Let's All Be Different People
Readers, Writers, and Publishers in an Internet Age
Warning!
Jeremiad ahead
It’s getting very complicated out
there
Problem
The publishing industry has a chronic aversion to facts, research, and statistics.
The Social Media Fantasy
Reality is different from our
made up fantasy
How is it different? We don’t know
What do we know?
Allen Curve
Money & Marketing
–Seth Godin
http://sethgodin.typepad.com/seths_blog/2008/01/blogs-and-self.html
“Last month, I posted excerpts from my new...
–Nielsen study in 2012 (via Business News Daily)
“92 percent of people trust recommendations from friends and
family above...
Influencers aren’t that effective
Only 3x more connections than non-influencers
Generic social media just
doesn’t sell that many books
Specialised social media, however, does
Wet pavements make it rain
Reversing cause and effect
There are other problems here…
Discrimination
Context Collapse
Partial solution?
Civil Inattention
Most of the advice out there is
despicable
What to do?
1. Read the research others
have done
It’s Complicated
by danah boyd
!
http://www.danah.org/itscomplicated/
2. Do your own research
Just Enough
Research
Erika Hall
!
http://www.abookapart.com/products/
just-enough-research
3. Hire somebody
This is actually the hardest option
Thank you!
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Let's All Be Different People: Readers and Writers in an Internet Age - Tech Forum 2014 - Baldur Bjarnason

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"Let's All Be Different People: Readers and Writers in an Internet Age" - Baldur Bjarnason (Unbound) at BookNet Canada's Tech Forum - March 6, 2014.

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Let's All Be Different People: Readers and Writers in an Internet Age - Tech Forum 2014 - Baldur Bjarnason

  1. 1. Let's All Be Different People Readers, Writers, and Publishers in an Internet Age
  2. 2. Warning! Jeremiad ahead
  3. 3. It’s getting very complicated out there
  4. 4. Problem The publishing industry has a chronic aversion to facts, research, and statistics.
  5. 5. The Social Media Fantasy
  6. 6. Reality is different from our made up fantasy How is it different? We don’t know
  7. 7. What do we know?
  8. 8. Allen Curve
  9. 9. Money & Marketing
  10. 10. –Seth Godin http://sethgodin.typepad.com/seths_blog/2008/01/blogs-and-self.html “Last month, I posted excerpts from my new book. I also wrote a glowing post about Garr's new book on presentations. Guess what? My stats show that I sold more copies of Garr's book than mine.”
  11. 11. –Nielsen study in 2012 (via Business News Daily) “92 percent of people trust recommendations from friends and family above all other forms of advertising when making a purchase decision.”
  12. 12. Influencers aren’t that effective Only 3x more connections than non-influencers
  13. 13. Generic social media just doesn’t sell that many books Specialised social media, however, does
  14. 14. Wet pavements make it rain Reversing cause and effect
  15. 15. There are other problems here…
  16. 16. Discrimination
  17. 17. Context Collapse
  18. 18. Partial solution? Civil Inattention
  19. 19. Most of the advice out there is despicable
  20. 20. What to do?
  21. 21. 1. Read the research others have done
  22. 22. It’s Complicated by danah boyd ! http://www.danah.org/itscomplicated/
  23. 23. 2. Do your own research
  24. 24. Just Enough Research Erika Hall ! http://www.abookapart.com/products/ just-enough-research
  25. 25. 3. Hire somebody This is actually the hardest option
  26. 26. Thank you!
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