SlideShare a Scribd company logo
1 of 26
Download to read offline
Let's All Be Different People
Readers, Writers, and Publishers in an Internet Age
Warning!
Jeremiad ahead
It’s getting very complicated out
there
Problem
The publishing industry has a chronic aversion to facts, research, and statistics.
The Social Media Fantasy
Reality is different from our
made up fantasy
How is it different? We don’t know
What do we know?
Allen Curve
Money & Marketing
–Seth Godin
http://sethgodin.typepad.com/seths_blog/2008/01/blogs-and-self.html
“Last month, I posted excerpts from my new book. I also wrote a
glowing post about Garr's new book on presentations. Guess
what? My stats show that I sold more copies of Garr's book than
mine.”
–Nielsen study in 2012 (via Business News Daily)
“92 percent of people trust recommendations from friends and
family above all other forms of advertising when making a
purchase decision.”
Influencers aren’t that effective
Only 3x more connections than non-influencers
Generic social media just
doesn’t sell that many books
Specialised social media, however, does
Wet pavements make it rain
Reversing cause and effect
There are other problems here…
Discrimination
Context Collapse
Partial solution?
Civil Inattention
Most of the advice out there is
despicable
What to do?
1. Read the research others
have done
It’s Complicated
by danah boyd
!
http://www.danah.org/itscomplicated/
2. Do your own research
Just Enough
Research
Erika Hall
!
http://www.abookapart.com/products/
just-enough-research
3. Hire somebody
This is actually the hardest option
Thank you!

More Related Content

What's hot

Growing brand loyalty in an era of fake news and declining public trust | Mak...
Growing brand loyalty in an era of fake news and declining public trust | Mak...Growing brand loyalty in an era of fake news and declining public trust | Mak...
Growing brand loyalty in an era of fake news and declining public trust | Mak...CharityComms
 
The Power of Engagement – Integrating Social Media into Your Donor Communicat...
The Power of Engagement – Integrating Social Media into Your Donor Communicat...The Power of Engagement – Integrating Social Media into Your Donor Communicat...
The Power of Engagement – Integrating Social Media into Your Donor Communicat...Social Media for Nonprofits
 
Cision PR Edition: Uncover Your Audience's Influencers!
Cision PR Edition: Uncover Your Audience's Influencers! Cision PR Edition: Uncover Your Audience's Influencers!
Cision PR Edition: Uncover Your Audience's Influencers! Cision
 
How to translate your business online and offline
How to translate your business online and offlineHow to translate your business online and offline
How to translate your business online and offlineJaleesa Short
 
2019 Event Trends. 6 helpful ideas
2019 Event Trends. 6 helpful ideas2019 Event Trends. 6 helpful ideas
2019 Event Trends. 6 helpful ideasAlexandru Pana
 
Going Beyond the Donate Button NACHC CHI EXPO 2018
Going Beyond the Donate Button   NACHC CHI EXPO 2018Going Beyond the Donate Button   NACHC CHI EXPO 2018
Going Beyond the Donate Button NACHC CHI EXPO 2018Courtney Clark
 
It's Not Just About the Millennials. It's About Philanthropy for a New Millen...
It's Not Just About the Millennials. It's About Philanthropy for a New Millen...It's Not Just About the Millennials. It's About Philanthropy for a New Millen...
It's Not Just About the Millennials. It's About Philanthropy for a New Millen...Greta Daniels
 
Using research to generate positive media coverage - improve your approach in...
Using research to generate positive media coverage - improve your approach in...Using research to generate positive media coverage - improve your approach in...
Using research to generate positive media coverage - improve your approach in...CharityComms
 
Iabc seattle-jeff hasen-momentsoftrust-042210
Iabc seattle-jeff hasen-momentsoftrust-042210Iabc seattle-jeff hasen-momentsoftrust-042210
Iabc seattle-jeff hasen-momentsoftrust-042210IABC Seattle
 
