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Book Rapper
A Visual Presentation by
Geoff McDonald and Book Rapper
Copyright
Copy this the right way.
You have permission to post this...
Book Rapper   tracks trends
              digs up big ideas
              presents them visually
              creates act...
web   A list of entries, similar to a diary,
      posted regularly on the internet.        log
weblog
we blog
we blog
How to Create Your
Own Media Channel
The Book
We Blog is derived from...
The RAPs
Each RAP comprises...
         RESOURCES : anything you use to generate wealth.
         ACTIONS : an act of will, a deed ...
The We Blog RAPs...


 We Blog Intro   Blog Why?   Blog Medium




                    1            2
Blog Money   Blog Traffic   Blog Being




   3            4            5
Blog About      Blog Life   Blog Resoures
  (This one!)




     6             7             7
RAP6   Blog About
What
               should I
             blog about?



Blog About
Whatever.
There’s a global
             readership out
             there and a
             virtual market
             for every t...
Just get started!
12 clues to narrow your focus & heighten your arousal...
...well, your readers’ arousal levels.
Rock Your   The Long &   Regular     Special
Help People                                                  Media Swap
     ...
Problem   Updates &   Interview   Scour the   The Weird &    Trend
Solving    Revisits      Me         Web        the Wack...
RAP6.1   One Thing That Works
Eric T. writes Internet Duct Tape.
Having made Technorati’s Top 100
Favorited sites with two different
blogs he’s well qualified to know
what works.
1
His number one tip...
“I find the one thing that
almost always works is...
...helping people.”
Mmmm... too obvious?
RAP6.2   Rock Your Socks Off
What floats your boat?
What spins your mind?
What flutters your heart?
That is what you should be writing about.
Start here and work it up.
You’re in charge...
...it’s your media channel...
...you decide what to blog about.
RAP6.3   The Long and the Short of it
Mix up your posts.
Avoid the temptation to...
...snow in your audience
    under an avalanche
        of words.
Vary your post length from say...
100
2
500
...words.
Split a long post into...
...several



             ...posts




                        ...and...
...increase your links...
...at the same time.
RAP6.4   Regular Features
When you flick through a
magazine you’ll notice that...
...they have a bunch of regular
 items that pop up each issue.
For instance, there may be...
Interviews

                             Stats
        Editorial



                    Photo
COVER               Spread
S...
Identify your regular features.
RAP6.5   Special Features
Every so often write a...
...special feature.
This might be a...
a cover     a hot topic
                story for
a summary
              future posts
of previous
   posts
A common theme might be to have a...
1
2
3
4
5
6
7
8
9
10
‘Top 10’ or ‘Best of’ list.
Not all blog entries are created...
=
...some are designed to draw
...special attention.
RAP6.6   Media Swap
You can cover a lot more in five minutes of...
...audio...
...than in five minutes of...
...reading text...
Use different media to...
...vary your content and provide...
...a fresh perspective on your blog.
Link to a cartoon...
...show a photo...
...add a video...
...or a slide show.
RAP6.7   Problem Solving
If you have a problem, consider making it a...
...blog post.
This will invite comments and...
...foster community.
Albert once said...
‘coming up with the
right question was
more important
than the answer.’
RAP6.8   Updates and Revisits
Make it a habit to...
...review your previous posts and...
...update them with new information.
This builds...
...consistency and shows your attention to...
...new information, whilst also building your...
...cross-links.
It also gets people talking - back.
RAP6.9   Interview Me
An easy source of original content is the...
...interview
e.g.
If you know...
a guru or regarded person...
...ask them for their opinion on things.
It may be unique.
You can present it as...
...edited text, an audio file, or in video form.
RAP6.10   Scour the Web
Relief!
You don’t always have to...
...write the content of your blog yourself.
Spend some time

sourcing new content on these sites...
For googolicious images, websites and almost anything...
For vivacious videos...
For inspiring images...
For slick slideshows...
For weird, wacky and wonderful websites...
For incandescent issues...
For bountiful books...
For interviewing interesting individuals...
For clever and commended content...
For popular and particular podcasts...
Simply referring others
to great content can be...
...a great service in itself.
RAP6.11   The Weird and the Wacky
We’ve all got friends who...
...forward to us...
the weird,
the wacky,
the hilarious
and the downright stupid.
Don’t you love it?
The mundane f ades...
...into the background...
whereas the unusual leaps out and...
...begs for attention.
RAP6.12   Trend Spotting
Read...
...any comments on your site carefully.
They may carry...
...opportunities for future posts.
Try and monitor...
...patterns that may help you...
...spot trends.
Want More?
The We Blog RAPs...


