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EPUB Boot Camp: Shortcovers
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EPUB Boot Camp: Shortcovers

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  • 1. EPUB Boot Camp
    • March 30, 2009
  • 2.
    • A new digital destination for people to discover and experience their next great read on any mobile device
  • 3. OUR OFFERING
      • A new digital destination for people all over the world to discover their next great read on any mobile device.
      • Instant access to Books, Magazines, Newspapers and Blogs – any content
      • Use the web or your existing iPhone, Blackberry, Android, etc. – any device, anytime and anyplace
      • Sample, Purchase & Read content in seconds
      • Share your favorite reads with friends, family or create your own Shortcover
  • 4. INSTANT ACCESS TO CONTENT
    • BOOKS
      • Buy ebooks, buy by-the-chapter
      • Read ebooks, ad-supported
      • Buy the physical book from a participating retailer
    • NEWSPAPERS AND MAGAZINES
      • Coming Soon: Buy the digital edition, a subscription, or articles
    • BLOGS
      • Read blogs for free, ad-supported
    Shortcovers is the place to find your next great read among the best books, magazines, newspapers , blogs and more.
  • 5. SAMPLE AND PURCHASE Get “into the content” instantly, read a free sample and decide to make a purchase. BUY! Both web and mobile experiences are territory – aware and present currencies, and title/rights accordingly
  • 6. OUR PUBLISHER OFFERING
      • A solution that maximizes reach – distributing content on any device, over any network, globally
      • Drive digital and physical sales
      • Experiment with advertising revenues
      • Contact [email_address]
        • We’ll send you an our startup package
  • 7. ACCEPTED FILE FORMATS
      • ePub – preferred format as we believe it is the right standard for digital publishing
      • LIT, OEB – we also accept the older LIT and OEB format, and will process it similarly to how we process ePub files
      • Plain Text – we load Plain Text files, though these have to be based on our defined template that includes necessary meta data.
      • Microsoft Word .doc format – will need to work with you to determine where Chapter boundaries lie for full eBooks.
  • 8. Why EPUB?
      • Chapterization
        • No information
        • Table of Contents linking to chapters
        • One file per chapter
      • Metadata Information
        • None
        • Spreadsheet/Word of Mouth
        • Onix
        • Metadata attached within book
  • 9. EPUB
      • International Digital Publishing Forum
      • "EPUB" allows publishers to produce and send a single digital publication file representing their content
      • Offers consumers interoperability for digital publications
      • Composed of three open standards
        • Open Publication Structure (OPS)
        • Open Container Format (OCF)
        • Open Packaging Format (OPF)
  • 10. Open Publication Structure
      • Defines a standard means of content description
      • Content is XHTML
      • Styled with CSS
  • 11. Open Container Format (OCF)
      • Container for book content and metadata
        • Link to .opf file
      • Abstract Container: META-INF/    container.xml OEBPS/    Great Expectations.opf    chapters/       chapter01.html       chapter02.html       … other HTML files for the remaining chapters …
      • <rootfile full-path=&quot;OEBPS/Great Expectations.opf&quot;      media-type=&quot;application/oebps-package+xml&quot; />
  • 12. Open Packaging Format (OPF)
      • Publication Metadata, based on the Onix format
      • Defines how the components of a published work (metadata, navigational information) are packaged into an OPS Publication.
        • OPF Package document
          • An XML Document
          • Exactly one file included
          • Needs .opf extension
        • NCX ( Navigation Center eXtended)
          • A declarative table of contents
  • 13. OPF Package document
      • metadata
        • Most important
        • Provides information about the publication as a whole
      • manifest
        • provides a list of all the files that are parts of the publication
        • <manifest>
        • <item id=&quot;intro&quot; href=&quot;intro.html&quot; media-type=&quot;application/xhtml+xml&quot; />
        • <item id=&quot;c1&quot; href=&quot;chap1.html&quot; media-type=&quot;application/xhtml+xml&quot; />
        • ...