What Does Integrated Marketing Mean to Today’s (and Tomorrow’s) PR Profession...
What Does Integrated Marketing Mean to Today’s (and Tomorrow’s) PR Profession...What Does Integrated Marketing Mean to Today’s (and Tomorrow’s) PR Profession...
What Does Integrated Marketing Mean to Today’s (and Tomorrow’s) PR Profession...Steve Radick
 
Marketing with little or no money
Marketing with little or no moneyMarketing with little or no money
Marketing with little or no moneyLeslie McLellan
 
Recruiting and Marketing to Millennial Women
Recruiting and Marketing to Millennial WomenRecruiting and Marketing to Millennial Women
Recruiting and Marketing to Millennial WomenKristin Messerli
 
Seth Grimes - Sentiment in Social Media
Seth Grimes - Sentiment in Social MediaSeth Grimes - Sentiment in Social Media
Seth Grimes - Sentiment in Social MediaInfluence People
 
OMMA Social Final 1/26/2009
OMMA Social  Final 1/26/2009OMMA Social  Final 1/26/2009
OMMA Social Final 1/26/2009Rich Ullman
 
Where Stellar Messages Come From
Where Stellar Messages Come FromWhere Stellar Messages Come From
Where Stellar Messages Come FromChip Dizárd
 
Dana Griffin
Dana GriffinDana Griffin
Dana GriffinHilary Ip
 
Sparkand hustle sm biz
Sparkand hustle sm bizSparkand hustle sm biz
Sparkand hustle sm bizBestPublicist
 
Fundly Giving Tuesday guidebook 2015
Fundly Giving Tuesday guidebook 2015Fundly Giving Tuesday guidebook 2015
Fundly Giving Tuesday guidebook 2015Daniel Wain
 

What's hot (20)

Growing brand loyalty in an era of fake news and declining public trust | Mak...
Growing brand loyalty in an era of fake news and declining public trust | Mak...Growing brand loyalty in an era of fake news and declining public trust | Mak...
Growing brand loyalty in an era of fake news and declining public trust | Mak...
 
The Power of Engagement – Integrating Social Media into Your Donor Communicat...
The Power of Engagement – Integrating Social Media into Your Donor Communicat...The Power of Engagement – Integrating Social Media into Your Donor Communicat...
The Power of Engagement – Integrating Social Media into Your Donor Communicat...
 
Cision PR Edition: Uncover Your Audience's Influencers!
Cision PR Edition: Uncover Your Audience's Influencers! Cision PR Edition: Uncover Your Audience's Influencers!
Cision PR Edition: Uncover Your Audience's Influencers!
 
How to translate your business online and offline
How to translate your business online and offlineHow to translate your business online and offline
How to translate your business online and offline
 
2019 Event Trends. 6 helpful ideas
2019 Event Trends. 6 helpful ideas2019 Event Trends. 6 helpful ideas
2019 Event Trends. 6 helpful ideas
 
Going Beyond the Donate Button NACHC CHI EXPO 2018
Going Beyond the Donate Button   NACHC CHI EXPO 2018Going Beyond the Donate Button   NACHC CHI EXPO 2018
Going Beyond the Donate Button NACHC CHI EXPO 2018
 
It's Not Just About the Millennials. It's About Philanthropy for a New Millen...
It's Not Just About the Millennials. It's About Philanthropy for a New Millen...It's Not Just About the Millennials. It's About Philanthropy for a New Millen...
It's Not Just About the Millennials. It's About Philanthropy for a New Millen...
 
Using research to generate positive media coverage - improve your approach in...
Using research to generate positive media coverage - improve your approach in...Using research to generate positive media coverage - improve your approach in...
Using research to generate positive media coverage - improve your approach in...
 
Iabc seattle-jeff hasen-momentsoftrust-042210
Iabc seattle-jeff hasen-momentsoftrust-042210Iabc seattle-jeff hasen-momentsoftrust-042210
Iabc seattle-jeff hasen-momentsoftrust-042210
 
What Does Integrated Marketing Mean to Today’s (and Tomorrow’s) PR Profession...
What Does Integrated Marketing Mean to Today’s (and Tomorrow’s) PR Profession...What Does Integrated Marketing Mean to Today’s (and Tomorrow’s) PR Profession...
What Does Integrated Marketing Mean to Today’s (and Tomorrow’s) PR Profession...
 
