslunch
TW                  Pod    Ph      FB                  Vid     Bl     W                  FAQ     St    eB  What’s your con...
Outcome     Skills   Audience    Strategy     Content Creation CoachingIdeas Hour • One on One Coaching • $450
Outcome      Skills   Audience    Strategy     Content Creation CoachingThursday Nov 3 • Webinar • 2:00-3:00pm • $90 • 5 o...
Buy the book!Content Rules by Ann Handley and CC Chapman
Next Webinar            2012: Best Year YetNovember 10th 12:30-1:15pm Facebook.com/IdeasMarketing
Next        Webinar                  Which book?November 24th 12:30-1:15pm Facebook.com/IdeasMarketing
IdeasMarketing.com.au/WebinarsGeoff@IdeasMarketing.com.au
Buddha : Happiness never decreases by being shared.
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Captivate Your Clients With Killer Content

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This slide show is a Book Rapper webinar derived from Ann Handley and CC Chapman's book 'Content Rules'. Content creation and publishing via social media have become the most powerful new channel to attract your ideal clients. Learn why you need to create and share content and how to do it quickly and easily.

Published in: Business, Technology
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  • Captivate Your Clients With Killer Content

    1. 1. It’s OK, we haven’t started yet! Captivate Your Clients with Killer ContentGeoff McDonald @IdeasMarketing #ideaslunch
    2. 2. Captivate Your Clients with Killer ContentGeoff McDonald @IdeasMarketing #ideaslunch
    3. 3. Ideas Architect Book RapperFollow the conversation on Twitter: @ideasmarketing
    4. 4. ?Geoff McDonald @IdeasMarketing #ideaslunch
    5. 5. Part 1How Content Are You?Geoff McDonald @IdeasMarketing #ideaslunch
    6. 6. Anything you upload to your websiteContent is...
    7. 7. Share Information to attract customersContent Marketing is...
    8. 8. Welcome to Your Publishing Business!Geoff McDonald @IdeasMarketing #ideaslunch
    9. 9. 1 2 3 4Poll : How successful is your publishing business?
    10. 10. ?Geoff McDonald @IdeasMarketing #ideaslunch
    11. 11. Part 2The BookGeoff McDonald @IdeasMarketing #ideaslunch
    12. 12. Ann Handley + CC ChapmanContent Rules
    13. 13. Ann Handley + CC ChapmanContent Rules : Personality Rules!
    14. 14. I live near Boston in a slightly creaky, comfortable house with 2 kids, 4 dogs, good coffee in the kitchen, decent wine in the cellar, a stack of New Yorkers by the bed, and an occasional field mouse in the laundry room.Ann Handley • @MarketingProfs • CCO MarketingProfs.com
    15. 15. Music Wikipedia Podcasting Digital Dads More speaking! More consulting!CC Chapman • @cc_chapman • cc-chapman.com
    16. 16. Content is the new AdvertisingThe 5 word book summary
    17. 17. This is your online reference bookBook Rapper thinks...
    18. 18. Part 3Content RulesGeoff McDonald @IdeasMarketing #ideaslunch
    19. 19. Share your content to solve problems : educate, assist, entertain
    20. 20. Good content attracts customers like a light attracts insects
    21. 21. Great content will have customers spread the word for you
    22. 22. Design to be shared
    23. 23. Design your content to build up and break down
    24. 24. Go with your strengthsWhat are you good at? Start with being YOU!
    25. 25. The marketer with the best content wins!
    26. 26. Part 3Content ComponentsGeoff McDonald @IdeasMarketing #ideaslunch
    27. 27. TW Pod Ph FB Vid Bl W FAQ St eBNine Components of Content Marketing
    28. 28. Your Publishing HubBlog (plus newsletter)
    29. 29. Before During AfterWebinar
    30. 30. Gift or Register?Ebooks and White Papers
    31. 31. Stories as Case Studies
    32. 32. Find? Ask? Buy.FAQ Me!
    33. 33. A story with real people in itVideo
    34. 34. Talk rst, write later?Podcasting
    35. 35. Tag Me, Share Me!Photographs
    36. 36. User Generated CommunityFacebook and Twitter
    37. 37. ?Geoff McDonald @IdeasMarketing #ideaslunch
    38. 38. Part 4Content CombinationsGeoff McDonald @IdeasMarketing #ideaslunch
    39. 39. TW Pod Ph FB Vid Bl W FAQ St eBYour Strategy, Your Components
    40. 40. 1 2 3 4Your Strategy, Your Components
    41. 41. TW Pod Ph FB Vid Bl W FAQ St eBIdeasMarketing.com.au
    42. 42. TW Pod Ph FB Vid Bl W FAQ St eBReynolds Golf Academy .com
    43. 43. TW Pod Ph FB Vid Bl W FAQ St eBPink Stinks .wordpress.com
    44. 44. TW Pod Ph FB Vid Bl W FAQ St eB Action TimeWhat does your Content Strategy look like?
    45. 45. ?Geoff McDonald @IdeasMarketing #ideaslunch
    46. 46. Part 5What’s Next?Geoff McDonald @IdeasMarketing #ideaslunch
    47. 47. TW Pod Ph FB Vid Bl W FAQ St eB What’s your content strategy?Geoff McDonald @IdeasMarketing #ideaslunch
    48. 48. Outcome Skills Audience Strategy Content Creation CoachingIdeas Hour • One on One Coaching • $450
    49. 49. Outcome Skills Audience Strategy Content Creation CoachingThursday Nov 3 • Webinar • 2:00-3:00pm • $90 • 5 only
    50. 50. Buy the book!Content Rules by Ann Handley and CC Chapman
    51. 51. Next Webinar 2012: Best Year YetNovember 10th 12:30-1:15pm Facebook.com/IdeasMarketing
    52. 52. Next Webinar Which book?November 24th 12:30-1:15pm Facebook.com/IdeasMarketing
    53. 53. IdeasMarketing.com.au/WebinarsGeoff@IdeasMarketing.com.au
    54. 54. Buddha : Happiness never decreases by being shared.
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