Producing Quality How-To Videos for Social Media Publication


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Producing Quality How-To Videos for Social Media Publication

  1. 1. Producing Quality How-To Videos for Social Media Publication Part I: The Project Hardware Goes High-Tech
  2. 2. The Product <ul><li>Standalone Test Scoring Machine </li></ul><ul><ul><li>Scans Optical Mark Recognition form used in classrooms for tests </li></ul></ul><ul><ul><li>Does not need to connect to a computer </li></ul></ul>
  3. 3. The Concept <ul><li>Audience analysis showed that teachers: </li></ul><ul><ul><li>Like to learn more from people than from reading </li></ul></ul><ul><ul><li>Like to see a product or task overview, then try it </li></ul></ul><ul><ul><li>Often never get printed manuals (usually lost or never delivered by IT) </li></ul></ul><ul><ul><li>Are typically not at or near a computer when scanning </li></ul></ul><ul><ul><li>Prefer to print/refer to only targeted , necessary portions of a manual, if they do get one </li></ul></ul>
  4. 4. The Project <ul><li>SO, we decided to attach basic doc to the scanner: </li></ul><ul><ul><li>Front panel </li></ul></ul><ul><ul><li>Back pull-out panel </li></ul></ul><ul><li>AND include some pieces in the box: </li></ul><ul><ul><li>Poster </li></ul></ul><ul><ul><li>What’s In the Box/Getting Started </li></ul></ul>
  5. 5. The Project, continued <ul><li>AND we decided to create a web site that included video as well as more traditional hypertext help, as well as a printable PDF job aid for every major task </li></ul><ul><ul><li>Tools: </li></ul></ul><ul><ul><ul><li>MadCap Flare (WebHelp output) </li></ul></ul></ul><ul><ul><ul><li>Adobe Elements/Premiere </li></ul></ul></ul><ul><ul><ul><li>High-Def video camera </li></ul></ul></ul><ul><ul><ul><li>Podcasting audio mixer & mic </li></ul></ul></ul><ul><ul><ul><li>Studio w/ “live” office setup </li></ul></ul></ul>
  6. 6. The Decisions <ul><li>Along the way, we learned a LOT: </li></ul><ul><ul><li>Keep the videos short </li></ul></ul><ul><ul><li>Find a good hand model early </li></ul></ul><ul><ul><li>Plan on several takes for *both* audio & video </li></ul></ul><ul><ul><li>Record audio separately </li></ul></ul><ul><ul><li>Having a visually accurate and properly operating unit is a critical dependency </li></ul></ul><ul><ul><li>Get the best video editing software you can, and take the system requirements for it seriously </li></ul></ul><ul><ul><li>Allow plenty of time for script writing & review </li></ul></ul><ul><ul><li>Live sets are cheaper/easier than green-screening </li></ul></ul><ul><ul><li>Spend the $ on decent music </li></ul></ul><ul><ul><li>Decide on an output size and video ratio and keep it consistent </li></ul></ul>
  7. 7. Let’s look at it!
  8. 8. Producing Quality How-To Videos for Social Media Publication Part II: Video Operator’s Guide Hardware Goes Shopping
  9. 9. <ul><li>Video Camera w Storage Media </li></ul><ul><li>Tripod </li></ul><ul><li>Lighting </li></ul><ul><li>AV Monitor </li></ul><ul><li>Microphone/Headphones </li></ul><ul><li>Editing Software </li></ul><ul><li>Music </li></ul><ul><li>Set </li></ul><ul><li>Distribution </li></ul>Let ’ s Go Shopping!
