6 projects
                           that could change publishing for the better




                            Michael ...
*for SlideShare users
          click on the “Notes” tab below to see the
         accompanying speakers notes for each sl...
*Don’t want to click
                            through 262 slides?
                            go to: booknetcanada.blip...
Thursday, March 19, 2009
Thursday, March 19, 2009
US Department of Labor



Thursday, March 19, 2009
US Department of Labor



Thursday, March 19, 2009
Commodore 64

                                             Lotus 1-2-3
                                                   ...
J.Crew founded   Costco founded


                                             Waterstone’s




                    Target...
Thursday, March 19, 2009
new beginnings



Thursday, March 19, 2009
development is cheaper



Thursday, March 19, 2009
infrastructure is
                               cheaper



Thursday, March 19, 2009
Deals! Deals! Deals!



Thursday, March 19, 2009
Competition is busy



Thursday, March 19, 2009
digital music
                                                     Internet
                                    business s...
what do you want your
                      revolution to be?



Thursday, March 19, 2009
6 things



Thursday, March 19, 2009
big

Thursday, March 19, 2009
little




Thursday, March 19, 2009
do-able



Thursday, March 19, 2009
right now.



Thursday, March 19, 2009
<1>



Thursday, March 19, 2009
bibliographic data in
                                The Cloud



Thursday, March 19, 2009
covers



                                                  onix
  quot;9780005991282quot;,quot;              quot;,quot;Z...
hard to get



Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
It should be easy...



Thursday, March 19, 2009
to find



Thursday, March 19, 2009
to use



Thursday, March 19, 2009
to experiment with



Thursday, March 19, 2009
to play with



Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
No more cut-and-paste.




Thursday, March 19, 2009
web service



Thursday, March 19, 2009
a cover
           a full bibliographic record
               up-to-date pricing
                    availability

Thursda...
corrections



Thursday, March 19, 2009
dirt cheap*
                            *free for bloggers, hobbyists,
                                    experimenters
 ...
Let’s make it easy to talk
                       about books online.



Thursday, March 19, 2009
biblioshare.org



Thursday, March 19, 2009
collecting publisher
                           ONIX, covers, price/
                             availability files
      ...
BNC SalesData,
                             Prospector



Thursday, March 19, 2009
libraries
                           library wholesalers



Thursday, March 19, 2009
biblioshare@booknetcanada.ca
                   www.biblioshare.org




Thursday, March 19, 2009
</>




Thursday, March 19, 2009
<2>



Thursday, March 19, 2009
an XML publishing
                       workflow that doesn’t
                              suck


Thursday, March 19, 2009
an XML workflow that
                      won’t kill editors



Thursday, March 19, 2009
an XML workflow that
                    won’t kill production
                          managers


Thursday, March 19, 2009
XML benefits



Thursday, March 19, 2009
reusability



Thursday, March 19, 2009
segmenting



Thursday, March 19, 2009
format conversion
                              (ePub, etc.)



Thursday, March 19, 2009
portability



Thursday, March 19, 2009
content:
                             <recipe> <brownies>
                           <hotelReview> <venice>



           ...
Production
      Author               Editor   Designer
                                                Manager

         ...
Production
      Author               Editor   Designer
                                                Manager

        c...
Production
      Author               Editor   Designer
                                                Manager
          ...
Production
      Author               Editor   Designer
                                                Manager
          ...
Production
      Author               Editor   Designer
                                                Manager
          ...
Production
      Author               Editor   Designer
                                                Manager
          ...
Production
      Author               Editor   Designer
                                                Manager
          ...
Production
      Author               Editor   Designer
                                                Manager
          ...
Production
      Author               Editor   Designer
                                                Manager
          ...
Production
      Author               Editor   Designer
                                                Manager
          ...
Production
      Author               Editor   Designer
                                                  Manager
        ...
Production
      Author               Editor   Designer
                                                  Manager
        ...
it will kill almost
                                 anyone



Thursday, March 19, 2009
Thursday, March 19, 2009
Author               Editor   Designer       Compositor
                content                     structure

           ...
StartWithXML



Thursday, March 19, 2009
XML - it can be easier



Thursday, March 19, 2009
Editor-friendly XML



Thursday, March 19, 2009
less torturous
                      production workflows



Thursday, March 19, 2009
</>



Thursday, March 19, 2009
<3>



Thursday, March 19, 2009
a DRM-free* eReader



Thursday, March 19, 2009
the state of things:



Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
DRM



Thursday, March 19, 2009
Date
                           Repulsion
                            Mode


Thursday, March 19, 2009
Thursday, March 19, 2009
Renaissance Faire
                        Costumes
Thursday, March 19, 2009
Trek Jewelry
                 Renaissance Faire
                        Costumes
Thursday, March 19, 2009
Bluetooth Headsets

                                     Trek Jewelry
                 Renaissance Faire
                 ...
Speak & Spell



           Bluetooth Headsets

                                           Trek Jewelry
                 R...
Speak & Spell

Readers

           Bluetooth Headsets

                                           Trek Jewelry
           ...
Zune
                           Speak & Spell



           Bluetooth Headsets

                                          ...
iPods & iPhones

                                           Zune
                           Speak & Spell



           Bl...
Cool books

                   iPods & iPhones

                                           Zune
                          ...
Labrador Puppies

                                           Cool books

                   iPods & iPhones

             ...
Labrador Puppies

                                           Cool books

                   iPods & iPhones

             ...
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
</>



Thursday, March 19, 2009
<4>



Thursday, March 19, 2009
a better front-list buy



Thursday, March 19, 2009
toughest job in books



Thursday, March 19, 2009
predicting new
                              title sales



Thursday, March 19, 2009
how many people want it?




Thursday, March 19, 2009
books that sold 50+
Thursday, March 19, 2009
green = books that sold 500+
Thursday, March 19, 2009
green = 1,000+
Thursday, March 19, 2009
green = 5,000+
Thursday, March 19, 2009
green = 10,000+
Thursday, March 19, 2009
25,000+
Thursday, March 19, 2009
50,000+
Thursday, March 19, 2009
100,000+
Thursday, March 19, 2009
99.5%



Thursday, March 19, 2009
the sales rep



Thursday, March 19, 2009
their own experience



Thursday, March 19, 2009
their own historical
                                  sales*



Thursday, March 19, 2009
and the catalogue



Thursday, March 19, 2009
the catalog



Thursday, March 19, 2009
a lot of them



Thursday, March 19, 2009
the talisman



Thursday, March 19, 2009
shipped across the country



Thursday, March 19, 2009
immediately out of date



Thursday, March 19, 2009
half doesn’t get read



Thursday, March 19, 2009
“Let’s skip that - it’s not
                     for you”


Thursday, March 19, 2009
used once



Thursday, March 19, 2009
thrown away



Thursday, March 19, 2009
Could put them online.



Thursday, March 19, 2009
consolidate



Thursday, March 19, 2009
Catalogues could do a
                             lot more.



Thursday, March 19, 2009
Thursday, March 19, 2009
Catalogues could do a
                             lot more.



