TECHNOLOGY OVERVIEW
REVOLUTIONS IN READING
March 12, 2009
Book Net Canada Technology Forum
Toronto, Ontario

Outline
• Stanza Mobile
• Stanza Desktop
• Online Catalog
2 REVOLUTIONS IN READING

LEXCYCLE:Tech Overview
➡Stanza Mobile
• Stanza Desktop
• Online Catalog
3 REVOLUTIONS IN READING

LEXCYCLE: Stanza Mobile
Stanza Mobile
• Current Platforms: iPhone & iPod Touch
• Future Platforms: Android
• Possible: Blackberry, palm prē, JME
4 REVOLUTIONS IN READING

LEXCYCLE: Stanza Mobile: Stanza iPhone
Stanza iPhone
• Language: Objective-C (Cocoa Touch)
• Platforms: iPhone, iPod Touch
• Development environment: Xcode, Subversion
• Released Version: 1.7 (8th release)
• Available since July, 2008 (App Store opening)
• 1.5M+ downloads from 60+ countries
5 REVOLUTIONS IN READING

Stanza iPhone Demo Video

LEXCYCLE: Stanza Mobile: Stanza iPhone
Feature Summary
• Colors & • Animations • Unicode
Themes
• Orientation • Catalog
• 21 Fonts
• Global Search • Direct
• Advanced Downloads
• Dictionary
Typography
• Cover Lookup
• Cover Flow
• Library
• Toolbar
• ePub & eReader
• Collections
• Twitter
• 12 Languages
• Sorting
• Notifications
• Hyphenation
• Gestures 7 REVOLUTIONS IN READING

LEXCYCLE:Tech Overview
✓ Stanza Mobile
➡Stanza Desktop
• Online Catalog
8 REVOLUTIONS IN READING

LEXCYCLE: Stanza Desktop
Stanza Desktop
• Language: Java (SWT)
• Platforms: Macintosh, Windows
• Development environment: vi, Maven, Subversion
• Released Version: 1.0 beta 16 (16th release)
• Available since May, 2008
• ~250K downloads
9 REVOLUTIONS IN READING

Stanza Desktop Demo Video

LEXCYCLE: Stanza Desktop
Feature Summary
• Local Sharing (Bonjour) • Mobipocket & Kindle
Import & Export (sans
• Fonts, Colors, &Themes DRM)
• PDF Import & Export • eReader Import & Export
• epub Import & Export • Layouts
(sans DRM)
• Automatic Scrolling
• MS LIT Import
• Metadata Editing
11 REVOLUTIONS IN READING

LEXCYCLE:Tech Overview
✓ Stanza Mobile
✓ Stanza Desktop
➡Online Catalog
12 REVOLUTIONS IN READING

LEXCYCLE: Online Catalog
Specification
• Supports paging,
• Atom XML over icons (inline &
HTTP w/ SSL & external), web
gzip & Basic Auth links
• Documented at • Similar to GData
http://developer.lexcycle.com
& AWS
13 REVOLUTIONS IN READING

LEXCYCLE: Online Catalog
Lexcycle Implementation
• Hosted on Amazon
• Linux (Ubuntu 8) EC2
• Hosts Fictionwise,
• Apache (2)
Gutenberg, Munseys,
• MySQL (5) publishers
• 500K-1M hits per
• PHP (5)
day
14 REVOLUTIONS IN READING

LEXCYCLE: Online Catalog
3rd Party Implementors
• BooksOnBoard • Smashwords
• All Romance eBooks • BookGlutton
• Feedbooks • O’Reilly (dev)
15 REVOLUTIONS IN READING

