Your SlideShare is downloading. ×
0
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Marketing 3.0 - You can run, but you can't hide
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Marketing 3.0 - You can run, but you can't hide

600

Published on

Presentatie voor Commerciële Club Leeuwarden op maandag 21 januari in Oranje Hotel.

Presentatie voor Commerciële Club Leeuwarden op maandag 21 januari in Oranje Hotel.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
600
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. You  can  run,    but  you  can’t  hide   Gerard  Duursma   Online  Strateeg     gerard@bonopoly.nl   www.bonopoly.nl   @bonopoly   linkedin.com/in/bonopoly  
  2. Deze  presentatie  publiceer  ik  op  Slideshare  
  3. Bellen  wordt  de   fax  van  nu  
  4. De Arabische lente
  5. “Ruim 20 jaar na de val van de Berlijnse muur, komen ook langzamerhandde “muren” van bedrijven naar beneden” q  Transparantie  neemt  toe   q  Medewerkers  worden  zichtbaarder   q  Kennis  is  voor  iedereen  toegankelijk   q  Burger/klant  krijgt  meer  invloed   q  Oude  marketing  werkt  steeds  minder   q  Zakelijk  en  privé  lopen  in  elkaar  over   q  Concurrentie  kijkt  mee  
  6. Wie  is  dit?  
  7. Beide  werelden  vloeien  steeds  meer   in  elkaar  over   Offline   Online  
  8. http://www.youtube.com/watch?v=h7HnR02kJxY
  9. q  Transparantie  neemt  toe  q  Medewerkers  worden  zichtbaarder  q  Kennis  is  voor  iedereen  toegankelijk  q  Burger/klant  krijgt  meer  invloed  q  Oude  marketing  werkt  steeds  minder  q  Zakelijk  en  privé  lopen  in  elkaar  over  q  Concurrentie  en  stakeholders  kijken  mee  q  Ontschotting  afdelingen  q  Rol  manager  verandert  q  Plattere  organisaties  q  Individu  wordt  weer  belangrijker  q  Realtime  communiceren  (andere  kanalen)  q  Van  Push  naar  Pull  marketing  q  Van  Transactie  naar  Relaties  
  10. Social  Media  hebben  impact  op  alle   afdelingen  binnen  organisaties  q   MT  q   HR  q   Development  q   Productie  q   Marketing  q   Sales  q   Klantenservice  q   ICT  q   PR      
  11. Zorg dat men er ook online netjes bij loopt
  12. Wat  komt  boven  onder  uw  naam?  
  13. Werknemers  zullen  hun  ware  identiteit  moeten  leren  kennen  om  vervolgens  effectief   met  Social  Media  om  te  kunnen  gaan.     Wie  ben  ik?   Wat  zijn  mijn  kernkwaliteiten?   Hoe  draag  ik  die  uit?   etc.  
  14. Hoe  anders  is  online  netwerken?   q  Plaatsonafhankelijk q  Tijdonafhankelijk
  15. Bouw  aan  een  sterk     online  netwerk!   http://inmaps.linkedinlabs.com/network
  16. Werknemers  worden  zichtbaarder   voor  de  buitenwereld  
  17. Xobni  
  18. Share your presentations Share your (favorite) picturesShare your experiences and knowledge Share your (favorite) music Share your network Share with your friends (international)Share your (favorite) videos Share your location Kies de juiste Social Media mix
  19. Word  een  thought  leader!  §  Leer deze nieuwe wereld kennen§  Zet diverse (online) kanalen in, die bij u en de doelgroep(en) passen§  Laat passie zien aan de wereld§  Deel kennis en kunde§  Bouw netwerken
  20. In de rol als uitgeverij
  21. Alvast  een  paar  punten…  q  Persoonlijke  social  media  kanalen  bewust  opzetten  en  gebruiken;  q  Nieuws  plaatsen  op  diverse  online  kanalen;  q  Nieuws  tot  u  nemen:  altijd  bij  de  tijd!  q  Monitoren  wat  er  zich  op  social  media  en  internet  afspeelt  (over  bedrijf,  klant  en  stakeholders  etc.);  q  Pro-­‐actief  reageren  op  tweets  en  posts;  q  Slim  netwerken  en  inspelen  op  actualiteiten  bij  klanten,  prospects  en  stakeholders;  q  Bloggen  over  nieuwe  producten  en  diensten;  q  Vloggen  over  nieuwe  diensten;  q  Intern  kennis  en  ervaringen  snel  en  slim  delen;  q  Reageren  op  posts  op  blogs  van  derden  om  o.a.  pagerank  te  verbeteren  à  meer  bezoekers  op  website;  q  Met  elkaar  het  gezicht  worden  van  organisatie/netwerk.  
  22. “In de schoenen van de klant/ stakeholders” En bied toegevoegde waarde
  23. Wat  dan???  
  24. Link?  
  25. Monitor en reageer 24/7
  26.      
  27. Laat  het  los  
  28. Laat u begeleiden
  29. Op naar een mooie connected toekomst! :-)
  30. …is just the beginning… Deel met mij op Twitter @bonopoly

×