Thursday, March 19, 2009
io                    e
                                                                          is
                     ...
Alligator - September 15, 2005
                           hardcover
                           $29.95
                    ...
Alligator - September 15, 2005
                           hardcover
                           $29.95
                    ...
Alligator - September 15, 2005
                           hardcover
                           $29.95
                    ...
Alligator - September 15, 2005
                           hardcover
                           $29.95
                    ...
Notes to buyer

                           From: Matt
                           To: Chuck Erion

                        ...
More author profiles



                            Two faces of the Rock
                            Lisa Moore and Michae...
Sample chapter



                                                                           Chapter One

                ...
full-colour blads for
                             children’s books



Thursday, March 19, 2009
custom-assembled



Thursday, March 19, 2009
enriched with historical
                        sales data



Thursday, March 19, 2009
everything a buyer
                      needs for an informed
                             decision


Thursday, March 19,...
Thursday, March 19, 2009
BNC SalesData



Thursday, March 19, 2009
biblioshare



Thursday, March 19, 2009
returns research



Thursday, March 19, 2009
Collaborative
                            Commerce



Thursday, March 19, 2009
Catalogue 2.0



Thursday, March 19, 2009
supporting front-list
                                 buying



Thursday, March 19, 2009
backlist opportunities
                         & optimization



Thursday, March 19, 2009
</>



Thursday, March 19, 2009
<5>



Thursday, March 19, 2009
online browsing that
                    makes you want to buy



Thursday, March 19, 2009
1995



Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
search online



Thursday, March 19, 2009
browse in stores



Thursday, March 19, 2009
be random



Thursday, March 19, 2009
wander



Thursday, March 19, 2009
happy accidents



Thursday, March 19, 2009
Why is browsing so
                             hard online?



Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
some people have tried
                       to crack this



Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
these are all wicked.



Thursday, March 19, 2009
none of them make me
                        want to buy.



Thursday, March 19, 2009
AWS



Thursday, March 19, 2009
AJAX



Thursday, March 19, 2009
dynamic image & data
                         management



Thursday, March 19, 2009
technical exercises



Thursday, March 19, 2009
curation



Thursday, March 19, 2009
Thursday, March 19, 2009
less



Thursday, March 19, 2009
(or maybe it’s just me)



Thursday, March 19, 2009
</>



Thursday, March 19, 2009
<6>



Thursday, March 19, 2009
tech innovation culture
                       in publishing



Thursday, March 19, 2009
plateau industry



Thursday, March 19, 2009
rules



Thursday, March 19, 2009
roles



Thursday, March 19, 2009
specialization



Thursday, March 19, 2009
How easy is it to leave your
                      industry and join another
                                 one?



Thur...
Lots of benefits




Thursday, March 19, 2009
skill




Thursday, March 19, 2009
efficiency




Thursday, March 19, 2009
optimization




Thursday, March 19, 2009
institutional memory




Thursday, March 19, 2009
change gets harder




Thursday, March 19, 2009
Am I going to get left out in
                             the cold?




Thursday, March 19, 2009
Am I going to keep up?




Thursday, March 19, 2009
Am I going to lose influence?




Thursday, March 19, 2009
Am I going to lose staff?




Thursday, March 19, 2009
Am I going to lose my job to
                  that 24-year old with the lean
                        and hungry look?



...
Makes people resistant to
                                   change




Thursday, March 19, 2009
Thursday, March 19, 2009
Is this you?




Thursday, March 19, 2009
Test:
                           Keep a tally of...




Thursday, March 19, 2009
“We can’t do that and here’s
                                why...”




Thursday, March 19, 2009
“I wonder how we could do
                                that?”




Thursday, March 19, 2009
innovation and technology




Thursday, March 19, 2009
technology = operations




Thursday, March 19, 2009
“creative technologists”




Thursday, March 19, 2009
build new things




Thursday, March 19, 2009
tool user




Thursday, March 19, 2009
tool maker


Thursday, March 19, 2009
“We’re really excited about
                        your new online browsing
                          idea. All we need i...
“full specifications...




Thursday, March 19, 2009
“use cases...




Thursday, March 19, 2009
“fully developed test plan...




Thursday, March 19, 2009
“a load testing model...




Thursday, March 19, 2009
“and the cover sheet for your
                          TPS report.”




Thursday, March 19, 2009
“And if it isn’t successful...”




Thursday, March 19, 2009
“...you’re fired.”




Thursday, March 19, 2009
“Now go crazy.”




Thursday, March 19, 2009
startup culture




Thursday, March 19, 2009
(beta)




Thursday, March 19, 2009
encourage experimentation




Thursday, March 19, 2009
let generalists in




Thursday, March 19, 2009
place lots of little bets quickly




Thursday, March 19, 2009
little failures = learning




Thursday, March 19, 2009
when you get a winner,
                               double down




Thursday, March 19, 2009
BookNet Canada
                                 ♥
                           BookCampTO


Thursday, March 19, 2009
what do you want your
                      revolution to be?



Thursday, March 19, 2009
</presentation>



Thursday, March 19, 2009
Us:
                             www.booknetcanada.ca
                           Twitter: @BookNet_Canada
                ...
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Michael Tamblyn - 6 Projects That Could Change Publishing for the Better

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Michael Tamblyn, CEO of BookNet Canada, describes 6 projects/changes/initiatives that could make things better for publishers, readers, and others with an interest in the future of the book.

Published in: Education, Business, Technology
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  • Good job. All the informations are really useful. I’m Ana Mui Stanley, working on my latest site on lyrics, www.lyrics-search.org/ . I enjoy reading the slide.
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  • I have learned a couple of things from your presentation. Nicely done!

    http://www.riding-mower.org/

    http://www.riding-mower.org/la105-john-deere-lawn-tractor/
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  • Long presentation, but enjoying. Easy to understand.

    John.
    www.freeringtones.ws/
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  • I think I saw it before a long time ago, but I didn't get it... I don't recall it. Anyway, thanks for uploading

    Regards
    Anisa
    http://phonehut.info
    http://www.jpolls.net
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  • Incredibly insightful, a must for anyone in the publishing industry.
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  • --
  • It&#x2019;ll be almost like you&#x2019;re right there in the room.
  • It&#x2019;ll be *exactly* like you&#x2019;re right there in the room.
  • times are tough right now. And that creates fear. And fear can lead to paralysis. So rather than hunker down, I thought i&#x2019;d talk about 6 projects that might change publishing and reading and book selling for the better.


  • Here is 1960 to 2008
  • and here is almost 50 years of unemployment data
  • And in pink is every technical recession we&#x2019;ve had since 1960.



    But here -- and this is the hopeful part
  • The first mouse-driven computer was designed at Xerox PARC in 1974.
    Apple was founded in April of1976
    The Commodore 64, still the best selling computer of all time, was launched in 1982, at the same time Lotus 1-2-3 came on the market and revolutionized the business world.
    The Macintosh launched just at the end of the recession in 1984,
    HTML was invented in 1990, Linux released in 1991
    O&#x2019;Reilly came out with the first book on the Internet at peak unemployment in 1992
    and Apple launched the iPod in 2001, 1 month after September 11th.



