A Business Revolution: Free or Fee?
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A Business Revolution: Free or Fee?

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Slides from our Book Rapper webinar as derived from Chris Anderson's Free. Learn (1) why the 'new' Free is unlike any previous Free and (2) how to apply it to your business.

Slides from our Book Rapper webinar as derived from Chris Anderson's Free. Learn (1) why the 'new' Free is unlike any previous Free and (2) how to apply it to your business.

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A Business Revolution: Free or Fee? A Business Revolution: Free or Fee? Presentation Transcript

  • Free or Fee?Geoff McDonald @IdeasMarketing #ideaslunch
  • Ideas Architect Book RapperFollow the conversation on Twitter: @ideasmarketing
  • ?Geoff McDonald @IdeasMarketing #ideaslunch
  • Part 1Free You!Geoff McDonald @IdeasMarketing #ideaslunch
  • Do you do free or fee?Geoff McDonald @IdeasMarketing #ideaslunch
  • Our story...Geoff McDonald @IdeasMarketing #ideaslunch
  • $$$ High Low Free RelationshipThe Ideas Marketing Curve : see previous webinars
  • Free is not newNot new AND completely different!
  • Free is a multi-billion dollar industryThe Free Paradox
  • ?Geoff McDonald @IdeasMarketing #ideaslunch
  • Part 2The BookGeoff McDonald @IdeasMarketing #ideaslunch
  • Chris AndersonChris Anderson • @chr1sa • diydrones.com/
  • Chris Anderson • @chr1sa • On Ted, not Ted
  • Chris Anderson • @chr1sa • On Ted, not Ted
  • Chris Anderson • @chr1sa • On Ted, not Ted
  • Chris Anderson • @chr1sa • diydrones.com/
  • Free is a new economic modelGeoff McDonald @IdeasMarketing #ideaslunch
  • Part 3Digital Economics - a free guideGeoff McDonald @IdeasMarketing #ideaslunch
  • Atoms and BitsThe New Economy
  • Abundance scimonocEEconomics = the social science of choice under scarcity
  • Atoms and BitsDifferent games, different rules, different tactics.
  • Atoms and BitsAtoms = Prices go up, Bits = Prices go down
  • Processing • Storage • BandwidthCosts approaching zero
  • Scarce AbundantGeoff McDonald @IdeasMarketing #ideaslunch
  • Scarce Abundant Shelf spaceGeoff McDonald @IdeasMarketing #ideaslunch
  • The Long TailBook Rapper : Make Money From Niches
  • Scarce Abundant Shelf space Attention FoodGeoff McDonald @IdeasMarketing #ideaslunch
  • Abundant Scarce FREE FEEBusiness Basics : Always was, always will be...
  • Bits Atoms FREE FEEGeoff McDonald @IdeasMarketing #ideaslunch
  • Content Attention FREE FEEGeoff McDonald @IdeasMarketing #ideaslunch
  • General Personal FREE FEEGeoff McDonald @IdeasMarketing #ideaslunch
  • Information Experience FREE FEEGeoff McDonald @IdeasMarketing #ideaslunch
  • What’s Scarce? What’s Abundant?Geoff McDonald @IdeasMarketing #ideaslunch
  • Part 4Fours FreesGeoff McDonald @IdeasMarketing #ideaslunch
  • ➊ Direct Cross SubsidiesFour Ways to Be Free
  • ➊ Direct ➋ Three Cross Party Subsidies SubsidiesFour Ways to Be Free
  • ➊ Direct ➋ Three Cross Party Subsidies Subsidies ➌ FreemiumFour Ways to Be Free
  • ➊ Direct ➋ Three Cross Party Subsidies Subsidies ➍ Non ➌ Freemium Money PaymentsFour Ways to Be Free
  • Four Frees➊ Direct Cross SubsidiesGeoff McDonald @IdeasMarketing #ideaslunch
  • One Pays For The Other➊ Direct Cross Subsidies
  • Free Services, Fee Products➊ Direct Cross Subsidies : Apple Genius Bar
  • Free Products, Fee Services➊ Direct Cross Subsidies : Cheap phone, pay for calls
  • Free This, Fee That➊ Direct Cross Subsidies : Free shipping from Book Depository
  • Free Entry, Fee Consumption➊ Direct Cross Subsidies : Strip club
  • Free Consumption, Fee Entry➊ Direct Cross Subsidies : Casino Shows
  • What’s your profit centre?➊ Direct Cross Subsidies
  • Four Frees➋ Three Party SubsidiesGeoff McDonald @IdeasMarketing #ideaslunch
  • Just the Free of Us!➋ Three Party Subsidies
  • Content Ads Audience Classic Media➋ Three Party Subsidies
  • Hardware Music Software Apple➋ Three Party Subsidies
  • Exhibits Children Parents Museums➋ Three Party Subsidies
  • Content Referral Traffic Affiliate Marketing➋ Three Party Subsidies
  • Define Your Network➋ Three Party Subsidies : Match buyers and sellers
  • Four Frees➌ FreemiumGeoff McDonald @IdeasMarketing #ideaslunch
  • Most free, few fee➌ Freemium = Free + Premium
  • Trial Period➌ Freemium : Grow in value over Time?
  • Lite and Premium➌ Freemium : Easy divide between Features?
  • One Free, More Fee➌ Freemium : More Seats (Accounts) for a Pro?
  • Free Schools, Fee Business➌ Freemium : Different Customer Types?
  • Free Time, Free Full➌ Freemium : Similar Choices - Screenflow and Camtasia
  • Four Frees➍ Non Money PaymentsGeoff McDonald @IdeasMarketing #ideaslunch
  • Free Fee What’s your currency?➍ Non Money Payments
  • Help me, help you➍ Non Money Payments : Exchange your labour
  • ➍ Non Money Payments : Boost your reputation
  • Promoting Piracy?➍ Non Money Payments : Build your audience
  • Donate or not...➍ Non Money Payments : Feel good about your contribution
  • What are you really selling?➍ Non Money Payments : Google does search to sell ads
  • ?Geoff McDonald @IdeasMarketing #ideaslunch
  • Part 5What’s Next?Geoff McDonald @IdeasMarketing #ideaslunch
  • What’s your free?Geoff McDonald @IdeasMarketing #ideaslunch
  • Read this!http://www.wired.com/techbiz/it/magazine/16-03/ff_free?currentPage=all
  • Buy the book!Chris Anderson : Free
  • And this book!bookrapper.com/Issues/Book_Rapper_Money_Niches.pdf
  • $$$ High Low Free RelationshipCreate a Visual Marketing Plan : see previous webinars
  • Skip a week! Next Webinar Design Your Business GameOctober 13th 12:30-1:15pm Facebook.com/IdeasMarketing
  • Next Webinar Which book?October 27th 12:30-1:15pm Facebook.com/IdeasMarketing
  • Workshop: How to Design, Build and Sell Your IdeaMelbourne 14 October 8:30am - 5:00pm
  • $450 +GST Ideas Hour Workshop: How to Design, Build and Sell Your IdeaMore: IdeasMarketing.com.au/Workshops
  • $450 +GST Ideas Hour Workshop: How to Design, Build and Sell Your IdeaMore: IdeasMarketing.com.au/Workshops
  • IdeasMarketing.com.au/WebinarsGeoff@IdeasMarketing.com.au
  • NASA Curiosity RoverTo know and not do is not to know