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Book Rapper Brand Worship
 

Book Rapper Brand Worship

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Brand Worship is an action plan for turning your customers into a cult following. Derived from Douglas Atkin's The Culting of Brands it shows the keys to gain extreme customer loyalty.

Brand Worship is an action plan for turning your customers into a cult following. Derived from Douglas Atkin's The Culting of Brands it shows the keys to gain extreme customer loyalty.

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  • Hi Geoff, Could you please share the presentation in a powerpoint format? I dont have a MAC and hence unable to see the keynote offine.

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Book Rapper Brand Worship Book Rapper Brand Worship Presentation Transcript

  • BRAND WORSHIP TURN YOUR CUSTOMERS INTO A CULT FOLLOWING Book Rapper Tuesday, March 3, 2009
  • A Visual Presentation by Geoff McDonald and Book Rapper Copyright Copy this the right way. You have permission to post this, email this, and print this for free to anyone you like, as long as you make no changes or edits to its contents or digital format. Pass it along and make many copies to contribute to an inclusive world. Tuesday, March 3, 2009
  • Book Rapper tracks trends digs up big ideas presents them visually creates actions for you to do Tuesday, March 3, 2009
  • The Book Tuesday, March 3, 2009
  • Brand Worship is derived from... Tuesday, March 3, 2009
  • Tuesday, March 3, 2009
  • By... Douglas Atkin Tuesday, March 3, 2009
  • BIG idea the Tuesday, March 3, 2009
  • We all crave... Tuesday, March 3, 2009
  • ‘meaning’ and... Tuesday, March 3, 2009
  • ...‘belonging’. Tuesday, March 3, 2009
  • Cult-like brands have become the new religion... Tuesday, March 3, 2009
  • ...because... Tuesday, March 3, 2009
  • ...they provide these... Tuesday, March 3, 2009
  • ...two basic human needs. Tuesday, March 3, 2009
  • Speed RAP Tuesday, March 3, 2009
  • People queue overnight to be the rst... Tuesday, March 3, 2009
  • ...into the new Apple temples. Tuesday, March 3, 2009
  • Cult-like brands inspire... Tuesday, March 3, 2009
  • extreme Tuesday, March 3, 2009
  • extreme religious-like Tuesday, March 3, 2009
  • extreme religious-like customer loyalty Tuesday, March 3, 2009
  • ...and fanatical behaviour. Tuesday, March 3, 2009
  • Customers are no longer satis ed with mere product. Tuesday, March 3, 2009
  • They’re buying into an ideology with... Tuesday, March 3, 2009
  • ...meaning, purpose and value; Tuesday, March 3, 2009
  • ...an identity with personality; Tuesday, March 3, 2009
  • ...and a community of like-minded, mutually interested souls. Tuesday, March 3, 2009
  • The two most important elements of... Tuesday, March 3, 2009
  • ...a cult-like brand are... Tuesday, March 3, 2009
  • wait for it... Tuesday, March 3, 2009
  • the ideology and the... Tuesday, March 3, 2009
  • interaction between your customers. Tuesday, March 3, 2009
  • Your ideology provides... Tuesday, March 3, 2009
  • ...vision, meaning and desire. Tuesday, March 3, 2009
  • The contact with you and fellow customers... Tuesday, March 3, 2009
  • builds... Tuesday, March 3, 2009
  • ...a community. Tuesday, March 3, 2009
  • This provides... Tuesday, March 3, 2009
  • meaning in a chaotic world and... Tuesday, March 3, 2009