    And that&#x2019;s just technology -- let&#x2019;s look at retail...
  • Target in &#x2018;61
    Wal-Mart in &#x2018;62
    In 1971, Len Riggio buys Barnes & Noble while 3 guys in Seattle were starting up a little coffee shop.
    Waterstones is founded in 1982
    Costco introduced wholesale shopping in 83 at the same time J.Crew revolutionizes catalog shopping



    Now this is a perfect example of survivor bias -- I haven&#x2019;t shown you all of the companies that failed during those times, or the ones that were founded at other times.
  • All I&#x2019;m trying to show is that interesting stuff can happen in tough times, especially for people that are willing to rethink what their customers want. Notice that just about all of these examples are about a radical rethink of what consumers are interested in.





  • People are looking for new beginnings
  • --





  • --





  • there are deals to be had -- with partners, companies, vendors





  • they&#x2019;ve got other things to worry about


  • so with that in mind, what is this talk about? Well, if you&#x2019;re willing to believe that revolutionary things can come out of difficult times, the question really is....





  • And that got me thinking: what would be some things that you might look back on, 10, 20, 30 years from now and say, that was when it really started to change.



    So I gave it some thought, asked some people who were smarter than me, some people who had been in the business longer than me. I came up with (# -- 6 things
  • 6 things that, if someone paid some attention to, dedicated some resources to, might shake things up. Some are
  • big, industry wide changes that would require a shift in the culture of the book industry, but some are
  • small, 2 people in a garage kinds of changes.
  • all are doable. And because there&#x2019;s nothing worse than having some speaker go on and on about what you should be doing and how you should innovate, we&#x2019;re going to walk the talk, &#x2018;cause some of these we&#x2019;re working on...


  • --
  • publishers have data everywhere...
  • and a whole lot else besides. And that data has all kinds of great stuff in it -- author bios and book descriptions, up-to-date prices and jacket copy. Publishers are making great efforts to create it, keep it up to date, make it standards compliant, and yet, for all that, it is (# -- shockingly hard to get)
  • --
  • Not if you&#x2019;re Amazon
  • Indigo
  • Bowker
  • or Baker & Taylor, All of whom have a lot of resources and infrastructure to collecting data. But then, it tends to stay difficult to get at, or expensive to get at, or has strings attached.
  • --
  • --
  • --
  • --
  • --
  • If you&#x2019;re a blogger
  • or media
  • or a library
  • or a bookstore
  • or an aggregator
  • or a community site
  • or even a publisher&#x2019;s site.
  • --
  • You should be able to call a web service and get back
  • --
  • You should be able to send back corrections, associate other data with it.


  • --
  • And we feel so strongly about this, that access to bibliographic data is one of those things that is important to push innovation for books online...
  • That we&#x2019;re going to see if we can do something about it.
  • Response has been tremendous and we want more!
  • We&#x2019;ll use it in our own services...
  • we&#x2019;re working with libraries and library wholesalers, who want more efficient access to Canadian publisher data.
    Publisher support so far has been great. The data is starting to pour in.
    It&#x2019;s going to take some time to get going, but we think this could be a tremendous resource for the industry.
  • And we want to hear from you -- what would you do with it?
  • -
  • -
  • -
  • -
  • -
  • There has been a lot of talk, understandably, about the benefits of XML...
  • -
  • -
  • -





  • Now, from the perfect XML workflow, we want 2 things:



    We want content: is this a recipe? Is it a short story? Is it a hotel review? Is it about Venice?
    We also want structure? When do chapters begin and end, is this text a footnote.
  • The Production side is all over (#) structure. But they aren&#x2019;t going to be making calls on what the content is about.
  • The author and the editor are all about content, but how do they share what they know?
  • Typically, a publishing house looks something like this:
    The author&#x2019;s working in Word


  • The editor says they&#x2019;re working in Word...
  • but is really working in pen
  • but you want them to work in Word.
  • When it&#x2019;s all done, the designer is working in Indesign or Quark.


  • Production Manager is creating PDFs, maybe some DocBook, or going to a 3B2 compositing system.
  • And from there come galleys, books, ePub files and everything else.
    And that&#x2019;s kinda the way things are at a lot of publishing houses right now.
  • So how do you get that XML goodness in?
  • So you could do the O&#x2019;Reilly approach, which doesn&#x2019;t cost much and is pretty lean and clean.



    Editors working right in XML,
    Designers work on XSL stylesheets
    Production takes XML through an Extensible Stylesheet Transform into
    ePub
    XSL-FO, which can format XML for PDF
    or HTML for the web.
  • I call it The Spartan.
    It&#x2019;s rigorous, it&#x2019;s pure and strong and uncompromising. It can adapt to any situation. It&#x2019;s minimal.
    And...


  • --


  • Because if you show this to most editors... they&#x2019;re going to start drinking at their desks. (And that&#x2019;s a problem at the best of times.)
  • You can try the approach Wiley has been taking, where they use
    MS Word with custom styles, then convert to XML during compositing. But they&#x2019;ve written a lot of custom software and conversion tools to make that work.
  • Google &#x201C;StartWithXML&#x201D; and check out the O&#x2019;Reilly site. it&#x2019;ll show you how a number of different publishers have tackled the problem. But all of them have either a big startup cost or a huge culture change or both.





  • It can be easier. Maybe it&#x2019;s working with





  • --


  • The person who takes that on and really cracks the code, is not only going to be a hero, but will probably make out like a bandit.
  • --


  • --
  • what do I mean by DRM-free? let me explain...
  • --
  • First there was the iRex illiad...
  • And then the Sony Reader PRS-500
  • then the Kindle, with free newspaper...
  • Then the Sony PRS-505, now with disembodied hands
  • Then the PRS-700. 100% fewer disembodied hands, but grippy ridges
  • Then Amazon comes back with the Kindle 2 -- one disembodied hand, better manicure and a scary robotic voice!
  • And finally, the PlasticLogic Reader.
  • Which is like Jesus -- it is perfect and will save the world, but only 12 people have seen it working and no one knows when it is going to arrive.
  • And you could look at these and say -- look, they&#x2019;re getting better all the time. It&#x2019;s only a matter of time before we have the perfect reading device. But of course, they all have a problem.
  • I&#x2019;m going to let Cory Doctorow and those guys deal with the pros-and-cons of Digital Rights Management. The DRM I&#x2019;m worried about is...
  • Date Repulsion Mode
    You know what I&#x2019;m talking about -- it is a carefully guarded secret at Amazon headquarters that no one holding a Kindle at a Starbucks has ever been asked for their phone number.
  • There is a reason they use the disembodied hand.
  • Now DRM, like all things, is relative. In fact, there is a scale.
    At the bottom, we have Renaissance Faire costumes








  • Homemade Star Trek Jewelry














  • And then somewhere between Bluetooth Headsets...














  • and the Speak&Spell











  • we have the Readers











  • followed by the Zune











  • iPods & iPhones








  • Books that make us look smart











  • and Labrador puppies.








  • So that&#x2019;s the DRM* continuum.



