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Publishing With 
An Audience
&
MONTHLY	

!
25 MILLION Members	

!
85% Mobile	

!
5 BILLION Minutes	

!
2 MILLION Uploads	

!
8 MILLION Comments
Sourcebooks’ continuous evolution…
the problem:
This model evolved
to distribute objects,
not information or ideas
Risk
Power
New Kinds of Value in Every Vertical
Author!
Brands!
Licenses!
Magazine
Physical and ebooks
Agents
1. Revenue!
2. Marketing
New Kinds of Value in Every Vertical
Author!
Brands!
Licenses!
Magazine
Physical and ebooks
Agents
1. Revenue!
2. Marketing
New Kinds of Value in Every Vertical
Creative
Content
Partners
Author!
Brands!
Licenses!
Magazine
Physical and ebooks
Agen...
New Kinds of Value in Every Vertical
Creative
Content
Partners
Retailers
Author!
Brands!
Licenses!
Magazine
Physical and e...
New Kinds of Value in Every Vertical
Creative
Content
Partners
RetailersPublishers
Author!
Brands!
Licenses!
Magazine
Phys...
New Kinds of Value in Every Vertical
Creative
Content
Partners
RetailersPublishers
Readers
Author!
Brands!
Licenses!
Magaz...
Shakesperience Put Me In The Story
Discover a New Love
Extending the book —
Content, format and experience
Simple Truths
Put Me In The Story
2013 YTD Sales by Units
0
1000000
2000000
3000000
4000000
Adult Fic Adult NF Kids (ALL) Kids (not YA) YA
Print
eBooks
63%
...
Serialization
!
Mobile Reading 85%	

Mobile Writing 50% (!)	

!
Push Notifications	

!
Call to Action	

“Candy Crush Effect...
Social Reading
!
Optimized through 	

serialization	

!
Inline Commenting	

!
Social network	

!
Enthusiasts and Superfans
Fan Fiction
!
Fan Art
!
#wattpad
Publishing With 
An Audience
&
Publishing with an Audience: An Experiment from Sourcebooks and Wattpad - Tech Forum 2014 - Dominique Raccah & Ashleigh Ga...
Publishing with an Audience: An Experiment from Sourcebooks and Wattpad - Tech Forum 2014 - Dominique Raccah & Ashleigh Ga...
Publishing with an Audience: An Experiment from Sourcebooks and Wattpad - Tech Forum 2014 - Dominique Raccah & Ashleigh Ga...
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Publishing with an Audience: An Experiment from Sourcebooks and Wattpad - Tech Forum 2014 - Dominique Raccah & Ashleigh Gardner

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"Publishing with an Audience: An Experiment from Sourcebooks and Wattpad" - Dominique Raccah (Sourcebooks) & Ashleigh Gardner (Wattpad) at BookNet Canada's Tech Forum - March 6, 2014

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Transcript of "Publishing with an Audience: An Experiment from Sourcebooks and Wattpad - Tech Forum 2014 - Dominique Raccah & Ashleigh Gardner"

  1. 1. Publishing With An Audience &
  2. 2. MONTHLY ! 25 MILLION Members ! 85% Mobile ! 5 BILLION Minutes ! 2 MILLION Uploads ! 8 MILLION Comments
  3. 3. Sourcebooks’ continuous evolution…
  4. 4. the problem: This model evolved to distribute objects, not information or ideas Risk Power
  5. 5. New Kinds of Value in Every Vertical Author! Brands! Licenses! Magazine Physical and ebooks Agents 1. Revenue! 2. Marketing
  6. 6. New Kinds of Value in Every Vertical Author! Brands! Licenses! Magazine Physical and ebooks Agents 1. Revenue! 2. Marketing
  7. 7. New Kinds of Value in Every Vertical Creative Content Partners Author! Brands! Licenses! Magazine Physical and ebooks Agents 1. Revenue! 2. Marketing
  8. 8. New Kinds of Value in Every Vertical Creative Content Partners Retailers Author! Brands! Licenses! Magazine Physical and ebooks Agents 1. Revenue! 2. Marketing
  9. 9. New Kinds of Value in Every Vertical Creative Content Partners RetailersPublishers Author! Brands! Licenses! Magazine Physical and ebooks Agents 1. Revenue! 2. Marketing
  10. 10. New Kinds of Value in Every Vertical Creative Content Partners RetailersPublishers Readers Author! Brands! Licenses! Magazine Physical and ebooks Agents 1. Revenue! 2. Marketing
  11. 11. Shakesperience Put Me In The Story Discover a New Love Extending the book — Content, format and experience
  12. 12. Simple Truths
  13. 13. Put Me In The Story
  14. 14. 2013 YTD Sales by Units 0 1000000 2000000 3000000 4000000 Adult Fic Adult NF Kids (ALL) Kids (not YA) YA Print eBooks 63% 35% 14% 10% 38%
  15. 15. Serialization ! Mobile Reading 85% Mobile Writing 50% (!) ! Push Notifications ! Call to Action “Candy Crush Effect” ! Serial Writing vs. Serial Distribution ! !
  16. 16. Social Reading ! Optimized through serialization ! Inline Commenting ! Social network !
  17. 17. Enthusiasts and Superfans Fan Fiction ! Fan Art ! #wattpad
  18. 18. Publishing With An Audience &
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