Marketing with little or no money
Marketing with little or no moneyMarketing with little or no money
Marketing with little or no money
 
Recruiting and Marketing to Millennial Women
Recruiting and Marketing to Millennial WomenRecruiting and Marketing to Millennial Women
Recruiting and Marketing to Millennial Women
 
The hype and potential of social networks
The hype and potential of social networksThe hype and potential of social networks
The hype and potential of social networks
 
Seth Grimes - Sentiment in Social Media
Seth Grimes - Sentiment in Social MediaSeth Grimes - Sentiment in Social Media
Seth Grimes - Sentiment in Social Media
 
OMMA Social Final 1/26/2009
OMMA Social  Final 1/26/2009OMMA Social  Final 1/26/2009
OMMA Social Final 1/26/2009
 
From information to emotions
From information to emotionsFrom information to emotions
From information to emotions
 
Where Stellar Messages Come From
Where Stellar Messages Come FromWhere Stellar Messages Come From
Where Stellar Messages Come From
 
Dana Griffin
Dana GriffinDana Griffin
Dana Griffin
 
Sparkand hustle sm biz
Sparkand hustle sm bizSparkand hustle sm biz
Sparkand hustle sm biz
 
Fundly Giving Tuesday guidebook 2015
Fundly Giving Tuesday guidebook 2015Fundly Giving Tuesday guidebook 2015
Fundly Giving Tuesday guidebook 2015
 

Viewers also liked

BPAA PD Day: BNC Research
BPAA PD Day: BNC ResearchBPAA PD Day: BNC Research
BPAA PD Day: BNC ResearchBookNet Canada
 
Public Thinking and the Future of Reading - Tech Forum 2014 - Clive Thompson
Public Thinking and the Future of Reading - Tech Forum 2014 - Clive ThompsonPublic Thinking and the Future of Reading - Tech Forum 2014 - Clive Thompson
Public Thinking and the Future of Reading - Tech Forum 2014 - Clive ThompsonBookNet Canada
 
EPUB Boot Camp: Preparing for the Future
EPUB Boot Camp: Preparing for the FutureEPUB Boot Camp: Preparing for the Future
EPUB Boot Camp: Preparing for the FutureBookNet Canada
 
BPAA PD Day: BiblioShare Webform
BPAA PD Day: BiblioShare WebformBPAA PD Day: BiblioShare Webform
BPAA PD Day: BiblioShare WebformBookNet Canada
 
Canadian Book-Buying Behaviour
Canadian Book-Buying BehaviourCanadian Book-Buying Behaviour
Canadian Book-Buying BehaviourBookNet Canada
 
The Collective Vision of Publishing Innovators - Steve Paxhia, The Gilbane Group
The Collective Vision of Publishing Innovators - Steve Paxhia, The Gilbane GroupThe Collective Vision of Publishing Innovators - Steve Paxhia, The Gilbane Group
The Collective Vision of Publishing Innovators - Steve Paxhia, The Gilbane GroupBookNet Canada
 

Viewers also liked (6)

BPAA PD Day: BNC Research
BPAA PD Day: BNC ResearchBPAA PD Day: BNC Research
BPAA PD Day: BNC Research
 
Public Thinking and the Future of Reading - Tech Forum 2014 - Clive Thompson
Public Thinking and the Future of Reading - Tech Forum 2014 - Clive ThompsonPublic Thinking and the Future of Reading - Tech Forum 2014 - Clive Thompson
Public Thinking and the Future of Reading - Tech Forum 2014 - Clive Thompson
 
EPUB Boot Camp: Preparing for the Future
EPUB Boot Camp: Preparing for the FutureEPUB Boot Camp: Preparing for the Future
EPUB Boot Camp: Preparing for the Future
 
