Book Rapper

A Visual Presentation by
Geoff McDonald and Book Rapper
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Book Rapper tracks trends
digs up big ideas
presents them visually
creates actions for you to do

web A list of entries, similar to a diary,
posted regularly on the internet. log

weblog

we blog

we blog

How to Create Your
Own Media Channel

The Book

We Blog is derived from...

The RAPs

Each RAP comprises...
RESOURCES : anything you use to generate wealth.
ACTIONS : an act of will, a deed completed.
PROFITS : to gain an advantage or benefit.

The We Blog RAPs...
We Blog Intro Blog Why? Blog Medium
1 2

Blog Money Blog Traffic Blog Being
3 4 5

Blog About Blog Life Blog Resoures
(This one!)
6 7 7

RAP6 Blog About

What
should I
blog about?
Blog About

Whatever.

There’s a global
readership out
there and a
virtual market
for every topic.
Blog About

Just get started!

12 clues to narrow your focus & heighten your arousal...

...well, your readers’ arousal levels.

Rock Your The Long & Regular Special
Help People Media Swap
Socks Off The Short Features Features

Problem Updates & Interview Scour the The Weird & Trend
Solving Revisits Me Web the Wacky Spotting

RAP6.1 One Thing That Works

Eric T. writes Internet Duct Tape.

Having made Technorati’s Top 100
Favorited sites with two different
blogs he’s well qualified to know
what works.

1
His number one tip...

“I find the one thing that
almost always works is...

...helping people.”

Mmmm... too obvious?

RAP6.2 Rock Your Socks Off

What floats your boat?

What spins your mind?

What flutters your heart?

That is what you should be writing about.

Start here and work it up.

You’re in charge...

...it’s your media channel...

...you decide what to blog about.

RAP6.3 The Long and the Short of it

Mix up your posts.

Avoid the temptation to...

...snow in your audience
under an avalanche
of words.

Vary your post length from say...

100

2

500

...words.

Split a long post into...

...several
...posts
...and...

...increase your links...

...at the same time.

RAP6.4 Regular Features

When you flick through a
magazine you’ll notice that...

...they have a bunch of regular
items that pop up each issue.

For instance, there may be...

Interviews
Stats
Editorial
Photo
COVER Spread
STORY

Identify your regular features.

RAP6.5 Special Features

Every so often write a...

...special feature.

This might be a...

a cover a hot topic
story for
a summary
future posts
of previous
posts

A common theme might be to have a...

1
2
3
4
5
6
7
8
9
10

‘Top 10’ or ‘Best of’ list.

Not all blog entries are created...

=

...some are designed to draw

...special attention.

RAP6.6 Media Swap

You can cover a lot more in five minutes of...

...audio...

...than in five minutes of...

...reading text...

Use different media to...

...vary your content and provide...

...a fresh perspective on your blog.

Link to a cartoon...

...show a photo...

...add a video...

...or a slide show.

RAP6.7 Problem Solving

If you have a problem, consider making it a...

...blog post.

This will invite comments and...

...foster community.

Albert once said...

‘coming up with the
right question was
more important
than the answer.’

RAP6.8 Updates and Revisits

Make it a habit to...

...review your previous posts and...

...update them with new information.

This builds...

...consistency and shows your attention to...

...new information, whilst also building your...

...cross-links.

It also gets people talking - back.

RAP6.9 Interview Me

An easy source of original content is the...

...interview

e.g.

If you know...

a guru or regarded person...

...ask them for their opinion on things.

It may be unique.

You can present it as...

...edited text, an audio file, or in video form.

RAP6.10 Scour the Web

Relief!

You don’t always have to...

...write the content of your blog yourself.

Spend some time
sourcing new content on these sites...

For googolicious images, websites and almost anything...

For vivacious videos...

For inspiring images...

For slick slideshows...

For weird, wacky and wonderful websites...

For incandescent issues...

For bountiful books...

For interviewing interesting individuals...

For clever and commended content...

For popular and particular podcasts...

Simply referring others
to great content can be...

...a great service in itself.

RAP6.11 The Weird and the Wacky

We’ve all got friends who...

...forward to us...

the weird,
the wacky,
the hilarious
and the downright stupid.

Don’t you love it?

The mundane f ades...

...into the background...

whereas the unusual leaps out and...

...begs for attention.

RAP6.12 Trend Spotting

Read...

...any comments on your site carefully.

They may carry...

...opportunities for future posts.

Try and monitor...

...patterns that may help you...

...spot trends.

Want More?

The We Blog RAPs...
We Blog Intro Blog Why? Blog Medium
1 2

Blog Money Blog Traffic Blog Being
3 4 5

Blog About Blog Life Blog Resoures
(This one!)
6 7 7

BR Members can get the complete set of We Blog RAPs at...
www.BookRapper.com/members

Email Me!
Geoff McDonald...
Book Rapper
Book Rapper provides Author.
innovation + leadership
workshops and keynote
presentations based
upon the hot trends in
the books we RAP. We
can help you profit from
the ideas in this RAP.

More Book Rapper Resources...
www.BookRapper.com/rappers.html

Read the Book Rapper Blog...
www.BookRapper.com/blog.html

Look out for more slideshows at...
www.BookRapper.com