  • ...a place of belonging. Tuesday, March 3, 2009
  • Your Challenge Tuesday, March 3, 2009
  • Start a cult today. Tuesday, March 3, 2009
  • Cult your brand and... Tuesday, March 3, 2009
  • ...build a devoted following of loyal customers. Tuesday, March 3, 2009
  • Be different ... Tuesday, March 3, 2009
  • Be different ... and take a stand. Tuesday, March 3, 2009
  • Build a meaning engine and a... Tuesday, March 3, 2009
  • ...community that lets your customers... Tuesday, March 3, 2009
  • be more of themselves. Tuesday, March 3, 2009
  • The RAPs Tuesday, March 3, 2009
  • Each RAP comprises... RESOURCES : anything you use to generate wealth. ACTIONS : an act of will, a deed completed. PROFITS : to gain an advantage or benefit. Tuesday, March 3, 2009
  • The Brand Worship RAPs... Tuesday, March 3, 2009
  • RAP1 : The Culting Edge Tuesday, March 3, 2009
  • RAPs 2-10 : The Brand Arrow Tuesday, March 3, 2009
  • Touching Meaning Build Cause Belonging Believe Demonize Committing Leading Tuesday, March 3, 2009
  • RAP11: Your Brand Plan Tuesday, March 3, 2009
  • The Culting Edge RAP1 Tuesday, March 3, 2009
  • Trekkies, Tuesday, March 3, 2009
  • football fans, Tuesday, March 3, 2009
  • Mac users, Tuesday, March 3, 2009
  • Harley riders, Tuesday, March 3, 2009
  • Landmark Forum graduates, Tuesday, March 3, 2009
  • eBay traders, Tuesday, March 3, 2009
  • and hybrid car owners... Tuesday, March 3, 2009
  • ...often present cult-like devotion to their cause. Tuesday, March 3, 2009
  • Studying successful cults is a powerful... Tuesday, March 3, 2009
  • ...source of insight for... Tuesday, March 3, 2009
  • ng ri ve ss co un mele . ... .. i t es he u t iq n ch te Tuesday, March 3, 2009
  • ...to brand worship and... Tuesday, March 3, 2009
  • ...extreme customer loyalty. Tuesday, March 3, 2009
  • Cause RAP2 Tuesday, March 3, 2009
  • What’s your cause? Tuesday, March 3, 2009
  • What do you want to have happen? Tuesday, March 3, 2009
  • If you’re not out to.. Tuesday, March 3, 2009
  • ...cause anything... Tuesday, March 3, 2009
  • ...then you might as well... Tuesday, March 3, 2009
  • ...go back to bed. Tuesday, March 3, 2009
  • Your cause is the... Tuesday, March 3, 2009
  • SHARP END of your branding arrow. Tuesday, March 3, 2009
  • It’s at odds with... Tuesday, March 3, 2009
  • ...the current world. Tuesday, March 3, 2009
  • It needs to be... Tuesday, March 3, 2009
  • ...to attract a band of worshippers. Tuesday, March 3, 2009
  • SPIRIT PURPOSE STAND Three Elements of Your Cause Tuesday, March 3, 2009
  • PURPOSE : What’s Your Reason for Existence? Tuesday, March 3, 2009
  • SPIRIT : What’s Your Point of Difference? Tuesday, March 3, 2009
  • STAND : What’s Your Point of View? Tuesday, March 3, 2009
  • Believe RAP3 Tuesday, March 3, 2009
  • Belonging and believing are... Tuesday, March 3, 2009
  • ...bedfellows. Tuesday, March 3, 2009
  • We need to belong to... Tuesday, March 3, 2009
  • survive Tuesday, March 3, 2009
  • And, we need to have similar beliefs to... Tuesday, March 3, 2009
  • ...create a common world so we can... Tuesday, March 3, 2009
  • ...survive together. Tuesday, March 3, 2009
  • Consumers are no longer buying... Tuesday, March 3, 2009
  • ...mere products... Tuesday, March 3, 2009
  • ...they’re buying into a belief system. Tuesday, March 3, 2009