BPAA PD Day: BiblioShare Webform
BPAA PD Day: BiblioShare WebformBPAA PD Day: BiblioShare Webform
BPAA PD Day: BiblioShare Webform
 
Canadian Book-Buying Behaviour
Canadian Book-Buying BehaviourCanadian Book-Buying Behaviour
Canadian Book-Buying Behaviour
 
The Collective Vision of Publishing Innovators - Steve Paxhia, The Gilbane Group
The Collective Vision of Publishing Innovators - Steve Paxhia, The Gilbane GroupThe Collective Vision of Publishing Innovators - Steve Paxhia, The Gilbane Group
The Collective Vision of Publishing Innovators - Steve Paxhia, The Gilbane Group
 

Similar to Let's All Be Different People: Readers and Writers in an Internet Age - Tech Forum 2014 - Baldur Bjarnason

Social Media, Business & YOU
Social Media, Business & YOUSocial Media, Business & YOU
Social Media, Business & YOUTania Chew
 
AMA Symposium 2008
AMA Symposium 2008AMA Symposium 2008
AMA Symposium 2008TargetX
 
Digital Futures: You're Invited to a Party! - Andrew Machin
Digital Futures: You're Invited to a Party! - Andrew MachinDigital Futures: You're Invited to a Party! - Andrew Machin
Digital Futures: You're Invited to a Party! - Andrew MachinBranded3
 
Business Record Page 1
Business Record Page 1Business Record Page 1
Business Record Page 1jdjoynt
 
Planning Needs Some Planning
Planning Needs Some PlanningPlanning Needs Some Planning
Planning Needs Some PlanningGareth Kay
 
(Your Approach To) Social Sucks
(Your Approach To) Social Sucks(Your Approach To) Social Sucks
(Your Approach To) Social SucksDave Marcello
 
Five trends that will redefine nonprofit communications
Five trends that will redefine nonprofit communicationsFive trends that will redefine nonprofit communications
Five trends that will redefine nonprofit communicationsDVQ Studio
 
Big Data vs. Creativity
Big Data vs. CreativityBig Data vs. Creativity
Big Data vs. CreativityUwe Hook
 
Hf Unbranded Deck Printable
Hf Unbranded Deck   PrintableHf Unbranded Deck   Printable
Hf Unbranded Deck Printablesagerader
 
Social Media Lifecycle - Ondernemersvereniging Dronten
Social Media Lifecycle - Ondernemersvereniging DrontenSocial Media Lifecycle - Ondernemersvereniging Dronten
Social Media Lifecycle - Ondernemersvereniging DrontenEdwin Korver
 
“State of the Nation Report on Youth 2010”
“State of the Nation Report on Youth 2010” “State of the Nation Report on Youth 2010”
“State of the Nation Report on Youth 2010” Perez y Villa
 
Youth Audience Interactive Report 2010 - Microsoft
Youth Audience Interactive Report 2010 - MicrosoftYouth Audience Interactive Report 2010 - Microsoft
Youth Audience Interactive Report 2010 - MicrosoftLewis & Carroll
 
009 Write An Autobiographical Essay St. Online assignment writing service.
009 Write An Autobiographical Essay St. Online assignment writing service.009 Write An Autobiographical Essay St. Online assignment writing service.
009 Write An Autobiographical Essay St. Online assignment writing service.Julie Moore
 
NEW DEMOGRAPHICS FOR THE SOCIAL DIGITAL AGE
NEW DEMOGRAPHICS FOR THE SOCIAL DIGITAL AGENEW DEMOGRAPHICS FOR THE SOCIAL DIGITAL AGE
NEW DEMOGRAPHICS FOR THE SOCIAL DIGITAL AGECaroline Baxter
 
The top global trends in public relations today
The top global trends in public relations todayThe top global trends in public relations today
The top global trends in public relations todayBob Pickard
 
We need a new idea about ideas
We need a new idea about ideasWe need a new idea about ideas
We need a new idea about ideasGareth Kay
 

Similar to Let's All Be Different People: Readers and Writers in an Internet Age - Tech Forum 2014 - Baldur Bjarnason (20)

