0
Book Rapper
A Visual Presentation by
Geoff McDonald and Book Rapper
Copyright
Copy this the right way.
You have permission to post this...
Book Rapper   tracks trends
              digs up big ideas
              presents them visually
              creates act...
web                                            log
      A list of entries, similar to a diary,
      posted regularly on ...
weblog
we blog
we blog
How to Create Your
Own Media Channel
The Book
We Blog is derived from...
The RAPs
Each RAP comprises...
         RESOURCES : anything you use to generate wealth.
         ACTIONS : an act of will, a deed ...
The We Blog RAPs...


 We Blog Intro   Blog Why?   Blog Medium




                    1            2
Blog Money   Blog Traffic     Blog Being
              (This one!)




   3             4             5
Blog About   Blog Life   Blog Resoures




   6            7             7
Blog Traffic
RAP4
With so many
blogs on the
 net, who’s
going to read
   yours?




                Blog Traffic
And, how
         are they
         going to
         find you?




Blog Traffic
Great
                                                Content




                                               Get Links...
Content
RAP4.1
The best thing you can do
 to attract readers is to...
Drum roll please...
The best thing you can do
 to attract readers is to...
Write good content...
...and...
...post it regularly.
That’s it.
Write good content...
...and...
...post it regularly.
Do it!
How to Write Well...
Action
Action

         Stick to your niche,
         passion or interest.
Be consistent and reliable.



         Be consistent and reliable.



Action   Be consistent and reliable.



         Be...
Action



         Focus on your topic.
Be timely and ‘newsy’.
         Comment on current events
           and top of mind topics.




Action
Action   Take a stand.   Be provocative.
You have a licence to...


Action

                                    ...speak your mind.
Action
         This will help you stand out from the crowd.
Action
         Make it visual.
Your posts will look way more
Action   interesting if you include...
Action   ...photos, illustrations or diagrams.
Action   Oops, I mean...
Action
Links
RAP4.2
The web is based on   linking and...
...your blogging success is...
...connected (sic) to this idea.
As others link to you...
...you’ll attract and expand your readership.
Build your links.
Action
Action


         Read other blogs.
Refer
                       Expand

Action   Comment
                           Refute

                                 ...
...your online sources by
Action   providing links to them.
Cross link to your earlier posts.




Action




                    This will...
...draw readers to other
Action   content you have written.
Action   Link to things you reference.
Action   For instance if you’re talking about...
...link to his page on Wikipedia
Action   or his website.
Action   Connect the dots for your readers.
If you write well...
Action
...other bloggers will be far more
Action   inclined to link to your blog.
Action   Link to people offline also.
Tell them about your blog...
Action   Stick your blog address on your email signature
         and your business card.
Action   www.bookrapper.
                        com/blog.html
SEO
RAP4.3
SEO
The story of Search Engine Optimisation for
  blogs can be summed up in four words:
Some   do,   some   don’t.
#@&?!
Some bloggers swear by it as a means to
building an audience.
They’re happy to buy traffic
      whilst others...
...refuse to have anything to do with it because...
...they believe good content will suffice.
You choose.
Design Your SEO Strategy
Action
Typically, blogs gain traffic more
Action   than most websites because they...
...add new content regularly.



         ...add new content regularly.




Action   ...add new content regularly.



    ...
Even if you only post a few
Action   blog entries you may still get...
Action   ...minor traffic from Google.
Links from other bloggers are the key

Action
         to SEO (Search Engine Optimisation).
Improve your rankings by filling your
Action   blog titles with     keywords.
Participate
RAP4.4
As in life...
...it’s not who writes the best blog that wins...
...it’s who has the best
The blogosphere is a chance to...
...meet and interact with like-minded souls.
We can...
learn
from
them,
and...
...maybe even learn to love them.
Connecting with other

bloggers can be good for...
YOU
...and, for your traffic.
Make Friends
Action
Action   Start making new connections.
Action   Comment on other peoples’ blogs.
Action   Ask a question in your posts that...
...invites comments and feedback.
Action
Action



         Build a discussion forum to
          extend the conversation.
Build a network of blogging friends
Action   and build up a link list between you.
Action


           Cross-promote via
         Social networking sites.
For instance, form a group around
         your niche on Facebook.




