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Publishing with an Audience: An Experiment from Sourcebooks and Wattpad - Tech Forum 2014 - Dominique Raccah & Ashleigh Gardner
 

Publishing with an Audience: An Experiment from Sourcebooks and Wattpad - Tech Forum 2014 - Dominique Raccah & Ashleigh Gardner

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"Publishing with an Audience: An Experiment from Sourcebooks and Wattpad" - Dominique Raccah (Sourcebooks) & Ashleigh Gardner (Wattpad) at BookNet Canada's Tech Forum - March 6, 2014

"Publishing with an Audience: An Experiment from Sourcebooks and Wattpad" - Dominique Raccah (Sourcebooks) & Ashleigh Gardner (Wattpad) at BookNet Canada's Tech Forum - March 6, 2014

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    Publishing with an Audience: An Experiment from Sourcebooks and Wattpad - Tech Forum 2014 - Dominique Raccah & Ashleigh Gardner Publishing with an Audience: An Experiment from Sourcebooks and Wattpad - Tech Forum 2014 - Dominique Raccah & Ashleigh Gardner Presentation Transcript

    • Publishing With An Audience &
    • MONTHLY ! 25 MILLION Members ! 85% Mobile ! 5 BILLION Minutes ! 2 MILLION Uploads ! 8 MILLION Comments
    • Sourcebooks’ continuous evolution…
    • the problem: This model evolved to distribute objects, not information or ideas Risk Power
    • New Kinds of Value in Every Vertical Author! Brands! Licenses! Magazine Physical and ebooks Agents 1. Revenue! 2. Marketing
    • New Kinds of Value in Every Vertical Author! Brands! Licenses! Magazine Physical and ebooks Agents 1. Revenue! 2. Marketing
    • New Kinds of Value in Every Vertical Creative Content Partners Author! Brands! Licenses! Magazine Physical and ebooks Agents 1. Revenue! 2. Marketing
    • New Kinds of Value in Every Vertical Creative Content Partners Retailers Author! Brands! Licenses! Magazine Physical and ebooks Agents 1. Revenue! 2. Marketing
    • New Kinds of Value in Every Vertical Creative Content Partners RetailersPublishers Author! Brands! Licenses! Magazine Physical and ebooks Agents 1. Revenue! 2. Marketing
    • New Kinds of Value in Every Vertical Creative Content Partners RetailersPublishers Readers Author! Brands! Licenses! Magazine Physical and ebooks Agents 1. Revenue! 2. Marketing
    • Shakesperience Put Me In The Story Discover a New Love Extending the book — Content, format and experience
    • Simple Truths
    • Put Me In The Story
    • 2013 YTD Sales by Units 0 1000000 2000000 3000000 4000000 Adult Fic Adult NF Kids (ALL) Kids (not YA) YA Print eBooks 63% 35% 14% 10% 38%
    • Serialization ! Mobile Reading 85% Mobile Writing 50% (!) ! Push Notifications ! Call to Action “Candy Crush Effect” ! Serial Writing vs. Serial Distribution ! !
    • Social Reading ! Optimized through serialization ! Inline Commenting ! Social network !
    • Enthusiasts and Superfans Fan Fiction ! Fan Art ! #wattpad
    • Publishing With An Audience &