0
Book Rapper
A Visual Presentation by
Geoff McDonald and Book Rapper
Copyright
Copy this the right way.
You have permission to post this...
tracks trends
digs up big ideas
presents them visually
creates actions for you to do
Book Rapper
web logA list of entries, similar to a diary,
posted regularly on the internet.
weblog
we blog
we blog
How to Create Your
Own Media Channel
The Book
We Blog is derived from...
the BIGidea
Blogs are a media channel
in their own right...
... with their own success rules.
Speed RAP
If you think that a blog
is simply a time waster...
...or an easy outlet to
express your opinion
about this and that...
...then you’ve
missed the point.
You’ve also
missed a big
opportunity.
Blogs open the door to
enable you to...
lead a conversation &...
...build a community.
They are, in essence,
a communication outlet;
a discrete media channel.
Blogs are the new
face of journalism.
Your Challenge
Join the‘we blog’community.
we blog we blogwe blogwe blogwe blog
we blog we blogwe blogwe blogwe blog
we blog we blogwe blogwe blogwe blog
Blogs.
Read
Blogs.
Write
Step outside the
mainstream media
channels of TV,
newspapers and
radio.
Start to explore this
scintillating medium.
The best way to
learn about
blogging is to...
...write your own.
Launch your
own media
channel
today!
The RAPs
RESOURCES : anything you use to generate wealth.
ACTIONS : an act of will, a deed completed.
PROFITS : to gain an advantag...
Blog Why?RAP1
“To blog or
not to blog:
That is the
question.”
Why Blog?
Your blog is an online voice
for yourself, your business,
or your organization. It’s...
WOW!
...your personalized
newspaper, radio and TV
channel all rolled into one.
Three Reasons Why to Blog
Self
Expression
Create a
Media
Channel
Connect to
My Species
Blog MediumRAP2
As a media
channel, a blog
doesn’t follow the
same rules for
success as a...
Blog Medium
...magazine,
or TV channel.
radio station
newspaper,
Understanding
the nature of the
blog medium
will enhance
the results
you produce.
Blog Medium
Six Qualities of the Blog Medium
INFORMAL MULTI
MEDIA
FREE
NICHE
TIMELY
GLOBAL
Blog MoneyRAP3
♡
Whilst your blog
can be a
labour of
love...
Blog Money
...it can also be a profit centre for your business...
$ $ $ $ $
$ $ $ $ $
...or the
centre piece
of your entire
business.
It’s all depends on
the makeup and
stats of your
readership.
Blog Money
Four Strategies to Make Money from your Blog
BLOG-A-JOB
SELLPROMOTE
ADVERTISE
Blog TrafficRAP4
With so many
blogs on the
net, who’s
going to read
yours?
Blog Traffic
Blog Traffic
And, how
are they
going to
find you?
Four Ways to Attract an Audience and Build a Readership
Get Links
Great
Content
Search
Engines
Participate
Online
Blog BeingRAP5
As in any
good conversation
your...
Blog Being
...way of being in the world
shapes...
Blog Being
...what you say and
the response you get.
Blog Being
The same applies in
the Blogosphere.
Blog Being
Seven Personal Qualities to
Enhance Your Blogging Success
Be Regular Be Strong Be Transparent
Be Passionate Be Original Be...
...and one more...
Be YOU!
Blog AboutRAP6
What
should I
blog about?
Blog About
Whatever.
There’s a global
readership out
t h e r e a n d a
virtual market
for every topic.
Blog About
Just get started!
Twelve clues to narrow your focus and heighten
your arousal, well, your readers’arousal levels.
Help People
Rock Your
Socks Off
The Long &
The Short
Regular
Features
Special
Features
Media Swap
Problem
Solving
Updates &
Revisits
Interview
Me
Scour the
Web
The Weird &
the Wacky
Trend
Spotting
Blog LifeRAP7
Will
blogging
take over
my life?
Blog Life
Mmm...
Blog Life
Maybe.
Blog Life
“I eat,
sleep and
breathe
my blog.”
Deborah Petersen of Life
in the Fast Lane says...
Eight ways to manage your life as a blogger
Blog Home Team Sport
Full time
Blogging
Online
Journalism
Blog Bank Partner
Au...
Blog ResourcesRAP8
Blog Resources
Read the blogs
from the 30
interviewees
in Blogging
Heroes.
