Facebook Ad Types Explored
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Facebook Ad Types Explored

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    Facebook Ad Types Explored Facebook Ad Types Explored Presentation Transcript

    • Facebook Ad Types Revealed Presenter: Bonnie David | Facebook Marketing Coach www.connectioncatalyzer.com Source: Facebook Marketing Bible https://www.facebook.com/connectioncatalyzer
    • Hello everyone This Is Bonnie: Your presenter. Let‟s get started!
    • 3 Main Types of Ads You can buy them from the Self-Serve Ad Tool. Ads Marketplace ads Page post adsSponsored stories
    • MARKET ADS PROMPT USERS WITH A LOT OF INFORMATION ABOUT THE BRAND. MORE TRADITIONAL IN TERMS OF ONLINE DISPLAY ADS.
    • Four types of market ads Standard ads Event ads Page ads App ads
    • Standard ads Drive traffic to a site off- facebook
    • Event ads Promote an event
    • Page ads Drive traffic to facebook page
    • App ads Drive traffic to an app
    • Ad examples
    • Marketplace ads explained Pretty straightforward With a headline With an image With body text
    • Marketplace ads criteria defined If • the ad promotes a facebook page, it also gives users the option to like the page by clicking like under the ad. If • The ad directs users off facebook, the ad will include a url to let users know where the ad will lead them.
    • Social context added to marketplace ads To encourage users to click for these traditional ads as well. Example: Includes the names of a user‟s friends who like a page.
    • Sponsored stories Highlight a user‟s friend activity as it relates to a page or an app
    • 5 types of sponsored stories Page likes Page post likes Page post comments App used App shared
    • 3 more types of sponsored stories check-in Domain Offer claimed
    • Page likes Users like a page and friends will see
    • Page post likes When a friend likes a post on a specific page
    • Page post comments When a friend comments on a page
    • App used When a friend uses an app
    • App shared When a friend shares a story from an app
    • Check-in When a friend checks into a place
    • domain when a friend likes a piece of content or shares a link from a third-party website.
    • Offer claimed When a friend claims an offer from a page
    • Sponsored stories are social ads look to connect with friends of pre-existing fans or users of an advertiser‟s property do not include customizable images or body copy include a picture of a friend already connected to the advertiser as well as and the names other friends that are connected if there is more than one look to capitalize on the social nature of Facebook
    • Sponsored stories = social ads take advantage of the idea of a “recommendation” from friends an efficient way to build on top of the relationship already built between friends BUT FOR A PAGE WITH A FEW FANS OR AN APP WITH FEW USERS Sponsored Stories do not have the same scale of reach as Marketplace or Page Post Ads, which can be targeted to any user without requiring one of their friends to be connected to the advertiser
    • Sponsored Stories are currently the only type of aDS that can be targeted to non-fans in News Feed or on mobile devices
    • Page post ads take the content that is on your Facebook Page and makes it an ad in the right column designated for ads
    • 5 Page post ads options text photo video link question
    • 2 more page post ads options event offer
    • Text-only posts on a page
    • Photos posted to a page
    • Video posted to a page
    • link shared on a page, which can be used to drive traffic off of Facebook
    • question/poll asked on a page
    • Event created by a page
    • Offer created by page
    • page post ads further explained simply take the existing content of a page post and fits it in the ad column on the right hand side of the social network purchased like other ads, but are more content driven can pique the interest of the target audience and always provides link to allow users to like their page can be used to target new users who aren‟t connected to your page
    • Page post ads „but‟ criterion they are also used by some larger advertisers to reach existing fans who might not have seen their original post
    • For accounts with facebook premium Page Post Ads will also allow existing fans to interact by Liking or commenting directly within the Sponsored Story This is not currently available to non- premium Facebook marketers
    • Premium ads touched upon  Because Facebook users spend the majority of their time on Facebook browsing the News Feed (aka Home Page), Facebook has a high volume of inventory in this space, enabling large advertisers to reach millions of people in a short amount of time These pages are considered some of the most valuable locations for engagement, however, there are high costs associated these placements. Homepage units are not available through the self-serve ad tool. Advertisers must work with Facebook or a third-party vendor to get access to premium inventory
    • Promoted posts slightly visited Facebook also offers page owners the option to promote their page posts for more visibility into user‟s news feeds
    • Thank you See You Next time