    Michael Serbinis (Shortcovers) and Neelan Choksi (Lexcycle/Stanza) are sitting back there saying &#x201C;excellent -- I backed the right horse&#x201D;. But don&#x2019;t be so sure. After all -- who are you going to walk up to











  • him?
  • or him?
  • her?
  • or her?
  • These two are obviously busy.
  • These two you could definitely be talking to.
  • Because we know reading is sexy.
    As far as I have been able to tell, there are no buttons that say: &#x201C;mobile electronics are sexy&#x201D;, but that&#x2019;s the challenge -- make a device that makes us look look smarter and more attractive than we really are, just like books do.
  • Michael Serbinis and Neelan Choski are now thinking -- &#x201C;how do I get eBooks onto Labrador puppies?&#x201D;
  • And I have no idea what it should look like. I&#x2019;m not an industrial designer. But that&#x2019;s the challenge. If we can make pink digital cameras and 3 pieces of fake vintage luggage for $199, and if we can reimagine the watch and the kitchen knife, we can do this.
  • --
  • --
  • --
  • --
  • because it isn&#x2019;t about whether a book is good, or worthy. It&#x2019;s about
  • And if there is one thing we know about people, it&#x2019;s that they&#x2019;re bizarre and unpredictable.
    Let me try to give a sense of how hard this is.
    Last year, there were about 90,000 new titles ordered, stocked or sold in the Canadian supply chain.


  • Here are the top 30000 of those 90,000. This pretty much represents every book that sold more than 50 copies. The other 60,000 sold less than 50, or had been ordered but not stocked or stocked but not sold or special ordered and so on.
  • The green ones have sold 500+


  • 1000+
  • 5000+
  • 10,000


  • 25,000 -- again, just the green ones
  • 50,000
  • Books that sold over 100,000 copies are dark green dots.



    Welcome to the Canadian book market. Now if we were in a purely digital world, this wouldn&#x2019;t matter -- you&#x2019;d have all the files ready and people could buy what they want.
  • But since 99.5% of books sales are still paper books, that means there are decisions to make. How much stock, how much store space, does it go on the front page of the website.
    And to sift those 90,000 titles down to real buying decisions the buyer has to rely on...
  • --
  • --
  • * Maybe. If they have the time to dig it up. And if they bought the right amount last time and didn&#x2019;t hurt their own sales.
  • or, as they say in America,
  • the &#x201C;catalog&#x201D;. As I&#x2019;ve been thinking about the challenges of the front-list buy, I&#x2019;ve been very interested in catalogues lately.
  • First off, there are a lot of them. Thousands of catalogues, tens of thousands of copies.
  • Inside publishing houses, catalogs are the talisman. They are obsessed over, great care is given to their design. They are obsessively proof-read. And as soon as they are completed...
  • They are shipped across the country at great expense.
  • As soon as it hits the printer it&#x2019;s out of date. prices are changing, marketing plans are changing, titles are dropping out or dropping in.
  • half of each catalog doesn&#x2019;t get read. If you&#x2019;ve ever bought from catalogues, you know that the back half is all backlist you already know about.



    and in fact, a good sales reps job is to go through the catalog with you and say...
  • --
  • --
  • --
  • That makes sense. Most publishers have downloadable catalogues.
    But buyers are driven crazy by going through a thousand different PDFs from a hundred different publishers.
  • So we could consolidate them -- have publishers presenting catalogues through a single service. That&#x2019;s a good start, but...
  • Let&#x2019;s look at one to see what I&#x2019;m talking about.
  • Now first, let me say that House of Anansi Press had no foreknowledge that I was going to showcase their catalog. So first let me say, it looks fabulous.
  • Second, if there are retailers in the house, you should buy a boatload of this, because it&#x2019;s going to be a fantastic book. But only as big a boatload as you need, because Sarah does not like returns. So trust that I will treat this with gentle care.
    So we&#x2019;re looking at Lisa Moore&#x2019;s much anticipated new novel, February. (Coming out in June)
  • So back to Lisa Moore. there is some great stuff here.
    Got a cover
    Description
    A bio and photo of the author
    Previous editions of her critically acclaimed work
    voluminous praise
    marketing plans
    But what else could it do?
  • What if clicking on a previous title (or a related title or a comp title) brought up the sales history for that title.








  • And more specifically, the sales history for the retailer where the catalog was being viewed.








  • And showed their stock position and turn.








  • And looked at their performance vs. the market as a whole. Was this a title they over-bought, underbought? Did the rest of the market go crazy for this book and they missed out?








  • A catalog could also enable the conversation between a buyer and a seller and capture the planning that goes into getting the buy solidified.





  • You should be able to pull up media mentions, press clippings, blog links, RSS searches...





  • First chapters, full ARCs...





  • --
  • Only the books that are right for each account, in the order you think they would want to see them.
  • enriched with historical sales data on previous editions, previous books by the same author, comp titles, marketing calendars.
  • everything a buyer needs to get the right number of books for their store.


  • We know that this challenge isn&#x2019;t going away and it&#x2019;s only going to get tougher. So let&#x2019;s look at a front-list buying process that gives every book the best possible shot at it&#x2019;s little green dot.



    And this is another one where we&#x2019;re going to roll up our sleeves. Starting this year, we&#x2019;re working on a new set of projects that combine
  • the sales and inventory data we have through BNC SalesData
  • the rich bibliographic data we&#x2019;re collecting through biblioshare
  • the research that we&#x2019;ve done on returns
  • that we&#x2019;re calling Collaborative Commerce.
  • Where we&#x2019;ll be looking at publisher needs around Catalog 2.0
  • and other ways we can support the front-list buying process
  • We&#x2019;re also piloting some very interesting analysis techniques related to backlist. We&#x2019;re helping publishers and retailers identify titles that are performing well just under the radar.
  • --
  • --
  • --
  • For all of the advances in online bookselling, I find it fascinating that the online shopping paradigm for books hasn&#x2019;t really changed since 1995.
  • Since then, it&#x2019;s been: home page
  • subject page
  • list page
  • single book page. And with a few tweaks here and there, that&#x2019;s pretty much the way it&#x2019;s been for the last 13 or 14 years. Innovation has pretty much been confined to putting more stuff on this page,
  • or new ways to make lists of books. And this is obviously very effective, or these guys wouldn&#x2019;t be doing it. But I think like a lot of people I tend to...
  • I go with a title in mind -- something I&#x2019;ve read about or heard about -- run some searches and find it. So I search online, but
  • but I browse in stores. In a store I can
  • --
  • both visually and mentally
  • because bookstores are all about happy accidents.
  • --
  • We&#x2019;re clearly pretty visual when it comes to books.
  • And it&#x2019;s not just that we keep creating more and more beautiful spaces (#)
  • so that we can walk around and have our happy accidents, but also because the books themselves
  • are a profoundly
  • visual
  • and often such an achingly beautiful
  • medium where a huge amount of attention gets paid to
  • what the book looks like.
  • --
  • so there are sites like zoomii,
  • that will let me zoom around
  • an infinite collection of book covers
  • or sites like coverpop
  • or oSkope
  • or amaztype from japan, where I can type in the word &#x201C;Canada&#x201D;
  • and get a pile of books about Canada arranged in the shape of the word Canada.
  • --
  • at the end of the day, they&#x2019;re more about
  • the developer&#x2019;s skill at manipulating Amazon Web Services
  • --
  • --
  • It could be that the difference comes down to
  • curation. Maybe it isn&#x2019;t about having
  • everything. Maybe it&#x2019;s about
  • --
  • --
  • --
  • --
  • This one is dear to my heart. When you hear people talk about it, publishing is the quintessential
  • plateau industry, in the sense that the
  • rules that people play by
  • and the roles that they have are pretty fixed.
  • Roles in plateau industries tend towards a high degree of specialization. How can you tell if you&#x2019;re in a plateau industry?


