Publishing with an Audience: An Experiment from Sourcebooks and Wattpad - Tech Forum 2014 - Dominique Raccah & Ashleigh Gardner

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"Publishing with an Audience: An Experiment from Sourcebooks and Wattpad" - Dominique Raccah (Sourcebooks) & Ashleigh Gardner (Wattpad) at BookNet Canada's Tech Forum - March 6, 2014

"Publishing with an Audience: An Experiment from Sourcebooks and Wattpad" - Dominique Raccah (Sourcebooks) & Ashleigh Gardner (Wattpad) at BookNet Canada's Tech Forum - March 6, 2014

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  • 1. Publishing With An Audience &
  • 2. MONTHLY ! 25 MILLION Members ! 85% Mobile ! 5 BILLION Minutes ! 2 MILLION Uploads ! 8 MILLION Comments
  • 3. Sourcebooks’ continuous evolution…
  • 4. the problem: This model evolved to distribute objects, not information or ideas Risk Power
  • 5. New Kinds of Value in Every Vertical Author! Brands! Licenses! Magazine Physical and ebooks Agents 1. Revenue! 2. Marketing
  • 6. New Kinds of Value in Every Vertical Author! Brands! Licenses! Magazine Physical and ebooks Agents 1. Revenue! 2. Marketing
  • 7. New Kinds of Value in Every Vertical Creative Content Partners Author! Brands! Licenses! Magazine Physical and ebooks Agents 1. Revenue! 2. Marketing
  • 8. New Kinds of Value in Every Vertical Creative Content Partners Retailers Author! Brands! Licenses! Magazine Physical and ebooks Agents 1. Revenue! 2. Marketing
  • 9. New Kinds of Value in Every Vertical Creative Content Partners RetailersPublishers Author! Brands! Licenses! Magazine Physical and ebooks Agents 1. Revenue! 2. Marketing
  • 10. New Kinds of Value in Every Vertical Creative Content Partners RetailersPublishers Readers Author! Brands! Licenses! Magazine Physical and ebooks Agents 1. Revenue! 2. Marketing
  • 11. Shakesperience Put Me In The Story Discover a New Love Extending the book — Content, format and experience
  • 12. Simple Truths
  • 13. Put Me In The Story
  • 14. 2013 YTD Sales by Units 0 1000000 2000000 3000000 4000000 Adult Fic Adult NF Kids (ALL) Kids (not YA) YA Print eBooks 63% 35% 14% 10% 38%
  • 15. Serialization ! Mobile Reading 85% Mobile Writing 50% (!) ! Push Notifications ! Call to Action “Candy Crush Effect” ! Serial Writing vs. Serial Distribution ! !
  • 16. Social Reading ! Optimized through serialization ! Inline Commenting ! Social network !
  • 17. Enthusiasts and Superfans Fan Fiction ! Fan Art ! #wattpad
  • 18. Publishing With An Audience &