Action
Want More?
The We Blog RAPs...


 We Blog Intro   Blog Why?   Blog Medium




                    1            2
Blog Money   Blog Traffic     Blog Being
              (This one!)




   3             4             5
Blog About   Blog Life   Blog Resoures




   6            7             7
BR Members can get the complete set of We Blog RAPs at...
 www.BookRapper.com/members
Email Me!
                           Geoff McDonald...
                             Book Rapper
 Book Rapper provides      ...
More Book Rapper Resources...
www.BookRapper.com/rappers.html
Read the Book Rapper Blog...
www.BookRapper.com/blog.html
Look out for more slideshows at...
www.BookRapper.com
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Book Rapper We Blog 4 Blog Traffic

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WIth so many blogs out there who is going to read yours? And, how are they going to find you? We consider your content, getting links, search engines and social networking.

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Transcript of "Book Rapper We Blog 4 Blog Traffic"

  1. 1. Book Rapper
  2. 2. A Visual Presentation by Geoff McDonald and Book Rapper Copyright Copy this the right way. You have permission to post this, email this, and print this for free to anyone you like, as long as you make no changes or edits to its contents or digital format. Pass it along and make many copies to contribute to an inclusive world.
  3. 3. Book Rapper tracks trends digs up big ideas presents them visually creates actions for you to do
  4. 4. web log A list of entries, similar to a diary, posted regularly on the internet.
  5. 5. weblog
  6. 6. we blog
  7. 7. we blog
  8. 8. How to Create Your Own Media Channel
  9. 9. The Book
  10. 10. We Blog is derived from...
  11. 11. The RAPs
  12. 12. Each RAP comprises... RESOURCES : anything you use to generate wealth. ACTIONS : an act of will, a deed completed. PROFITS : to gain an advantage or benefit.
  13. 13. The We Blog RAPs... We Blog Intro Blog Why? Blog Medium 1 2
  14. 14. Blog Money Blog Traffic Blog Being (This one!) 3 4 5
  15. 15. Blog About Blog Life Blog Resoures 6 7 7
  16. 16. Blog Traffic RAP4
  17. 17. With so many blogs on the net, who’s going to read yours? Blog Traffic
  18. 18. And, how are they going to find you? Blog Traffic
  19. 19. Great Content Get Links Four Ways to Attract an Audience and Build a Readership Search Engines Participate Online
  20. 20. Content RAP4.1
  21. 21. The best thing you can do to attract readers is to...
  22. 22. Drum roll please...
  23. 23. The best thing you can do to attract readers is to...
  24. 24. Write good content...
  25. 25. ...and...
  26. 26. ...post it regularly.
  27. 27. That’s it.
  28. 28. Write good content...
  29. 29. ...and...
  30. 30. ...post it regularly.
  31. 31. Do it!
  32. 32. How to Write Well... Action
  33. 33. Action Stick to your niche, passion or interest.
  34. 34. Be consistent and reliable. Be consistent and reliable. Action Be consistent and reliable. Be consistent and reliable. Be consistent and reliable.
  35. 35. Action Focus on your topic.
  36. 36. Be timely and ‘newsy’. Comment on current events and top of mind topics. Action
  37. 37. Action Take a stand. Be provocative.
  38. 38. You have a licence to... Action ...speak your mind.
  39. 39. Action This will help you stand out from the crowd.
  40. 40. Action Make it visual.
  41. 41. Your posts will look way more Action interesting if you include...
  42. 42. Action ...photos, illustrations or diagrams.
  43. 43. Action Oops, I mean...
  44. 44. Action
  45. 45. Links RAP4.2
  46. 46. The web is based on linking and...
  47. 47. ...your blogging success is...
  48. 48. ...connected (sic) to this idea.
