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The Collective Vision of Publishing Innovators - Steve Paxhia, The Gilbane Group
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The Collective Vision of Publishing Innovators - Steve Paxhia, The Gilbane Group

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From BookNet Canada's Tech Forum 2009 - Using real-world examples gathered by The Gilbane Group’s recent survey of leaders in the media sector, Steve Paxhia will give a foundation to the day’s events …

From BookNet Canada's Tech Forum 2009 - Using real-world examples gathered by The Gilbane Group’s recent survey of leaders in the media sector, Steve Paxhia will give a foundation to the day’s events by identifying important trends, and evolving business models, best practices for integrating social media and user-generated content, and examining the impact of emerging devices and delivery methods on the creation process.


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  • * 07/16/96 http://gilbane.com* ##
  • Transcript

    • 1. The Collective Wisdom of Publishing Innovators Steve Paxhia Director of the Publishing Strategies Practice 3/12/09
    • 2. About Gilbane Group Research
      • Digital Magazine and Newspaper Editions - Growth, Trends, and Best Practices by Steve Paxhia & Bill Rosenblatt
      • Collaboration and Social Media - 2008 by Geoffrey Bock & Steve Paxhia
      • Enterprise Search Markets and Applications - Capitalizing on Emerging Demand by Lynda Moulton
      • Enterprise Rights Management - Implementation Imperatives & Business Readiness by Bill Rosenblatt, David Guenette, & Bill Trippe
      • Beyond the eBook- Trends in Digital Book Publishing
      • By Steve Paxhia and Bill Trippe
    • 3. What Business are you in?
      • Trade Books?
      • Textbooks?
      • Reference Books?
      • How to manuals?
      • Monographs?
      • eBooks?
      • None of the above
    • 4. Educating and Entertaining Readers
      • A growing proportion or readers are digital natives
      • The reading population’s reading preferences are expanding
      • Publisher’s new products and services should be born digital and media agnostic .
    • 5. The Digital Dilemna
      • How to use digital publishing technologies to:
        • Serve existing customers
        • Develop new Customers
        • Make and market existing products more efficiently
        • Create innovative new products designed for all of a customer’s media preferences
    • 6. What is your product
      • Redefine your products before customers and entrepreneurs do it for you
        • Indiana Social studies adoption- content not engaging, interesting, or supportive of learning
        • Text book now considered- systematically organized materials of all media formats
    • 7. Create Value not books or …
      • Total Available Market
      • 2007 U.S. Higher Education Sales/Estimates*
    • 8. MASS MARKET VS. NICHE MARKET
    • 9. Blockbusters Big But…
      • Content consumers tastes are now broader and deeper
        • Television- cable enabled greater choice
        • News- Blogs speak to specific interest patterns
    • 10. New Values in Media 2.0
      • Umair Haque- New Economics of Media
        • Discovery- Finding what I really like
        • Aggregation- Having convenient places to find what I like
        • Plasticity- Being able to put together what I like
    • 11. DISCOVERABILITY
    • 12. The Google Settlement
      • Google pays ~$30 Million to establish Book Rights Registry
      • Google and publishers participate in initial set of business models
      • List of potential future business models
    • 13. Book Rights Registry
      • Online database of books and information about their ownership
        • Like a rights collecting society for book content
      • Ability to process royalty payments from online content sales and send them to proper party
      • Independent
        • Not just for Google
        • Any service provider can use the service
      • Google pays >$30 Million to establish BRR
    • 14. Future Business Models
      • Print on demand
      • PDF downloads
      • Custom Publishing
      • Consumer subscriptions
      • Summaries, abstracts, and compilations
    • 15. Widgets
      • The Random House Book Widget
      • Showcase Random House books everywhere online
      • Market the Random House brand