  10. 10. Video Camera w Storage Media <ul><li>Canon VIXIA HFS100 </li></ul><ul><li>T akes SDHC memory card </li></ul><ul><li>1920X1080 full HD recording </li></ul><ul><li>HDMI cable out </li></ul><ul><li>$1100 </li></ul>
  11. 11. Tripod <ul><li>Davis & Sanford Provista with FM18 Head </li></ul><ul><li>Smooth fluid head </li></ul><ul><li>HEAVY duty </li></ul><ul><li>Quick release mount </li></ul><ul><li>Carrying bag </li></ul><ul><li>$190 </li></ul>
  12. 12. Lighting <ul><li>PBL 4550 Watt Premium Cinema Production Kit </li></ul><ul><li>1000 Watt Softboxes </li></ul><ul><li>650 Watt Overhead Boom Softbox </li></ul><ul><li>Barndoors, Gels, Sandbags, and More </li></ul><ul><li>$980 </li></ul>
  13. 13. AV Monitor <ul><li>Acer H233H 23 inch Widescreen LCD Monitor </li></ul><ul><li>1920X1080 resolution </li></ul><ul><li>HDMI input </li></ul><ul><li>$200 </li></ul>
  14. 14. Microphone/Headphones <ul><li>Behringer PodcaStudio USB </li></ul><ul><li>XM8500 Microphone </li></ul><ul><li>UCA200 Audio Interface </li></ul><ul><li>XENYX 502 Mixer </li></ul><ul><li>HPM1000 Headphones </li></ul><ul><li>$130 </li></ul>
  15. 15. Editing Software <ul><li>Adobe Premiere Elements 8 </li></ul><ul><li>$100 ($144 for ver. 9) </li></ul><ul><li>Audacity </li></ul><ul><li>Free </li></ul>
  16. 16. Editing Software (Better) <ul><li>Adobe Master Collection </li></ul><ul><li>Premiere Pro, After Effects, SoundBooth, OnLocation, Encore, and Photoshop, Illustrator, InDesign, Acrobat, Flash, Dreamweaver, Fireworks </li></ul><ul><li>$2500 </li></ul>
  17. 17. Music <ul><li> </li></ul><ul><ul><li>Production Music </li></ul></ul><ul><ul><li>$500 </li></ul></ul><ul><li> </li></ul><ul><ul><li>Royalty Free </li></ul></ul><ul><ul><li>Best Corporate Soundtracks of 2007 </li></ul></ul><ul><ul><li>Downloadable wav and mp3 </li></ul></ul><ul><ul><li>$100 </li></ul></ul>
  18. 18. Set <ul><li>Ravelli Background Stand </li></ul><ul><ul><li>3 backdrops </li></ul></ul><ul><ul><li>10X12’ </li></ul></ul><ul><ul><li>$170 </li></ul></ul><ul><li>Hand-me-down Office Furniture </li></ul><ul><ul><li>Free! </li></ul></ul>
  19. 19. Set - Backdrop
  20. 20. Set - Furniture
  21. 21. <ul><li>YouTube </li></ul><ul><li>Rendering time: about 20 minutes </li></ul><ul><li>Generated file size: about 400 MB </li></ul><ul><li>YouTube upload time: about 20 minutes </li></ul><ul><li>YouTube downloadable file size: about 20 MB </li></ul><ul><li>Cost: Free! </li></ul><ul><li>Save to H264 1920X1080 HD resolution </li></ul>Distribution
  22. 22. Video Camera w Storage Media $1,100 Tripod $190 Lighting $980 AV Monitor $200 Microphone/Headphones $130 Editing Software $100 Music $100 Set $170 Distribution Free Total $2,970 Equipment Total
  23. 23. <ul><li>Keep it short </li></ul><ul><ul><li>Talk fast </li></ul></ul><ul><ul><li>Squeeze out every unnecessary second </li></ul></ul><ul><ul><li>Music helps if some scenes are lengthy </li></ul></ul><ul><li>Keep it simple </li></ul><ul><li>Keep an eye on production time </li></ul><ul><ul><li>About 8 hours per minute </li></ul></ul><ul><ul><li>We produced 42 minutes of video (taking 360 hours to do it) </li></ul></ul>Rules of Thumb
  24. 24. Total cost for Video Operator’s Guide <ul><li>Time: (360 hours X $50 =) $18,000 </li></ul><ul><li>Equipment: $2,970 </li></ul><ul><li>Grand Total: $20,970 </li></ul>
  25. 25. Let’s Try It <ul><ul><ul><li>Audio Recording </li></ul></ul></ul><ul><ul><ul><li>Audio Editing </li></ul></ul></ul><ul><ul><ul><li>Video Recording </li></ul></ul></ul><ul><ul><ul><li>Video Editing </li></ul></ul></ul>