Book Rapper
A Visual Presentation by
Geoff McDonald and Book Rapper
Copyright
Copy this the right way.
You have permission to post this...
tracks trends
digs up big ideas
presents them visually
creates actions for you to do
Book Rapper
web logA list of entries, similar to a diary,
posted regularly on the internet.
weblog
we blog
we blog
How to Create Your
Own Media Channel
The Book
We Blog is derived from...
The RAPs
RESOURCES : anything you use to generate wealth.
ACTIONS : an act of will, a deed completed.
PROFITS : to gain an advantag...
Blog Why?We Blog Intro Blog Medium
The We Blog RAPs...
1 2
Blog TrafficBlog Money Blog Being
4 53
(This one!)
Blog LifeBlog About Blog Resoures
7 76
Blog MoneyRAP3
♡Whilst your blog
can be a labour
of love...
Blog Money
...it can also be a profit centre for your business...
$ $ $ $ $
$ $ $ $ $
...or the
centre piece
of your entire
business.
It’s all depends on
the makeup and
stats of your
readership.
Blog Money
Four Strategies to Make Money from your Blog
BLOG-A-JOB
SELLPROMOTE
ADVERTISE
Blog-A-JobRAP3.1
A number of the interviewees in are paid to blog.
If you want a blog job, your...
...your personal blog is your advertisement.
It speaks to your...
style attitudeskills
Bring your blog and your business case to the attention of...
...your current employer
OR
potential new employer.
Blogging may be a solo exercise,
like a journalist running their own newspaper.
Or, as in the case of Autoblog, the job-bloggers are part of
a 24 hour global team posting new content on the hour.
Action To give yourself a shot at job-blogging...
Action
Define
your area
of focus
Create a
professional
looking site
Refine your
writing skills
Action
Develop a business case
to market yourself
within your organization
or to potential clients.
For instance, better
c...
PromoteRAP3.2
Your blog may be the seed that...
...builds the audience...
...that sells the product/service...
...that builds your brand.
Did you know...
Chris Anderson wrote his book The Long Tail as a blog?
he invited comments
from the readers of his blog.
During the process
enhanced and enriched the subsequent book.
that this reader, or community, involvement
He has acknowledged
It was a smart move.
As Anderson wrote and published more posts
he built up his audience.
When his book was finally published
it was to a large, warm and receptive audience.
Be willing to...
learn as you blog - and...
...share what you learn as you learn it.
Action
What are you building?
Action
Write down
what you want
in the future.
Action
For instance, if you’re writing a book,
your future desired outcome informs
what you write about today.
AdvertiseRAP3.3
Free content paid for
by advertising or sponsorship
has been the basis of...
...TV, radio and, to a lesser extent, newspapers
(subsidized cost) for many years.
This strategy may also...
...work for your personal blog.
A good place to start is...
...to check out Google Adsense.
And then, when you really start drawing
attention to your blog you can confidently...
...approach bigger fish.
The key question to ask
with regard to advertising is...
Will it undermine my content?
The right advertiser
may add credibility to your blog...
...whilst others may create a conflict of interest.
Action Time to decide.
Action
Am I going to advertise now, or not?
Will I advertise in the future, or not?
Action
Make your intentions clear from
the beginning as it can shape the
loyalty of your readers.
SellRAP3.4
Write your blog to...
...promote your current product or service.
It’s a smart thing to do...
...provided it’s not simply a bunch of one-sided
press releases that brag about how good you are.
That’ll never work!
No audience
there buddy!
Whatever it is you want to sell, you need to...
educate
inform
and
...to attract an audience.
Don’t sell to them.
Make a list
of what you
might sell
via your blog.
Action
Action
This might be obvious or it may present
a whole host of new opportunities.
Action Be willing to look.
Action
No one said you only had
to sell your own products...
Want More?
Blog Why?We Blog Intro Blog Medium
The We Blog RAPs...
1 2
(This one!)
Blog TrafficBlog Money Blog Being
4 53
Blog LifeBlog About Blog Resoures
7 76
BR Members can get the complete set of We Blog RAPs at...
www.BookRapper.com/members
Book Rapper provides
innovation + leadership
workshops and keynote
presentations based
upon the hot trends in
the books we...
More Book Rapper Resources...
www.BookRapper.com/rappers.html
Read the Book Rapper Blog...
www.BookRapper.com/blog.html
Look out for more slideshows at...
www.BookRapper.com
Book Rapper We Blog 3 Blog Money
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Book Rapper We Blog 3 Blog Money

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How do you make money from your blog? We consider 4 ways: Advertising, Promotion, Direct Sales and Blog-A-Job.