The Intuitive
Life Business
Blog
1 2 3 4 5
The Long Tail Lifehacker Auction Bytes
All About
Microsoft
6 7 8 9 10
TeleRead PostSecret Techdirt BoingBoing.net Scobleizer
11 12 13 14 15
JoelComm.com
Life in the
Fast Lane
Ars TechnicaAutoblogEngadget
16 17 18 19 20
Google
Blogoscoped
The Unofficial
Apple Weblog
JoystiqParentDishGizmodo
21 22 23 24 25
An Internet
Marketing
Web Site
LuxistClickZ
Micro
Persuasion
Weblogs, Inc.
26 27 28 29 30
Download
Squad
Steve
Garfield’s
Video Blog
DIY Life
Internet
Duct Tape
Read/WriteWeb
Hang on, one more...
31
Book Rapper
Want More?
This has been an introduction to the We Blog RAP.
To get the full We Blog RAP, plus...
...twomore complimentary issues...2
...Register for our complimentary
three issue Trial...
3
To get your 3 Issue Trial, including We Blog, register at...
www.BookRapper.com/weblog
Geoff McDonald...
Ah, that’s me.
Book Rapper
Author.
Also...
Book Rapper provides
innovation + leadership
workshops and keynote
presentations based
upon the hot trends in
the ...
Read the Book Rapper Blog...
www.BookRapper.com/blog.html
Look out for more slideshows at...
www.BookRapper.com
Book Rapper We Blog
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Book Rapper We Blog

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Book Rapper 'We Blog' is a RAP of Michael A Banks "Blogging Heroes". In this slideshow we introduce you to the major ideas including: Why Blog? The Blogging Medium, Making Money from your blog and more...

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Transcript of "Book Rapper We Blog"

  1. 1. Book Rapper
  2. 2. A Visual Presentation by Geoff McDonald and Book Rapper Copyright Copy this the right way. You have permission to post this, email this, and print this for free to anyone you like, as long as you make no changes or edits to its contents or digital format. Pass it along and make many copies to contribute to an inclusive world.
  3. 3. tracks trends digs up big ideas presents them visually creates actions for you to do Book Rapper
  4. 4. web logA list of entries, similar to a diary, posted regularly on the internet.
  5. 5. weblog
  6. 6. we blog
  7. 7. we blog
  8. 8. How to Create Your Own Media Channel
  9. 9. The Book
  10. 10. We Blog is derived from...
  11. 11. the BIGidea
  12. 12. Blogs are a media channel in their own right...
  13. 13. ... with their own success rules.
  14. 14. Speed RAP
  15. 15. If you think that a blog is simply a time waster...
  16. 16. ...or an easy outlet to express your opinion about this and that...
  17. 17. ...then you’ve missed the point.
  18. 18. You’ve also missed a big opportunity.
  19. 19. Blogs open the door to enable you to...
  20. 20. lead a conversation &...
  21. 21. ...build a community.
  22. 22. They are, in essence, a communication outlet; a discrete media channel.
  23. 23. Blogs are the new face of journalism.
  24. 24. Your Challenge
  25. 25. Join the‘we blog’community.
  26. 26. we blog we blogwe blogwe blogwe blog we blog we blogwe blogwe blogwe blog we blog we blogwe blogwe blogwe blog
  27. 27. Blogs. Read
  28. 28. Blogs. Write
  29. 29. Step outside the mainstream media channels of TV, newspapers and radio.
  30. 30. Start to explore this scintillating medium.
  31. 31. The best way to learn about blogging is to...
  32. 32. ...write your own.
  33. 33. Launch your own media channel today!
  34. 34. The RAPs
  35. 35. RESOURCES : anything you use to generate wealth. ACTIONS : an act of will, a deed completed. PROFITS : to gain an advantage or benefit. Each RAP comprises...
  36. 36. Blog Why?RAP1
  37. 37. “To blog or not to blog: That is the question.”
  38. 38. Why Blog? Your blog is an online voice for yourself, your business, or your organization. It’s...
  39. 39. WOW! ...your personalized newspaper, radio and TV channel all rolled into one.
