Bcs presentation 070311

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  • Hi I’m Chris and this is the rest of the team,, I will introduce them all properly in a minute. Set the Stage How much of your time may I have? What are the 3 most important things I can communicate to you? May I quickly go through some slides and handle questions at the end? Please interrupt me if you need to. First of all what is Bardowl? Bardowl sells access to audiobooks.
  • Fightback ( Android, Nokia, Vodafone ) Mobility Features ( Location Address Book Messaging Camera Identity)
  • Fightback ( Android, Nokia, Vodafone ) Mobility Features ( Location Address Book Messaging Camera Identity)
  • Revenue share model ensures publishers get revenue based on both the popularity of titles, as well as their frequency of use Available on devices the customer already has, it’s available quicker and in more places, improving ease of adoption Publishers will get more information and insight into which customers buy which books, when they listen to them, how and what other things they like Targets under-served and valuable segment Reducing the risk of revenue leakage and underperforming investment No download lag, no risk of customer losing tracks, combines benefits of digital media with those of cassettes (starts from where we ended)
  • Fightback ( Android, Nokia, Vodafone ) Mobility Features ( Location Address Book Messaging Camera Identity)
  • Random search of the space Developers that are known to me
  • Fightback ( Android, Nokia, Vodafone ) Mobility Features ( Location Address Book Messaging Camera Identity)
  • Bcs presentation 070311

    1. 1. Chris Book The Mobile Apps Ecosystem Presentation to the Bristol Branch of the BCS Monday 7 th March 2011 Audiobooks Reinvented
    2. 2. Agenda <ul><li>Who is this Bloke? </li></ul><ul><li>A bit about Bardowl </li></ul><ul><li>The Apps Business </li></ul><ul><li>Types of Apps </li></ul><ul><li>Different (So bloody many different) Platforms </li></ul><ul><li>Some more, different again, platforms </li></ul><ul><li>Who builds apps? </li></ul><ul><li>Business Models </li></ul><ul><li>Conclusion and QA </li></ul>
    3. 3. Who is this bloke? <ul><li>BSc. Computing </li></ul><ul><li>and Intelligent Systems </li></ul><ul><li>MSc. Parallel Computing </li></ul><ul><li>Orange </li></ul><ul><li>Mobilize Consulting </li></ul><ul><li>Bardowl </li></ul><ul><ul><li>http://bardowl.com </li></ul></ul><ul><li>openMIC </li></ul><ul><ul><li>http://open-mic.org.uk </li></ul></ul><ul><li>The Big M – March 21 st , Bath </li></ul><ul><ul><li>http://thebigm.mobi </li></ul></ul><ul><li>Bathcamp </li></ul><ul><li>Bookmeister http://twitter.com/bookmeister </li></ul>
    4. 4. Bardowl <ul><li>Catalogue of audiobooks on your phone </li></ul><ul><li>No need to download </li></ul><ul><li>Streams and caches </li></ul><ul><li>Monthly subscription fee </li></ul><ul><li>No need to own it just access it </li></ul><ul><li>Send audio quotes </li></ul><ul><li>Apply for the iPhone beta </li></ul><ul><ul><ul><li>http://bardowl.com </li></ul></ul></ul>
    5. 5. Apps = Big Business <ul><li>We are now in the Appster Generation </li></ul><ul><li>Apple have revolutionised mobile </li></ul><ul><li>But, the fight back is on </li></ul><ul><li>What’s is all about? </li></ul><ul><ul><ul><li>Not the technology </li></ul></ul></ul><ul><ul><ul><li>Access to games, entertainment, information, social networks </li></ul></ul></ul><ul><ul><ul><li>No URL’s please </li></ul></ul></ul><ul><ul><ul><li>No waiting </li></ul></ul></ul><ul><ul><ul><li>Access to mobility features </li></ul></ul></ul><ul><li>Key: How will your business be best served with an app? </li></ul>
    6. 6. <ul><li>Technology </li></ul><ul><li>Native </li></ul><ul><li>Widget (Web Run Time) </li></ul><ul><li>Browser </li></ul><ul><li>Category </li></ul><ul><li>Games </li></ul><ul><li>Entertainment </li></ul><ul><li>Information </li></ul><ul><li>Marketing </li></ul>What are Mobile Applications?
    7. 7. Technology Crib Sheet usage iOS Android Symbian Blackberry WP7 J2ME WebOS WAC Opera JIL HTML5 R E A C H Native Runtime Browser
    8. 8. Development Tools <ul><li>“ Quickly develop apps with no code from a visual tool” </li></ul><ul><ul><li>Cellerium </li></ul></ul><ul><ul><li>Mobile FX </li></ul></ul><ul><ul><li>Sencha Touch </li></ul></ul><ul><ul><li>Appcellerator </li></ul></ul><ul><ul><li>Phone Gap </li></ul></ul><ul><li>There are no short cuts </li></ul>
    9. 9. Who can build an App for you? <ul><li>App Developers </li></ul><ul><ul><li>Future Platforms </li></ul></ul><ul><ul><li>Intohand </li></ul></ul><ul><ul><li>Mediagrand </li></ul></ul><ul><ul><li>Mobile Pie </li></ul></ul><ul><ul><li>Mobilize </li></ul></ul><ul><ul><li>Mubaloo </li></ul></ul><ul><ul><li>Ocasta Labs </li></ul></ul>
    10. 10. Business Models <ul><li>Development fees </li></ul><ul><li>Revenue share </li></ul><ul><ul><li>Pay per application download </li></ul></ul><ul><ul><li>In app add-ons </li></ul></ul><ul><ul><li>Subscriptions </li></ul></ul><ul><li>Advertising </li></ul>
    11. 11. Conclusions <ul><li>Its not all about Apple </li></ul><ul><ul><ul><li>Or is it, really? </li></ul></ul></ul><ul><li>The F Word </li></ul><ul><ul><ul><li>Fragmentation </li></ul></ul></ul><ul><li>Undoubtedly the web is the future </li></ul><ul><ul><ul><li>Or is it? </li></ul></ul></ul><ul><li>What do you think? Q & A </li></ul>THANK YOU FOR LISTENING

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