  • And, this means they’re buying into... Tuesday, March 3, 2009
  • communities of like-minded people with... Tuesday, March 3, 2009
  • ...similar worldviews. Tuesday, March 3, 2009
  • AGREEMENT DOCTRINE MANIFESTO Three Elements of Your Beliefs Tuesday, March 3, 2009
  • DOCTRINE : What do I believe? Tuesday, March 3, 2009
  • AGREEMENT : The Socialization of Belief Tuesday, March 3, 2009
  • MANIFESTO : What does my Charter say? Tuesday, March 3, 2009
  • Build RAP4 Tuesday, March 3, 2009
  • Your cause and your beliefs become valuable when you... Tuesday, March 3, 2009
  • ...make them tangible. Tuesday, March 3, 2009
  • Create physical building blocks to... Tuesday, March 3, 2009
  • ...enhance your group’s feelings of... Tuesday, March 3, 2009
  • solidarity Tuesday, March 3, 2009
  • Let them demonstrate that... Tuesday, March 3, 2009
  • ‘we’re in this together’. Tuesday, March 3, 2009
  • These tangible elements are designed to create... Tuesday, March 3, 2009
  • ...group identity Tuesday, March 3, 2009
  • ...encourage advocacy and sharing, Tuesday, March 3, 2009
  • about your group... Tuesday, March 3, 2009
  • ...by your group. Tuesday, March 3, 2009
  • ICONS RITUALS TOOLS WORDS Four Elements To Build Tuesday, March 3, 2009
  • RITUALS : What will I do regularly? Tuesday, March 3, 2009
  • LANGUAGE : What words do I use? Tuesday, March 3, 2009
  • ICONS : Which Symbols Remind Us of Your Cause? Tuesday, March 3, 2009
  • TOOLS : What equipment do I use? Tuesday, March 3, 2009
  • Demonize RAP5 Tuesday, March 3, 2009
  • Appealing to the masses is the opposite of... Tuesday, March 3, 2009
  • ...how you get cult-like devotion. Tuesday, March 3, 2009
  • Stop trying to please everyone! Tuesday, March 3, 2009
  • Got it? Tuesday, March 3, 2009
  • Stop trying to please everyone! Tuesday, March 3, 2009
  • Stop trying to please everyone! Tuesday, March 3, 2009
  • Stop trying to please everyone! Tuesday, March 3, 2009
  • Stop trying to please everyone! Tuesday, March 3, 2009
  • Stop trying to please everyone! Tuesday, March 3, 2009
  • Your goal is to create a... Tuesday, March 3, 2009
  • ...distinct group identity Tuesday, March 3, 2009
  • To achieve this you need to... Tuesday, March 3, 2009
  • ...separate yourself from other groups. Tuesday, March 3, 2009
  • The most direct way to do this is to... Tuesday, March 3, 2009
  • ... nd an enemy to defeat. Tuesday, March 3, 2009
  • Who or what is your biggest threat? Tuesday, March 3, 2009
  • This can be real or intangible. Tuesday, March 3, 2009
  • STATE TO BE NOT TO BE OF MIND PEOPLE US THEM ALLIES ENEMIES The Four Elements of Demonize Tuesday, March 3, 2009
  • + Tuesday, March 3, 2009
  • EXCLUSIVITY : What is the price of entry? Tuesday, March 3, 2009
  • Touching RAP6 Tuesday, March 3, 2009
  • A big mistake to avoid is to... Tuesday, March 3, 2009
  • p/l ≠ B ...believe your product or logo is your brand. Tuesday, March 3, 2009
  • Your brand is... Tuesday, March 3, 2009
  • wait for it... Tuesday, March 3, 2009
  • Your brand is... Tuesday, March 3, 2009
  • ...the feeling people get when they... Tuesday, March 3, 2009
  • talk about and... Tuesday, March 3, 2009
  • ...interact with your business. Tuesday, March 3, 2009
  • It’s an emotional charge and to... Tuesday, March 3, 2009
  • ...create brand worship you need to... Tuesday, March 3, 2009
  • design Tuesday, March 3, 2009
