A Cautionary Tale About Poor Ebook Markup - ebookcraft 2014 - Liza Daly

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"A Cautionary Tale About Poor Ebook Markup" - Liza Daly (Safari Books Online) at ebookcraft 2014, presented by BookNet Canada and eBOUND Canada - March 5, 2014.

"A Cautionary Tale About Poor Ebook Markup" - Liza Daly (Safari Books Online) at ebookcraft 2014, presented by BookNet Canada and eBOUND Canada - March 5, 2014.

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Transcript

  • 1. ebook craft: ! a cautionary tale Liza Daly ~ @liza! VP, Engineering! Safari
  • 2. We’re here to talk about craft.
  • 3. Does craft matter?
  • 4. To READERS?
  • 5. To PUBLISHERS?
  • 6. 1. Make a print book.! 2. ???! 3. Profit!
  • 7. The Gallery of Regrettable Ebooks
  • 8. <p class=“bullet”>
  • 9. <span class=“EmpItalic”>
  • 10. <img src=“code-sample- as-a-picture-because-i-am- a-terrible-person.jpg”>
  • 11. WHO CARES,NERD?
  • 12. THE READER
  • 13. THE BOSS
  • 14. THE READER
  • 15. “I want to bring to your attention that tables are not accessible through screen readers in some of the books added in 2012-13. ! My screen reader (JAWS) informs that that the tables are simply images and cannot be read. Please correct this issue as it leads to the incomplete understanding of topics discussed in the books. ! It is surprising that this issue went unnoticed while performing an accessibility compliance check.”
  • 16. (<p class=“pre">)
  • 17. THE BOSS
  • 18. 1. Make an ebook.! 2. People read it.! 3. Profit!
  • 19. Subscription models make money the way websites make money…
  • 20. …by getting people to look at things.
  • 21. Subscription Engine Optimization
  • 22. “Metadata is important for discovery.”
  • 23. “Metadata Markup is important for discovery.”
  • 24. Search engines can’t find what they can’t see.
  • 25. <img src=“list03.jpg” class=“calibre3”/>
  • 26. Ebook markup is no longer hidden.
  • 27. Ebook semantics are here, they just aren’t evenly distributed yet.
  • 28. Analytics
  • 29. Does this work?
  • 30. 86
  • 31. 6
  • 32. 56%
  • 33. Our promise to our readers:! ! 1. We’re never going to feature a book that’s not accessible.! ! 2. We won’t feature a book you can’t really use.! ! 3. We won’t promote books that are butt-ugly.
  • 34. High-quality ebooks are discovered and read more, and make more money for authors and publishers.
  • 35. Thanks!! Liza Daly ~ @liza http://www.flickr.com/photos/bibliodyssey/5389599178/sizes/l/
 http://www.flickr.com/photos/bibliodyssey/5157996166/sizes/o/ Public domain images: ! British Library Cornell University Library Getty Library of Congress Missouri State Archives National Library NZ Nationaal Archief University of Washington US National Archives