Producing Quality How-To Videos for Social Media Publication
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  • 1. Producing Quality How-To Videos for Social Media Publication Part I: The Project Hardware Goes High-Tech
  • 2. The Product
    • Standalone Test Scoring Machine
      • Scans Optical Mark Recognition form used in classrooms for tests
      • Does not need to connect to a computer
  • 3. The Concept
    • Audience analysis showed that teachers:
      • Like to learn more from people than from reading
      • Like to see a product or task overview, then try it
      • Often never get printed manuals (usually lost or never delivered by IT)
      • Are typically not at or near a computer when scanning
      • Prefer to print/refer to only targeted , necessary portions of a manual, if they do get one
  • 4. The Project
    • SO, we decided to attach basic doc to the scanner:
      • Front panel
      • Back pull-out panel
    • AND include some pieces in the box:
      • Poster
      • What’s In the Box/Getting Started
  • 5. The Project, continued
    • AND we decided to create a web site that included video as well as more traditional hypertext help, as well as a printable PDF job aid for every major task
      • Tools:
        • MadCap Flare (WebHelp output)
        • Adobe Elements/Premiere
        • High-Def video camera
        • Podcasting audio mixer & mic
        • Studio w/ “live” office setup
  • 6. The Decisions
    • Along the way, we learned a LOT:
      • Keep the videos short
      • Find a good hand model early
      • Plan on several takes for *both* audio & video
      • Record audio separately
      • Having a visually accurate and properly operating unit is a critical dependency
      • Get the best video editing software you can, and take the system requirements for it seriously
      • Allow plenty of time for script writing & review
      • Live sets are cheaper/easier than green-screening
      • Spend the $ on decent music
      • Decide on an output size and video ratio and keep it consistent
  • 7. Let’s look at it!
  • 8. Producing Quality How-To Videos for Social Media Publication Part II: Video Operator’s Guide Hardware Goes Shopping
  • 9.
    • Video Camera w Storage Media
    • Tripod
    • Lighting
    • AV Monitor
    • Microphone/Headphones
    • Editing Software
    • Music
    • Set
    • Distribution
    Let ’ s Go Shopping!
  • 10. Video Camera w Storage Media
    • Canon VIXIA HFS100
    • T akes SDHC memory card
    • 1920X1080 full HD recording
    • HDMI cable out
    • $1100
  • 11. Tripod
    • Davis & Sanford Provista with FM18 Head
    • Smooth fluid head
    • HEAVY duty
    • Quick release mount
    • Carrying bag
    • $190
  • 12. Lighting
    • PBL 4550 Watt Premium Cinema Production Kit
    • 1000 Watt Softboxes
    • 650 Watt Overhead Boom Softbox
    • Barndoors, Gels, Sandbags, and More
    • $980
  • 13. AV Monitor
    • Acer H233H 23 inch Widescreen LCD Monitor
    • 1920X1080 resolution
    • HDMI input
    • $200
  • 14. Microphone/Headphones
    • Behringer PodcaStudio USB
    • XM8500 Microphone
    • UCA200 Audio Interface
    • XENYX 502 Mixer
    • HPM1000 Headphones
    • $130
  • 15. Editing Software
    • Adobe Premiere Elements 8
    • $100 ($144 for ver. 9)
    • Audacity
    • Free
  • 16. Editing Software (Better)
    • Adobe Master Collection
    • Premiere Pro, After Effects, SoundBooth, OnLocation, Encore, and Photoshop, Illustrator, InDesign, Acrobat, Flash, Dreamweaver, Fireworks
    • $2500
  • 17. Music
    • FreePlayMusic.com
      • Production Music
      • $500
    • StudioCutz.com
      • Royalty Free
      • Best Corporate Soundtracks of 2007
      • Downloadable wav and mp3
      • $100
  • 18. Set
    • Ravelli Background Stand
      • 3 backdrops
      • 10X12’
      • $170
    • Hand-me-down Office Furniture
      • Free!
  • 19. Set - Backdrop
  • 20. Set - Furniture
  • 21.
    • YouTube
    • Rendering time: about 20 minutes
    • Generated file size: about 400 MB
    • YouTube upload time: about 20 minutes
    • YouTube downloadable file size: about 20 MB
    • Cost: Free!
    • Save to H264 1920X1080 HD resolution
    Distribution
  • 22. Video Camera w Storage Media $1,100 Tripod $190 Lighting $980 AV Monitor $200 Microphone/Headphones $130 Editing Software $100 Music $100 Set $170 Distribution Free Total $2,970 Equipment Total
  • 23.
    • Keep it short
      • Talk fast
      • Squeeze out every unnecessary second
      • Music helps if some scenes are lengthy
    • Keep it simple
    • Keep an eye on production time
      • About 8 hours per minute
      • We produced 42 minutes of video (taking 360 hours to do it)
    Rules of Thumb
  • 24. Total cost for Video Operator’s Guide
    • Time: (360 hours X $50 =) $18,000
    • Equipment: $2,970
    • Grand Total: $20,970
  • 25. Let’s Try It
        • Audio Recording
        • Audio Editing
        • Video Recording
        • Video Editing