Published on

Published in: Business, Health & Medicine
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide


  2. 2. CASE STUDY - EVENT SERVICES BLACK LAW STUDENTS ASSOCIATION OF CANADA A non-profit organization was planning their annual conference in Montreal for their membership nationwide. The President of the Association had many responsibilities in addition to a full-time job, and needed assistance coordinating the conference. The association hired Special Forces to handle the registration process and keep their members and speakers up-to-date. We developed the registration forms, proofed the speaker invites and mailed letters to members across Canada. We requested and tracked speaker presentations and biographies, while managing the attendee responses with regular follow up. Updated rooming lists were forwarded to the hotel and client regularly. Two weeks before the conference, we mailed merged and mailed custom confirmations to all attendees to anticipate any last minute changes.
  3. 3. "We could tell right away we were dealing with a highly organized individual! Our members were impressed by the thoroughness and professionalism of all correspondence. We were constantly kept in the loop about deadlines, program changes, event reminders and every detail we could possibly need! It was a great success!" Conference Speaker BLSAC
  4. 4. CASE STUDY - EVENT SERVICES POWER OF EXPRESSION ART AUCTION The founder of Our Image Greeting Cards Inc. and Executive Producer of the Power of Expression Art Auction. She was committed to making black artwork accessible in all forms - from greeting cards to canvas - and was launching her 5th annual event at the Liberty Grand. Every year she strived to create an even more impressive event and recruited other professionals to help generate interest and sponsors for the event. She hired RubyBloom to coordinate their Sponsorship and Advertising component. We reviewed some of the artists work for inspiration and interviewed Jacqueline to get a sense of what the ad rate card should include. We edited some content from her other marketing materials to describe the event and created a profile of attendees to educate potential sponsors. RubyBloom also created a piece that provided function with the rates and contact info clearly listed; education for those unaware of the event; a showcase of one of the artist's work and beauty in it's layout and simplicity. Printing the cards on 8 1/2 x 11, full-colour card stock was an eye-catching leave-behind for potential sponsors. The advertising rate card became a primary tool for seeking new contributors.
  5. 5. "We would like to thank you for your dedicated effort in the Power of Expression Art Auction, 2003. This event was a success due in part to your contribution of the Sponsorship and Advertising Coordination services. It is very important for us to present a professional and polished event. You exemplified the ability to ensure that end by producing quality sponsorship and advertising materials. We would like to congratulate you on a job well done!" J. Cohen, Executive Producer Power of Expression Art Auction
  6. 6. CASE STUDY - EVENT SERVICES INTEGRATED HEALTHCARE COMMUNICATIONS A firm providing Continuing Medical Education often hosted their workshops at luxurious resorts and restaurants around the world. For more than 10 years, pharmaceutical companies had relied on them to educate their audiences in the most memorable way. They recruited the founder of Ruby Bloom to create branded custom menus for the group of top physicians and surgeons in attendance. "We enjoyed working with you and wish you all the best in your future endeavours.” J. Cohen, Executive Producer Power of Expression Art Auction