The
Book Bag
  dream
Meet Joe
He’s your
average
kinda guy
Works 9 to 6
Works 9 to 6
i  on
Lo
Loves coffee
Loves
reading...
Library
...and going to
the...
But he has a
problem...
HEAVY
  HEAVY
A HEAVY
  HEAVY
problem...
He always
,
    forgets to bring
    a bag to carry
    his books home...
...and ends up like
,   this.
He’s really
wishing for a
solution...
One day... he
had a dream...
...that he     Library
was going to
the...
Library
Weeks
later…
Weeks
later…
Library
          Book Drop
Library

          Book Drop
Library

          Book Drop
Library

          Book Drop
Library

          Book Drop
Library

          Book Drop
Library

          Book Drop
...then, he
woke up...
...and guess
 what he did
after that...?
Let me introduce to
 you the Book Bag
A book that bags other books. Normally, a book.
With a flip, a bag. Being tear- and weather-proof
(using Tyvek®) makes the...
The Book Bag.
(prototype)




                A book that bags
                     other books.
…through tapping on
An engaging bag experience…    our everyday visual and
                               tactile familiar...
A tear-proof, water-
                               resistant and very strong and
                                    dura...
Other features:




                                Outer pocket for loan receipts
Simple instructions on how to
use the B...
‘Curious’, interactive
                                                        design




                                ...
Look at how the Book Bag is used in our everyday sitting, standing & walking……Look at how the Book Bag is used in our ever...
Book Bag is used in our everyday sitting, standing & walking…… Look at how the Book Bag is used in our everyday sitting, s...
1


          2


          3


          4


          5     A




In summary...
                B
OK if you can want
some more information,
      read on...
How the Book Bag appeals
      to the library users’
      head, heart and gut.



Warning! Next few slides are
wordy (hen...
Head
~ rational attributes, “liking the idea of it”

The Book Bag reminds one of a book and about reading,
which ‘implicat...
Heart
~ interaction-based, “how it works”
With readers already handling and borrowing books at the
library, having to hand...
Heart       (cont’d)
~ interaction-based, “how it works”

The functional convenience the Book Bag offers for
library users...
Gut
~ visual/emotional stimulation, “I love how
slick it looks”

The overall book-like design of a bag would naturally
dra...
All the design aspects of the
Book Bag were inspired
through:
•   research on popular trends on bag design
•   ethnographi...
If you’re not asleep by now,
you can read more about the
design journey of this Book
Bag at this blog dedicated
solely to ...
We’re also on other
                      !
social media platforms.
http://www.flickr.com/photos/bookbagdesigner/

http://...
Here are the last bits...yes,
         !
seriously.

For NLB’s kind
consideration...
Further Suggestions
       beyond the design brief

#1
Make the Book Bag bigger
– at least A3 size for
larger capacity
Further Suggestions
           beyond the design brief

#2
Customise the Book Bag for
different population groups
 For kid...
Further Suggestions
                 beyond the design brief
    #3
    Book highlights / recommendations
                ...
The End.
  Really.




      The Book Bag dream
The Book Bag
The Book Bag
The Book Bag
The Book Bag
The Book Bag
The Book Bag
The Book Bag
The Book Bag
The Book Bag
The Book Bag
The Book Bag
Upcoming SlideShare
Loading in …5
×

The Book Bag

2,414
-1

Published on

Published in: Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,414
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Book Bag

