CMPTO: Social reading at Kobo

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This talk was presented by Tony O'Donoghue, Director UX Design (Web, Mobile) at Kobo Inc., at #CMPTO: #FAIL and Learn (Tech Forum edition) on March 5, 2014.

This talk was presented by Tony O'Donoghue, Director UX Design (Web, Mobile) at Kobo Inc., at #CMPTO: #FAIL and Learn (Tech Forum edition) on March 5, 2014.

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Transcript

  • 1. Social Reading (a brief history in getting it wrong) Tony O’Donoghue @iaboom
  • 2. To be or not to be Social? • Media Companies always face this question • To integrate Social typically means adding the latest features from Facebook • Why do we do it? • What Facebook doesn’t want you to know…
  • 3. Kobo goes social Focus on two projects: • Pulse: Allow people to post Public Comments • FB Timeline integration (frictionless sharing)
  • 4. Pulse • Design new features for VOX • Developing private notes – make those public. • FB required to post publicly • At the time, this was novel • So what went wrong?
  • 5. Timeline • Timeline launch: Sept 2011 (Kobo an official partner) • Frictionless Sharing • FB worked with us on the implementation • Implemented cross-platform • So what went wrong?
  • 6. Conclusions • Implement social features across all platforms • Know your market: how are they using your products and what do they want to do? • Don’t trust Facebook