Let's All Be Different People: Readers and Writers in an Internet Age - Tech Forum 2014 - Baldur Bjarnason
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Let's All Be Different People: Readers and Writers in an Internet Age - Tech Forum 2014 - Baldur Bjarnason

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"Let's All Be Different People: Readers and Writers in an Internet Age" - Baldur Bjarnason (Unbound) at BookNet Canada's Tech Forum - March 6, 2014.

"Let's All Be Different People: Readers and Writers in an Internet Age" - Baldur Bjarnason (Unbound) at BookNet Canada's Tech Forum - March 6, 2014.

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Let's All Be Different People: Readers and Writers in an Internet Age - Tech Forum 2014 - Baldur Bjarnason Let's All Be Different People: Readers and Writers in an Internet Age - Tech Forum 2014 - Baldur Bjarnason Presentation Transcript

  • Let's All Be Different People Readers, Writers, and Publishers in an Internet Age
  • Warning! Jeremiad ahead
  • It’s getting very complicated out there
  • Problem The publishing industry has a chronic aversion to facts, research, and statistics.
  • The Social Media Fantasy
  • Reality is different from our made up fantasy How is it different? We don’t know
  • What do we know?
  • Allen Curve
  • Money & Marketing
  • –Seth Godin http://sethgodin.typepad.com/seths_blog/2008/01/blogs-and-self.html “Last month, I posted excerpts from my new book. I also wrote a glowing post about Garr's new book on presentations. Guess what? My stats show that I sold more copies of Garr's book than mine.”
  • –Nielsen study in 2012 (via Business News Daily) “92 percent of people trust recommendations from friends and family above all other forms of advertising when making a purchase decision.”
  • Influencers aren’t that effective Only 3x more connections than non-influencers
  • Generic social media just doesn’t sell that many books Specialised social media, however, does
  • Wet pavements make it rain Reversing cause and effect
  • There are other problems here…
  • Discrimination
  • Context Collapse
  • Partial solution? Civil Inattention
  • Most of the advice out there is despicable
  • What to do?
  • 1. Read the research others have done
  • It’s Complicated by danah boyd ! http://www.danah.org/itscomplicated/
  • 2. Do your own research
  • Just Enough Research Erika Hall ! http://www.abookapart.com/products/ just-enough-research
  • 3. Hire somebody This is actually the hardest option
  • Thank you!