 We Blog Intro   Blog Why?   Blog Medium




                    1            2
Blog Money   Blog Traffic   Blog Being




   3            4            5
Blog About      Blog Life   Blog Resoures
  (This one!)




     6             7             7
BR Members can get the complete set of We Blog RAPs at...
 www.BookRapper.com/members
Email Me!
                           Geoff McDonald...
                             Book Rapper
 Book Rapper provides      ...
More Book Rapper Resources...
www.BookRapper.com/rappers.html
Read the Book Rapper Blog...
www.BookRapper.com/blog.html
Look out for more slideshows at...
www.BookRapper.com
Book Rapper We Blog 6 Blog About
Book Rapper We Blog 6 Blog About
Book Rapper We Blog 6 Blog About
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Book Rapper We Blog 6 Blog About

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What should you blog about? Whatever. There’s a global readership out there and a virtual market for every topic. Just get started! Here’s a dozen clues to narrow your focus and heighten your arousal, well, your readers’ arousal levels.

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Transcript of "Book Rapper We Blog 6 Blog About"

  1. 1. Book Rapper
  2. 2. A Visual Presentation by Geoff McDonald and Book Rapper Copyright Copy this the right way. You have permission to post this, email this, and print this for free to anyone you like, as long as you make no changes or edits to its contents or digital format. Pass it along and make many copies to contribute to an inclusive world.
  3. 3. Book Rapper tracks trends digs up big ideas presents them visually creates actions for you to do
  4. 4. web A list of entries, similar to a diary, posted regularly on the internet. log
  5. 5. weblog
  6. 6. we blog
  7. 7. we blog
  8. 8. How to Create Your Own Media Channel
  9. 9. The Book
  10. 10. We Blog is derived from...
  11. 11. The RAPs
  12. 12. Each RAP comprises... RESOURCES : anything you use to generate wealth. ACTIONS : an act of will, a deed completed. PROFITS : to gain an advantage or benefit.
  13. 13. The We Blog RAPs... We Blog Intro Blog Why? Blog Medium 1 2
  14. 14. Blog Money Blog Traffic Blog Being 3 4 5
  15. 15. Blog About Blog Life Blog Resoures (This one!) 6 7 7
  16. 16. RAP6 Blog About
  17. 17. What should I blog about? Blog About
  18. 18. Whatever.
  19. 19. There’s a global readership out there and a virtual market for every topic. Blog About
  20. 20. Just get started!
  21. 21. 12 clues to narrow your focus & heighten your arousal...
  22. 22. ...well, your readers’ arousal levels.
  23. 23. Rock Your The Long & Regular Special Help People Media Swap Socks Off The Short Features Features
  24. 24. Problem Updates & Interview Scour the The Weird & Trend Solving Revisits Me Web the Wacky Spotting
  25. 25. RAP6.1 One Thing That Works
  26. 26. Eric T. writes Internet Duct Tape.
  27. 27. Having made Technorati’s Top 100 Favorited sites with two different blogs he’s well qualified to know what works.
  28. 28. 1 His number one tip...
  29. 29. “I find the one thing that almost always works is...
  30. 30. ...helping people.”
  31. 31. Mmmm... too obvious?
  32. 32. RAP6.2 Rock Your Socks Off
  33. 33. What floats your boat?
  34. 34. What spins your mind?
  35. 35. What flutters your heart?
  36. 36. That is what you should be writing about.
  37. 37. Start here and work it up.
  38. 38. You’re in charge...
  39. 39. ...it’s your media channel...
  40. 40. ...you decide what to blog about.
  41. 41. RAP6.3 The Long and the Short of it
  42. 42. Mix up your posts.
  43. 43. Avoid the temptation to...
  44. 44. ...snow in your audience under an avalanche of words.
  45. 45. Vary your post length from say...
  46. 46. 100
  47. 47. 2
  48. 48. 500
  49. 49. ...words.
  50. 50. Split a long post into...
  51. 51. ...several ...posts ...and...
  52. 52. ...increase your links...
  53. 53. ...at the same time.
  54. 54. RAP6.4 Regular Features
  55. 55. When you flick through a magazine you’ll notice that...
  56. 56. ...they have a bunch of regular items that pop up each issue.
  57. 57. For instance, there may be...
  58. 58. Interviews Stats Editorial Photo COVER Spread STORY
