Selling more books
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Selling more books

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If you're ready to sell more books check out the tips in this presentation? Ready for more help? Head on over to www.amarketingexpert.com - we have lots of information and help!

If you're ready to sell more books check out the tips in this presentation? Ready for more help? Head on over to www.amarketingexpert.com - we have lots of information and help!

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  • www.AMEauthors.com

Selling more books Selling more books Presentation Transcript

  • Click to edit Master title style Get your book marketing on the express train to success! Selling More Books Turning authors into Success StoriesAuthor Marketing Experts Inc http://www.amarketingexpert.com
  • Click to edit Master title style Creating the PlanAuthor Marketing Experts Inc www.amarketingexpert.com
  • Click to edit Master title style Creating the Plan • Who else is in my market? • Google Alerts • Networking! • Conferences or events?Author Marketing Experts Inc www.amarketingexpert.com
  • Click to edit Master title styleAuthor Marketing Experts Inc www.amarketingexpert.com
  • Click Networking title style Blog to edit MasterAuthor Marketing Experts Inc www.amarketingexpert.com
  • Click toTracking Tools style Online edit Master titleAuthor Marketing Experts Inc www.amarketingexpert.com
  • ClickUltimate Goal title style The to edit Master To be #1 onAuthor Marketing Experts Inc www.amarketingexpert.com
  • Click to edit Master title style The Secrets of Ranking Content + Off Page Factors + On Page Factors = AuthorityAuthor Marketing Experts Inc www.amarketingexpert.com
  • Click to Action Taking edit Master title style What actions can you take to help you gain more exposure?Author Marketing Experts Inc www.amarketingexpert.com
  • Click to edit Master title style Rules of the Game • Start early (earlier than you think) • Test, test, test • Stay on message • Test your message • Be consistentAuthor Marketing Experts Inc www.amarketingexpert.com
  • Click to edit Master title style Networking Online • Comment on others news on Facebook • Retweet experts in your industry • Review books • Offer to interview other expertsAuthor Marketing Experts Inc www.amarketingexpert.com
  • Click to edit Master title style Website 101 Creating an Exceptional WebsiteAuthor Marketing Experts Inc www.amarketingexpert.com
  • Click to edit Master title style Website Mission • Set a single purpose: – Build community, sell your book, capture emails • Design your website around your primary objective • Dont overwhelm: keep it clean and simpleAuthor Marketing Experts Inc www.amarketingexpert.com
  • Website edit Master title style Click to Rules of the Road • Don’t oversell • Avoid “hype” • Balance giving and receiving • Provide information and entertainment • Give your visitors solid reasons to spend time on your site and return, again and againAuthor Marketing Experts Inc www.amarketingexpert.com
  • Ingredients for a Great Website Click to edit Master title style • Clear and concise .com domain name • Homepage: define your primary goal and showcase it on “page 1” • Easy navigation • Build community, capture emails • Fast ‘n easy checkoutAuthor Marketing Experts Inc www.amarketingexpert.com
  • Click to edit Master title styleAuthor Marketing Experts Inc www.amarketingexpert.com
  • Click to edit Master title style Website Musts • Your Website isn’t a magazine • Does your site work in different browsers (www.anybrowser.com) • Page to page consistency…Author Marketing Experts Inc www.amarketingexpert.com
  • The Importance ofMaster title style Click to edit Page to Page ConsistencyAuthor Marketing Experts Inc www.amarketingexpert.com
  • Driving Sales Master title style Click to edit • Shorten the staircase: Make purchasing clear, quick and easy. • Add a link to Amazon – builds credibility. • Offer only a few choices. • Use PayPal or a shopping cart. Make checkout fast!Author Marketing Experts Inc www.amarketingexpert.com
  • Words on your Website…. style Click to edit Master title • Lots of white space • Scannable text • Headlines are important, even highlighting keywords • Remember that “maybe’s rule” – keep ‘em coming back • Ethical bribeAuthor Marketing Experts Inc www.amarketingexpert.com
  • Understanding Basic SEO style Click to edit Master title • On Page Factors: what happens on your website • Off Page Factors: incoming links to your siteAuthor Marketing Experts Inc www.amarketingexpert.com
  • Four Steps to Great SEO style Click to edit Master title 1. Pick unique page titles: – Your keywords and phrases. 1. Secure URLs that draw your target readers like a vacuum. 2. Blog, blog, blog because Google spiders blog pages 24/7.Author Marketing Experts Inc www.amarketingexpert.com
  • Click to edit Master title styleAuthor Marketing Experts Inc www.amarketingexpert.com
  • Click to editTraffic! title style Know your MasterAuthor Marketing Experts Inc www.amarketingexpert.com
  • Click to edit Master title style Social Media TrafficAuthor Marketing Experts Inc www.amarketingexpert.com
  • Everything is Your Resume Click to edit Master title style • Everything is Searchable • Anything you write could end up in the media • Never write anything you don’t want your grandmother to readAuthor Marketing Experts Inc www.amarketingexpert.com
  • Click to edit Master title style About AME Author Marketing Experts, Inc. (AME) is a full-service marketing and PR firm specializing in customized campaigns and Internet Marketing. AME was the first book publicity firm to successfully implement the use of blogs, ezines, web sites, social networking platforms, social bookmarking, and book video to promote authors. AME has developed and implemented countless marketing and publicity strategies and has worked numerous bestselling titles including: The Answer, Green Goes with Everything, The Go Giver, Happy for No Reason, The Laws of Thinking, and Chicken Soup for the American Idol Soul. Numerous high-profile clients have sought their expertise as well: John Assaraf (contributor to The Secret), Sloan Barnett, renowned psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney & Lacey, Jac Flanders (of the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a Princess Diana gown (lot “9” from Christie’s New York). AME’s clients have been featured on The View, CBS The Early Show, The Today Show, Entertainment Tonight, CNN, CNN Showbiz Tonight, National Public Radio, Something You Should Know, The Heloise Show and in Publishers Weekly, People Magazine, Reader’s Digest, The Los Angeles Times, USA Today, The Wall Street Journal, Essence Magazine, More Magazine, The Bridal Guide, Entertainment Weekly, MSNBC… and many others. AME has offices in San Diego, Chicago, Seattle, and New York.Author Marketing Experts Inc www.amarketingexpert.com
  • Click to edit Master title style Thank you for attending!Author Marketing Experts Inc www.amarketingexpert.com
  • Is your book marketing campaign just peddling along? Call us today for a free consultation!Author Marketing Experts Inc Contact:(858) 560-0121penny@amarketingexpert.comwww.amarketingexpert.com/