Let's All Be Different People: Readers and Writers in an Internet Age - Tech Forum 2014 - Baldur Bjarnason

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"Let's All Be Different People: Readers and Writers in an Internet Age" - Baldur Bjarnason (Unbound) at BookNet Canada's Tech Forum - March 6, 2014. …

"Let's All Be Different People: Readers and Writers in an Internet Age" - Baldur Bjarnason (Unbound) at BookNet Canada's Tech Forum - March 6, 2014.

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  • 1. Let's All Be Different People Readers, Writers, and Publishers in an Internet Age
  • 2. Warning! Jeremiad ahead
  • 3. It’s getting very complicated out there
  • 4. Problem The publishing industry has a chronic aversion to facts, research, and statistics.
  • 5. The Social Media Fantasy
  • 6. Reality is different from our made up fantasy How is it different? We don’t know
  • 7. What do we know?
  • 8. Allen Curve
  • 9. Money & Marketing
  • 10. –Seth Godin http://sethgodin.typepad.com/seths_blog/2008/01/blogs-and-self.html “Last month, I posted excerpts from my new book. I also wrote a glowing post about Garr's new book on presentations. Guess what? My stats show that I sold more copies of Garr's book than mine.”
  • 11. –Nielsen study in 2012 (via Business News Daily) “92 percent of people trust recommendations from friends and family above all other forms of advertising when making a purchase decision.”
  • 12. Influencers aren’t that effective Only 3x more connections than non-influencers
  • 13. Generic social media just doesn’t sell that many books Specialised social media, however, does
  • 14. Wet pavements make it rain Reversing cause and effect
  • 15. There are other problems here…
  • 16. Discrimination
  • 17. Context Collapse
  • 18. Partial solution? Civil Inattention
  • 19. Most of the advice out there is despicable
  • 20. What to do?
  • 21. 1. Read the research others have done
  • 22. It’s Complicated by danah boyd ! http://www.danah.org/itscomplicated/
  • 23. 2. Do your own research
  • 24. Just Enough Research Erika Hall ! http://www.abookapart.com/products/ just-enough-research
  • 25. 3. Hire somebody This is actually the hardest option
  • 26. Thank you!