  • when Tuesday, March 3, 2009
  • where Tuesday, March 3, 2009
  • and Tuesday, March 3, 2009
  • w o h Tuesday, March 3, 2009
  • your ock Tuesday, March 3, 2009
  • come into contact with... Tuesday, March 3, 2009
  • ...your brand. Tuesday, March 3, 2009
  • PEOPLE BELONGING INTERACTION Three Elements of Touching Tuesday, March 3, 2009
  • BELONGING : Let me be more of me Tuesday, March 3, 2009
  • PEOPLE : Invite the right people Tuesday, March 3, 2009
  • INTERACTION : Create points of contact Tuesday, March 3, 2009
  • Meaning RAP7 Tuesday, March 3, 2009
  • Products can easily be... Tuesday, March 3, 2009
  • ...copied. Tuesday, March 3, 2009
  • Even service is turned into a... Tuesday, March 3, 2009
  • commodity, sold and imitated. Tuesday, March 3, 2009
  • Providing a way for consumers to create... Tuesday, March 3, 2009
  • meaning in their lives... Tuesday, March 3, 2009
  • ...is more difficult to duplicate ...is more difficult to duplicate ...is more difficult to duplicate ...is more difficult to duplicate ...is more difficult to duplicate ...is more difficult to duplicate ...is more difficult to duplicate ...is more difficult to duplicate ...is more difficult to duplicate ...is more difficult to duplicate ...is more difficult to duplicate ...is more difficult to duplicate ...is more difficult to duplicate Tuesday, March 3, 2009
  • ...and easier to charge a premium for. Tuesday, March 3, 2009
  • Cult brands give us the chance to... Tuesday, March 3, 2009
  • ...act out our values Tuesday, March 3, 2009
  • ...and beliefs. Tuesday, March 3, 2009
  • They’re complete meaning systems. Tuesday, March 3, 2009
  • They enable members to... Tuesday, March 3, 2009
  • ...make sense of their world. Tuesday, March 3, 2009
  • It’s part of what your community is... Tuesday, March 3, 2009
  • ...buying into. Tuesday, March 3, 2009
  • MEANING CREATION DISTINGUISH Three Elements of Meaning Tuesday, March 3, 2009
  • MEANING : Make sense of the world Tuesday, March 3, 2009
  • CREATION : Use myths and stories Tuesday, March 3, 2009
  • DISTINGUISH : Articulate or Build Tuesday, March 3, 2009
  • Belonging RAP8 Tuesday, March 3, 2009
  • Feeling secure within a group of people is... Tuesday, March 3, 2009
  • a key safety net for living. Tuesday, March 3, 2009
  • It allows individuals to... Tuesday, March 3, 2009
  • ...to feel strong enough to... Tuesday, March 3, 2009
  • ...expose their inner thoughts, Tuesday, March 3, 2009
  • feelings Tuesday, March 3, 2009
  • ...and true self. Tuesday, March 3, 2009
  • Business celebrates being... Tuesday, March 3, 2009
  • ‘customer focussed’ Tuesday, March 3, 2009
  • yet misses the chance to... Tuesday, March 3, 2009
  • ful l the basic human need of... Tuesday, March 3, 2009
  • ...belonging to a group of like-minded people. Tuesday, March 3, 2009
  • CARE INDUCTION CONNECTION Three Elements of Belonging Tuesday, March 3, 2009
  • CARE : Look after each other Tuesday, March 3, 2009
  • CONNECTION : Create shared experiences Tuesday, March 3, 2009
  • INDUCTION : Design your welcome Tuesday, March 3, 2009
  • Committing RAP9 Tuesday, March 3, 2009
  • The act of committing comes with... Tuesday, March 3, 2009
  • ...buying into the ideology. Tuesday, March 3, 2009
  • Yes, I believe that. Yes, I will act like that. Yes, I’ll be part of that. Tuesday, March 3, 2009
