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Introducing Pearson Catalyst for Education
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Introducing Pearson Catalyst for Education



Pearson Catalyst for Education is an education technology incubator from Pearson Education. ...

Pearson Catalyst for Education is an education technology incubator from Pearson Education.

This talk was presented by Sandra Nagy, Director of Digital Learning, School Division, Pearson Canada, at #CMPTO: Start Your Engines! on May 13, 2013.



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  • Catalyst Team includes Future Technologies and OMG / ARC (digital agency which worked on PepsiCo10)

Introducing Pearson Catalyst for Education Introducing Pearson Catalyst for Education Presentation Transcript

  • 0Pearson Catalyst for EducationMay 2013
  • 1What is Pearson Catalyst for Education?Opportunity forstartups to… Access Pearsonexecutives, productexperts, and sponsor Present at Demo Day totop Pearson tech talent Test products potentiallyon a global scale Insight into the workingsof the leading learningcompany in the world
  • 2What is Pearson Catalyst for Education?Opportunity for Pearsonteams to… Work with the mostpromising startups Accelerate time tomarket by deliveringrapid pilot programs Infuse start-up mindsetthrough Pearson +startup collaborations
  • 3Pearson Catalyst for Education ApproachPearson teams submitchallenges /opportunities(Mar 2013)Catalyst Team shortlistsstart-ups againstchallenges /opportunities(Apr 2013)Pearson teams choosestart-up match fromshortlist(May 2013)Work begins betweenstart-upsand Pearson teams(May 2013)Pearson + Startupswrap up Pilots(Aug 2013)
  • 5Pearson Teams sharechallenges / opportunitieslabs.pearson.com/catalyst• What is the Challenge/Opportunity the business wants toaddress?Identify Challenge or Opportunity• What would the ideal result be at the end of the Catalyst Pilot?Define Goal or Optimal Outcome• What type of product/solution would be needed to achieve theGoal, address the Challenge/Opportunity?Share Initial Ideas• Who will be the Pearson Sponsor (key contact) be?Prepare for ActionPearson teamssubmit challenges /opportunities(Mar 2013)
  • 6Filtering of opportunities /challenges and startupsCatalyst Teamshortlists start-upsagainst challenges /opportunities(Apr 2013)Pearson teamschoose start-upmatch fromshortlist(May 2013)
  • 7Once a match is made, thePearson team and Startupbegin working togetherClarify specificchallenge or goal tofocus on.Evaluate and clearlydefine the problem toexplore.Either stick with theoriginal idea orgenerate new ideas toaddress the challenge orachieve the goal.Identify the bestsolution to address theIdea.Break down the Solutioninto a rapid approachwhich can becompleted during 3month Pilot.Work begins betweenstart-ups andPearson teams(May 2013)
  • 9Pearson Catalyst for Education realizes benefits forboth Startups and PearsonBenefits to Pearson Benefits to StartupsFaster launch, infusion of startup mindset Introduction to Pearson’s people, processes
  • 10Work continues after Pearson Catalyst,after the three month collaborationCatalystDecisionPointDemoDayPearson Sponsors andStartups work on PilotsMay 2013 to Aug 2013Sponsors + Startups decidehow to proceed post-PilotAug 2013 to Oct 2013Sponsors + Startups presentoutcome at Tech SummitNov 2013
  • 11Looking back from Tech Summit’s Demo Day, otherdesired results include the followingInclusion of one or more pilots in aPearson product or serviceFormation of one or more on-goingpartnerships with the startupsPearson helps enable startups to growStartups and Sponsors gain increasedappreciation of PearsonIdentification of startup practices whichcould accelerate Pearson’s delivery
  • 13How are Pearson sponsors identified?Future Tech + Incubator PartnersReview Submissions, DetermineWhere Matches can be MadeInterestedTalentIdentifiesOpportunitiesFutureTechIntroduces CatalystSeniorLeadersIdentifyTop Talent
  • 14How were Pearson Challenges / Opportunitiesassessed?• Education product focused, not solving operationalchallenges• Succinct and unambiguous, easily understood by peopleoutside Pearson• Allows for viable implementation during Pilot period• Transferable across the Pearson group, e.g. could it beused by a counterpart in another country• Solution likely to be scalable and impact the widerindustry (inside + outside Pearson), not just solve anisolated problem• Solutions likely to be disruptive• More likely to generate a large volume of entries
  • 15Incubators Startup DirectSubmissionIndustry EventsHow were startups identified?PearsonEmployeesSXSWeduMWCBETTReviewedbyCatalyst Team
  • 16How were startups applicants filtered? At a high level,the criteria is as follows…Fit withOpportunityTractionProductMarket ViabilityTeamFit withPearson
  • 17How can you get involved?• Continue to checkout updates onhttp://labs.pearson.com/catalyst• Follow@PearsonCatalystfor the latest news