MyRSC: Uploading Your Workflow

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  • 1. “ How can MyRSC improve my RSC life?” Mike Bonne Member Networks Specialist
  • 2. MyRSC: What is it?
    • Mission Statement
    • To provide an “online tool” for networking and communicating within the chemical sciences community across the globe
    • Audience
    • Individuals at all stages of a chemical science career (both industry and academia) who want to make professional science connections
  • 3. MyRSC: Why the Interest?
    • Largest websites in the world:
      • Facebook, 400m users
      • LinkedIn, 60m users
    • User generated, content cheap
    • Fastest growing marketing stream on the web
  • 4. MyRSC: What are it’s goals?
    • To provide an online tool for communication:
      • With RSC functions - YOU
      • With the wider scientific community
    • To bring the RSC membership in line with the new “e-first” strategy
    • To Utilise the RSC’s only exclusively web 2.0 platform for science communication
    • ...to add value
  • 5. MyRSC: Where are we now?
    • Launched at IUPAC August 2009
    • Currently more than 2,400 activated members
    • Debugging & new functionality being added
    UK users “Hit Map”
  • 6. MyRSC: International Scope
    • Over 8,000 visitors
    • Over 20,000 visits
    • From 99 different countries
    • A platform for international growth
  • 7. MyRSC: The Bottom Line
    • From RICS INOVEM
    • Paper = £11,200
    • Admin = £309,400
    • Travel = £45,000
    These saving are calculated on going E-first...
  • 8. MyRSC: What can it do?
    • 6 key areas of functionality,
    • 2 distinct transformation processes
    INFORMATION SHARING SERVICE PROVISION Calendar Profiles Groups File Upload Forums Blogs
  • 9. MyRSC: What can it do?
    • Profile: make your own professional page to tell people about your work
    • Groups: join or set-up a ‘group’ to share ideas and information with like-minded people
    • Blogs : if you are passionate about something, share your knowledge
  • 10. MyRSC: What can it do?
    • Information Sharing : upload documents, presentations & media files to support your workflow
    • Forums : Start discussions/facilitate discussions & capture the content
    • Events : advertise & discover events whilst using MyRSC to support them
  • 11. MyRSC: A New Approach
    • Key Message:
    • Online networking is a new approach to your daily tasks, it is not more work!
  • 12. MyRSC: A New Approach
    • Quick notes – post instead of email
    • Attachments – upload them, don’t send them
    • Bright Ideas – blog now, don’t wait for the right opportunity
    • Web presence – get involved, don’t get left behind
  • 13. MyRSC: Case Study
    • Customers?
    • Actors?
    • Owner(s)?
    • Transformation process?
    • Problems?
    • Solution?
  • 14. MyRSC: Case Study
    • How could MyRSC facilitate a specific area of chemical science?
    • How could it add value?
    Electro-analytical Chemistry IG/Journal
  • 15. MyRSC: Case Study
    • Customers
    • Anybody with an interest in electro-analytical chemistry
    Electro-analytical Chemistry IG/Journal
  • 16. MyRSC: Case Study
    • Actors
    • People who actively exchange knowledge and need to network with this community
    Electro-analytical Chemistry IG/Journal
  • 17. MyRSC: Case Study
    • Owners
    • The journal board/interest group committee
    • – anyone who actively contributes already on a regular basis
    Electro-analytical Chemistry IG/Journal
  • 18. MyRSC: Case Study
    • Transformation Process
    • Information Sharing
    • - But how will MyRSC facilitate this?
    Electro-analytical Chemistry IG/Journal
  • 19. MyRSC: Case Study
    • MyRSC functions used?
    • All of them!
    • Some primarily, some secondarily
    Electro-analytical Chemistry IG/Journal
  • 20. MyRSC: Case Study
    • PRIMARY
    • Groups (1 º ): a group mirrors the collective interest as an entity on MyRSC
      • The group needs to exist in order to network within it
    • Forums (1 º ): for discussion about EAC
      • e.g. which is better for an ECE mechanism, chronoamperometric measurements for simple cyclic voltammetry?
    Electro-analytical Chemistry IG/Journal
  • 21. MyRSC: Case Study
    • SECONDARY
    • Profiles (2 º ): for the users
    • File-Upload (2 º ): latest meeting notes, seminal papers
    • Calendar (2 º ) – the latest events happening in EAC
    • Blogs (2 º ) - get someone in the field to write a blog?
    Electro-analytical Chemistry IG/Journal
  • 22. MyRSC: Case Study
    • Problems
    • Uptake – how do we get people on?
    • Usability – how do we manage issues with the platform?
    • Competition – is anyone else going to beat us to it?
    Electro-analytical Chemistry IG/Journal
  • 23. MyRSC: Case Study
    • Solutions
    • Uptake – market it! Tell people it exist and make sure you use it
    • Usability – If there needs to be more specific functionality, new designs can be created
    • Competition – if this is done now, there isn’t any!
    Electro-analytical Chemistry IG/Journal
  • 24. MyRSC: Uploading Your Workflow
    • What is YOUR role?
      • Who do you communicate with?
      • How do you communicate?
      • What format is that communication?
      • What is your return on time invested for that communication?
    MyRSC Membership/Colleagues Stakeholders Your Role
  • 25. MyRSC: Uploading Your Workflow
    • What is MY role?
      • Capture your requirements
      • Provide a communication tool set
    MyRSC Membership/Colleagues Stakeholders Your Role
  • 26. MyRSC: Uploading Your Workflow Stage 1: Requirements Stage 2: Create Stage 3: Promote
  • 27. MyRSC: Uploading Your Workflow Your Role Determine Comms Capture Req’mts Identify Audience Set up MyRSC Area Set up Launch Create e-Marketing Engage Stakeholders MyRSC 1 2 3
  • 28. MyRSC: Uploading Your Workflow
      • Stage 1
      • Your Roles – do you face outwards?
      • Science Managers
      • Editors
      • Sales Teams
      • Networks
      • Governance
      • SMT
  • 29. STAGE 2 PAGES GROUPS COMMISSIONED CONTENT PORTALS
  • 30. MyRSC: Uploading Your Workflow
      • Stage 3
  • 31. Find out more about MyRSC… http://my.rsc.org/home http://twitter.com/TeamMyRSC Facebook – MyRSC Page