  59. 59. Identify your regular features.
  60. 60. RAP6.5 Special Features
  61. 61. Every so often write a...
  62. 62. ...special feature.
  63. 63. This might be a...
  64. 64. a cover a hot topic story for a summary future posts of previous posts
  65. 65. A common theme might be to have a...
  66. 66. 1 2 3 4 5 6 7 8 9 10
  67. 67. ‘Top 10’ or ‘Best of’ list.
  68. 68. Not all blog entries are created...
  69. 69. =
  70. 70. ...some are designed to draw
  71. 71. ...special attention.
  72. 72. RAP6.6 Media Swap
  73. 73. You can cover a lot more in five minutes of...
  74. 74. ...audio...
  75. 75. ...than in five minutes of...
  76. 76. ...reading text...
  77. 77. Use different media to...
  78. 78. ...vary your content and provide...
  79. 79. ...a fresh perspective on your blog.
  80. 80. Link to a cartoon...
  81. 81. ...show a photo...
  82. 82. ...add a video...
  83. 83. ...or a slide show.
  84. 84. RAP6.7 Problem Solving
  85. 85. If you have a problem, consider making it a...
  86. 86. ...blog post.
  87. 87. This will invite comments and...
  88. 88. ...foster community.
  89. 89. Albert once said...
  90. 90. ‘coming up with the right question was more important than the answer.’
  91. 91. RAP6.8 Updates and Revisits
  92. 92. Make it a habit to...
  93. 93. ...review your previous posts and...
  94. 94. ...update them with new information.
  95. 95. This builds...
  96. 96. ...consistency and shows your attention to...
  97. 97. ...new information, whilst also building your...
  98. 98. ...cross-links.
  99. 99. It also gets people talking - back.
  100. 100. RAP6.9 Interview Me
  101. 101. An easy source of original content is the...
  102. 102. ...interview
  103. 103. e.g.
  104. 104. If you know...
  105. 105. a guru or regarded person...
  106. 106. ...ask them for their opinion on things.
  107. 107. It may be unique.
  108. 108. You can present it as...
  109. 109. ...edited text, an audio file, or in video form.
  110. 110. RAP6.10 Scour the Web
  111. 111. Relief!
  112. 112. You don’t always have to...
  113. 113. ...write the content of your blog yourself.
  114. 114. Spend some time sourcing new content on these sites...
  115. 115. For googolicious images, websites and almost anything...
  116. 116. For vivacious videos...
  117. 117. For inspiring images...
  118. 118. For slick slideshows...
  119. 119. For weird, wacky and wonderful websites...
  120. 120. For incandescent issues...
  121. 121. For bountiful books...
  122. 122. For interviewing interesting individuals...
  123. 123. For clever and commended content...
  124. 124. For popular and particular podcasts...
  125. 125. Simply referring others to great content can be...
  126. 126. ...a great service in itself.
  127. 127. RAP6.11 The Weird and the Wacky
  128. 128. We’ve all got friends who...
  129. 129. ...forward to us...
  130. 130. the weird, the wacky, the hilarious and the downright stupid.
  131. 131. Don’t you love it?
  132. 132. The mundane f ades...
  133. 133. ...into the background...
  134. 134. whereas the unusual leaps out and...
  135. 135. ...begs for attention.
  136. 136. RAP6.12 Trend Spotting
  137. 137. Read...
  138. 138. ...any comments on your site carefully.
  139. 139. They may carry...
  140. 140. ...opportunities for future posts.
  141. 141. Try and monitor...
  142. 142. ...patterns that may help you...
  143. 143. ...spot trends.
  144. 144. Want More?
  145. 145. The We Blog RAPs... We Blog Intro Blog Why? Blog Medium 1 2
  146. 146. Blog Money Blog Traffic Blog Being 3 4 5
  147. 147. Blog About Blog Life Blog Resoures (This one!) 6 7 7
  148. 148. BR Members can get the complete set of We Blog RAPs at... www.BookRapper.com/members
  149. 149. Email Me! Geoff McDonald... Book Rapper Book Rapper provides Author. innovation + leadership workshops and keynote presentations based upon the hot trends in the books we RAP. We can help you profit from the ideas in this RAP.
  150. 150. More Book Rapper Resources... www.BookRapper.com/rappers.html
  151. 151. Read the Book Rapper Blog... www.BookRapper.com/blog.html
  152. 152. Look out for more slideshows at... www.BookRapper.com
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