LEXCYCLE: Online Catalog: Implementation: Catalog List
<?xml version=\"1.0\" encoding=\"utf-8\"?>
<?xml-stylesheet type=\"text/xsl\" href=\"http://catalog.lexcycle.com/catalog.xsl\"?>
<atom:feed xmlns:atom=\"http://www.w3.org/2005/Atom\" xml:base=\"http://catalog.lexcycle.com/\">
<atom:title>Lexcycle Online Catalog</atom:title>
<atom:updated>2009-03-01T02:51:52+00:00</atom:updated>
<atom:author>
<atom:name>Lexcycle Support</atom:name>
<atom:uri>http://www.lexcycle.com</atom:uri>
<atom:email>support@lexcycle.com</atom:email>
</atom:author>
<atom:id>urn:uuid:60a76c80-d399-12d9-b91C-0183939e0af6</atom:id>
<atom:link rel=\"self\" type=\"application/atom+xml\" href=\"http://catalog.lexcycle.com\"/>
<atom:link rel=\"search\" title=\"Search Catalog\" type=\"application/atom+xml\"
href=\"http://catalog.lexcycle.com/search.php?search={searchTerms}\"/>
<atom:link rel=\"x-stanza-search-suggestions\"
type=\"application/x-suggestions+json\"
href=\"http://catalog.lexcycle.com/op/suggestions?&amp;search={searchTerms}\"/>
<atom:entry>
<atom:title>Fictionwise Book Store</atom:title>
<atom:id>urn:uuid:bebf9fbb-f633-440c-ad67-22ae6fa079f5</atom:id>
<atom:updated>2009-03-01T02:51:55+00:00</atom:updated>
<atom:link type=\"application/atom+xml\"
href=\"http://catalog.lexcycle.com/go/catalog.lexcycle.com/fictionwise\"/>
<atom:link rel=\"x-stanza-cover-image-thumbnail\" type=\"image/x-icon\"
href=\"data:image/png;base64,.......\"/>
<atom:content type=\"text\">Shop for bestsellers and new titles</atom:content>
</atom:entry>
<atom:entry>
<atom:title>BooksOnBoard eBook Shop</atom:title>
<atom:id>urn:uuid:09d866c2-5308-4e91-a42b-cd2b63d03328</atom:id>
<atom:updated>2009-03-01T02:51:55+00:00</atom:updated>
<atom:link type=\"application/atom+xml\"
href=\"http://catalog.lexcycle.com/go/www.booksonboard.com/xml/catalog.atom\"/>
<atom:link rel=\"x-stanza-cover-image-thumbnail\" type=\"image/x-icon\"
href=\"data:image/gif;base64,...\"/>
<atom:content type=\"text\">New Bestsellers and Great Prices</atom:content>
</atom:entry>

LEXCYCLE: Online Catalog: Implementation: Catalog Top Level
<?xml version=\"1.0\" encoding=\"UTF-8\"?>
<?xml-stylesheet type=\"text/xsl\" href=\"http://catalog.lexcycle.com/catalog.xsl\"?>
<feed xmlns=\"http://www.w3.org/2005/Atom\">
<title>ereader catalog</title>
<id>urn:ereader</id>
<updated>2009-03-01T03:03:02+00:00</updated>
<link rel=\"self\" type=\"application/atom+xml\" href=\"http://catalog.lexcycle.com/fictionwise/\"/>
<link rel=\"search\" title=\"Search Catalog\" type=\"application/atom+xml\" href=\"/fictionwise/op/search
<link rel=\"x-stanza-search-suggestions\" type=\"application/x-suggestions+json\" href=\"/fictionwise/o
<author>
<name>Lexcycle Catalog</name>
<uri>http://www.lexcycle.com</uri>
<email>catalog@lexcycle.com</email>
</author>
<entry>
<title>How to Buy Books</title>
<link type='application/xhtml+xml' href='/fictionwise/about.xhtml'/>
<link type='image/png' rel='x-stanza-cover-image-thumbnail' href='data:image/png;base64'/>
<content type='text'>Instructions, FAQs, and Support</content>
</entry>
<entry>
<title>Most Popular Books</title>
<link type='application/atom+xml' href='/fictionwise/op/popular'/>
<link type='image/png' rel='x-stanza-cover-image-thumbnail' href='data:image/png;base64,...'/>
<content type='text'>Angels &amp; Demons, Twilight, The Host, Coraline, The Shack, Taken</con
</entry>
<entry>
<title>Most Popular Authors</title>
<link type='application/atom+xml' href='/fictionwise/op/authors/filter/popular'/>
<link type='image/png' rel='x-stanza-cover-image-thumbnail' href='data:image/png;base64...'/>
<content type='text'>Malcolm Gladwell, Barack Obama, Dean Koontz, Neil Gaiman, Ken Follett</c
</entry>
<entry>
<title>Recent Additions</title>
<link type='application/atom+xml' href='/fictionwise/op/recent'/>
<content type='text'>Browse books by series</content>

LEXCYCLE: Online Catalog: Implementation: XHTML Page
<!DOCTYPE html PUBLIC \"-//W3C//DTD XHTML 1.0 Transitional//EN\" \"http://www.w3.org/TR/xhtm
<html xmlns=\"http://www.w3.org/1999/xhtml\">
<head>
<meta name=\"viewport\" content=\"initial-scale=1.0, user-scalable=no\" />
<meta name=\"stanza-toolbars\" content=\"hide\" />
<link href=\"http://images.lexcycle.com/mobiletext.css\" rel=\"stylesheet\" type=\"text/css\" />
</head>
<body>
<div id=\"title\">Information about the Fictionwise Store</div>
<div id=\"description\">
<p>
<strong><em>Note: If you encounter any problems purchasing or reading books, please be sure to
this page.</em></strong>
</p>
<hr/>
<p>
The Stanza catalog for the Fictionwise Store enables you to search and browse for books, purchas
iPhone or iPod Touch. The Fictionwise Store carries many of the latest bestsellers, as well as over
</p>
<h3>Getting Started</h3>
<p>
To get started, just go to the \"Fictionwise Book Store\" entry in Stanza's \"Online Catalog\".
</p>
<h3>Searching for Books</h3>
<p>
In the Fictionwise Book Store, you can browse by title, subject, author, series, or view the most pop
glass icon in the upper-right corner to enter the title or author you would like to search for.
</p>
<h3>Buying Books</h3>
<p>
Once you have found a book you are interested in, tap the book's entry in the list to bring up a desc
scroll to the bottom of the description and tap the \"Buy Now\" button. This will bring you to a new win
Fictionwise. Tapping the \"Add to Cart\" link on the page will ask you to log in. If you already have an
Otherwise, tap the \"Create Account\" button to make a new account.
</p>
<h3>Reading Books</h3>
<p>
Once you have created an account, added your book(s) to your cart, and checked out, you will be a

