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Hachette Book Group (USA) - Why we went to ePUB.

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from BookNet Canada Tech Forum 2009 - In October 2007, Hachette Book Group announced that it would no longer be delivering eBook content to distribution channels in proprietary file formats, becoming ...

from BookNet Canada Tech Forum 2009 - In October 2007, Hachette Book Group announced that it would no longer be delivering eBook content to distribution channels in proprietary file formats, becoming the first major publisher to announce complete adoption of the IDPF epub standard. Neil De Young and Mike Smith share what the transition has been like for Hachette as well as a wider view of the current ePub landscape.

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Hachette Book Group (USA) - Why we went to ePUB. Hachette Book Group (USA) - Why we went to ePUB. Presentation Transcript

  • Hachette Book Group (USA) Why we went to EPUB
  • Agenda
    • HBG USA background & Sales History
    • Why we made the change
    • Adoption Timeline
    • Challenges
    • Additional Benefits and Future Plans
  • HBG USA background
    • Formally part of Time Warner, sold to Legardere in 2006 and folded into the Hachette Livre publishing company
    • General trade publisher
    • Publish approximately 400 original print titles a year
    • Ebook publishing program:
  • HBG USA EBK Sales Growth
  • Why we went to EPUB
    • We wanted to publish more ebooks
    • Corollary reasons and benefits:
      • Standards reduce confusion
      • Reduce per title production costs
      • More efficient production process
      • Fewer ISBNs
  • HBG USA Adoption Timeline
  • Challenges
    • Convincing other publishers to adopt EPUB only
    • EPUB is not DRM. We still believe in DRM
    • Disagreement on ISBN assignment
    • Keeping true as possible to an intended layout
    • Charts, graphs, and pictures that have real estate on paper, don’t have the same real estate on the small screen
  • Future Plans & Benefits
    • Additional Benefits:
      • Lower barrier to entry for new mediums (iphone, etc.)
      • Aggressive and achievable backlist conversion goals
      • Sets the stage for alternative forms of DRM
    • Future Plans:
      • Commitment to the IDPF and standards
      • Review our in-house style guides, SOP’s, and the design applications we use.
      • Continue to review our editorial and production workflow, looking at more digital solutions