ebook craft: !
a cautionary tale
Liza Daly ~ @liza!
VP, Engineering!
Safari
We’re here to talk
about craft.
Does craft matter?
To READERS?
To PUBLISHERS?
1. Make a print book.!
2. ???!
3. Profit!
The Gallery of
Regrettable Ebooks
<p class=“bullet”>
<span class=“EmpItalic”>
<img src=“code-sample-
as-a-picture-because-i-am-
a-terrible-person.jpg”>
WHO CARES,NERD?
THE READER
THE BOSS
THE READER
“I want to bring to your attention that tables are not
accessible through screen readers in some of the
books added in 201...
(<p class=“pre">)
THE BOSS
1. Make an ebook.!
2. People read it.!
3. Profit!
Subscription models
make money the way
websites make money…
…by getting people
to look at things.
Subscription
Engine Optimization
“Metadata is important
for discovery.”
“Metadata Markup is
important for discovery.”
Search engines can’t
find what they can’t see.
<img src=“list03.jpg”
class=“calibre3”/>
Ebook markup is no
longer hidden.
Ebook semantics are here, they
just aren’t evenly distributed yet.
Analytics
Does this work?
86
6
56%
Our promise to our readers:!
!
1. We’re never going to feature a
book that’s not accessible.!
!
2. We won’t feature a book...
High-quality ebooks are
discovered and read more,
and make more money for
authors and publishers.
Thanks!!
Liza Daly ~ @liza
http://www.flickr.com/photos/bibliodyssey/5389599178/sizes/l/

http://www.flickr.com/photos/bibli...
A Cautionary Tale About Poor Ebook Markup - ebookcraft 2014 - Liza Daly
A Cautionary Tale About Poor Ebook Markup - ebookcraft 2014 - Liza Daly
A Cautionary Tale About Poor Ebook Markup - ebookcraft 2014 - Liza Daly
A Cautionary Tale About Poor Ebook Markup - ebookcraft 2014 - Liza Daly
A Cautionary Tale About Poor Ebook Markup - ebookcraft 2014 - Liza Daly
A Cautionary Tale About Poor Ebook Markup - ebookcraft 2014 - Liza Daly
A Cautionary Tale About Poor Ebook Markup - ebookcraft 2014 - Liza Daly
A Cautionary Tale About Poor Ebook Markup - ebookcraft 2014 - Liza Daly
A Cautionary Tale About Poor Ebook Markup - ebookcraft 2014 - Liza Daly
A Cautionary Tale About Poor Ebook Markup - ebookcraft 2014 - Liza Daly
A Cautionary Tale About Poor Ebook Markup - ebookcraft 2014 - Liza Daly
A Cautionary Tale About Poor Ebook Markup - ebookcraft 2014 - Liza Daly
A Cautionary Tale About Poor Ebook Markup - ebookcraft 2014 - Liza Daly
A Cautionary Tale About Poor Ebook Markup - ebookcraft 2014 - Liza Daly
A Cautionary Tale About Poor Ebook Markup - ebookcraft 2014 - Liza Daly
A Cautionary Tale About Poor Ebook Markup - ebookcraft 2014 - Liza Daly
A Cautionary Tale About Poor Ebook Markup - ebookcraft 2014 - Liza Daly
A Cautionary Tale About Poor Ebook Markup - ebookcraft 2014 - Liza Daly
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A Cautionary Tale About Poor Ebook Markup - ebookcraft 2014 - Liza Daly

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"A Cautionary Tale About Poor Ebook Markup" - Liza Daly (Safari Books Online) at ebookcraft 2014, presented by BookNet Canada and eBOUND Canada - March 5, 2014.

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A Cautionary Tale About Poor Ebook Markup - ebookcraft 2014 - Liza Daly

  1. 1. ebook craft: ! a cautionary tale Liza Daly ~ @liza! VP, Engineering! Safari
  2. 2. We’re here to talk about craft.
  3. 3. Does craft matter?
  4. 4. To READERS?
  5. 5. To PUBLISHERS?
  6. 6. 1. Make a print book.! 2. ???! 3. Profit!
  7. 7. The Gallery of Regrettable Ebooks
  8. 8. <p class=“bullet”>
  9. 9. <span class=“EmpItalic”>
  10. 10. <img src=“code-sample- as-a-picture-because-i-am- a-terrible-person.jpg”>
  11. 11. WHO CARES,NERD?
  12. 12. THE READER
  13. 13. THE BOSS
  14. 14. THE READER
  15. 15. “I want to bring to your attention that tables are not accessible through screen readers in some of the books added in 2012-13. ! My screen reader (JAWS) informs that that the tables are simply images and cannot be read. Please correct this issue as it leads to the incomplete understanding of topics discussed in the books. ! It is surprising that this issue went unnoticed while performing an accessibility compliance check.”
  16. 16. (<p class=“pre">)
  17. 17. THE BOSS
  18. 18. 1. Make an ebook.! 2. People read it.! 3. Profit!
  19. 19. Subscription models make money the way websites make money…
  20. 20. …by getting people to look at things.
  21. 21. Subscription Engine Optimization
  22. 22. “Metadata is important for discovery.”
  23. 23. “Metadata Markup is important for discovery.”
  24. 24. Search engines can’t find what they can’t see.
  25. 25. <img src=“list03.jpg” class=“calibre3”/>
  26. 26. Ebook markup is no longer hidden.
  27. 27. Ebook semantics are here, they just aren’t evenly distributed yet.
  28. 28. Analytics
  29. 29. Does this work?
  30. 30. 86
  31. 31. 6
  32. 32. 56%
  33. 33. Our promise to our readers:! ! 1. We’re never going to feature a book that’s not accessible.! ! 2. We won’t feature a book you can’t really use.! ! 3. We won’t promote books that are butt-ugly.
  34. 34. High-quality ebooks are discovered and read more, and make more money for authors and publishers.
  35. 35. Thanks!! Liza Daly ~ @liza http://www.flickr.com/photos/bibliodyssey/5389599178/sizes/l/
 http://www.flickr.com/photos/bibliodyssey/5157996166/sizes/o/ Public domain images: ! British Library Cornell University Library Getty Library of Congress Missouri State Archives National Library NZ Nationaal Archief University of Washington US National Archives
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