Vcufeb09
Vcufeb09Vcufeb09
Vcufeb09
 
Social Media, Business & YOU
Social Media, Business & YOUSocial Media, Business & YOU
Social Media, Business & YOU
 
AMA Symposium 2008
AMA Symposium 2008AMA Symposium 2008
AMA Symposium 2008
 
Dirk Singer - #SocialCloud Presentation on Social Media and ROI
Dirk Singer - #SocialCloud Presentation on Social Media and ROIDirk Singer - #SocialCloud Presentation on Social Media and ROI
Dirk Singer - #SocialCloud Presentation on Social Media and ROI
 
Digital Futures: You're Invited to a Party! - Andrew Machin
Digital Futures: You're Invited to a Party! - Andrew MachinDigital Futures: You're Invited to a Party! - Andrew Machin
Digital Futures: You're Invited to a Party! - Andrew Machin
 
Business Record Page 1
Business Record Page 1Business Record Page 1
Business Record Page 1
 
Planning Needs Some Planning
Planning Needs Some PlanningPlanning Needs Some Planning
Planning Needs Some Planning
 
(Your Approach To) Social Sucks
(Your Approach To) Social Sucks(Your Approach To) Social Sucks
(Your Approach To) Social Sucks
 
Five trends that will redefine nonprofit communications
Five trends that will redefine nonprofit communicationsFive trends that will redefine nonprofit communications
Five trends that will redefine nonprofit communications
 
A social media primer workbook september, 2010
A social media primer workbook september, 2010A social media primer workbook september, 2010
A social media primer workbook september, 2010
 
CJ Johnson
CJ JohnsonCJ Johnson
CJ Johnson
 
Big Data vs. Creativity
Big Data vs. CreativityBig Data vs. Creativity
Big Data vs. Creativity
 
Hf Unbranded Deck Printable
Hf Unbranded Deck   PrintableHf Unbranded Deck   Printable
Hf Unbranded Deck Printable
 
Social Media Lifecycle - Ondernemersvereniging Dronten
Social Media Lifecycle - Ondernemersvereniging DrontenSocial Media Lifecycle - Ondernemersvereniging Dronten
Social Media Lifecycle - Ondernemersvereniging Dronten
 
“State of the Nation Report on Youth 2010”
“State of the Nation Report on Youth 2010” “State of the Nation Report on Youth 2010”
“State of the Nation Report on Youth 2010”
 
Youth Audience Interactive Report 2010 - Microsoft
Youth Audience Interactive Report 2010 - MicrosoftYouth Audience Interactive Report 2010 - Microsoft
Youth Audience Interactive Report 2010 - Microsoft
 
009 Write An Autobiographical Essay St. Online assignment writing service.
009 Write An Autobiographical Essay St. Online assignment writing service.009 Write An Autobiographical Essay St. Online assignment writing service.
009 Write An Autobiographical Essay St. Online assignment writing service.
 
NEW DEMOGRAPHICS FOR THE SOCIAL DIGITAL AGE
NEW DEMOGRAPHICS FOR THE SOCIAL DIGITAL AGENEW DEMOGRAPHICS FOR THE SOCIAL DIGITAL AGE
NEW DEMOGRAPHICS FOR THE SOCIAL DIGITAL AGE
 
The top global trends in public relations today
The top global trends in public relations todayThe top global trends in public relations today
The top global trends in public relations today
 
We need a new idea about ideas
We need a new idea about ideasWe need a new idea about ideas
We need a new idea about ideas
 

More from BookNet Canada

Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024
Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024
Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024BookNet Canada
 
Transcript: Trending now: Book subjects on the move in the Canadian market - ...
Transcript: Trending now: Book subjects on the move in the Canadian market - ...Transcript: Trending now: Book subjects on the move in the Canadian market - ...
Transcript: Trending now: Book subjects on the move in the Canadian market - ...BookNet Canada
 