  • This isn&#x2019;t automatically a negative. There are lots of benefits. Specialization brings
  • --
  • --
  • --
  • institutional memory. But the downside is that
  • Because when change comes, specialization brings resistance.
  • --
  • --
  • --
  • --
  • --
  • --
  • --
  • --
  • When you&#x2019;re in meetings and someone asks about trying something new, how often do you hear
  • --
  • Or even, I&#x2019;m not sure if we could do all of that, but could we do 80% or half?
    In publishing, the big challenge is around
  • Specialization means that IT people tend to get shoved in the back office to work on the SAP system, or to configure the warehouse management system, or keep the servers running.
  • For most publishers today, technology = operations. And yet, with the explosion of the web, there has never been a greater need for publishers (and retailers too!) to bring in
  • People who can think across technology, a love of books, an understanding of the reader and what she wants, online culture and
  • It&#x2019;s about getting past the first stage of...
  • being a tool user -- facebook, twitter, blogs and so on
    and becoming a
  • tool maker -- making things that other people don&#x2019;t have. To do this, you need to change a couple of things. When traditional companies bring creative technology people in, they tend to break them on the wheel.
  • --
  • --
  • --
  • --
  • --
  • --
  • --
  • --
  • So glad you&#x2019;re working on the project.
    so to bring creative technology in, companies have to embrace a bit of
  • startup culture inside their organizations.
  • When was the last time you saw this on a publisher&#x2019;s website?
  • startup culture inside their organizations.
  • look for people that can do a little of a lot -- hack some PHP, configure a database sure, but look for the other stuff too. At BookNet we have retailers and publishers, but we also have writers and librarians, cooks and composers, software developers who can do propane repair, one theatre technician, one philosopher.
  • --
  • --
  • --
    And again, this is something we believe in. It&#x2019;s a part of how we do things, but we also want to help other people bring technology and innovation into their companies. One of the ways we&#x2019;re doing this is that this year we&#x2019;re the exclusive sponsor of
  • BookCampTO. We&#x2019;re taking the money that we would have used for a booth at BookExpo and underwriting all of the expenses for BookCamp so that people can come together and figure out
  • --
  • --
  • --
  • Transcript of "Michael Tamblyn - 6 Projects That Could Change Publishing for the Better"

