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The Collective Vision of Publishing Innovators - Steve Paxhia, The Gilbane Group
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From BookNet Canada's Tech Forum 2009 - Using real-world examples gathered by The Gilbane Group’s recent survey of leaders in the media sector, Steve Paxhia will give a foundation to the day’s ...

From BookNet Canada's Tech Forum 2009 - Using real-world examples gathered by The Gilbane Group’s recent survey of leaders in the media sector, Steve Paxhia will give a foundation to the day’s events by identifying important trends, and evolving business models, best practices for integrating social media and user-generated content, and examining the impact of emerging devices and delivery methods on the creation process.

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  • * 07/16/96 http://gilbane.com* ##

The Collective Vision of Publishing Innovators - Steve Paxhia, The Gilbane Group Presentation Transcript

  • 1. The Collective Wisdom of Publishing Innovators Steve Paxhia Director of the Publishing Strategies Practice 3/12/09
  • 2. About Gilbane Group Research
    • Digital Magazine and Newspaper Editions - Growth, Trends, and Best Practices by Steve Paxhia & Bill Rosenblatt
    • Collaboration and Social Media - 2008 by Geoffrey Bock & Steve Paxhia
    • Enterprise Search Markets and Applications - Capitalizing on Emerging Demand by Lynda Moulton
    • Enterprise Rights Management - Implementation Imperatives & Business Readiness by Bill Rosenblatt, David Guenette, & Bill Trippe
    • Beyond the eBook- Trends in Digital Book Publishing
    • By Steve Paxhia and Bill Trippe
  • 3. What Business are you in?
    • Trade Books?
    • Textbooks?
    • Reference Books?
    • How to manuals?
    • Monographs?
    • eBooks?
    • None of the above
  • 4. Educating and Entertaining Readers
    • A growing proportion or readers are digital natives
    • The reading population’s reading preferences are expanding
    • Publisher’s new products and services should be born digital and media agnostic .
  • 5. The Digital Dilemna
    • How to use digital publishing technologies to:
      • Serve existing customers
      • Develop new Customers
      • Make and market existing products more efficiently
      • Create innovative new products designed for all of a customer’s media preferences
  • 6. What is your product
    • Redefine your products before customers and entrepreneurs do it for you
      • Indiana Social studies adoption- content not engaging, interesting, or supportive of learning
      • Text book now considered- systematically organized materials of all media formats
  • 7. Create Value not books or …
    • Total Available Market
    • 2007 U.S. Higher Education Sales/Estimates*
  • 8. MASS MARKET VS. NICHE MARKET
  • 9. Blockbusters Big But…
    • Content consumers tastes are now broader and deeper
      • Television- cable enabled greater choice
      • News- Blogs speak to specific interest patterns
  • 10. New Values in Media 2.0
    • Umair Haque- New Economics of Media
      • Discovery- Finding what I really like
      • Aggregation- Having convenient places to find what I like
      • Plasticity- Being able to put together what I like
  • 11. DISCOVERABILITY
  • 12. The Google Settlement
    • Google pays ~$30 Million to establish Book Rights Registry
    • Google and publishers participate in initial set of business models
    • List of potential future business models
  • 13. Book Rights Registry
    • Online database of books and information about their ownership
      • Like a rights collecting society for book content
    • Ability to process royalty payments from online content sales and send them to proper party
    • Independent
      • Not just for Google
      • Any service provider can use the service
    • Google pays >$30 Million to establish BRR
  • 14. Future Business Models
    • Print on demand
    • PDF downloads
    • Custom Publishing
    • Consumer subscriptions
    • Summaries, abstracts, and compilations
  • 15. Widgets
    • The Random House Book Widget
    • Showcase Random House books everywhere online
