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What is social media
What is social media
What is social media
What is social media
What is social media
What is social media
What is social media
What is social media
What is social media
What is social media
What is social media
What is social media
What is social media
What is social media
What is social media
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What is social media

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  • 1. What is Social Media? Bentall Operations Meeting Toronto ICSC
  • 2. Social Media Revolution 2010 http:// www.youtube.com/watch?v =NB_P-_ NUdLw
  • 3. Social Media Experts! <ul><li>Tough economy sends unemployed to Internet </li></ul><ul><li>January 2009 – 4,500 experts in the field </li></ul><ul><li>May 2009 - Oprah opens a Twitter account </li></ul><ul><li>December 2009 – 65,000 experts in the field </li></ul><ul><li>AMA Guest Speaker </li></ul>
  • 4. POSITIVE EXPOSURE Britain’s Got Talent 48 Million viewers http:// www.youtube.com/watch?v =RxPZh4AnWyk
  • 5. NEGATIVE EXPOSURE United Airlines breaks guitar 9 Million viewers http:// www.youtube.com/watch?v =5YGc4zOqozo
  • 6. 3 former PayPal employees created video sharing site. Google bought for 1.6 Billion in 2006 http://www.youtube.com/watch?v=aqyojnM9tlc http://www.youtube.com/watch?v=7EYAUazLI9k
  • 7. <ul><li>Twitter, is a popular social networking and microblogging website and followed by masses of people who &quot;Tweet,&quot; or create small messages limited to 140 characters or less, about what they are doing. </li></ul><ul><li>Some people think Twitter is nothing but a waste of time while others believe it is an effective way to propel a business . </li></ul><ul><li>Twitter can be used as a method of research. </li></ul>
  • 8. <ul><li>TOP TWITTER ACCOUNTS </li></ul><ul><li>Lady Gaga 6,280,000 followers </li></ul><ul><li>Britney Spears 5,931,000 </li></ul><ul><li>Ashton Kutcher 5,779,000 </li></ul><ul><li>Barack Obama 5,404,000 </li></ul><ul><li>Justin Beiber 5,225,000 </li></ul><ul><li>The Ellen Show 5,220,000 </li></ul><ul><li>Kim Kardashian 4,803,000 </li></ul><ul><li>Oprah 4,240,000 </li></ul><ul><li>Taylor Swift 4,217,000 </li></ul>
  • 9. MISSION: To give people the power to share and make the world more open and connected. STATISTICS More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook
  • 10. <ul><li>More than 70 translations available on the site </li></ul><ul><li>About 70% of Facebook users are outside the United States </li></ul><ul><li>There are more than 150 million active users currently accessing Facebook through their mobile devices. </li></ul><ul><li>People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. </li></ul>
  • 11. <ul><li>TOP COUNTRIES USING FACEBOOK </li></ul><ul><li>USA 310,178,000 = 40% users </li></ul><ul><li>UK 61,792,000 = 42% users </li></ul><ul><li>Indonesia 230,000,000 = 11% users </li></ul><ul><li>Turkey 72,500,000 = 31% users </li></ul><ul><li>France 65,447,374 = 29% users </li></ul><ul><li>Italy 58,751,711 = 28% users </li></ul><ul><li>#1 Canada 34,630,000 = 45% users </li></ul><ul><li>Phillipines 92,000,000 = 16% users </li></ul><ul><li>Mexico 110,201,789 = 12% users </li></ul><ul><li>Spain 40,000,000 = 26% users </li></ul><ul><li>India 1,180,000,000 = 0.9% users </li></ul>
  • 12. TOP FACEBOOK PAGES <ul><li>#1 Michael Jackson </li></ul><ul><li>#2 Vin Diesel </li></ul><ul><li>#3 Barack Obama </li></ul><ul><li>#4 Facebook </li></ul><ul><li>#5 Mafia Wars </li></ul><ul><li>#6 Texas Hold’em </li></ul><ul><li>#7 Megan Fox </li></ul><ul><li>#8 Starbucks </li></ul><ul><li>#9 Lady Gaga </li></ul><ul><li>#10 RIP Michael Jackson </li></ul><ul><li>#11 I Love Sleep </li></ul><ul><li>#12 Pizza </li></ul><ul><li>#13 Twilight </li></ul><ul><li>#14 Will Smith </li></ul><ul><li>#15 Dr. House </li></ul>
  • 13. <ul><li>one of the world's largest on-line market research companies </li></ul><ul><li>comScore estimates that two million users are part of their monitoring program </li></ul><ul><li>The data is used to generate reports on topics ranging from web traffic to video streaming activity and consumer buying power </li></ul>
  • 14. <ul><li>AUGUST 2010 </li></ul><ul><li>Canadian Internet Activity </li></ul><ul><li>#1 Microsoft – hotmail & messenger </li></ul><ul><li>#2 Google </li></ul><ul><li>#3 Facebook </li></ul><ul><li>#4 Yahoo </li></ul><ul><li>#5 Ebay </li></ul><ul><li>#6 Wikimedia (wikipedia) </li></ul><ul><li>#7 Yellowpages Group </li></ul><ul><li>#8 Apple (Mac) </li></ul><ul><li>#9 Sympatico (Bell) </li></ul>
  • 15. AUGUST 2010 Canadian Social Networking Activity #1 Facebook 83% #2 Windows Live 29% #3 Twitter 13% #4 Linkedin 9.6% #5 My Space 8.6% #6 Deviantart 4.7% #7 Yahoo! Pulse 4.2% #8 Skyrock 4% #9 Digg 3.9% #10 Classmates.com 2.7%

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