  1. 1. The Book Bag dream
  2. 2. Meet Joe
  3. 3. He’s your average kinda guy
  4. 4. Works 9 to 6
  5. 5. Works 9 to 6
  6. 6. i on Lo Loves coffee
  7. 7. Loves reading...
  8. 8. Library ...and going to the...
  9. 9. But he has a problem...
  10. 10. HEAVY HEAVY A HEAVY HEAVY problem...
  11. 11. He always , forgets to bring a bag to carry his books home...
  12. 12. ...and ends up like , this.
  13. 13. He’s really wishing for a solution...
  14. 14. One day... he had a dream...
  15. 15. ...that he Library was going to the...
  16. 16. Library
  17. 17. Weeks later…
  18. 18. Weeks later…
  19. 19. Library Book Drop
  20. 20. Library Book Drop
  21. 21. Library Book Drop
  22. 22. Library Book Drop
  23. 23. Library Book Drop
  24. 24. Library Book Drop
  25. 25. Library Book Drop
  26. 26. ...then, he woke up...
  27. 27. ...and guess what he did after that...?
  28. 28. Let me introduce to you the Book Bag
  29. 29. A book that bags other books. Normally, a book. With a flip, a bag. Being tear- and weather-proof (using Tyvek®) makes the Book Bag your trusted friend in carrying heavy library books. Easily borrowed and returned like any other library book (using RFID tags), the Book Bag finds a natural place in your reading journey.
  30. 30. The Book Bag. (prototype) A book that bags other books.
  31. 31. …through tapping on An engaging bag experience… our everyday visual and tactile familiarity with book-like books… …and the way we hold, use and interact with them.
  32. 32. A tear-proof, water- resistant and very strong and durable plastic micro-fibre fabric usually used to make shipping envelopes, medical packaging and hazard suits. Recommended material to make the Book Bag long-lasting: Tyvek®
  33. 33. Other features: Outer pocket for loan receipts Simple instructions on how to use the Book Bag
  34. 34. ‘Curious’, interactive design Inner CD pocket for CDs loaned out by NLB RFID tag technology - Allows Book Bag to be borrowed and returned like other NLB books. Through tapping on current borrowing/returning behaviour, return of the Book Bag is ensured!
  35. 35. Look at how the Book Bag is used in our everyday sitting, standing & walking……Look at how the Book Bag is used in our everyday sitting, standing & walking……Look at how the Book Bag is used in our everyday sitting, standing & walking…… Look at how the Book Bag is used in our everyday sitting, standing & walking…… Look at how the Book Bag is used in our everyday sitting, standing & walking…… Look at how the
  36. 36. Book Bag is used in our everyday sitting, standing & walking…… Look at how the Book Bag is used in our everyday sitting, standing & walking…… Look at how the Book Bag is used in our everyday sitting, standing “Design is how it works.” - Steve Jobs & walking…… Book Bag is used in our everyday sitting, standing & walking…… Book Bag is used in our everyday sitting, standing & walking…… Book Bag is used in our everyday sitting, standing & walking……
  37. 37. 1 2 3 4 5 A In summary... B
  38. 38. OK if you can want some more information, read on...
  39. 39. How the Book Bag appeals to the library users’ head, heart and gut. Warning! Next few slides are wordy (hence possibly boring)...
  40. 40. Head ~ rational attributes, “liking the idea of it” The Book Bag reminds one of a book and about reading, which ‘implicates’ NLB and its mission through such reminiscences in the library users’ and public’s mind. It would be interesting to see how users seem like they are walking around with ‘open books’ in their hands, always looking like they are in the middle of reading, living and carrying out daily activities while in the midst of reading.
  41. 41. Heart ~ interaction-based, “how it works” With readers already handling and borrowing books at the library, having to handle an extra ‘book’ would offer the least resistance in terms of having to learn and adopt new behaviour. Low-cost RFID tags allow the Book Bag to be borrowed as a ‘book’ while being economically viable, and also fulfilling the criteria of encouraging return since the Book Bag will have to be borrowed as part of the user’s loan quota!
  42. 42. Heart (cont’d) ~ interaction-based, “how it works” The functional convenience the Book Bag offers for library users who didn’t bring bags along would be appealing to the heart. Above all, the Book Bag ‘becomes’ a bag only when book-carrying is needed in between the home and library, and at other times becomes a book worthy of being keep together with the other borrowed books (i.e. not having to hunt for it at home to return), hence situating itself as a natural part of the reader’s journey and physical environment.
  43. 43. Gut ~ visual/emotional stimulation, “I love how slick it looks” The overall book-like design of a bag would naturally draw the interest. Incorporating elements of ‘clever’, interactive design (e.g. the ‘floating’ hand) would draw further curious attention (visceral appeal) from the public eye, and hopefully create a kind of brand buzz.
  44. 44. All the design aspects of the Book Bag were inspired through: • research on popular trends on bag design • ethnographic study of library users’ behaviour • interviews and straw-polls with friends • prototyping and testing • resources on design thinking (in library and Internet)
  45. 45. If you’re not asleep by now, you can read more about the design journey of this Book Bag at this blog dedicated solely to this project: http://bookbagdesigner.wordpress.com/
  46. 46. We’re also on other ! social media platforms. http://www.flickr.com/photos/bookbagdesigner/ http://www.youtube.com/user/bookbagdesigner http://www.slideshare.net/bookbagdesigner
  47. 47. Here are the last bits...yes, ! seriously. For NLB’s kind consideration...
  48. 48. Further Suggestions beyond the design brief #1 Make the Book Bag bigger – at least A3 size for larger capacity
  49. 49. Further Suggestions beyond the design brief #2 Customise the Book Bag for different population groups For kids - children’s book design (Enid Blyton?), smaller size For ethnic minorities - have instructions in ethnic dialects
  50. 50. Further Suggestions beyond the design brief #3 Book highlights / recommendations Change book design based on recommended books of the month Make it SOCIAL & ENGAGING Get readers to vote online (Facebook?) for their all-time favourite reads Have Book Bags designed to the top 3 voted books
  51. 51. The End. Really. The Book Bag dream

×