    • Market the Random House brand
    • Let users preview books
    • Let users buy books
    • Spread the widget virally
  • 16. Eragon Widget
  • 17. Author websites
  • 18. Reading Communities
  • 19. Used or Abused?
    • The DRM Question
      • Current DRM easily defeated
      • Who Benefits?
        • Author
        • Publisher
        • Reader
        • Amazon
    • Debate will continue
  • 20. AGGREGATION
  • 21. Good Places to Go
    • Online Bookstores- Amazon
    • CourseSmart
    • Aggregation Sites
    • Reading Communities
  • 22. CUSTOM, CUSTOM, CUSTOM
  • 23. Business Rationale
    • Content is overabundant
      • Commercial Content
        • Text
        • Photos
        • Video
      • Open Content
        • Creative Commons
        • Public Domain
    • Technology is available
      • XML
      • Content management
      • Page Layout and Assembly
      • Print on Demand
  • 24. Custom Applications
    • Textbooks
      • School
      • Higher Ed
    • Personal editions
      • Shared Book
      • HP MagCloud
  • 25. Custom Digital Courses: Improving Learning Outcomes Custom folders Course Resources Colleague Notes Notes and Highlights
  • 26. Connexions
  • 27. NEW BUSINESS MODELS
  • 28. Print on Demand
    • John Davis- PH- 1982 “Once you print em, you can’t unprint em”
    • Capital is tight
      • Upfront printing
      • Warehousing
      • Shipping
      • Obsolescence
    • Squeeze more revenue and profits from existing titles
    • The opportunity to publish Niche Titles
  • 29. Lulu.com-Let the Market Decide
    • Print - books, brochures, manuals and materials for business solutions
    • Photo Creations - calendars, photo books, art and images
    • Lulu.com empowers creators to make money on their projects with a unique 80/20 revenue split and by providing a unique on-line sales and distribution system.
    • Lulu.com presents creators with total editorial and copyright control with additional protection provided from the Lulu.com backend.
    • Content on Lulu.com is easily accessible – perfect for niche communities searching for specific topics as well as for authors of niche titles searching
  • 30. Lulu by the numbers
    • Content is published every 1.75 minutes on Lulu.com
    • Size of Lulu community: over 2 million members
    • 50 % creators and 50 % buyers
    • In 2008, Lulu.com averages 12,000 new registrations every week
    • Creator registrations in 2008: 640,749 or more than 50,000 per month
    • Lulu creations: more than 1,635,000
      • Paperback books: 160,862
      • Hardcover books: 19,995
      • E-books: 24,421
      • Photo Books: 8,388
      • Calendars: 6,928
      • Brochures: 2,379
  • 31. The Espresso Book Machine
    • 100 pages per minute
    • $.01 per page
  • 32. COMMUNITIES COUNT
  • 33. Business Rationale
    • Collaboration
      • Group Authoring
      • Reviewing
    • Reader Communities
      • Discoverability
      • Reviewing
      • Special Interest Groups
  • 34. Collaboration
    • Using Web 2.0 Technology to develop products:
      • Faster
      • More accurately
      • New Voices
    • Create Prepub Buzz
  • 35. Communities & Open Content
    • Organizing Customers to Create new content
      • Opinions
      • Support
      • Reviews
      • Debates
    • Supporting Community Decisions
    • Adding Bloggers to established websites
  • 36. Open Content Proliferates
    • Merlot
      • 20000+ modules
      • 1,600,000 uniques
      • Activity has quadrupled
    • Connexions
      • 850,000 page views per month
    • World66 Travel
      • 149,869 articles on 79,285 destinations all over the world
    • Technorati
      • Currently tracking 112.8 million blogs and over 250 million pieces of tagged social media.
  • 37. weRead
    • Social Networking – marketing, commerce and exposure via weRead, the popular social book discovery application, allowing readers to catalogue, rate and review books.
  • 38. What business are you in?
    • What do your customers really want?
    • How do your products and services relate to their needs?
  • 39. Questions
    • I’ll be here all day or
    • Email- Steve@gilbane.com