    1. 1. 6 projects that could change publishing for the better Michael Tamblyn, CEO BookNet Canada BookNet Canada TechForum 09 Thursday, March 19, 2009
    2. 2. *for SlideShare users click on the “Notes” tab below to see the accompanying speakers notes for each slide Thursday, March 19, 2009
    3. 3. *Don’t want to click through 262 slides? go to: booknetcanada.blip.tv for the BNC Tech Forum video Thursday, March 19, 2009
    4. 4. Thursday, March 19, 2009
    5. 5. Thursday, March 19, 2009
    6. 6. US Department of Labor Thursday, March 19, 2009
    7. 7. US Department of Labor Thursday, March 19, 2009
    8. 8. Commodore 64 Lotus 1-2-3 Macintosh Apple founded Whole Internet User’s Guide & Catalog Linux released First mouse-based computer, Xerox PARC HTML invented iPod launches US Department of Labor Thursday, March 19, 2009
    9. 9. J.Crew founded Costco founded Waterstone’s Target founded Wal-Mart founded Len Riggio buys B&N Starbucks founded Thursday, March 19, 2009
    10. 10. Thursday, March 19, 2009
    11. 11. new beginnings Thursday, March 19, 2009
    12. 12. development is cheaper Thursday, March 19, 2009
    13. 13. infrastructure is cheaper Thursday, March 19, 2009
    14. 14. Deals! Deals! Deals! Thursday, March 19, 2009
    15. 15. Competition is busy Thursday, March 19, 2009
    16. 16. digital music Internet business software & finance personal computers retail Thursday, March 19, 2009
    17. 17. what do you want your revolution to be? Thursday, March 19, 2009
    18. 18. 6 things Thursday, March 19, 2009
    19. 19. big Thursday, March 19, 2009
    20. 20. little Thursday, March 19, 2009
    21. 21. do-able Thursday, March 19, 2009
    22. 22. right now. Thursday, March 19, 2009
    23. 23. <1> Thursday, March 19, 2009
    24. 24. bibliographic data in The Cloud Thursday, March 19, 2009
    25. 25. covers onix quot;9780005991282quot;,quot;       quot;,quot;Z      quot;,quot;51.95   quot;,quot;SHquot;,quot;    quot;,quot;19881101quot;,quot;        quot;,quot;1      quot; quot;9780005992760quot;,quot;       quot;,quot;Z      quot;,quot;51.95   quot;,quot;SHquot;,quot;    quot;,quot;20010108quot;,quot;        quot;,quot;1      quot; quot;9780005993200quot;,quot;       quot;,quot;Z      quot;,quot;36.95   quot;,quot;SHquot;,quot;    quot;,quot;20001103quot;,quot;        quot;,quot;1      quot; price/availability files quot;9780029776308quot;,quot;       quot;,quot;Z      quot;,quot;47.95   quot;,quot;SHquot;,quot;    quot;,quot;19760101quot;,quot;        quot;,quot;1      quot; quot;9780060662349quot;,quot;       quot;,quot;Z      quot;,quot;87.00   quot;,quot;SHquot;,quot;    quot;,quot;20010125quot;,quot;        quot;,quot;1      quot; quot;9780060664695quot;,quot;       quot;,quot;Z      quot;,quot;49.95   quot;,quot;SHquot;,quot;    quot;,quot;20010115quot;,quot;        quot;,quot;1      quot; quot;9780060688233quot;,quot;       quot;,quot;Z      quot;,quot;32.95   quot;,quot;SHquot;,quot;    quot;,quot;20001114quot;,quot;        quot;,quot;1      quot; Thursday, March 19, 2009
    26. 26. hard to get Thursday, March 19, 2009
    27. 27. Thursday, March 19, 2009
    28. 28. Thursday, March 19, 2009
    29. 29. Thursday, March 19, 2009
    30. 30. Thursday, March 19, 2009
    31. 31. It should be easy... Thursday, March 19, 2009
    32. 32. to find Thursday, March 19, 2009
    33. 33. to use Thursday, March 19, 2009
    34. 34. to experiment with Thursday, March 19, 2009
    35. 35. to play with Thursday, March 19, 2009
    36. 36. Thursday, March 19, 2009
    37. 37. Thursday, March 19, 2009
    38. 38. Thursday, March 19, 2009
    39. 39. Thursday, March 19, 2009
    40. 40. Thursday, March 19, 2009
    41. 41. Thursday, March 19, 2009
    42. 42. Thursday, March 19, 2009
    43. 43. No more cut-and-paste. Thursday, March 19, 2009
    44. 44. web service Thursday, March 19, 2009
    45. 45. a cover a full bibliographic record up-to-date pricing availability Thursday, March 19, 2009
    46. 46. corrections Thursday, March 19, 2009
    47. 47. dirt cheap* *free for bloggers, hobbyists, experimenters (depending on size & volume) Thursday, March 19, 2009
    48. 48. Let’s make it easy to talk about books online. Thursday, March 19, 2009
    49. 49. biblioshare.org Thursday, March 19, 2009
    50. 50. collecting publisher ONIX, covers, price/ availability files starting now Thursday, March 19, 2009
    51. 51. BNC SalesData, Prospector Thursday, March 19, 2009
    52. 52. libraries library wholesalers Thursday, March 19, 2009
    53. 53. biblioshare@booknetcanada.ca www.biblioshare.org Thursday, March 19, 2009
    54. 54. </> Thursday, March 19, 2009
    55. 55. <2> Thursday, March 19, 2009
    56. 56. an XML publishing workflow that doesn’t suck Thursday, March 19, 2009
    57. 57. an XML workflow that won’t kill editors Thursday, March 19, 2009
    58. 58. an XML workflow that won’t kill production managers Thursday, March 19, 2009
    59. 59. XML benefits Thursday, March 19, 2009
    60. 60. reusability Thursday, March 19, 2009
    61. 61. segmenting Thursday, March 19, 2009
    62. 62. format conversion (ePub, etc.) Thursday, March 19, 2009
    63. 63. portability Thursday, March 19, 2009
    64. 64. content: <recipe> <brownies> <hotelReview> <venice> structure: <chapter> <sub-head> <callout> <footnote> Thursday, March 19, 2009
    65. 65. Production Author Editor Designer Manager structure <chapter> <heading> <footnote> Thursday, March 19, 2009
    66. 66. Production Author Editor Designer Manager content structure <hotelReview> <chapter> <Venice> <heading> <footnote> Thursday, March 19, 2009
    67. 67. Production Author Editor Designer Manager content structure Word Thursday, March 19, 2009
    68. 68. Production Author Editor Designer Manager content structure Word Word Thursday, March 19, 2009
    69. 69. Production Author Editor Designer Manager content structure red Word Word Thursday, March 19, 2009
    70. 70. Production Author Editor Designer Manager content structure red Word Word Thursday, March 19, 2009
    71. 71. Production Author Editor Designer Manager content structure red Word Word Quark/ Adobe Thursday, March 19, 2009
    72. 72. Production Author Editor Designer Manager content structure DocBook XML red Word Word Quark/ Adobe PDF 3B2 Thursday, March 19, 2009
    73. 73. Production Author Editor Designer Manager content structure DocBook XML red Word Word Quark/ Adobe PDF 3B2 Galleys Books ePub etc. Thursday, March 19, 2009
    74. 74. Production Author Editor Designer Manager content structure DocBook XML red Word Word Quark/ Adobe PDF <hotelReview> 3B2 <Venice> Galleys Books ePub etc. Thursday, March 19, 2009
    75. 75. Production Author Editor Designer Manager content structure XSL oXygen XML editor XSLT Stylesheet ePub .Mobi files XSL-FO Web PDFs Print PDFs HTML Thursday, March 19, 2009
    76. 76. Production Author Editor Designer Manager content structure XSL oXygen XML editor XSLT Stylesheet ePub .Mobi files XSL-FO Web PDFs Print PDFs “The Spartan” HTML Thursday, March 19, 2009
    77. 77. it will kill almost anyone Thursday, March 19, 2009
    78. 78. Thursday, March 19, 2009
    79. 79. Author Editor Designer Compositor content structure Word + styles XML Stylesheet custom custom converter converter ePub “The Wiley” WileyML Web PDFs Print PDFs Thursday, March 19, 2009
    80. 80. StartWithXML Thursday, March 19, 2009
    81. 81. XML - it can be easier Thursday, March 19, 2009
    82. 82. Editor-friendly XML Thursday, March 19, 2009