Transcript: New stores, new views: Booksellers adapting engaging and thriving...
Transcript: New stores, new views: Booksellers adapting engaging and thriving...Transcript: New stores, new views: Booksellers adapting engaging and thriving...
Transcript: New stores, new views: Booksellers adapting engaging and thriving...BookNet Canada
 
Show and tell: What’s in your tech stack? - Tech Forum 2023
Show and tell: What’s in your tech stack? - Tech Forum 2023Show and tell: What’s in your tech stack? - Tech Forum 2023
Show and tell: What’s in your tech stack? - Tech Forum 2023BookNet Canada
 
Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023
Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023
Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023BookNet Canada
 
Transcript: Redefining the book supply chain: A glimpse into the future - Tec...
Transcript: Redefining the book supply chain: A glimpse into the future - Tec...Transcript: Redefining the book supply chain: A glimpse into the future - Tec...
Transcript: Redefining the book supply chain: A glimpse into the future - Tec...BookNet Canada
 
Redefining the book supply chain: A glimpse into the future - Tech Forum 2023
Redefining the book supply chain: A glimpse into the future - Tech Forum 2023Redefining the book supply chain: A glimpse into the future - Tech Forum 2023
Redefining the book supply chain: A glimpse into the future - Tech Forum 2023BookNet Canada
 
Transcript: The Details of Description Techniques tips and tangents on altern...
Transcript: The Details of Description Techniques tips and tangents on altern...Transcript: The Details of Description Techniques tips and tangents on altern...
Transcript: The Details of Description Techniques tips and tangents on altern...BookNet Canada
 
The details of description: Techniques, tips, and tangents on alternative tex...
The details of description: Techniques, tips, and tangents on alternative tex...The details of description: Techniques, tips, and tangents on alternative tex...
The details of description: Techniques, tips, and tangents on alternative tex...BookNet Canada
 
Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tech Forum 2023
Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tech Forum 2023Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tech Forum 2023
Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tech Forum 2023BookNet Canada
 
Transcript: Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tec...
Transcript: Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tec...Transcript: Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tec...
Transcript: Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tec...BookNet Canada
 
Give them what they need: A case study of what retailers can accomplish with ...
Give them what they need: A case study of what retailers can accomplish with ...Give them what they need: A case study of what retailers can accomplish with ...
Give them what they need: A case study of what retailers can accomplish with ...BookNet Canada
 
Transcript: Give them what they need: A case study of what retailers can acco...
Transcript: Give them what they need: A case study of what retailers can acco...Transcript: Give them what they need: A case study of what retailers can acco...
Transcript: Give them what they need: A case study of what retailers can acco...BookNet Canada
 
#StandardsGoals for 2023 Standards & certification roundup - Tech Forum 2023
#StandardsGoals for 2023 Standards & certification roundup - Tech Forum 2023#StandardsGoals for 2023 Standards & certification roundup - Tech Forum 2023
#StandardsGoals for 2023 Standards & certification roundup - Tech Forum 2023BookNet Canada
 
Transcript: #StandardsGoals for 2023 Standards & certification roundup - Tech...
Transcript: #StandardsGoals for 2023 Standards & certification roundup - Tech...Transcript: #StandardsGoals for 2023 Standards & certification roundup - Tech...
Transcript: #StandardsGoals for 2023 Standards & certification roundup - Tech...BookNet Canada
 
Transcript: Book industry state of the nation 2023 - Tech Forum 2023
Transcript: Book industry state of the nation 2023 - Tech Forum 2023Transcript: Book industry state of the nation 2023 - Tech Forum 2023
Transcript: Book industry state of the nation 2023 - Tech Forum 2023BookNet Canada
 
Book industry state of the nation 2023 - Tech Forum 2023
Book industry state of the nation 2023 - Tech Forum 2023Book industry state of the nation 2023 - Tech Forum 2023
Book industry state of the nation 2023 - Tech Forum 2023BookNet Canada
 
Transcript: New from BookNet Canada for 2023: BNC BiblioShare - Tech Forum 2023
Transcript: New from BookNet Canada for 2023: BNC BiblioShare - Tech Forum 2023Transcript: New from BookNet Canada for 2023: BNC BiblioShare - Tech Forum 2023
Transcript: New from BookNet Canada for 2023: BNC BiblioShare - Tech Forum 2023BookNet Canada
 
