캐주얼 게임 마케팅의 과거와 미래
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캐주얼 게임 마케팅의 과거와 미래

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- KGC 2010 강연 발표 자료 ...

- KGC 2010 강연 발표 자료
- <오투잼>, <테일즈런너> 경험을 바탕으로 한, 캐쥬얼 게이머를 이해하고, 향후 SNG, 스마트폰으로 인해 증가하는 캐쥬얼 게임군에 대한 마케팅 방법에 대한 시사점 제공.

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  • 1. • • • •
  • 2. – • • Pearl Research •
  • 3. – • • 2,200 1,867 1,886 1,693 1,772 1,748 1,594 1,700 1,200 700 200 (300) 2005.1 2006.1 2007.1 2008.1 2009.1 2010.1
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  • 12. # 공급자 애플리케이션 순이용자 도달률 (%) 평균 이용시간 평균 재방문일수체류시간 (*1000) 총 애플리케이션성장률 (%) 일평균 주중 주말 1 Hanbitsoft Starcraft 3,756,185 11.63 686.19 6.57 2,577,447 682,361 1.34 744,510.45 725,609.45 790,712.89 2 Nexon Maplestory 2,697,919 8.35 1,131.33 6.98 3,052,228 681,689 20.86 576,220.94 567,231 598,196.33 3 Hangame Hangame Tetris 2,403,969 7.44 377.47 4.72 907,421 238,479 -13.03 333,819.42 323,580.32 358,848.33 4 Netmarble SuddenAttack 1,908,451 5.91 533.64 5.28 1,018,432 280,250 19.45 303,120.55 296,310.73 319,766.78 5 Nexon CrazyArcade 1,788,733 5.54 439.09 4.62 785,406 203,747 32.97 254,909.19 251,935.36 262,178.56 6 Hangame Hangame 신맞고 1,421,665 4.4 590.92 6.22 840,086 223,488 16.89 273,595.9 270,482.5 281,206.44 7 Nexon Dungeon&Fighter 1,379,157 4.27 979.93 6.86 1,351,470 312,566 3.77 282,820.87 287,339.32 271,775.78 8 Nexon Kartrider 1,320,208 4.09 347.01 4.6 458,121 106,520 17.63 187,044.06 183,065.09 196,770.44 9 Sayclub Pmang 뉴맞고 1,314,636 4.07 742.85 6.95 976,577 262,247 15.28 276,058.9 280,161.77 266,029.67 10 Blizzard Warcraft3 1,143,011 3.54 646.13 5.83 738,531 179,471 1.45 196,646.97 191,762.32 208,587.22 11 Sayclub FIFA Online2 1,067,361 3.3 415.87 5.69 443,884 122,793 7.08 178,478.65 168,818.23 202,093 12 Nopp TalesRunner 822,082 2.54 445.01 4.5 365,837 85,759 39.69 111,163.16 111,544.68 110,230.56 13 Netmarble Netmarble 맞고2.0 764,453 2.37 604.23 6.5 461,907 154,040 13.41 148,214.81 152,698.64 137,254.33 14 Nexon CounterStrikeOnline 692,348 2.14 516.76 4.82 357,775 86,423 12.03 100,920.55 101,994.14 98,296.22 15 Netmarble Grandchase 668,780 2.07 564.81 4.3 377,735 94,516 23.48 87,516.16 87,320.73 87,993.89 16 Hangame Hangame 사천성 650,364 2.01 555.93 5.19 361,554 93,111 15.65 104,313.71 105,825.23 100,618.89 17 Plaync AION 585,407 1.81 2,303.05 9.92 1,348,218 230,420 32.68 172,270.42 170,296.82 177,094.78 18 Sayclub Pmang 맞고 500,731 1.55 611.65 5.83 306,273 108,802 3.56 92,321.74 92,008 93,088.67 19 Blizzard Blizzard WOW 471,153 1.46 3,506.3 12.1 1,652,003 219,002 6.66 168,126.1 169,885.91 163,824.33 20 Netmarble Netmarble 섯다 447,327 1.38 187.7 3.19 83,964 8,965 -3.42 42,825.03 41,346.32 46,439.67 21 Daum Daum 뉴맞고 411,704 1.27 641.72 7.08 264,201 76,680 25.38 88,969.39 89,811.55 86,910.78 22 Goorm Keroro Pangpang 365,372 1.13 345.57 4.2 126,261 25,576 534.36 46,807.45 46,184.77 48,329.56 23 Nexon Mabinogi 346,691 1.07 1,431.56 6.93 496,310 97,018 2.33 72,970.48 71,223.64 77,240.56 24 Sayclub Slugger 323,215 1 406.17 4.89 131,280 30,466 15.45 45,710 47,626.59 41,025 25 Goorm Kerorofighter 302,003 0.93 181.24 3.52 54,735 16,096 0.33 31,772.45 31,190.68 33,194.56 26 Hangame Hangame 맞고 298,613 0.92 718.43 5.76 214,533 49,132 43.14 53,386.03 56,971.73 44,621 27 Nexon 바람의나라 290,834 0.9 982.94 6.11 285,872 55,000 15.03 51,842.03 52,193.41 50,983.11 28 Sayclub R2Beat 287,904 0.89 129.89 3.01 37,396 5,644 5.47 25,655.52 21,875.36 34,895.89 29 Netmarble 대항해시대온라인 268,866 0.83 1,084.1 4.36 291,478 36,707 788.7 36,202.39 35,306.86 38,391.44 30 Jceports Freestyle 266,574 0.83 577.59 5.29 153,971 35,343 130.48 40,883.42 43,544.86 34,377.67
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  • 17. – • • • • 20% • 80% • •
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