Burger King
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New Media Summer 2010 Final Presentation

New Media Summer 2010 Final Presentation

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    Burger King Burger King Presentation Transcript

    • BURGER KING
      Fast Food
      Founded—1954 by James McLamore & David Edgerton
    • HQ—Miami, Florida
      Franchises—12,100 + Worldwide
      Employees– 850,000 +
    • COMPETITION
    • GOALS
      Add more healthy items
      Open more franchises
      Be more competitive
      Acquire new customers
    • KEY COMPONENTS
      SOCIAL MEDIA
      BLOGS
    • PR FIRMS
      CHAMBER of COMMERCE
    • The “King” & Friends
    • Measurement of Success
    • $ 2 million dollar budget
    • TIMELINE
      Sunrise Jan. ’11 to Sunset Jun. ‘11