Success with Social Media (Marketing 3.0)

‫نجاح مع وسائل االعالم االجتماعية‬Success with Social Media Dubai, 18 February 2012 Gerard Duursma Online Marketeer gw.duursma@bonopoly.nl www.bonopoly.nl @bonopoly linkedin.com/in/bonopoly

Climb high for a good view 829.84 m (2,723 ft)

Program Statement The Revolution Need for Personal Branding What channels can you use? How to become a thought leader? Social Media within the Marketing strategy Mobile will become the standard Question time

Statement: I am a Brand

How is your online appearance?

What’s striking on this photo? Coldplay in Rotterdam 17/12/11

The Arab Spring

‫هي وسائل االعالم االجتماعية بدعة؟ / ?‪Is Social Media a Fad‬‬

This presentation will be published on my Slideshare

“20 years ago the Berlin wall fell, nowadays the walls of companies arefalling down”  Transparency increases  Employees are more visible  Knowledge is for everyone  Informal leaders get more influence  Old marketing works less and less  Competition is also watching

LinkedIn statistics February 2012

Facebook growth in last 6 monthsCountry Users Change (± %) Pen. Egypt 9.544.400 +614 660 +6.88% 11.86% Saudi Arabia 4.916.920 +380 600 +8.39% 19.11% Morocco 4.177.920 +251 180 +6.40% 13.21% Algeria 3.177.080 +455 460 +16.73% 9.19% United Arab Emirates 2.832.200 +210 000 +8.01% 56.92% Libya 428.040 +111 580 +35.26% 6.62% Netherlands 5.972.360 +611 160 +11.40% 35.59% February 2012

Age Growth on Facebook in EgyptUsers in EgyptFacebook users in Egypt (February 2012) User age distribution Male/Female User Ratio

Both world become one Physical Virtual

Oberhausen 14 october 2011 6:00 AM

“20 years ago the Berlin wall fell, nowadays the walls of companies arefalling down”  Transparency increases  Employees are more visible  Knowledge is for everyone  Informal leaders get more influence  Old marketing works less and less  Competition is also watching  Eliminating divisions between departments  Role of manager changes  Flatter organizations  Individual becomes more important  Real time communications  From Push to Pull marketing  From Transaction to Relationships

From manager to inspiring leader

Private and business are intertwined So no more 9 to 5 mentality!

The new paper (Flipboard):relevant information flows converge

Social Media have impact on alldepartments within the organization MT HR Marketing Sales Customer service ICT PR

Make sure you also look properly online!

How different are online networks? But then independent of…  Place  Time

Build your ONLINE network! http://inmaps.linkedinlabs.com/network

Employees are more visible to the outside world

Employees need to know their true identity to effectively interact with Social Media. Who am I? What are my core competencies? How will I carry it out? etc.

Then…create a complete LinkedIn profile Professional profile picture Current and former functions Education and descriptions Your mission and vision Skills Awards and honors Recommendations Link to website/blog Links to your other Social Media Fill calendar Sign in relevant Groups Listen and participate within Groups Rate others Send inmails to second and third degree persons

Become a thought leader! Discover this new world Use several (online) effective channels Show your passion to the world Share your knowledge and skills Build (online) networks

Start with Listening (Hootsuite)

“In the shoes of the customer” And offer added value

Social Media goals Dialogue with the audience Customer loyalty and create ambassadors More traffic to website / blog Online Reputation Management Discover new segments Product development Recruitment Improve internal communication

Share your presentations Share your (favorite) picturesShare your experiences and knowledge Share your (favorite) music Share your network Share with your friends (international)Share your (favorite) videos Share your location Choose the right Social Media mix

Listening & interacting Social Media buttons Blog/ Website

Always Connected

Physical to Virtual QR-code Layer Google Goggles

The next step?

Gerard’s advice:“Dont hesitate to practice with the varioustypes of social media and (mobile) devices, because when you do.. .. you’ll see the true potential of it, which you can insert for your (personal) strategy.”

Learn to let go

‫طريقك الى المستقبل‬Your way to the future!

…is just the beginning… ‫شكرا‬ Share with me on Twitter @bonopoly

Success with Social Media (Marketing 3.0)

by Gerard Duursma on Feb 13, 2012

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Success with Social Media (Marketing 3.0) Presentation Transcript

http://www.linkedin.com	9
http://www.twylah.com	4
https://twitter.com	1