Books and Busy Lives: Adapting to Changes in Reading Habits

  • 1,687 views
Uploaded on

from BookNet Canada Tech Forum 2009 - Susan Danziger, CEO of DailyLit, explains how DailyLit offers today’s time-starved readers the option of reading books in short installments (that can be read in …

from BookNet Canada Tech Forum 2009 - Susan Danziger, CEO of DailyLit, explains how DailyLit offers today’s time-starved readers the option of reading books in short installments (that can be read in under 5 minutes) on a daily basis set according to each person's individual schedule. In this presentation, Susan discusses her experience with different business models, including sponsorships, advertising, and paid books.

More in: Education , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • thanks.this ppt helps me a lot
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
1,687
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
1
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Books & Busy Lives Adapting to changes in reading habits Susan Danziger CEO
  • 2. Key points
    • There’s a crisis in the book industry
    • Opportunities from digital innovation
    • Take-aways
  • 3. A personal journey…
  • 4. Should we be worried?
    • People are reading fewer books
    • People are buying fewer books
    • Reading skills are declining
    • More fun elsewhere?
    • Is there something wrong with books? (Or with publishers?  )
  • 5. We are reading fewer books Source: National Endowment for the Arts: To Read or Not to Read , 2007 % of literary readers among college graduates 1982 82% 1992 75% 2002 67% % rate of decline -18%
  • 6. People are buying fewer books
    • Sales of books (by volume) declined by 6% between 2000 and 2006
    • Consumers are spending less on books
      • Down from $33 to $28 between 1985 and 2005
    Source: National Endowment for the Arts: To Read or Not to Read , 2007
  • 7. Our reading skills are in decline
    • % of College Graduates Proficient in Reading Prose
    Source: National Endowment for the Arts: To Read or Not to Read , 2007 1992 2003 % decline Bachelor’s degree 40% 31% -23% Graduate degree 51% 41% - 20%
  • 8. More fun elsewhere?
    • Modern diversions
      • TV, video, film
      • Video games
      • Social networking (e.g. Facebook)
      • IM
      • RSS
      • Email
    • Not time intensive
    • Interactive, social and cool
  • 9. Is there something wrong with books?
    • Too long?
    • Too expensive?
    • Too daunting?
    • Not interactive?
    • Not customizable?
    • Not social?
    • Not cool?
    • CAN WE DO SOMETHING ABOUT IT? YES, WE CAN!
  • 10. Understanding the reader…
    • Readers are changing
    • Increasing and varied commitments
    • Time-starved
    • Short attention span
  • 11. “You just don’t get me…”
    • “ I’m a technology user, you need to be too!”
        • E-mail
        • RSS
        • Twitter
        • Instant Messaging
        • Facebook
  • 12.  
  • 13.  
  • 14. “I want books the way I want them!”
      • Print (when I’m in bed)
      • Audio Books (when I’m driving)
      • Mobile Applications (when I’m on the go)
      • Kindle (when I’m traveling)
      • DailyLit (when I only have a little time)
  • 15. “Other media understand me…”
    • My need to personalize
      • Tivo
      • TV on-line
        • 20% of all Americans watch TV on the Internet*
        • Double two years ago
      • Films on demand
      • iTunes – buy by the song
    *Source: The Conference Board Consumer Research Center, 2008
  • 16. Personalization of Books: “ I want to read on my own time”
  • 17. “Give it to me now!”
    • 11% of DailyLit readers use the “send me next installment immediately” feature and the number is growing
  • 18. “You’re actually listening…”
    • Longer installments
    • RSS feature
    • “To read” lists
    • Ratings/Reviews
  • 19. Reaching out to our readers…
      • Forums
      • Comments to Own Blog
      • Other Blogs
      • On-line surveys
      • Twitter
  • 20. “I love being heard!”
    • Wikipedia Tours
  • 21. “ ¡muy bien!”
  • 22. “Hey, can I send it as a gift?”
  • 23. Flirting with books…
    • Make it social
    • Make it fun
    • Make it cool
  • 24.  
  • 25. Twitter Initiatives
  • 26. Collaborate and Innovate
    • Publishers
    • Booksellers
    • Technology companies
    • Others (corporations, libraries, etc.)
  • 27.  
  • 28. A spark of knowledge a day…
  • 29. Collaboration in Action
  • 30.  
  • 31.  
  • 32. DailyLit on Viigo
  • 33. “ Don’t charge a lot – free is even better!”
    • Free books
      • Public Domain, Creative Commons
      • Original DailyLit content, e.g. Wikipedia Tours
    • Pay-Per-read titles
      • Ranges from $4.95 to $9.95
      • Experimenting with higher-priced titles
  • 34. “More free please…”
  • 35. “Got it?”
    • #1: Appreciate the changes in your readers’ lives
    • #2: Be a user of technology
    • #3: More formats = more opportunities
    • #4: Personalization – key opportunity
    • #5: Create dialogue with your readers
    • #6: Collaborate and Innovate
    • #7: Make reading cool!
  • 36.  
  • 37. Presented by:
    • Susan Danziger
    • CEO
    • [email_address]