  40. 40. Three Reasons Why to Blog Self Expression Create a Media Channel Connect to My Species
  41. 41. Blog MediumRAP2
  42. 42. As a media channel, a blog doesn’t follow the same rules for success as a... Blog Medium
  43. 43. ...magazine, or TV channel. radio station newspaper,
  44. 44. Understanding the nature of the blog medium will enhance the results you produce. Blog Medium
  45. 45. Six Qualities of the Blog Medium INFORMAL MULTI MEDIA FREE NICHE TIMELY GLOBAL
  46. 46. Blog MoneyRAP3
  47. 47. ♡ Whilst your blog can be a labour of love... Blog Money
  48. 48. ...it can also be a profit centre for your business... $ $ $ $ $ $ $ $ $ $
  49. 49. ...or the centre piece of your entire business.
  50. 50. It’s all depends on the makeup and stats of your readership. Blog Money
  51. 51. Four Strategies to Make Money from your Blog BLOG-A-JOB SELLPROMOTE ADVERTISE
  52. 52. Blog TrafficRAP4
  53. 53. With so many blogs on the net, who’s going to read yours? Blog Traffic
  54. 54. Blog Traffic And, how are they going to find you?
  55. 55. Four Ways to Attract an Audience and Build a Readership Get Links Great Content Search Engines Participate Online
  56. 56. Blog BeingRAP5
  57. 57. As in any good conversation your... Blog Being
  58. 58. ...way of being in the world shapes... Blog Being
  59. 59. ...what you say and the response you get. Blog Being
  60. 60. The same applies in the Blogosphere. Blog Being
  61. 61. Seven Personal Qualities to Enhance Your Blogging Success Be Regular Be Strong Be Transparent Be Passionate Be Original Be Opinonated
  62. 62. ...and one more...
  63. 63. Be YOU!
  64. 64. Blog AboutRAP6
  65. 65. What should I blog about? Blog About
  66. 66. Whatever.
  67. 67. There’s a global readership out t h e r e a n d a virtual market for every topic. Blog About
  68. 68. Just get started!
  69. 69. Twelve clues to narrow your focus and heighten your arousal, well, your readers’arousal levels.
  70. 70. Help People Rock Your Socks Off The Long & The Short Regular Features Special Features Media Swap
  71. 71. Problem Solving Updates & Revisits Interview Me Scour the Web The Weird & the Wacky Trend Spotting
  72. 72. Blog LifeRAP7
  73. 73. Will blogging take over my life? Blog Life
  74. 74. Mmm... Blog Life
  75. 75. Maybe. Blog Life
  76. 76. “I eat, sleep and breathe my blog.” Deborah Petersen of Life in the Fast Lane says...
  77. 77. Eight ways to manage your life as a blogger Blog Home Team Sport Full time Blogging Online Journalism Blog Bank Partner Automate Read Blogs
  78. 78. Blog ResourcesRAP8
  79. 79. Blog Resources Read the blogs from the 30 interviewees in Blogging Heroes.
  80. 80. The Intuitive Life Business Blog 1 2 3 4 5 The Long Tail Lifehacker Auction Bytes All About Microsoft
  81. 81. 6 7 8 9 10 TeleRead PostSecret Techdirt BoingBoing.net Scobleizer
  82. 82. 11 12 13 14 15 JoelComm.com Life in the Fast Lane Ars TechnicaAutoblogEngadget
  83. 83. 16 17 18 19 20 Google Blogoscoped The Unofficial Apple Weblog JoystiqParentDishGizmodo
  84. 84. 21 22 23 24 25 An Internet Marketing Web Site LuxistClickZ Micro Persuasion Weblogs, Inc.
  85. 85. 26 27 28 29 30 Download Squad Steve Garfield’s Video Blog DIY Life Internet Duct Tape Read/WriteWeb
  86. 86. Hang on, one more...
  87. 87. 31 Book Rapper
  88. 88. Want More?
  89. 89. This has been an introduction to the We Blog RAP.
  90. 90. To get the full We Blog RAP, plus...
  91. 91. ...twomore complimentary issues...2
  92. 92. ...Register for our complimentary three issue Trial... 3
  93. 93. To get your 3 Issue Trial, including We Blog, register at...
  94. 94. www.BookRapper.com/weblog
  95. 95. Geoff McDonald... Ah, that’s me. Book Rapper Author.
  96. 96. Also... Book Rapper provides innovation + leadership workshops and keynote presentations based upon the hot trends in the books we review. We can help you profit from the ideas in this RAP.
  97. 97. Read the Book Rapper Blog... www.BookRapper.com/blog.html
  98. 98. Look out for more slideshows at... www.BookRapper.com
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