        • </manifest>
      • spine
        • Itemref elements
        • The order organizes the associated OPS Content Documents into the linear reading order
        • <spine toc=&quot;ncx&quot;>
        • <itemref idref=&quot;intro&quot; />
        • <itemref idref=&quot;c1&quot; />
        • </spine>
      • guide (optional, but please include it!)
        • <guide>
        • <reference type=“cover&quot; title=“Book Cover&quot; href=“cover.jpg&quot; />
        • </guide>
  • 14. Important Metadata Items
        • <title>Book Title</title>
        • <creator>A primary creator or author </creator>
        • <contributor>Secondary authors</contributor>
        • <subject>BISAC</subject>
        • <description>Description of the publication's content. </description>
        • <publisher></ publisher >
        • <date>Publication date</ date >
        • <identifier>13 ISBN (please)</ identifier >
        • <language></ language >
        • <coverage>List of countries where the content is available</ coverage >
        • <rights></ rights >
  • 15. OPF Metadata Sample
    • This is what the metadata section might look like.
    • <metadata … >
    • <dc:title>Tale of Two Cities</dc:title>
    • <dc:identifier opf:scheme=&quot;ISBN&quot;>123456789X</dc:identifier>
    • <dc:creator opf:role=&quot;aut&quot;>Charles Dickens</dc:creator>
    • ...
    • <meta name=&quot;price&quot; content=&quot;USD 19.99&quot; /> </metadata>
    • </metadata>
    • Notice the custom pricing element.
  • 16. Navigation Center eXtended ( NCX)
      • In order to enable ease of navigation and provide greater accessibility
      • Can be very helpful in distinguishing actual content from accompanying sections
        • Also for figuring out parts/subsections
      • Example:
        • <navPoint id=&quot;navpoint-1&quot; playOrder=“1&quot;>
        • <navLabel><text>Foreword</text></navLabel>
        • <content src=&quot;TheBook_frw01.html&quot;/>
        • </navPoint>
        • <navPoint id=&quot;navpoint-2&quot; playOrder=“2&quot;>
        • <navLabel><text>PART I </text></navLabel>
        • <content src=“TheBook_p01.html&quot;/>
        • <navPoint id=&quot;navpoint-3&quot; playOrder=“3&quot;>
        • <navLabel><text>1. Journey to Elsewhen</text></navLabel>
            • <content src=&quot; TheBook_c01.html &quot;/>
          • </navPoint>
        • </navPoint>
  • 17. UPLOAD PROCESS
      • Secure FTP (SFTP) – preferred method for accepting files as it guarantees the transport security of your content, and ensures that it is not intercepted en-route from your servers to ours.
      • Traditional FTPS (FTPS) – we provide this mechanism for publishers who have not moved to the Secure FTP standard.
  • 18. TERRITORIAL RIGHTS
      • Territorial rights allow or restrict content from being viewed or purchased from specific countries.
      • Each piece of content may specify a list of countries for which the content is allowed or a list of countries for which the content is restricted.
      • Each list is composed of the countries’ two character ISO codes (US, CA, UK, etc). Additionally, EU may be used to specify all the member countries of the European Union.
  • 19. CONTENT SECURITY - DRM
      • Content is not downloaded as standalone files to customer’s computer/mobile device
      • Reading on the web is facilitated using Adobe Flash Reader with copy/cut/print functionality disabled
      • Content is delivered to the end user AES128 bit encrypted
      • Content encryption keys are tied up to user and device id
  • 20. CONTENT SECURITY – DATA CENTER
        • Access is limited to the minimal set of authorized users
        • Network facilities are protected by:
          • Firewall to prevent attacker intrusion
          • Encrypted VPN access from Shortcover’s office to our Data Centre
        • Physical access is protected by including two-factor authentication
        • closed circuit video surveillance of the entrance and exit points
        • Hosts are secured by regular testing, monitoring and patching for security vulnerabilities

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