The Collective Vision of Publishing Innovators - Steve Paxhia, The Gilbane Group


Published on

From BookNet Canada's Tech Forum 2009 - Using real-world examples gathered by The Gilbane Group’s recent survey of leaders in the media sector, Steve Paxhia will give a foundation to the day’s events by identifying important trends, and evolving business models, best practices for integrating social media and user-generated content, and examining the impact of emerging devices and delivery methods on the creation process.

  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • * 07/16/96* ##
  • The Collective Vision of Publishing Innovators - Steve Paxhia, The Gilbane Group

    1. 1. The Collective Wisdom of Publishing Innovators Steve Paxhia Director of the Publishing Strategies Practice 3/12/09
    2. 2. About Gilbane Group Research <ul><li>Digital Magazine and Newspaper Editions - Growth, Trends, and Best Practices by Steve Paxhia & Bill Rosenblatt </li></ul><ul><li>Collaboration and Social Media - 2008 by Geoffrey Bock & Steve Paxhia </li></ul><ul><li>Enterprise Search Markets and Applications - Capitalizing on Emerging Demand by Lynda Moulton </li></ul><ul><li>Enterprise Rights Management - Implementation Imperatives & Business Readiness by Bill Rosenblatt, David Guenette, & Bill Trippe </li></ul><ul><li>Beyond the eBook- Trends in Digital Book Publishing </li></ul><ul><li>By Steve Paxhia and Bill Trippe </li></ul>
    3. 3. What Business are you in? <ul><li>Trade Books? </li></ul><ul><li>Textbooks? </li></ul><ul><li>Reference Books? </li></ul><ul><li>How to manuals? </li></ul><ul><li>Monographs? </li></ul><ul><li>eBooks? </li></ul><ul><li>None of the above </li></ul>
    4. 4. Educating and Entertaining Readers <ul><li>A growing proportion or readers are digital natives </li></ul><ul><li>The reading population’s reading preferences are expanding </li></ul><ul><li>Publisher’s new products and services should be born digital and media agnostic . </li></ul>
    5. 5. The Digital Dilemna <ul><li>How to use digital publishing technologies to: </li></ul><ul><ul><li>Serve existing customers </li></ul></ul><ul><ul><li>Develop new Customers </li></ul></ul><ul><ul><li>Make and market existing products more efficiently </li></ul></ul><ul><ul><li>Create innovative new products designed for all of a customer’s media preferences </li></ul></ul>
    6. 6. What is your product <ul><li>Redefine your products before customers and entrepreneurs do it for you </li></ul><ul><ul><li>Indiana Social studies adoption- content not engaging, interesting, or supportive of learning </li></ul></ul><ul><ul><li>Text book now considered- systematically organized materials of all media formats </li></ul></ul>
    7. 7. Create Value not books or … <ul><li>Total Available Market </li></ul><ul><li>2007 U.S. Higher Education Sales/Estimates* </li></ul>
    9. 9. Blockbusters Big But… <ul><li>Content consumers tastes are now broader and deeper </li></ul><ul><ul><li>Television- cable enabled greater choice </li></ul></ul><ul><ul><li>News- Blogs speak to specific interest patterns </li></ul></ul>
    10. 10. New Values in Media 2.0 <ul><li>Umair Haque- New Economics of Media </li></ul><ul><ul><li>Discovery- Finding what I really like </li></ul></ul><ul><ul><li>Aggregation- Having convenient places to find what I like </li></ul></ul><ul><ul><li>Plasticity- Being able to put together what I like </li></ul></ul>
    12. 12. The Google Settlement <ul><li>Google pays ~$30 Million to establish Book Rights Registry </li></ul><ul><li>Google and publishers participate in initial set of business models </li></ul><ul><li>List of potential future business models </li></ul>
    13. 13. Book Rights Registry <ul><li>Online database of books and information about their ownership </li></ul><ul><ul><li>Like a rights collecting society for book content </li></ul></ul><ul><li>Ability to process royalty payments from online content sales and send them to proper party </li></ul><ul><li>Independent </li></ul><ul><ul><li>Not just for Google </li></ul></ul><ul><ul><li>Any service provider can use the service </li></ul></ul><ul><li>Google pays >$30 Million to establish BRR </li></ul>
    14. 14. Future Business Models <ul><li>Print on demand </li></ul><ul><li>PDF downloads </li></ul><ul><li>Custom Publishing </li></ul><ul><li>Consumer subscriptions </li></ul><ul><li>Summaries, abstracts, and compilations </li></ul>
    15. 15. Widgets <ul><li>The Random House Book Widget </li></ul><ul><li>Showcase Random House books everywhere online </li></ul><ul><li>Market the Random House brand </li></ul><ul><li>Let users preview books </li></ul><ul><li>Let users buy books </li></ul><ul><li>Spread the widget virally </li></ul>
    16. 16. Eragon Widget
    17. 17. Author websites
    18. 18. Reading Communities
    19. 19. Used or Abused? <ul><li>The DRM Question </li></ul><ul><ul><li>Current DRM easily defeated </li></ul></ul><ul><ul><li>Who Benefits? </li></ul></ul><ul><ul><ul><li>Author </li></ul></ul></ul><ul><ul><ul><li>Publisher </li></ul></ul></ul><ul><ul><ul><li>Reader </li></ul></ul></ul><ul><ul><ul><li>Amazon </li></ul></ul></ul><ul><li>Debate will continue </li></ul>