    83. 83. less torturous production workflows Thursday, March 19, 2009
    84. 84. </> Thursday, March 19, 2009
    85. 85. <3> Thursday, March 19, 2009
    86. 86. a DRM-free* eReader Thursday, March 19, 2009
    87. 87. the state of things: Thursday, March 19, 2009
    88. 88. Thursday, March 19, 2009
    89. 89. Thursday, March 19, 2009
    90. 90. Thursday, March 19, 2009
    91. 91. Thursday, March 19, 2009
    92. 92. Thursday, March 19, 2009
    93. 93. Thursday, March 19, 2009
    94. 94. Thursday, March 19, 2009
    95. 95. Thursday, March 19, 2009
    96. 96. Thursday, March 19, 2009
    97. 97. DRM Thursday, March 19, 2009
    98. 98. Date Repulsion Mode Thursday, March 19, 2009
    99. 99. Thursday, March 19, 2009
    100. 100. Renaissance Faire Costumes Thursday, March 19, 2009
    101. 101. Trek Jewelry Renaissance Faire Costumes Thursday, March 19, 2009
    102. 102. Bluetooth Headsets Trek Jewelry Renaissance Faire Costumes Thursday, March 19, 2009
    103. 103. Speak & Spell Bluetooth Headsets Trek Jewelry Renaissance Faire Costumes Thursday, March 19, 2009
    104. 104. Speak & Spell Readers Bluetooth Headsets Trek Jewelry Renaissance Faire Costumes Thursday, March 19, 2009
    105. 105. Zune Speak & Spell Bluetooth Headsets Trek Jewelry Renaissance Faire Costumes Thursday, March 19, 2009
    106. 106. iPods & iPhones Zune Speak & Spell Bluetooth Headsets Trek Jewelry Renaissance Faire Costumes Thursday, March 19, 2009
    107. 107. Cool books iPods & iPhones Zune Speak & Spell Bluetooth Headsets Trek Jewelry Renaissance Faire Costumes Thursday, March 19, 2009
    108. 108. Labrador Puppies Cool books iPods & iPhones Zune Speak & Spell Bluetooth Headsets Trek Jewelry Renaissance Faire Costumes Thursday, March 19, 2009
    109. 109. Labrador Puppies Cool books iPods & iPhones Zune Speak & Spell Bluetooth Headsets Trek Jewelry Renaissance Faire Costumes Thursday, March 19, 2009
    110. 110. Thursday, March 19, 2009
    111. 111. Thursday, March 19, 2009
    112. 112. Thursday, March 19, 2009
    113. 113. Thursday, March 19, 2009
    114. 114. Thursday, March 19, 2009
    115. 115. Thursday, March 19, 2009
    116. 116. Thursday, March 19, 2009
    117. 117. Thursday, March 19, 2009
    118. 118. Thursday, March 19, 2009
    119. 119. </> Thursday, March 19, 2009
    120. 120. <4> Thursday, March 19, 2009
    121. 121. a better front-list buy Thursday, March 19, 2009
    122. 122. toughest job in books Thursday, March 19, 2009
    123. 123. predicting new title sales Thursday, March 19, 2009
    124. 124. how many people want it? Thursday, March 19, 2009
    125. 125. books that sold 50+ Thursday, March 19, 2009
    126. 126. green = books that sold 500+ Thursday, March 19, 2009
    127. 127. green = 1,000+ Thursday, March 19, 2009
    128. 128. green = 5,000+ Thursday, March 19, 2009
    129. 129. green = 10,000+ Thursday, March 19, 2009
    130. 130. 25,000+ Thursday, March 19, 2009
    131. 131. 50,000+ Thursday, March 19, 2009
    132. 132. 100,000+ Thursday, March 19, 2009
    133. 133. 99.5% Thursday, March 19, 2009
    134. 134. the sales rep Thursday, March 19, 2009
    135. 135. their own experience Thursday, March 19, 2009
    136. 136. their own historical sales* Thursday, March 19, 2009
    137. 137. and the catalogue Thursday, March 19, 2009
    138. 138. the catalog Thursday, March 19, 2009
    139. 139. a lot of them Thursday, March 19, 2009
    140. 140. the talisman Thursday, March 19, 2009
    141. 141. shipped across the country Thursday, March 19, 2009
    142. 142. immediately out of date Thursday, March 19, 2009
    143. 143. half doesn’t get read Thursday, March 19, 2009
    144. 144. “Let’s skip that - it’s not for you” Thursday, March 19, 2009
    145. 145. used once Thursday, March 19, 2009
    146. 146. thrown away Thursday, March 19, 2009
    147. 147. Could put them online. Thursday, March 19, 2009
    148. 148. consolidate Thursday, March 19, 2009
    149. 149. Catalogues could do a lot more. Thursday, March 19, 2009
    150. 150. Thursday, March 19, 2009
    151. 151. Catalogues could do a lot more. Thursday, March 19, 2009
    152. 152. io e is b a r p n io t ip r s c s d e e v. d e r g p in t e k r a m Thursday, March 19, 2009
    153. 153. Alligator - September 15, 2005 hardcover $29.95 978-0887841958 Thursday, March 19, 2009
    154. 154. Alligator - September 15, 2005 hardcover $29.95 978-0887841958 Thursday, March 19, 2009
    155. 155. Alligator - September 15, 2005 hardcover $29.95 978-0887841958 Thursday, March 19, 2009
    156. 156. Alligator - September 15, 2005 hardcover $29.95 978-0887841958 Thursday, March 19, 2009
    157. 157. Notes to buyer From: Matt To: Chuck Erion Chuck -- we would love for Lisa to do another reading in Waterloo. The last one turned out really well. June 18th? From: Chuck Erion To: Matt Great, but the Anansi rep has to cover his own bar tab this time ;-) send Thursday, March 19, 2009
    158. 158. More author profiles Two faces of the Rock Lisa Moore and Michael Crummey showcase different visions of their shared corner of the world by Alison Dyer We’re sitting in Lisa’s yellow and pink kitchen at the back of her old St. John’s townhouse, which shoulders up to its neighbours on a steep hill. She shakes blond curls from her face and with a wide, open smile offers me a tea. Michael is already sitting at the table, back propped against the wall. Sloping eyebrows and soft eyes like he’s absorbed some tenderness, some ache of the landscape. Michael Crummey and Lisa Moore are undoubtedly two of the hottest writers on the Rock, and both have much-anticipated new novels coming out this fall: Moore’s first, Alligator (House of Anansi Press), in September, more Thursday, March 19, 2009
    159. 159. Sample chapter Chapter One Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer eget urna. Quisque rhoncus condimentum risus. Sed eu velit ac enim lacinia dapibus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam erat volutpat. Sed pharetra convallis tortor. Aenean sodales tortor ut mi. Fusce quis purus. Pellentesque malesuada porttitor risus. Pellentesque arcu. Nullam rhoncus enim vitae lacus. Mauris aliquet elit a est. Aenean a leo non diam eleifend congue. Mauris purus elit, vehicula non, interdum ut, pulvinar non, nisl. Etiam sed libero. Etiam tincidunt enim at justo. Vivamus vitae erat sit amet quam iaculis iaculis. Cras bibendum nunc hendrerit libero blandit faucibus. Nulla libero lectus, lacinia quis, dapibus vitae, varius sit amet, quam. Curabitur vestibulum sem et est. Nunc sit amet sapien in eros vestibulum commodo. Etiam porta ante quis lacus. Pellentesque purus augue, gravida ac, mollis vel, rhoncus sed, elit. Fusce congue pulvinar massa. Donec facilisis, mauris id ultricies euismod, nunc mi dictum ante, sed euismod ligula eros quis lacus. In imperdiet pharetra tortor. Morbi vitae lectus. Sed dignissim, magna eu commodo fermentum, enim risus cursus ante, sit amet ultricies est tellus in nulla. Suspendisse potenti. Vestibulum metus mi, aliquet eget, molestie id, tincidunt vitae, diam. Nulla purus nulla, feugiat sit amet, venenatis sed, rutrum sit amet, erat. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Maecenas augue sem, accumsan non, sagittis at, elementum sed, odio. Nulla ligula metus, fermentum commodo, mattis eget, tempor nec, massa. Donec mollis. Nullam sapien libero, suscipit ac, semper sed, tincidunt id, arcu. Nulla facilisi. Mauris metus. Cras pharetra interdum eros. Maecenas vel est ut erat congue iaculis. Phasellus id odio nec enim vulputate hendrerit. Integer id elit vitae tellus dignissim faucibus. Morbi risus. Vestibulum condimentum nunc quis nisi. Nullam interdum. Suspendisse id velit. Sed nec diam ac lectus venenatis blandit. Donec eget augue nec neque sodales tristique. Etiam nunc nisi, hendrerit at, tempus vel, dapibus quis, elit. Proin vitae erat id quam vulputate suscipit. Cras sit amet orci. Vestibulum justo ante, lobortis et, elementum condimentum, pellentesque quis, erat. Phasellus sagittis. Aliquam nisl leo, vehicula a, mattis id, porttitor nec, urna. Fusce nulla massa, porttitor eget, cursus et, vulputate in, ante. Nulla vel diam. Praesent sit amet nunc vel dui ultricies tincidunt. Quisque tellus leo, elementum ut, tincidunt sed, fermentum ut, nibh. Integer vehicula. Maecenas pretium, lectus ac pulvinar consequat, eros lacus fermentum elit, a rhoncus metus ipsum id dui. Quisque nisi lectus, accumsan vel, dictum viverra, eleifend at, lectus. Cras venenatis nunc vel nulla. Aliquam dapibus semper lacus. Curabitur id sapien. Nullam at lacus eu tortor tempor scelerisque. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Morbi vulputate consequat dui. Aenean non dui. Phasellus placerat, nisl a pulvinar congue, elit justo posuere sem, eget eleifend leo erat sit amet dui. Aenean et nisl. Etiam orci. Etiam scelerisque. Duis enim. Quisque id tellus. Vestibulum erat metus, tempus quis, lacinia sed, pretium in, nisi. Mauris porttitor rutrum Thursday, March 19, 2009
    160. 160. full-colour blads for children’s books Thursday, March 19, 2009
    161. 161. custom-assembled Thursday, March 19, 2009
    162. 162. enriched with historical sales data Thursday, March 19, 2009
    163. 163. everything a buyer needs for an informed decision Thursday, March 19, 2009
    164. 164. Thursday, March 19, 2009
    165. 165. BNC SalesData Thursday, March 19, 2009
    166. 166. biblioshare Thursday, March 19, 2009
    167. 167. returns research Thursday, March 19, 2009
    168. 168. Collaborative Commerce Thursday, March 19, 2009
    169. 169. Catalogue 2.0 Thursday, March 19, 2009
    170. 170. supporting front-list buying Thursday, March 19, 2009
    171. 171. backlist opportunities & optimization Thursday, March 19, 2009
    172. 172. </> Thursday, March 19, 2009
    173. 173. <5> Thursday, March 19, 2009
    174. 174. online browsing that makes you want to buy Thursday, March 19, 2009
    175. 175. 1995 Thursday, March 19, 2009
    176. 176. Thursday, March 19, 2009
    177. 177. Thursday, March 19, 2009
    178. 178. Thursday, March 19, 2009
    179. 179. Thursday, March 19, 2009
    180. 180. Thursday, March 19, 2009
    181. 181. search online Thursday, March 19, 2009
    182. 182. browse in stores Thursday, March 19, 2009
    183. 183. be random Thursday, March 19, 2009
    184. 184. wander Thursday, March 19, 2009
    185. 185. happy accidents Thursday, March 19, 2009
    186. 186. Why is browsing so hard online? Thursday, March 19, 2009
    187. 187. Thursday, March 19, 2009
    188. 188. Thursday, March 19, 2009
    189. 189. Thursday, March 19, 2009
    190. 190. Thursday, March 19, 2009
    191. 191. Thursday, March 19, 2009
    192. 192. Thursday, March 19, 2009
    193. 193. Thursday, March 19, 2009
    194. 194. Thursday, March 19, 2009
    195. 195. some people have tried to crack this Thursday, March 19, 2009
    196. 196. Thursday, March 19, 2009
    197. 197. Thursday, March 19, 2009
    198. 198. Thursday, March 19, 2009
    199. 199. Thursday, March 19, 2009
    200. 200. Thursday, March 19, 2009
    201. 201. Thursday, March 19, 2009
    202. 202. Thursday, March 19, 2009
    203. 203. these are all wicked. Thursday, March 19, 2009
    204. 204. none of them make me want to buy. Thursday, March 19, 2009
    205. 205. AWS Thursday, March 19, 2009
    206. 206. AJAX Thursday, March 19, 2009
    207. 207. dynamic image & data management Thursday, March 19, 2009
    208. 208. technical exercises Thursday, March 19, 2009
    209. 209. curation Thursday, March 19, 2009
    210. 210. Thursday, March 19, 2009
    211. 211. less Thursday, March 19, 2009
    212. 212. (or maybe it’s just me) Thursday, March 19, 2009
    213. 213. </> Thursday, March 19, 2009
    214. 214. <6> Thursday, March 19, 2009
    215. 215. tech innovation culture in publishing Thursday, March 19, 2009
    216. 216. plateau industry Thursday, March 19, 2009
    217. 217. rules Thursday, March 19, 2009
    218. 218. roles Thursday, March 19, 2009
    219. 219. specialization Thursday, March 19, 2009
    220. 220. How easy is it to leave your industry and join another one? Thursday, March 19, 2009
    221. 221. Lots of benefits Thursday, March 19, 2009
    222. 222. skill Thursday, March 19, 2009
    223. 223. efficiency Thursday, March 19, 2009
    224. 224. optimization Thursday, March 19, 2009
    225. 225. institutional memory Thursday, March 19, 2009
    226. 226. change gets harder Thursday, March 19, 2009
    227. 227. Am I going to get left out in the cold? Thursday, March 19, 2009
    228. 228. Am I going to keep up? Thursday, March 19, 2009
    229. 229. Am I going to lose influence? Thursday, March 19, 2009
    230. 230. Am I going to lose staff? Thursday, March 19, 2009
    231. 231. Am I going to lose my job to that 24-year old with the lean and hungry look? Thursday, March 19, 2009
    232. 232. Makes people resistant to change Thursday, March 19, 2009
    233. 233. Thursday, March 19, 2009
    234. 234. Is this you? Thursday, March 19, 2009
    235. 235. Test: Keep a tally of... Thursday, March 19, 2009
    236. 236. “We can’t do that and here’s why...” Thursday, March 19, 2009
    237. 237. “I wonder how we could do that?” Thursday, March 19, 2009
    238. 238. innovation and technology Thursday, March 19, 2009
    239. 239. technology = operations Thursday, March 19, 2009
    240. 240. “creative technologists” Thursday, March 19, 2009
    241. 241. build new things Thursday, March 19, 2009
    242. 242. tool user Thursday, March 19, 2009
    243. 243. tool maker Thursday, March 19, 2009
    244. 244. “We’re really excited about your new online browsing idea. All we need is... Thursday, March 19, 2009
    245. 245. “full specifications... Thursday, March 19, 2009
    246. 246. “use cases... Thursday, March 19, 2009
    247. 247. “fully developed test plan... Thursday, March 19, 2009
    248. 248. “a load testing model... Thursday, March 19, 2009
    249. 249. “and the cover sheet for your TPS report.” Thursday, March 19, 2009
    250. 250. “And if it isn’t successful...” Thursday, March 19, 2009
    251. 251. “...you’re fired.” Thursday, March 19, 2009
    252. 252. “Now go crazy.” Thursday, March 19, 2009
    253. 253. startup culture Thursday, March 19, 2009
    254. 254. (beta) Thursday, March 19, 2009
    255. 255. encourage experimentation Thursday, March 19, 2009
    256. 256. let generalists in Thursday, March 19, 2009
    257. 257. place lots of little bets quickly Thursday, March 19, 2009
    258. 258. little failures = learning Thursday, March 19, 2009
    259. 259. when you get a winner, double down Thursday, March 19, 2009
    260. 260. BookNet Canada ♥ BookCampTO Thursday, March 19, 2009
    261. 261. what do you want your revolution to be? Thursday, March 19, 2009
    262. 262. </presentation> Thursday, March 19, 2009
    263. 263. Us: www.booknetcanada.ca Twitter: @BookNet_Canada Get on the email list! Me: mtamblyn@booknetcanada.ca Twitter: @mtamblyn Thursday, March 19, 2009

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