نجاح مع وسائل االعالم االجتماعيةSuccess with Social Media Dubai, 18 February 2012 Gerard Duursma Online Marketeer firstname.lastname@example.org www.bonopoly.nl @bonopoly linkedin.com/in/bonopoly
Climb high for a good view 829.84 m (2,723 ft)
Program Statement The Revolution Need for Personal Branding What channels can you use? How to become a thought leader? Social Media within the Marketing strategy Mobile will become the standard Question time
Statement: I am a Brand
How is your online appearance?
What’s striking on this photo? Coldplay in Rotterdam 17/12/11
The Arab Spring
هي وسائل االعالم االجتماعية بدعة؟ / ?Is Social Media a Fad
This presentation will be published on my Slideshare
“20 years ago the Berlin wall fell, nowadays the walls of companies arefalling down” Transparency increases Employees are more visible Knowledge is for everyone Informal leaders get more influence Old marketing works less and less Competition is also watching
LinkedIn statistics February 2012
Facebook growth in last 6 monthsCountry Users Change (± %) Pen. Egypt 9.544.400 +614 660 +6.88% 11.86% Saudi Arabia 4.916.920 +380 600 +8.39% 19.11% Morocco 4.177.920 +251 180 +6.40% 13.21% Algeria 3.177.080 +455 460 +16.73% 9.19% United Arab Emirates 2.832.200 +210 000 +8.01% 56.92% Libya 428.040 +111 580 +35.26% 6.62% Netherlands 5.972.360 +611 160 +11.40% 35.59% February 2012
Age Growth on Facebook in EgyptUsers in EgyptFacebook users in Egypt (February 2012) User age distribution Male/Female User Ratio
Both world become one Physical Virtual
Oberhausen 14 october 2011 6:00 AM
“20 years ago the Berlin wall fell, nowadays the walls of companies arefalling down” Transparency increases Employees are more visible Knowledge is for everyone Informal leaders get more influence Old marketing works less and less Competition is also watching Eliminating divisions between departments Role of manager changes Flatter organizations Individual becomes more important Real time communications From Push to Pull marketing From Transaction to Relationships
From manager to inspiring leader
Private and business are intertwined So no more 9 to 5 mentality!
The new paper (Flipboard):relevant information flows converge
Social Media have impact on alldepartments within the organization MT HR Marketing Sales Customer service ICT PR
Make sure you also look properly online!
How different are online networks? But then independent of… Place Time
Build your ONLINE network! http://inmaps.linkedinlabs.com/network
Employees are more visible to the outside world
Employees need to know their true identity to effectively interact with Social Media. Who am I? What are my core competencies? How will I carry it out? etc.
Then…create a complete LinkedIn profile Professional profile picture Current and former functions Education and descriptions Your mission and vision Skills Awards and honors Recommendations Link to website/blog Links to your other Social Media Fill calendar Sign in relevant Groups Listen and participate within Groups Rate others Send inmails to second and third degree persons
Become a thought leader! Discover this new world Use several (online) effective channels Show your passion to the world Share your knowledge and skills Build (online) networks
Start with Listening (Hootsuite)
“In the shoes of the customer” And offer added value
Social Media goals Dialogue with the audience Customer loyalty and create ambassadors More traffic to website / blog Online Reputation Management Discover new segments Product development Recruitment Improve internal communication
Share your presentations Share your (favorite) picturesShare your experiences and knowledge Share your (favorite) music Share your network Share with your friends (international)Share your (favorite) videos Share your location Choose the right Social Media mix
Listening & interacting Social Media buttons Blog/ Website
Physical to Virtual QR-code Layer Google Goggles
The next step?
Gerard’s advice:“Dont hesitate to practice with the varioustypes of social media and (mobile) devices, because when you do.. .. you’ll see the true potential of it, which you can insert for your (personal) strategy.”
Learn to let go
طريقك الى المستقبلYour way to the future!
…is just the beginning… شكرا Share with me on Twitter @bonopoly