LEXCYCLE: Online Catalog: Implementation: Book List
<?xml version=\"1.0\" encoding=\"UTF-8\"?>
<?xml-stylesheet type=\"text/xsl\" href=\"http://catalog.lexcycle.com/catalog.xsl\"?>
<feed xmlns=\"http://www.w3.org/2005/Atom\">
<title>ereader catalog</title>
<id>urn:ereader:popular</id>
<updated>2009-03-01T03:10:35+00:00</updated>
<link rel=\"self\" type=\"application/atom+xml\" href=\"http://catalog.lexcycle.com/fictionwise/op/popula
<link rel=\"search\" title=\"Search Catalog\" type=\"application/atom+xml\" href=\"/fictionwise/op/search?
<link rel=\"x-stanza-search-suggestions\" type=\"application/x-suggestions+json\" href=\"/fictionwise/o
<author>
<name>Lexcycle Catalog</name>
<uri>http://www.lexcycle.com</uri>
<email>catalog@lexcycle.com</email>
</author>
<link rel='next' type='application/atom+xml' href='/fictionwise/op/popular/page/1'/>
<entry>
<id>urn:ereader:b48296</id>
<title>Twilight [Twilight Series Book 1]</title>
<author><name>Stephenie Meyer</name></author>
<link rel='Fictionwise' type='application/xhtml+xml' title='Buy Now at Fictionwise' href='/fictionwise/o
<link rel='goodreads' type='application/xhtml+xml' title='Reviews from GoodReads' href='http://boo
<link rel='amazon' type='application/xhtml+xml' title='Buy Print Edition from Amazon' href='...ʼ/>
<link rel='author' type='application/atom+xml' title='Other Books by this Author' href='/fictionwise/op
<link rel='series' type='application/atom+xml' title='Other Books in this Series' href='/fictionwise/op/
<link rel='similar' type='application/atom+xml' title='People Also Purchased&#x2026;' href='/fictionw
<content type='xhtml'><div xmlns='http://www.w3.org/1999/xhtml'>
<div>
Isabella Swan&apos;s move to Forks, a small, perpetually rainy town in Washington,...
</div>
</content>
<link type='image/jpeg' rel='x-stanza-cover-image' href='http://img.lexcycle.com/www.fictionwise.co
<link type='image/jpeg' rel='x-stanza-cover-image-thumbnail' href='http://img.lexcycle.com/www.
drm.jpg'></link>
</entry>
<entry>
<id>urn:ereader:b48775</id>
<title>New Moon [Twilight Series Book 2]</title>

LEXCYCLE: Online Catalog: Implementation: Book Details
<?xml version=\"1.0\" encoding=\"UTF-8\"?>
<?xml-stylesheet type=\"text/xsl\" href=\"http://catalog.lexcycle.com/catalog.xsl\"?>
<feed xmlns=\"http://www.w3.org/2005/Atom\">
<title>ereader catalog</title>
<id>urn:ereader:popular</id>
<updated>2009-03-01T03:10:35+00:00</updated>
<link rel=\"self\" type=\"application/atom+xml\" href=\"http://catalog.lexcycle.com/fictionwise/op/popula
<link rel=\"search\" title=\"Search Catalog\" type=\"application/atom+xml\" href=\"/fictionwise/op/search?
<link rel=\"x-stanza-search-suggestions\" type=\"application/x-suggestions+json\" href=\"/fictionwise/o
<author>
<name>Lexcycle Catalog</name>
<uri>http://www.lexcycle.com</uri>
<email>catalog@lexcycle.com</email>
</author>
<link rel='next' type='application/atom+xml' href='/fictionwise/op/popular/page/1'/>
<entry>
<id>urn:ereader:b48296</id>
<title>Twilight [Twilight Series Book 1]</title>
<author><name>Stephenie Meyer</name></author>
<link rel='Fictionwise' type='application/xhtml+xml' title='Buy Now at Fictionwise' href='/fict
<link rel='goodreads' type='application/xhtml+xml' title='Reviews from GoodReads' href='http://boo
<link rel='amazon' type='application/xhtml+xml' title='Buy Print Edition from Amazon' href='...ʼ/>
<link rel='author' type='application/atom+xml' title='Other Books by this Author' href='/fictionwise/op
<link rel='series' type='application/atom+xml' title='Other Books in this Series' href='/fictionwise/op/
<link rel='similar' type='application/atom+xml' title='People Also Purchased&#x2026;' href='/fictionw
<content type='xhtml'><div xmlns='http://www.w3.org/1999/xhtml'>
<div>
Isabella Swan&apos;s move to Forks, a small, perpetually rainy town in Washington,...
</div>
</content>
<link type='image/jpeg' rel='x-stanza-cover-image' href='http://img.lexcycle.com/www.fiction
<link type='image/jpeg' rel='x-stanza-cover-image-thumbnail' href='http://img.lexcycle.com/www.fic
link>
</entry>
<entry>
<id>urn:ereader:b48775</id>
<title>New Moon [Twilight Series Book 2]</title>