      • Let users preview books
      • Let users buy books
      • Spread the widget virally
    • 16. Eragon Widget
    • 17. Author websites
    • 18. Reading Communities
    • 19. Used or Abused?
      • The DRM Question
        • Current DRM easily defeated
        • Who Benefits?
          • Author
          • Publisher
          • Reader
          • Amazon
      • Debate will continue
    • 20. AGGREGATION
    • 21. Good Places to Go
      • Online Bookstores- Amazon
      • CourseSmart
      • Aggregation Sites
      • Reading Communities
    • 22. CUSTOM, CUSTOM, CUSTOM
    • 23. Business Rationale
      • Content is overabundant
        • Commercial Content
          • Text
          • Photos
          • Video
        • Open Content
          • Creative Commons
          • Public Domain
      • Technology is available
        • XML
        • Content management
        • Page Layout and Assembly
        • Print on Demand
    • 24. Custom Applications
      • Textbooks
        • School
        • Higher Ed
      • Personal editions
        • Shared Book
        • HP MagCloud
    • 25. Custom Digital Courses: Improving Learning Outcomes Custom folders Course Resources Colleague Notes Notes and Highlights
    • 26. Connexions
    • 27. NEW BUSINESS MODELS
    • 28. Print on Demand
      • John Davis- PH- 1982 “Once you print em, you can’t unprint em”
      • Capital is tight
        • Upfront printing
        • Warehousing
        • Shipping
        • Obsolescence
      • Squeeze more revenue and profits from existing titles
      • The opportunity to publish Niche Titles
    • 29. Lulu.com-Let the Market Decide
      • Print - books, brochures, manuals and materials for business solutions
      • Photo Creations - calendars, photo books, art and images
      • Lulu.com empowers creators to make money on their projects with a unique 80/20 revenue split and by providing a unique on-line sales and distribution system.
      • Lulu.com presents creators with total editorial and copyright control with additional protection provided from the Lulu.com backend.
      • Content on Lulu.com is easily accessible – perfect for niche communities searching for specific topics as well as for authors of niche titles searching
    • 30. Lulu by the numbers
      • Content is published every 1.75 minutes on Lulu.com
      • Size of Lulu community: over 2 million members
      • 50 % creators and 50 % buyers
      • In 2008, Lulu.com averages 12,000 new registrations every week
      • Creator registrations in 2008: 640,749 or more than 50,000 per month
      • Lulu creations: more than 1,635,000
        • Paperback books: 160,862
        • Hardcover books: 19,995
        • E-books: 24,421
        • Photo Books: 8,388
        • Calendars: 6,928
        • Brochures: 2,379
    • 31. The Espresso Book Machine
      • 100 pages per minute
      • $.01 per page
    • 32. COMMUNITIES COUNT
    • 33. Business Rationale
      • Collaboration
        • Group Authoring
        • Reviewing
      • Reader Communities
        • Discoverability
        • Reviewing
        • Special Interest Groups
    • 34. Collaboration
      • Using Web 2.0 Technology to develop products:
        • Faster
        • More accurately
        • New Voices
      • Create Prepub Buzz
    • 35. Communities & Open Content
      • Organizing Customers to Create new content
        • Opinions
        • Support
        • Reviews
        • Debates
      • Supporting Community Decisions
      • Adding Bloggers to established websites
    • 36. Open Content Proliferates
      • Merlot
        • 20000+ modules
        • 1,600,000 uniques
        • Activity has quadrupled
      • Connexions
        • 850,000 page views per month
      • World66 Travel
        • 149,869 articles on 79,285 destinations all over the world
      • Technorati
        • Currently tracking 112.8 million blogs and over 250 million pieces of tagged social media.
    • 37. weRead
      • Social Networking – marketing, commerce and exposure via weRead, the popular social book discovery application, allowing readers to catalogue, rate and review books.
    • 38. What business are you in?
      • What do your customers really want?
      • How do your products and services relate to their needs?
    • 39. Questions
      • I’ll be here all day or
      • Email- Steve@gilbane.com

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