Book Rapper

A Visual Presentation by
Geoff McDonald and Book Rapper
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Book Rapper tracks trends
digs up big ideas
presents them visually
creates actions for you to do

web log
A list of entries, similar to a diary,
posted regularly on the internet.

weblog

we blog

we blog

How to Create Your
Own Media Channel

The Book

We Blog is derived from...

The RAPs

Each RAP comprises...
RESOURCES : anything you use to generate wealth.
ACTIONS : an act of will, a deed completed.
PROFITS : to gain an advantage or benefit.

The We Blog RAPs...
We Blog Intro Blog Why? Blog Medium
1 2

Blog Money Blog Traffic Blog Being
(This one!)
3 4 5

Blog About Blog Life Blog Resoures
6 7 7

Blog Traffic
RAP4

With so many
blogs on the
net, who’s
going to read
yours?
Blog Traffic

And, how
are they
going to
find you?
Blog Traffic

Great
Content
Get Links
Four Ways to Attract an Audience and Build a Readership
Search
Engines
Participate
Online

Content
RAP4.1

The best thing you can do
to attract readers is to...

Drum roll please...

The best thing you can do
to attract readers is to...

Write good content...

...and...

...post it regularly.

That’s it.

Write good content...

...and...

...post it regularly.

Do it!

How to Write Well...
Action

Action
Stick to your niche,
passion or interest.

Be consistent and reliable.
Be consistent and reliable.
Action Be consistent and reliable.
Be consistent and reliable.
Be consistent and reliable.

Action
Focus on your topic.

Be timely and ‘newsy’.
Comment on current events
and top of mind topics.
Action

Action Take a stand. Be provocative.

You have a licence to...
Action
...speak your mind.

Action
This will help you stand out from the crowd.

Action
Make it visual.

Your posts will look way more
Action interesting if you include...

Action ...photos, illustrations or diagrams.

Action Oops, I mean...

Action

Links
RAP4.2

The web is based on linking and...

...your blogging success is...

...connected (sic) to this idea.

As others link to you...

...you’ll attract and expand your readership.

Build your links.
Action

Action
Read other blogs.

Refer
Expand
Action Comment
Refute
Promote
or...

...your online sources by
Action providing links to them.

Cross link to your earlier posts.
Action
This will...

...draw readers to other
Action content you have written.

Action Link to things you reference.

Action For instance if you’re talking about...

...link to his page on Wikipedia
Action or his website.

Action Connect the dots for your readers.

If you write well...
Action

...other bloggers will be far more
Action inclined to link to your blog.

Action Link to people offline also.

Tell them about your blog...
Action Stick your blog address on your email signature
and your business card.

Action www.bookrapper.
com/blog.html

SEO
RAP4.3

SEO
The story of Search Engine Optimisation for
blogs can be summed up in four words:

Some do, some don’t.

#@&?!
Some bloggers swear by it as a means to
building an audience.

They’re happy to buy traffic
whilst others...

...refuse to have anything to do with it because...

...they believe good content will suffice.

You choose.

Design Your SEO Strategy
Action

Typically, blogs gain traffic more
Action than most websites because they...

...add new content regularly.
...add new content regularly.
Action ...add new content regularly.
...add new content regularly.
...add new content regularly.

Even if you only post a few
Action blog entries you may still get...

Action ...minor traffic from Google.

Links from other bloggers are the key
Action
to SEO (Search Engine Optimisation).

Improve your rankings by filling your
Action blog titles with keywords.

Participate
RAP4.4

As in life...

...it’s not who writes the best blog that wins...

...it’s who has the best

The blogosphere is a chance to...

...meet and interact with like-minded souls.

We can...

learn
from
them,
and...

...maybe even learn to love them.

Connecting with other
bloggers can be good for...

YOU

...and, for your traffic.

Make Friends
Action

Action Start making new connections.

Action Comment on other peoples’ blogs.

Action Ask a question in your posts that...

...invites comments and feedback.
Action

Action
Build a discussion forum to
extend the conversation.

Build a network of blogging friends
Action and build up a link list between you.

Action
Cross-promote via
Social networking sites.

For instance, form a group around
your niche on Facebook.
Action

Want More?

The We Blog RAPs...
We Blog Intro Blog Why? Blog Medium
1 2

Blog Money Blog Traffic Blog Being
(This one!)
3 4 5

Blog About Blog Life Blog Resoures
6 7 7

BR Members can get the complete set of We Blog RAPs at...
www.BookRapper.com/members

Email Me!
Geoff McDonald...
Book Rapper
Book Rapper provides Author.
innovation + leadership
workshops and keynote
presentations based
upon the hot trends in
the books we RAP. We
can help you profit from
the ideas in this RAP.

More Book Rapper Resources...
www.BookRapper.com/rappers.html

Read the Book Rapper Blog...
www.BookRapper.com/blog.html

Look out for more slideshows at...
www.BookRapper.com