Success with Social Media (Marketing 3.0)
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Success with Social Media (Marketing 3.0)

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Presentation for FrieslandCampina at Hotel Atlantis in Dubai (18 February 2012)

Presentation for FrieslandCampina at Hotel Atlantis in Dubai (18 February 2012)

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Success with Social Media (Marketing 3.0) Success with Social Media (Marketing 3.0) Presentation Transcript

  • ‫نجاح مع وسائل االعالم االجتماعية‬Success with Social Media Dubai, 18 February 2012 Gerard Duursma Online Marketeer gw.duursma@bonopoly.nl www.bonopoly.nl @bonopoly linkedin.com/in/bonopoly
  • Climb high for a good view 829.84 m (2,723 ft)
  • Program Statement The Revolution Need for Personal Branding What channels can you use? How to become a thought leader? Social Media within the Marketing strategy Mobile will become the standard Question time
  • Statement: I am a Brand
  • How is your online appearance?
  • What’s striking on this photo? Coldplay in Rotterdam 17/12/11
  • The Arab Spring
  • ‫هي وسائل االعالم االجتماعية بدعة؟ / ?‪Is Social Media a Fad‬‬
  • This presentation will be published on my Slideshare
  • “20 years ago the Berlin wall fell, nowadays the walls of companies arefalling down”  Transparency increases  Employees are more visible  Knowledge is for everyone  Informal leaders get more influence  Old marketing works less and less  Competition is also watching
  • LinkedIn statistics February 2012
  • Facebook growth in last 6 monthsCountry Users Change (± %) Pen. Egypt 9.544.400 +614 660 +6.88% 11.86% Saudi Arabia 4.916.920 +380 600 +8.39% 19.11% Morocco 4.177.920 +251 180 +6.40% 13.21% Algeria 3.177.080 +455 460 +16.73% 9.19% United Arab Emirates 2.832.200 +210 000 +8.01% 56.92% Libya 428.040 +111 580 +35.26% 6.62% Netherlands 5.972.360 +611 160 +11.40% 35.59% February 2012
  • Age Growth on Facebook in EgyptUsers in EgyptFacebook users in Egypt (February 2012) User age distribution Male/Female User Ratio
  • Both world become one Physical Virtual
  • Oberhausen 14 october 2011 6:00 AM
  • “20 years ago the Berlin wall fell, nowadays the walls of companies arefalling down”  Transparency increases  Employees are more visible  Knowledge is for everyone  Informal leaders get more influence  Old marketing works less and less  Competition is also watching  Eliminating divisions between departments  Role of manager changes  Flatter organizations  Individual becomes more important  Real time communications  From Push to Pull marketing  From Transaction to Relationships
  • From manager to inspiring leader
  • Private and business are intertwined So no more 9 to 5 mentality!
  • The new paper (Flipboard):relevant information flows converge
  • Social Media have impact on alldepartments within the organization MT HR Marketing Sales Customer service ICT PR
  • Make sure you also look properly online!
  • How different are online networks? But then independent of…  Place  Time
  • Build your ONLINE network! http://inmaps.linkedinlabs.com/network
  • Employees are more visible to the outside world
  • Xobni
  • Employees need to know their true identity to effectively interact with Social Media. Who am I? What are my core competencies? How will I carry it out? etc.
  • Then…create a complete LinkedIn profile Professional profile picture Current and former functions Education and descriptions Your mission and vision Skills Awards and honors Recommendations Link to website/blog Links to your other Social Media Fill calendar Sign in relevant Groups Listen and participate within Groups Rate others Send inmails to second and third degree persons
  • Become a thought leader! Discover this new world Use several (online) effective channels Show your passion to the world Share your knowledge and skills Build (online) networks
  • Start with Listening (Hootsuite)
  • “In the shoes of the customer” And offer added value
  • Social Media goals Dialogue with the audience Customer loyalty and create ambassadors More traffic to website / blog Online Reputation Management Discover new segments Product development Recruitment Improve internal communication
  • Share your presentations Share your (favorite) picturesShare your experiences and knowledge Share your (favorite) music Share your network Share with your friends (international)Share your (favorite) videos Share your location Choose the right Social Media mix
  • Listening & interacting Social Media buttons Blog/ Website
  • Always Connected
  • Physical to Virtual QR-code Layer Google Goggles
  • The next step?
  • Gerard’s advice:“Dont hesitate to practice with the varioustypes of social media and (mobile) devices, because when you do.. .. you’ll see the true potential of it, which you can insert for your (personal) strategy.”
  • Learn to let go
  • ‫طريقك الى المستقبل‬Your way to the future!
  • …is just the beginning… ‫شكرا‬ Share with me on Twitter @bonopoly