    20. 20. AGGREGATION
    21. 21. Good Places to Go <ul><li>Online Bookstores- Amazon </li></ul><ul><li>CourseSmart </li></ul><ul><li>Aggregation Sites </li></ul><ul><li>Reading Communities </li></ul>
    23. 23. Business Rationale <ul><li>Content is overabundant </li></ul><ul><ul><li>Commercial Content </li></ul></ul><ul><ul><ul><li>Text </li></ul></ul></ul><ul><ul><ul><li>Photos </li></ul></ul></ul><ul><ul><ul><li>Video </li></ul></ul></ul><ul><ul><li>Open Content </li></ul></ul><ul><ul><ul><li>Creative Commons </li></ul></ul></ul><ul><ul><ul><li>Public Domain </li></ul></ul></ul><ul><li>Technology is available </li></ul><ul><ul><li>XML </li></ul></ul><ul><ul><li>Content management </li></ul></ul><ul><ul><li>Page Layout and Assembly </li></ul></ul><ul><ul><li>Print on Demand </li></ul></ul>
    24. 24. Custom Applications <ul><li>Textbooks </li></ul><ul><ul><li>School </li></ul></ul><ul><ul><li>Higher Ed </li></ul></ul><ul><li>Personal editions </li></ul><ul><ul><li>Shared Book </li></ul></ul><ul><ul><li>HP MagCloud </li></ul></ul>
    25. 25. Custom Digital Courses: Improving Learning Outcomes Custom folders Course Resources Colleague Notes Notes and Highlights
    26. 26. Connexions
    28. 28. Print on Demand <ul><li>John Davis- PH- 1982 “Once you print em, you can’t unprint em” </li></ul><ul><li>Capital is tight </li></ul><ul><ul><li>Upfront printing </li></ul></ul><ul><ul><li>Warehousing </li></ul></ul><ul><ul><li>Shipping </li></ul></ul><ul><ul><li>Obsolescence </li></ul></ul><ul><li>Squeeze more revenue and profits from existing titles </li></ul><ul><li>The opportunity to publish Niche Titles </li></ul>
    29. 29. the Market Decide <ul><li>Print - books, brochures, manuals and materials for business solutions </li></ul><ul><li>Photo Creations - calendars, photo books, art and images </li></ul><ul><li> empowers creators to make money on their projects with a unique 80/20 revenue split and by providing a unique on-line sales and distribution system. </li></ul><ul><li> presents creators with total editorial and copyright control with additional protection provided from the backend. </li></ul><ul><li>Content on is easily accessible – perfect for niche communities searching for specific topics as well as for authors of niche titles searching </li></ul>
    30. 30. Lulu by the numbers <ul><li>Content is published every 1.75 minutes on </li></ul><ul><li>Size of Lulu community: over 2 million members </li></ul><ul><li>50 % creators and 50 % buyers </li></ul><ul><li>In 2008, averages 12,000 new registrations every week </li></ul><ul><li>Creator registrations in 2008: 640,749 or more than 50,000 per month </li></ul><ul><li>Lulu creations: more than 1,635,000 </li></ul><ul><ul><li>Paperback books: 160,862 </li></ul></ul><ul><ul><li>Hardcover books: 19,995 </li></ul></ul><ul><ul><li>E-books: 24,421 </li></ul></ul><ul><ul><li>Photo Books: 8,388 </li></ul></ul><ul><ul><li>Calendars: 6,928 </li></ul></ul><ul><ul><li>Brochures: 2,379 </li></ul></ul>
    31. 31. The Espresso Book Machine <ul><li>100 pages per minute </li></ul><ul><li>$.01 per page </li></ul>
    33. 33. Business Rationale <ul><li>Collaboration </li></ul><ul><ul><li>Group Authoring </li></ul></ul><ul><ul><li>Reviewing </li></ul></ul><ul><li>Reader Communities </li></ul><ul><ul><li>Discoverability </li></ul></ul><ul><ul><li>Reviewing </li></ul></ul><ul><ul><li>Special Interest Groups </li></ul></ul>
    34. 34. Collaboration <ul><li>Using Web 2.0 Technology to develop products: </li></ul><ul><ul><li>Faster </li></ul></ul><ul><ul><li>More accurately </li></ul></ul><ul><ul><li>New Voices </li></ul></ul><ul><li>Create Prepub Buzz </li></ul>
    35. 35. Communities & Open Content <ul><li>Organizing Customers to Create new content </li></ul><ul><ul><li>Opinions </li></ul></ul><ul><ul><li>Support </li></ul></ul><ul><ul><li>Reviews </li></ul></ul><ul><ul><li>Debates </li></ul></ul><ul><li>Supporting Community Decisions </li></ul><ul><li>Adding Bloggers to established websites </li></ul>
    36. 36. Open Content Proliferates <ul><li>Merlot </li></ul><ul><ul><li>20000+ modules </li></ul></ul><ul><ul><li>1,600,000 uniques </li></ul></ul><ul><ul><li>Activity has quadrupled </li></ul></ul><ul><li>Connexions </li></ul><ul><ul><li>850,000 page views per month </li></ul></ul><ul><li>World66 Travel </li></ul><ul><ul><li>149,869 articles on 79,285 destinations all over the world </li></ul></ul><ul><li>Technorati </li></ul><ul><ul><li>Currently tracking 112.8 million blogs and over 250 million pieces of tagged social media. </li></ul></ul>
    37. 37. weRead <ul><li>Social Networking – marketing, commerce and exposure via weRead, the popular social book discovery application, allowing readers to catalogue, rate and review books. </li></ul>
    38. 38. What business are you in? <ul><li>What do your customers really want? </li></ul><ul><li>How do your products and services relate to their needs? </li></ul>
    39. 39. Questions <ul><li>I’ll be here all day or </li></ul><ul><li>Email- </li></ul>