  49. 49. As others link to you...
  50. 50. ...you’ll attract and expand your readership.
  51. 51. Build your links. Action
  52. 52. Action Read other blogs.
  53. 53. Refer Expand Action Comment Refute Promote or...
  54. 54. ...your online sources by Action providing links to them.
  55. 55. Cross link to your earlier posts. Action This will...
  56. 56. ...draw readers to other Action content you have written.
  57. 57. Action Link to things you reference.
  58. 58. Action For instance if you’re talking about...
  59. 59. ...link to his page on Wikipedia Action or his website.
  60. 60. Action Connect the dots for your readers.
  61. 61. If you write well... Action
  62. 62. ...other bloggers will be far more Action inclined to link to your blog.
  63. 63. Action Link to people offline also.
  64. 64. Tell them about your blog... Action Stick your blog address on your email signature and your business card.
  65. 65. Action www.bookrapper. com/blog.html
  66. 66. SEO RAP4.3
  67. 67. SEO The story of Search Engine Optimisation for blogs can be summed up in four words:
  68. 68. Some do, some don’t.
  69. 69. #@&?! Some bloggers swear by it as a means to building an audience.
  70. 70. They’re happy to buy traffic whilst others...
  71. 71. ...refuse to have anything to do with it because...
  72. 72. ...they believe good content will suffice.
  73. 73. You choose.
  74. 74. Design Your SEO Strategy Action
  75. 75. Typically, blogs gain traffic more Action than most websites because they...
  76. 76. ...add new content regularly. ...add new content regularly. Action ...add new content regularly. ...add new content regularly. ...add new content regularly.
  77. 77. Even if you only post a few Action blog entries you may still get...
  78. 78. Action ...minor traffic from Google.
  79. 79. Links from other bloggers are the key Action to SEO (Search Engine Optimisation).
  80. 80. Improve your rankings by filling your Action blog titles with keywords.
  81. 81. Participate RAP4.4
  82. 82. As in life...
  83. 83. ...it’s not who writes the best blog that wins...
  84. 84. ...it’s who has the best
  85. 85. The blogosphere is a chance to...
  86. 86. ...meet and interact with like-minded souls.
  87. 87. We can...
  88. 88. learn from them, and...
  89. 89. ...maybe even learn to love them.
  90. 90. Connecting with other bloggers can be good for...
  91. 91. YOU
  92. 92. ...and, for your traffic.
  93. 93. Make Friends Action
  94. 94. Action Start making new connections.
  95. 95. Action Comment on other peoples’ blogs.
  96. 96. Action Ask a question in your posts that...
  97. 97. ...invites comments and feedback. Action
  98. 98. Action Build a discussion forum to extend the conversation.
  99. 99. Build a network of blogging friends Action and build up a link list between you.
  100. 100. Action Cross-promote via Social networking sites.
  101. 101. For instance, form a group around your niche on Facebook. Action
  102. 102. Want More?
  103. 103. The We Blog RAPs... We Blog Intro Blog Why? Blog Medium 1 2
  104. 104. Blog Money Blog Traffic Blog Being (This one!) 3 4 5
  105. 105. Blog About Blog Life Blog Resoures 6 7 7
  106. 106. BR Members can get the complete set of We Blog RAPs at... www.BookRapper.com/members
  107. 107. Email Me! Geoff McDonald... Book Rapper Book Rapper provides Author. innovation + leadership workshops and keynote presentations based upon the hot trends in the books we RAP. We can help you profit from the ideas in this RAP.
  108. 108. More Book Rapper Resources... www.BookRapper.com/rappers.html
  109. 109. Read the Book Rapper Blog... www.BookRapper.com/blog.html
  110. 110. Look out for more slideshows at... www.BookRapper.com
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