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EPUB Boot Camp: Shortcovers
 

EPUB Boot Camp: Shortcovers

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    EPUB Boot Camp: Shortcovers EPUB Boot Camp: Shortcovers Presentation Transcript

    • EPUB Boot Camp
      • March 30, 2009
      • A new digital destination for people to discover and experience their next great read on any mobile device
    • OUR OFFERING
        • A new digital destination for people all over the world to discover their next great read on any mobile device.
        • Instant access to Books, Magazines, Newspapers and Blogs – any content
        • Use the web or your existing iPhone, Blackberry, Android, etc. – any device, anytime and anyplace
        • Sample, Purchase & Read content in seconds
        • Share your favorite reads with friends, family or create your own Shortcover
    • INSTANT ACCESS TO CONTENT
      • BOOKS
        • Buy ebooks, buy by-the-chapter
        • Read ebooks, ad-supported
        • Buy the physical book from a participating retailer
      • NEWSPAPERS AND MAGAZINES
        • Coming Soon: Buy the digital edition, a subscription, or articles
      • BLOGS
        • Read blogs for free, ad-supported
      Shortcovers is the place to find your next great read among the best books, magazines, newspapers , blogs and more.
    • SAMPLE AND PURCHASE Get “into the content” instantly, read a free sample and decide to make a purchase. BUY! Both web and mobile experiences are territory – aware and present currencies, and title/rights accordingly
    • OUR PUBLISHER OFFERING
        • A solution that maximizes reach – distributing content on any device, over any network, globally
        • Drive digital and physical sales
        • Experiment with advertising revenues
        • Contact [email_address]
          • We’ll send you an our startup package
    • ACCEPTED FILE FORMATS
        • ePub – preferred format as we believe it is the right standard for digital publishing
        • LIT, OEB – we also accept the older LIT and OEB format, and will process it similarly to how we process ePub files
        • Plain Text – we load Plain Text files, though these have to be based on our defined template that includes necessary meta data.
        • Microsoft Word .doc format – will need to work with you to determine where Chapter boundaries lie for full eBooks.
    • Why EPUB?
        • Chapterization
          • No information
          • Table of Contents linking to chapters
          • One file per chapter
        • Metadata Information
          • None
          • Spreadsheet/Word of Mouth
          • Onix
          • Metadata attached within book
    • EPUB
        • International Digital Publishing Forum
        • "EPUB" allows publishers to produce and send a single digital publication file representing their content
        • Offers consumers interoperability for digital publications
        • Composed of three open standards
          • Open Publication Structure (OPS)
          • Open Container Format (OCF)
          • Open Packaging Format (OPF)
    • Open Publication Structure
        • Defines a standard means of content description
        • Content is XHTML
        • Styled with CSS
    • Open Container Format (OCF)
        • Container for book content and metadata
          • Link to .opf file
        • Abstract Container: META-INF/    container.xml OEBPS/    Great Expectations.opf    chapters/       chapter01.html       chapter02.html       … other HTML files for the remaining chapters …
        • <rootfile full-path=&quot;OEBPS/Great Expectations.opf&quot;      media-type=&quot;application/oebps-package+xml&quot; />
    • Open Packaging Format (OPF)
        • Publication Metadata, based on the Onix format
        • Defines how the components of a published work (metadata, navigational information) are packaged into an OPS Publication.
          • OPF Package document
            • An XML Document
            • Exactly one file included
            • Needs .opf extension
          • NCX ( Navigation Center eXtended)
            • A declarative table of contents
    • OPF Package document
        • metadata
          • Most important
          • Provides information about the publication as a whole
        • manifest
          • provides a list of all the files that are parts of the publication
          • <manifest>
