EPUB Boot Camp: Shortcovers

EPUB Boot Camp
March 30, 2009

A new digital destination for people to discover and experience their next great read on any mobile device

OUR OFFERING
A new digital destination for people all over the world to discover their next great read on any mobile device.
Instant access to Books, Magazines, Newspapers and Blogs – any content
Use the web or your existing iPhone, Blackberry, Android, etc. – any device, anytime and anyplace
Sample, Purchase & Read content in seconds
Share your favorite reads with friends, family or create your own Shortcover

INSTANT ACCESS TO CONTENT
BOOKS
Buy ebooks, buy by-the-chapter
Read ebooks, ad-supported
Buy the physical book from a participating retailer
NEWSPAPERS AND MAGAZINES
Coming Soon: Buy the digital edition, a subscription, or articles
BLOGS
Read blogs for free, ad-supported
Shortcovers is the place to find your next great read among the best books, magazines, newspapers , blogs and more.

SAMPLE AND PURCHASE Get “into the content” instantly, read a free sample and decide to make a purchase. BUY! Both web and mobile experiences are territory – aware and present currencies, and title/rights accordingly

OUR PUBLISHER OFFERING
A solution that maximizes reach – distributing content on any device, over any network, globally
Drive digital and physical sales
Experiment with advertising revenues
Contact [email_address]
We’ll send you an our startup package

ACCEPTED FILE FORMATS
ePub – preferred format as we believe it is the right standard for digital publishing
LIT, OEB – we also accept the older LIT and OEB format, and will process it similarly to how we process ePub files
Plain Text – we load Plain Text files, though these have to be based on our defined template that includes necessary meta data.
Microsoft Word .doc format – will need to work with you to determine where Chapter boundaries lie for full eBooks.

Why EPUB?
Chapterization
No information
Table of Contents linking to chapters
One file per chapter
Metadata Information
None
Spreadsheet/Word of Mouth
Onix
Metadata attached within book

EPUB
International Digital Publishing Forum
"EPUB" allows publishers to produce and send a single digital publication file representing their content
Offers consumers interoperability for digital publications
Composed of three open standards
Open Publication Structure (OPS)
Open Container Format (OCF)
Open Packaging Format (OPF)

Open Publication Structure
Defines a standard means of content description
Content is XHTML
Styled with CSS

Open Container Format (OCF)
Container for book content and metadata
Link to .opf file
Abstract Container: META-INF/ container.xml OEBPS/ Great Expectations.opf chapters/ chapter01.html chapter02.html … other HTML files for the remaining chapters …
<rootfile full-path="OEBPS/Great Expectations.opf" media-type="application/oebps-package+xml" />

Open Packaging Format (OPF)
Publication Metadata, based on the Onix format
Defines how the components of a published work (metadata, navigational information) are packaged into an OPS Publication.
OPF Package document
An XML Document
Exactly one file included
Needs .opf extension
NCX ( Navigation Center eXtended)
A declarative table of contents

OPF Package document
metadata
Most important
Provides information about the publication as a whole
manifest
provides a list of all the files that are parts of the publication
<manifest>
<item id="intro" href="intro.html" media-type="application/xhtml+xml" />
<item id="c1" href="chap1.html" media-type="application/xhtml+xml" />
...
</manifest>
spine
Itemref elements
The order organizes the associated OPS Content Documents into the linear reading order
<spine toc="ncx">
<itemref idref="intro" />
<itemref idref="c1" />
…
</spine>
guide (optional, but please include it!)
<guide>
<reference type=“cover" title=“Book Cover" href=“cover.jpg" />
</guide>

Important Metadata Items
<title>Book Title</title>
<creator>A primary creator or author </creator>
<contributor>Secondary authors</contributor>
<subject>BISAC</subject>
<description>Description of the publication's content. </description>
<publisher></ publisher >
<date>Publication date</ date >
<identifier>13 ISBN (please)</ identifier >
<language></ language >
<coverage>List of countries where the content is available</ coverage >
<rights></ rights >

OPF Metadata Sample
This is what the metadata section might look like.
<metadata … >
<dc:title>Tale of Two Cities</dc:title>
<dc:identifier opf:scheme="ISBN">123456789X</dc:identifier>
<dc:creator opf:role="aut">Charles Dickens</dc:creator>
...
<meta name="price" content="USD 19.99" /> </metadata>
</metadata>
Notice the custom pricing element.

Navigation Center eXtended ( NCX)
In order to enable ease of navigation and provide greater accessibility
Can be very helpful in distinguishing actual content from accompanying sections
Also for figuring out parts/subsections
Example:
<navPoint id="navpoint-1" playOrder=“1">
<navLabel><text>Foreword</text></navLabel>
<content src="TheBook_frw01.html"/>
</navPoint>
<navLabel><text>PART I </text></navLabel>
<content src=“TheBook_p01.html"/>
<navLabel><text>1. Journey to Elsewhen</text></navLabel>
<content src=" TheBook_c01.html "/>
</navPoint>
</navPoint>

UPLOAD PROCESS
Secure FTP (SFTP) – preferred method for accepting files as it guarantees the transport security of your content, and ensures that it is not intercepted en-route from your servers to ours.
Traditional FTPS (FTPS) – we provide this mechanism for publishers who have not moved to the Secure FTP standard.

TERRITORIAL RIGHTS
Territorial rights allow or restrict content from being viewed or purchased from specific countries.
Each piece of content may specify a list of countries for which the content is allowed or a list of countries for which the content is restricted.
Each list is composed of the countries’ two character ISO codes (US, CA, UK, etc). Additionally, EU may be used to specify all the member countries of the European Union.

CONTENT SECURITY - DRM
Content is not downloaded as standalone files to customer’s computer/mobile device
Reading on the web is facilitated using Adobe Flash Reader with copy/cut/print functionality disabled
Content is delivered to the end user AES128 bit encrypted
Content encryption keys are tied up to user and device id

CONTENT SECURITY – DATA CENTER
Access is limited to the minimal set of authorized users
Network facilities are protected by:
Firewall to prevent attacker intrusion
Encrypted VPN access from Shortcover’s office to our Data Centre
Physical access is protected by including two-factor authentication
closed circuit video surveillance of the entrance and exit points
Hosts are secured by regular testing, monitoring and patching for security vulnerabilities

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EPUB Boot Camp: Shortcovers

by booknetcanada on Mar 31, 2009

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EPUB Boot Camp: Shortcovers — Presentation Transcript