DATABASE
 SERVICES
CASE STUDY - DATABASE SERVICES:
THE PLACENCIA

A Marketing Executive takes monthly trips to his client in
South America—th...
"My time in Toronto can be so limited
and stressful! With RubyBloom's
Database Services, I had time to secure
a new client...
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  1. 1. DATABASE SERVICES
  2. 2. CASE STUDY - DATABASE SERVICES: THE PLACENCIA A Marketing Executive takes monthly trips to his client in South America—the owner of a new beachfront hotel and condominium. As he promotes the property to potential buyers worldwide using a variety of methods, he receives inquires through the hotel's online form, a general email used in their advertising and his own business email. In just a few months, his successful campaign has generated over 300 emails. As he becomes more involved with the project, it requires more travel and more responsibilities leaving him less time to maintain his database. He hires Ruby Bloom to put his contacts in order. We are given a temporary password and sort through the emails. We delete spam, unsolicited ads and duplicate inquiries. We cross-reference the remaining list with the executive's associates and hotel staff to clean up the remaining data. Now the emails can be entered into Excel for mail-merging custom letters or to be uploaded into his database software. That evening, he easily sends out an important update about the property.
  3. 3. "My time in Toronto can be so limited and stressful! With RubyBloom's Database Services, I had time to secure a new client, run errands and finalize my travel plans .. things I couldn't do if I had tackled the emails myself. Having access to potential buyers doubles my productivity and brings 100,000's of dollars to my client. Great job!" Michael de Jong Director of Marketing The Placencia

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