New from BookNet Canada for 2023: BNC BiblioShare - Tech Forum 2023
New from BookNet Canada for 2023: BNC BiblioShare - Tech Forum 2023New from BookNet Canada for 2023: BNC BiblioShare - Tech Forum 2023
New from BookNet Canada for 2023: BNC BiblioShare - Tech Forum 2023BookNet Canada
 
Transcript: Applying content marketing hacks from Tech to Publishing - Tech F...
Transcript: Applying content marketing hacks from Tech to Publishing - Tech F...Transcript: Applying content marketing hacks from Tech to Publishing - Tech F...
Transcript: Applying content marketing hacks from Tech to Publishing - Tech F...BookNet Canada
 

More from BookNet Canada (20)

Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024
Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024
Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024
 
Transcript: Trending now: Book subjects on the move in the Canadian market - ...
Transcript: Trending now: Book subjects on the move in the Canadian market - ...Transcript: Trending now: Book subjects on the move in the Canadian market - ...
Transcript: Trending now: Book subjects on the move in the Canadian market - ...
 
Transcript: New stores, new views: Booksellers adapting engaging and thriving...
Transcript: New stores, new views: Booksellers adapting engaging and thriving...Transcript: New stores, new views: Booksellers adapting engaging and thriving...
Transcript: New stores, new views: Booksellers adapting engaging and thriving...
 
Show and tell: What’s in your tech stack? - Tech Forum 2023
Show and tell: What’s in your tech stack? - Tech Forum 2023Show and tell: What’s in your tech stack? - Tech Forum 2023
Show and tell: What’s in your tech stack? - Tech Forum 2023
 
Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023
Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023
Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023
 
Transcript: Redefining the book supply chain: A glimpse into the future - Tec...
Transcript: Redefining the book supply chain: A glimpse into the future - Tec...Transcript: Redefining the book supply chain: A glimpse into the future - Tec...
Transcript: Redefining the book supply chain: A glimpse into the future - Tec...
 
Redefining the book supply chain: A glimpse into the future - Tech Forum 2023
Redefining the book supply chain: A glimpse into the future - Tech Forum 2023Redefining the book supply chain: A glimpse into the future - Tech Forum 2023
Redefining the book supply chain: A glimpse into the future - Tech Forum 2023
 
Transcript: The Details of Description Techniques tips and tangents on altern...
Transcript: The Details of Description Techniques tips and tangents on altern...Transcript: The Details of Description Techniques tips and tangents on altern...
Transcript: The Details of Description Techniques tips and tangents on altern...
 
The details of description: Techniques, tips, and tangents on alternative tex...
The details of description: Techniques, tips, and tangents on alternative tex...The details of description: Techniques, tips, and tangents on alternative tex...
The details of description: Techniques, tips, and tangents on alternative tex...
 
Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tech Forum 2023
Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tech Forum 2023Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tech Forum 2023
Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tech Forum 2023
 
Transcript: Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tec...
Transcript: Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tec...Transcript: Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tec...
Transcript: Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tec...
 
Give them what they need: A case study of what retailers can accomplish with ...
Give them what they need: A case study of what retailers can accomplish with ...Give them what they need: A case study of what retailers can accomplish with ...
Give them what they need: A case study of what retailers can accomplish with ...
 
Transcript: Give them what they need: A case study of what retailers can acco...
Transcript: Give them what they need: A case study of what retailers can acco...Transcript: Give them what they need: A case study of what retailers can acco...
Transcript: Give them what they need: A case study of what retailers can acco...
 
#StandardsGoals for 2023 Standards & certification roundup - Tech Forum 2023
#StandardsGoals for 2023 Standards & certification roundup - Tech Forum 2023#StandardsGoals for 2023 Standards & certification roundup - Tech Forum 2023
#StandardsGoals for 2023 Standards & certification roundup - Tech Forum 2023
 
Transcript: #StandardsGoals for 2023 Standards & certification roundup - Tech...
Transcript: #StandardsGoals for 2023 Standards & certification roundup - Tech...Transcript: #StandardsGoals for 2023 Standards & certification roundup - Tech...
Transcript: #StandardsGoals for 2023 Standards & certification roundup - Tech...
 
