Uninvited and unsolicited, I took the initiative to set up a social media presence for a nonprofit called CAI. Here is the PPT I created to sell them on it.

1. CAI’s Social Media Blitz
The cutting edge of advertisement
on a cut-down budget

2. CAI’s New Social Media Pages
www.facebook.com/PWSChange www.facebook.com/TribalRhythms
www.facebook.com/PeaceDrumProjec www.twitter.com/CoopArtistsInst
t

3. Goal: Increase “Likes” to 100’s or even
1000’s. Each “Like” represents a customer
who we can reach directly on a daily basis.

4. Methods to Increase “Likes”
• Get customers to “tag” and “check in”
• Solicit email contacts
• Constant tweeting, commenting, and updating
– (3-4 times a day)
• Include links on websites
• Include URLs on mailers
– QR Codes
• Facebook Ads
• Facebook Contest

5. QR Codes
• For Mailers & Print
Media
• Progressive
Technology
• Customizable
• Free for Us!
• Small as a quarter!
• Leads to ANY URL!

6. Facebook Ads
• Targets incredibly specific demographic
– Eg. Teachers, Parents, MA residents
• Pick your budget
– As little as $10
– A few hundred has a huge return
• Two plans: Per Click and Per Impression
– Per Impression more for us, focuses on increasing
likes
• Reaches demographic with whom we are not
already connected

7. Example FB Ad
Tribal Rhythms
Do you want to stop
bullying in our schools? Do
you want our children to
develop a lifelong love of
learning? Click here for
unique new solutions!

8. Facebook Contests
• $2,000 service
– FREE FOR US!! WOW!!
• Offer worthwhile prize
– TR: maybe 1 free performance?
– PDP: maybe free drum kit? Recording session?
– PWSC: ???
• Increases likes; potential to go viral
– Users who share with friends increase chances to win

9. Cost to CAI
• Average rate for • Average rate for me = $0
freelance media manager • Cost of custom QR
= $65/hr through me = $0
• Cost of custom QR • Cost of Facebook contest
=$35+ through me = $0
• Cost of Facebook • Cost of Facebook Ad =
Contest $2,000 $10+ ($250?)
• Cost of Facebook Ads =
$10-$10,000

10. Total cost to CAI to implement
progressive new marketing
campaign that will reach thousands
of target specific Massachusetts
residents in a few months:
>$250

11. More steps to take
• YouTube page
• LinkedIn business account
• Reach out to existing contacts
• List of local organizations to interact (tag,
like, retweet, comment)
• Make regular updates