  • Yes, I believe that. Yes, I will act like that. Yes, I’ll be part of that. Tuesday, March 3, 2009
  • Yes, I believe that. Yes, I will act like that. Yes, I’ll be part of that. Tuesday, March 3, 2009
  • The key to commitment is... Tuesday, March 3, 2009
  • it... ...to increase Tuesday, March 3, 2009
  • steps size bite in Tuesday, March 3, 2009
  • You don’t get married... Tuesday, March 3, 2009
  • ...on your rst date. Tuesday, March 3, 2009
  • increase the interactions to Tuesday, March 3, 2009
  • increase the relationships. Tuesday, March 3, 2009
  • And, break d o w n the barriers to... Tuesday, March 3, 2009
  • ...committing. Tuesday, March 3, 2009
  • INVESTMENT GROWTH Two Elements of Committing Tuesday, March 3, 2009
  • GROWTH : Building the steps of commitment Tuesday, March 3, 2009
  • INVESTMENT : Trading & rewarding commitment Tuesday, March 3, 2009
  • Leading RAP10 Tuesday, March 3, 2009
  • Leading a community of people who... Tuesday, March 3, 2009
  • choose to follow you is... Tuesday, March 3, 2009
  • different ...very from leading a... Tuesday, March 3, 2009
  • band of employees or conscripted soldiers. Tuesday, March 3, 2009
  • Your tone of voice needs to... Tuesday, March 3, 2009
  • ...re ect that you DON’T... ...T’NOD uoy taht tce er... Tuesday, March 3, 2009
  • ...own your community Tuesday, March 3, 2009
  • and you’ll need to... Tuesday, March 3, 2009
  • ...in uence the group in different ways. Tuesday, March 3, 2009
  • OWNERSHIP TENSION CONTROL Three Elements of Leading Tuesday, March 3, 2009
  • TENSION : Manage sameness and difference Tuesday, March 3, 2009
  • OWNERSHIP : Hang on or let go Tuesday, March 3, 2009
  • CONTROL : Command or nurture Tuesday, March 3, 2009
  • Your Brand Plan RAP11 Tuesday, March 3, 2009
  • Take action in each of the nine areas of the Brand Arrow Tuesday, March 3, 2009
  • Touching Meaning Build Cause Belonging Believe Demonize Committing Leading Tuesday, March 3, 2009
  • Want More? Tuesday, March 3, 2009
  • This has been an introduction to the Brand Worship RAP. Tuesday, March 3, 2009
  • The Brand Worship RAPs... Tuesday, March 3, 2009
  • RAP1 : The Culting Edge Tuesday, March 3, 2009
  • RAPs 2-10 : The Brand Arrow Tuesday, March 3, 2009
  • Touching Meaning Build Cause Belonging Believe Demonize Committing Leading Tuesday, March 3, 2009
  • RAP11 : Your Brand Plan Tuesday, March 3, 2009
  • BR Members can get the complete set of We Blog RAPs at... www.BookRapper.com/members Tuesday, March 3, 2009
  • Otherwise, to get the full Brand Worship RAP... Tuesday, March 3, 2009
  • + Tuesday, March 3, 2009
  • 2 ...twomore complimentary issues... Tuesday, March 3, 2009
  • ...Register for our complimentary 3 three issue Trial... Tuesday, March 3, 2009
  • To get your 3 Issue Trial, including Brand Worship, register at... Tuesday, March 3, 2009
  • www.BookRapper.com/brandworship Tuesday, March 3, 2009
  • Email Me! Geoff McDonald... Book Rapper Book Rapper provides Author. innovation + leadership workshops and keynote presentations based upon the hot trends in the books we RAP. We can help you pro t from the ideas in this RAP. Tuesday, March 3, 2009
  • More Book Rapper Resources... www.BookRapper.com/rappers.html Tuesday, March 3, 2009
  • Read the Book Rapper Blog... www.BookRapper.com/blog.html Tuesday, March 3, 2009
  • Look out for more slideshows at... www.BookRapper.com Tuesday, March 3, 2009