Transcript: Book industry state of the nation 2023 - Tech Forum 2023
Transcript: Book industry state of the nation 2023 - Tech Forum 2023Transcript: Book industry state of the nation 2023 - Tech Forum 2023
Transcript: Book industry state of the nation 2023 - Tech Forum 2023
 
Book industry state of the nation 2023 - Tech Forum 2023
Book industry state of the nation 2023 - Tech Forum 2023Book industry state of the nation 2023 - Tech Forum 2023
Book industry state of the nation 2023 - Tech Forum 2023
 
Transcript: New from BookNet Canada for 2023: BNC BiblioShare - Tech Forum 2023
Transcript: New from BookNet Canada for 2023: BNC BiblioShare - Tech Forum 2023Transcript: New from BookNet Canada for 2023: BNC BiblioShare - Tech Forum 2023
Transcript: New from BookNet Canada for 2023: BNC BiblioShare - Tech Forum 2023
 
New from BookNet Canada for 2023: BNC BiblioShare - Tech Forum 2023
New from BookNet Canada for 2023: BNC BiblioShare - Tech Forum 2023New from BookNet Canada for 2023: BNC BiblioShare - Tech Forum 2023
New from BookNet Canada for 2023: BNC BiblioShare - Tech Forum 2023
 
Transcript: Applying content marketing hacks from Tech to Publishing - Tech F...
Transcript: Applying content marketing hacks from Tech to Publishing - Tech F...Transcript: Applying content marketing hacks from Tech to Publishing - Tech F...
Transcript: Applying content marketing hacks from Tech to Publishing - Tech F...
 

Recently uploaded

Work Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashaWork Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashasashalaycock03
 
Department of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfDepartment of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfMohonDas
 
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINTARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINTDR. SNEHA NAIR
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptxSOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptxSyedNadeemGillANi
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustVani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustSavipriya Raghavendra
 
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptxSlides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptxCapitolTechU
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya
 
10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdf10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdfJayanti Pande
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
KARNAADA.pptx made by - saransh dwivedi ( SD ) - SHALAKYA TANTRA - ENT - 4...
KARNAADA.pptx  made by -  saransh dwivedi ( SD ) -  SHALAKYA TANTRA - ENT - 4...KARNAADA.pptx  made by -  saransh dwivedi ( SD ) -  SHALAKYA TANTRA - ENT - 4...
KARNAADA.pptx made by - saransh dwivedi ( SD ) - SHALAKYA TANTRA - ENT - 4...M56BOOKSTORE PRODUCT/SERVICE
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 

Recently uploaded (20)

Work Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashaWork Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sasha
 
Department of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfDepartment of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdf
 
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINTARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptxSOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustVani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
 
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptxSlides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
 
10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdf10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdf
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
KARNAADA.pptx made by - saransh dwivedi ( SD ) - SHALAKYA TANTRA - ENT - 4...
KARNAADA.pptx  made by -  saransh dwivedi ( SD ) -  SHALAKYA TANTRA - ENT - 4...KARNAADA.pptx  made by -  saransh dwivedi ( SD ) -  SHALAKYA TANTRA - ENT - 4...
KARNAADA.pptx made by - saransh dwivedi ( SD ) - SHALAKYA TANTRA - ENT - 4...
 
March 2024 Directors Meeting, Division of Student Affairs and Academic Support
March 2024 Directors Meeting, Division of Student Affairs and Academic SupportMarch 2024 Directors Meeting, Division of Student Affairs and Academic Support
March 2024 Directors Meeting, Division of Student Affairs and Academic Support
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 

Let's All Be Different People: Readers and Writers in an Internet Age - Tech Forum 2014 - Baldur Bjarnason