LEXCYCLE: Online Catalog: Implementation: Book Details
<?xml version=\"1.0\" encoding=\"UTF-8\"?>
<?xml-stylesheet type=\"text/xsl\" href=\"http://catalog.lexcycle.com/catalog.xsl\"?>
<feed xmlns=\"http://www.w3.org/2005/Atom\">
<title>ereader catalog</title>
<id>urn:ereader:popular</id>
<updated>2009-03-01T03:10:35+00:00</updated>
<link rel=\"self\" type=\"application/atom+xml\" href=\"http://catalog.lexcycle.com/fictionwise/op/popula
<link rel=\"search\" title=\"Search Catalog\" type=\"application/atom+xml\" href=\"/fictionwise/op/search?
<link rel=\"x-stanza-search-suggestions\" type=\"application/x-suggestions+json\" href=\"/fictionwise/o
<author>
<name>Lexcycle Catalog</name>
<uri>http://www.lexcycle.com</uri>
<email>catalog@lexcycle.com</email>
</author>
<link rel='next' type='application/atom+xml' href='/fictionwise/op/popular/page/1'/>
<entry>
<id>urn:ereader:b48296</id>
<title>Twilight [Twilight Series Book 1]</title>
<author><name>Stephenie Meyer</name></author>
<link rel='Fictionwise' type='application/xhtml+xml' title='Buy Now at Fictionwise' href='/fict
<link rel='goodreads' type='application/xhtml+xml' title='Reviews from GoodReads' href='ht
<link rel='amazon' type='application/xhtml+xml' title='Buy Print Edition from Amazon' href='
<link rel='author' type='application/atom+xml' title='Other Books by this Author' href='/fictio
<link rel='series' type='application/atom+xml' title='Other Books in this Series' href='/fiction
<link rel='similar' type='application/atom+xml' title='People Also Purchased&#x2026;' href='
<content type='xhtml'><div xmlns='http://www.w3.org/1999/xhtml'>
<div>
Isabella Swan&apos;s move to Forks, a small, perpetually rainy town in Washington,...
</div>
</content>
<link type='image/jpeg' rel='x-stanza-cover-image' href='http://img.lexcycle.com/www.fictionwise.co
<link type='image/jpeg' rel='x-stanza-cover-image-thumbnail' href='http://img.lexcycle.com/www.fic
link>
</entry>
<entry>
<id>urn:ereader:b48775</id>
<title>New Moon [Twilight Series Book 2]</title>

LEXCYCLE: Online Catalog: Implementation: HTTP Basic Authentication & SSL
https://catalog.lexcycle.com/fictionwise/bookshelf
HTTP/1.0 401 Unauthorized
Date: Sun, 01 Mar 2009 03:16:24 GMT
Server: Apache/2.2.8 (Ubuntu) mod_jk/1.2.25 PHP/5.2.4-2ubuntu5.3 with Suhosin-Pa
X-Powered-By: PHP/5.2.4-2ubuntu5.3
Cache-Control: no-cache, must-revalidate
Set-Cookie: LexcycleLogin=1; expires=Sun, 01-Mar-2009 03:17:24 G
Stanza-Authentication-Title: \"Login to My Bookshelf\"
Stanza-Authentication-Dialog: force
Stanza-Authentication-Prompt: \"Enter your Stanza.Fictionwise.co
Stanza-Authentication-Reason: \"Please login to access the books y
WWW-Authenticate: Basic realm=\"Fictionwise.com Book Store\"
Content-Length: 0
Connection: close
Content-Type: text/html

LEXCYCLE: Q&A
Q&A
23 REVOLUTIONS IN READING

REVOLUTIONS IN READING