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Transcript of "Book Rapper We Blog 3 Blog Money"

  1. 1. Book Rapper
  2. 2. A Visual Presentation by Geoff McDonald and Book Rapper Copyright Copy this the right way. You have permission to post this, email this, and print this for free to anyone you like, as long as you make no changes or edits to its contents or digital format. Pass it along and make many copies to contribute to an inclusive world.
  3. 3. tracks trends digs up big ideas presents them visually creates actions for you to do Book Rapper
  4. 4. web logA list of entries, similar to a diary, posted regularly on the internet.
  5. 5. weblog
  6. 6. we blog
  7. 7. we blog
  8. 8. How to Create Your Own Media Channel
  9. 9. The Book
  10. 10. We Blog is derived from...
  11. 11. The RAPs
  12. 12. RESOURCES : anything you use to generate wealth. ACTIONS : an act of will, a deed completed. PROFITS : to gain an advantage or benefit. Each RAP comprises...
  13. 13. Blog Why?We Blog Intro Blog Medium The We Blog RAPs... 1 2
  14. 14. Blog TrafficBlog Money Blog Being 4 53 (This one!)
  15. 15. Blog LifeBlog About Blog Resoures 7 76
  16. 16. Blog MoneyRAP3
  17. 17. ♡Whilst your blog can be a labour of love... Blog Money
  18. 18. ...it can also be a profit centre for your business... $ $ $ $ $ $ $ $ $ $
  19. 19. ...or the centre piece of your entire business.
  20. 20. It’s all depends on the makeup and stats of your readership. Blog Money
  21. 21. Four Strategies to Make Money from your Blog BLOG-A-JOB SELLPROMOTE ADVERTISE
  22. 22. Blog-A-JobRAP3.1
  23. 23. A number of the interviewees in are paid to blog.
  24. 24. If you want a blog job, your...
  25. 25. ...your personal blog is your advertisement.
  26. 26. It speaks to your...
  27. 27. style attitudeskills
  28. 28. Bring your blog and your business case to the attention of...
  29. 29. ...your current employer OR potential new employer.
  30. 30. Blogging may be a solo exercise, like a journalist running their own newspaper.
  31. 31. Or, as in the case of Autoblog, the job-bloggers are part of a 24 hour global team posting new content on the hour.
  32. 32. Action To give yourself a shot at job-blogging...
  33. 33. Action Define your area of focus Create a professional looking site Refine your writing skills
  34. 34. Action Develop a business case to market yourself within your organization or to potential clients. For instance, better customer service.
  35. 35. PromoteRAP3.2
  36. 36. Your blog may be the seed that...
  37. 37. ...builds the audience...
  38. 38. ...that sells the product/service...
  39. 39. ...that builds your brand.
  40. 40. Did you know...
  41. 41. Chris Anderson wrote his book The Long Tail as a blog?
  42. 42. he invited comments from the readers of his blog. During the process
  43. 43. enhanced and enriched the subsequent book. that this reader, or community, involvement He has acknowledged
  44. 44. It was a smart move.
  45. 45. As Anderson wrote and published more posts he built up his audience.
  46. 46. When his book was finally published it was to a large, warm and receptive audience.
  47. 47. Be willing to...
  48. 48. learn as you blog - and...
  49. 49. ...share what you learn as you learn it.
  50. 50. Action What are you building?
  51. 51. Action Write down what you want in the future.
  52. 52. Action For instance, if you’re writing a book, your future desired outcome informs what you write about today.
  53. 53. AdvertiseRAP3.3
  54. 54. Free content paid for by advertising or sponsorship has been the basis of...
  55. 55. ...TV, radio and, to a lesser extent, newspapers (subsidized cost) for many years.
  56. 56. This strategy may also...
  57. 57. ...work for your personal blog.
  58. 58. A good place to start is...
  59. 59. ...to check out Google Adsense.
  60. 60. And then, when you really start drawing attention to your blog you can confidently...
  61. 61. ...approach bigger fish.
  62. 62. The key question to ask with regard to advertising is...
  63. 63. Will it undermine my content?
  64. 64. The right advertiser may add credibility to your blog...
  65. 65. ...whilst others may create a conflict of interest.
  66. 66. Action Time to decide.
  67. 67. Action Am I going to advertise now, or not? Will I advertise in the future, or not?
  68. 68. Action Make your intentions clear from the beginning as it can shape the loyalty of your readers.
  69. 69. SellRAP3.4
  70. 70. Write your blog to...
  71. 71. ...promote your current product or service.
  72. 72. It’s a smart thing to do...
  73. 73. ...provided it’s not simply a bunch of one-sided press releases that brag about how good you are.
  74. 74. That’ll never work!
  75. 75. No audience there buddy!
  76. 76. Whatever it is you want to sell, you need to...
  77. 77. educate inform and
  78. 78. ...to attract an audience.
  79. 79. Don’t sell to them.
  80. 80. Make a list of what you might sell via your blog. Action
  81. 81. Action This might be obvious or it may present a whole host of new opportunities.
  82. 82. Action Be willing to look.
  83. 83. Action No one said you only had to sell your own products...
  84. 84. Want More?
  85. 85. Blog Why?We Blog Intro Blog Medium The We Blog RAPs... 1 2
  86. 86. (This one!) Blog TrafficBlog Money Blog Being 4 53
  87. 87. Blog LifeBlog About Blog Resoures 7 76
  88. 88. BR Members can get the complete set of We Blog RAPs at... www.BookRapper.com/members
  89. 89. Book Rapper provides innovation + leadership workshops and keynote presentations based upon the hot trends in the books we RAP. We can help you profit from the ideas in this RAP. Email Me! Geoff McDonald... Book Rapper Author.
  90. 90. More Book Rapper Resources... www.BookRapper.com/rappers.html
  91. 91. Read the Book Rapper Blog... www.BookRapper.com/blog.html
  92. 92. Look out for more slideshows at... www.BookRapper.com
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