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My rsc presentation 2010 workshop0106(web)
 

My rsc presentation 2010 workshop0106(web)

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    My rsc presentation 2010 workshop0106(web) My rsc presentation 2010 workshop0106(web) Presentation Transcript

    • “ How can MyRSC improve my RSC life?” Mike Bonne Member Networks Specialist
    • MyRSC: What is it?
      • Mission Statement
      • To provide an “online tool” for networking and communicating within the chemical sciences community across the globe
      • Audience
      • Individuals at all stages of a chemical science career (both industry and academia) who want to make professional science connections
    • MyRSC: Why the Interest?
      • Largest websites in the world:
        • Facebook, 400m users
        • LinkedIn, 60m users
      • User generated, content cheap
      • Fastest growing marketing stream on the web
    • MyRSC: What are it’s goals?
      • To provide an online tool for communication:
        • With RSC functions - YOU
        • With the wider scientific community
      • To bring the RSC membership in line with the new “e-first” strategy
      • To Utilise the RSC’s only exclusively web 2.0 platform for science communication
      • ...to add value
    • MyRSC: Where are we now?
      • Launched at IUPAC August 2009
      • Currently more than 2,400 activated members
      • Debugging & new functionality being added
      UK users “Hit Map”
    • MyRSC: International Scope
      • Over 8,000 visitors
      • Over 20,000 visits
      • From 99 different countries
      • A platform for international growth
    • MyRSC: The Bottom Line
      • From RICS INOVEM
      • Paper = £11,200
      • Admin = £309,400
      • Travel = £45,000
      These saving are calculated on going E-first...
    • MyRSC: What can it do?
      • 6 key areas of functionality,
      • 2 distinct transformation processes
      INFORMATION SHARING SERVICE PROVISION Calendar Profiles Groups File Upload Forums Blogs
    • MyRSC: What can it do?
      • Profile: make your own professional page to tell people about your work
      • Groups: join or set-up a ‘group’ to share ideas and information with like-minded people
      • Blogs : if you are passionate about something, share your knowledge
    • MyRSC: What can it do?
      • Information Sharing : upload documents, presentations & media files to support your workflow
      • Forums : Start discussions/facilitate discussions & capture the content
      • Events : advertise & discover events whilst using MyRSC to support them
    • MyRSC: A New Approach
      • Key Message:
      • Online networking is a new approach to your daily tasks, it is not more work!
    • MyRSC: A New Approach
      • Quick notes – post instead of email
      • Attachments – upload them, don’t send them
      • Bright Ideas – blog now, don’t wait for the right opportunity
      • Web presence – get involved, don’t get left behind
    • MyRSC: Case Study
      • Customers?
      • Actors?
      • Owner(s)?
      • Transformation process?
      • Problems?
      • Solution?
    • MyRSC: Case Study
      • How could MyRSC facilitate a specific area of chemical science?
      • How could it add value?
      Electro-analytical Chemistry IG/Journal
    • MyRSC: Case Study
      • Customers
      • Anybody with an interest in electro-analytical chemistry
      Electro-analytical Chemistry IG/Journal
    • MyRSC: Case Study
      • Actors
      • People who actively exchange knowledge and need to network with this community
      Electro-analytical Chemistry IG/Journal
    • MyRSC: Case Study
      • Owners
      • The journal board/interest group committee
      • – anyone who actively contributes already on a regular basis
      Electro-analytical Chemistry IG/Journal
    • MyRSC: Case Study
      • Transformation Process
      • Information Sharing
      • - But how will MyRSC facilitate this?
      Electro-analytical Chemistry IG/Journal
    • MyRSC: Case Study
      • MyRSC functions used?
      • All of them!
      • Some primarily, some secondarily
      Electro-analytical Chemistry IG/Journal
    • MyRSC: Case Study
      • PRIMARY
      • Groups (1 º ): a group mirrors the collective interest as an entity on MyRSC
        • The group needs to exist in order to network within it
      • Forums (1 º ): for discussion about EAC
        • e.g. which is better for an ECE mechanism, chronoamperometric measurements for simple cyclic voltammetry?
      Electro-analytical Chemistry IG/Journal
    • MyRSC: Case Study
      • SECONDARY
      • Profiles (2 º ): for the users
      • File-Upload (2 º ): latest meeting notes, seminal papers
      • Calendar (2 º ) – the latest events happening in EAC
      • Blogs (2 º ) - get someone in the field to write a blog?
      Electro-analytical Chemistry IG/Journal
    • MyRSC: Case Study
      • Problems
      • Uptake – how do we get people on?
      • Usability – how do we manage issues with the platform?
      • Competition – is anyone else going to beat us to it?
      Electro-analytical Chemistry IG/Journal
    • MyRSC: Case Study
      • Solutions
      • Uptake – market it! Tell people it exist and make sure you use it
      • Usability – If there needs to be more specific functionality, new designs can be created
      • Competition – if this is done now, there isn’t any!
      Electro-analytical Chemistry IG/Journal
    • MyRSC: Uploading Your Workflow
      • What is YOUR role?
        • Who do you communicate with?
        • How do you communicate?
        • What format is that communication?
        • What is your return on time invested for that communication?
      MyRSC Membership/Colleagues Stakeholders Your Role
    • MyRSC: Uploading Your Workflow
      • What is MY role?
        • Capture your requirements
        • Provide a communication tool set
      MyRSC Membership/Colleagues Stakeholders Your Role
    • MyRSC: Uploading Your Workflow Stage 1: Requirements Stage 2: Create Stage 3: Promote
    • MyRSC: Uploading Your Workflow Your Role Determine Comms Capture Req’mts Identify Audience Set up MyRSC Area Set up Launch Create e-Marketing Engage Stakeholders MyRSC 1 2 3
    • MyRSC: Uploading Your Workflow
        • Stage 1
        • Your Roles – do you face outwards?
        • Science Managers
        • Editors
        • Sales Teams
        • Networks
        • Governance
        • SMT
    • STAGE 2 PAGES GROUPS COMMISSIONED CONTENT PORTALS
    • MyRSC: Uploading Your Workflow
        • Stage 3
    • Find out more about MyRSC… http://my.rsc.org/home http://twitter.com/TeamMyRSC Facebook – MyRSC Page