          • <item id=&quot;intro&quot; href=&quot;intro.html&quot; media-type=&quot;application/xhtml+xml&quot; />
          • <item id=&quot;c1&quot; href=&quot;chap1.html&quot; media-type=&quot;application/xhtml+xml&quot; />
          • ...
          • </manifest>
        • spine
          • Itemref elements
          • The order organizes the associated OPS Content Documents into the linear reading order
          • <spine toc=&quot;ncx&quot;>
          • <itemref idref=&quot;intro&quot; />
          • <itemref idref=&quot;c1&quot; />
          • </spine>
        • guide (optional, but please include it!)
          • <guide>
          • <reference type=“cover&quot; title=“Book Cover&quot; href=“cover.jpg&quot; />
          • </guide>
    • Important Metadata Items
          • <title>Book Title</title>
          • <creator>A primary creator or author </creator>
          • <contributor>Secondary authors</contributor>
          • <subject>BISAC</subject>
          • <description>Description of the publication's content. </description>
          • <publisher></ publisher >
          • <date>Publication date</ date >
          • <identifier>13 ISBN (please)</ identifier >
          • <language></ language >
          • <coverage>List of countries where the content is available</ coverage >
          • <rights></ rights >
    • OPF Metadata Sample
      • This is what the metadata section might look like.
      • <metadata … >
      • <dc:title>Tale of Two Cities</dc:title>
      • <dc:identifier opf:scheme=&quot;ISBN&quot;>123456789X</dc:identifier>
      • <dc:creator opf:role=&quot;aut&quot;>Charles Dickens</dc:creator>
      • ...
      • <meta name=&quot;price&quot; content=&quot;USD 19.99&quot; /> </metadata>
      • </metadata>
      • Notice the custom pricing element.
    • Navigation Center eXtended ( NCX)
        • In order to enable ease of navigation and provide greater accessibility
        • Can be very helpful in distinguishing actual content from accompanying sections
          • Also for figuring out parts/subsections
        • Example:
          • <navPoint id=&quot;navpoint-1&quot; playOrder=“1&quot;>
          • <navLabel><text>Foreword</text></navLabel>
          • <content src=&quot;TheBook_frw01.html&quot;/>
          • </navPoint>
          • <navPoint id=&quot;navpoint-2&quot; playOrder=“2&quot;>
          • <navLabel><text>PART I </text></navLabel>
          • <content src=“TheBook_p01.html&quot;/>
          • <navPoint id=&quot;navpoint-3&quot; playOrder=“3&quot;>
          • <navLabel><text>1. Journey to Elsewhen</text></navLabel>
              • <content src=&quot; TheBook_c01.html &quot;/>
            • </navPoint>
          • </navPoint>
    • UPLOAD PROCESS
        • Secure FTP (SFTP) – preferred method for accepting files as it guarantees the transport security of your content, and ensures that it is not intercepted en-route from your servers to ours.
        • Traditional FTPS (FTPS) – we provide this mechanism for publishers who have not moved to the Secure FTP standard.
    • TERRITORIAL RIGHTS
        • Territorial rights allow or restrict content from being viewed or purchased from specific countries.
        • Each piece of content may specify a list of countries for which the content is allowed or a list of countries for which the content is restricted.
        • Each list is composed of the countries’ two character ISO codes (US, CA, UK, etc). Additionally, EU may be used to specify all the member countries of the European Union.
    • CONTENT SECURITY - DRM
        • Content is not downloaded as standalone files to customer’s computer/mobile device
        • Reading on the web is facilitated using Adobe Flash Reader with copy/cut/print functionality disabled
        • Content is delivered to the end user AES128 bit encrypted
        • Content encryption keys are tied up to user and device id
    • CONTENT SECURITY – DATA CENTER
          • Access is limited to the minimal set of authorized users
          • Network facilities are protected by:
            • Firewall to prevent attacker intrusion
            • Encrypted VPN access from Shortcover’s office to our Data Centre
          • Physical access is protected by including two-factor authentication
          • closed circuit video surveillance of the entrance and exit points
          • Hosts are secured by regular testing, monitoring and patching for security vulnerabilities