Increasing Discoverability with NetGalley - Tech Forum 2014 - Tarah Theoret
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Increasing Discoverability with NetGalley - Tech Forum 2014 - Tarah Theoret

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"Increasing Discoverability with NetGalley" - Tarah Theoret (NetGalley) at BookNet Canada's Tech Forum (BookNet 101) - March 5, 2014.

"Increasing Discoverability with NetGalley" - Tarah Theoret (NetGalley) at BookNet Canada's Tech Forum (BookNet 101) - March 5, 2014.

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    Increasing Discoverability with NetGalley - Tech Forum 2014 - Tarah Theoret Increasing Discoverability with NetGalley - Tech Forum 2014 - Tarah Theoret Presentation Transcript

    • Tarah Theoret – Reader Concierge
 tarah.theoret@netgalley.com
    • 2 NetGalley by the Numbers • 175,000+ members (6,000 in Canada) • 300 publishers (17 in Canada) Popular and frequent destination site" • Averaging 3.6 million page views/ month • Over 80% return visitors – 60% of returning visitors came 9+ times • 15-20% monthly traffic from direct NetGalley marketing – Direct email marketing – Tumblr, Facebook, Twitter
    • • Manual approval (by publisher) • Widget (2x more likely to download) • Auto-approved member • Read Now • Marketing promotions New browsing categories support each strategy. Use Multiple Strategies Approved Declined ReadNow Auto-Approved Widget
    • Members browse and complete a Profile to request." " " " " " " " " Members Find and Request Titles
    • Sort pending requests by member type and preferred region. Requests: New Filters and Stats Plus, easily view your personal request history with the member.
    • • Quickest & easiest access to a title – Streamlined sign-up if new to NetGalley • Logging in via widget grants instant approval for that title! • The only way to give access for PRIVATE titles • It’s versatile (email, online, QR codes, anywhere a link can go) • You can always see who accessed via widget • Create for one person or thousands at once Widgets: Why?
    • They Want Your Widgets!
    • • Access to any titles available in the NetGalley catalog • You can always see whether they have accessed a title • Can be filtered by member type • Use in combination with detailed activity reports, and widgets " " " " Auto-Approved Members
    • Communicate with Important Members
    • • Post chapter samplers • Limited time promotions “Read Now” Titles
    • • Newsletters and Featured Category • By genre or member type " • Homepage and Featured Category Bundle • New in 2014! " • Feed Your Reader eblast promotions • Hit targeted segment of members " • First Taste campaigns • Be the first to interact with new members " Get a Boost with NetGalley Marketing
    • Initial eblast: " 33.6% Open rate Follow-up eblast: " 64.1% Open rate" 6837 Impressions" 255 Reviews Targeted Campaign, Coordinated Follow-Up
    • Customized target list:" members approved for previous titles" " 76% open rate" Nearly 700 clicks
    • Request titles from NetGalley to download the full content file CataList and NetGalley
    • Thank You For Listening! Reach Us Anytime concierge@netgalley.com