Atlantel 30-60-90 Day Marketing Plan

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Transcript

  • 1. ATLANTEL MARKETING PLAN Presented by: Bonnie Stevenson
  • 2. ATLANTEL MARKETING PLAN Presented by: Bonnie Stevenson
  • 3. WHO IS BONNIE?
  • 4. WHO IS BONNIE?
  • 5. WHO IS BONNIE?• Highly organized
  • 6. WHO IS BONNIE?• Highly organized• Detail oriented
  • 7. WHO IS BONNIE?• Highly organized• Detail oriented• Deadline driven
  • 8. WHO IS BONNIE?• Highly organized• Detail oriented• Deadline driven• Responsive
  • 9. WHO IS BONNIE?• Highly organized• Detail oriented• Deadline driven• Responsive• Enthusiastic
  • 10. WHO IS BONNIE?• Highly organized• Detail oriented• Deadline driven• Responsive• Enthusiastic• Excellent communicator
  • 11. WHO IS BONNIE?• Highly organized• Detail oriented• Deadline driven• Responsive• Enthusiastic• Excellent communicator• YOUR GO-GETTER SOLUTION!
  • 12. WHAT DOES BONNIE BRING TO ATLANTEL?
  • 13. WHAT DOES BONNIE BRING TO ATLANTEL?• More than 10 years of marketing communications experience
  • 14. WHAT DOES BONNIE BRING TO ATLANTEL?• More than 10 years of marketing communications experience• Directexperience in managing an organization’s brand and image, and developing first-class communications
  • 15. WHAT DOES BONNIE BRING TO ATLANTEL?• More than 10 years of marketing communications experience• Directexperience in managing an organization’s brand and image, and developing first-class communications• Adept skills in implementing and measuring communications strategies
  • 16. WHAT DOES BONNIE BRING TO ATLANTEL?• More than 10 years of marketing communications experience• Directexperience in managing an organization’s brand and image, and developing first-class communications• Adept skills in implementing and measuring communications strategies• Top notch project management skills
  • 17. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply
  • 18. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: trainings, Panasonic video, staff pics and titles
  • 19. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: trainings, Panasonic video, staff pics and titles • Website is “busy” on the left and right columns
  • 20. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: trainings, Panasonic video, staff pics and titles • Website is “busy” on the left and right columns • Links direct to incorrect sites
  • 21. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: trainings, Panasonic video, staff pics and titles • Website is “busy” on the left and right columns • Links direct to incorrect sites • A lot of white space
  • 22. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: trainings, Panasonic video, staff pics and titles • Website is “busy” on the left and right columns • Links direct to incorrect sites • A lot of white space • Sizing of product boxes and pricing is inconsistent
  • 23. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: trainings, Panasonic video, staff pics and titles • Website is “busy” on the left and right columns • Links direct to incorrect sites • A lot of white space • Sizing of product boxes and pricing is inconsistent • Stock photos not replaced with purchased photos
  • 24. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset picture is for media • Website is “busy” on the left headphones, not telephone and right columns headsets • Links direct to incorrect sites • A lot of white space • Sizing of product boxes and pricing is inconsistent • Stock photos not replaced with purchased photos
  • 25. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset picture is for media • Website is “busy” on the left headphones, not telephone and right columns headsets • Links direct to incorrect sites • Coming soon information under “Support & Training” • A lot of white space page: knowledge base and tech forum • Sizing of product boxes and pricing is inconsistent • Stock photos not replaced with purchased photos
  • 26. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset picture is for media • Website is “busy” on the left headphones, not telephone and right columns headsets • Links direct to incorrect sites • Coming soon information under “Support & Training” • A lot of white space page: knowledge base and tech forum • Sizing of product boxes and pricing is inconsistent • “Specials” page does not stand out • Stock photos not replaced with purchased photos
  • 27. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset picture is for media • Website is “busy” on the left headphones, not telephone and right columns headsets • Links direct to incorrect sites • Coming soon information under “Support & Training” • A lot of white space page: knowledge base and tech forum • Sizing of product boxes and pricing is inconsistent • “Specials” page does not stand out • Stock photos not replaced with purchased photos • The most important information should be displayed first without having to scroll down on the Web page
  • 28. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not • Analytics for each site trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset picture is for media • Website is “busy” on the left headphones, not telephone and right columns headsets • Links direct to incorrect sites • Coming soon information under “Support & Training” • A lot of white space page: knowledge base and tech forum • Sizing of product boxes and pricing is inconsistent • “Specials” page does not stand out • Stock photos not replaced with purchased photos • The most important information should be displayed first without having to scroll down on the Web page
  • 29. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not • Analytics for each site trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset • Update Atlantel site to have picture is for media the same feel as the Atlantel • Website is “busy” on the left headphones, not telephone Supply website and right columns headsets • Links direct to incorrect sites • Coming soon information under “Support & Training” • A lot of white space page: knowledge base and tech forum • Sizing of product boxes and pricing is inconsistent • “Specials” page does not stand out • Stock photos not replaced with purchased photos • The most important information should be displayed first without having to scroll down on the Web page
  • 30. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not • Analytics for each site trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset • Update Atlantel site to have picture is for media the same feel as the Atlantel • Website is “busy” on the left headphones, not telephone Supply website and right columns headsets • Update “About Us” page to • Links direct to incorrect sites • Coming soon information include staff bios -- something under “Support & Training” fun • A lot of white space page: knowledge base and tech forum • Sizing of product boxes and pricing is inconsistent • “Specials” page does not stand out • Stock photos not replaced with purchased photos • The most important information should be displayed first without having to scroll down on the Web page
  • 31. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not • Analytics for each site trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset • Update Atlantel site to have picture is for media the same feel as the Atlantel • Website is “busy” on the left headphones, not telephone Supply website and right columns headsets • Update “About Us” page to • Links direct to incorrect sites • Coming soon information include staff bios -- something under “Support & Training” fun • A lot of white space page: knowledge base and tech forum • No mention of Amazon or • Sizing of product boxes and Ebay stores pricing is inconsistent • “Specials” page does not stand out • Stock photos not replaced with purchased photos • The most important information should be displayed first without having to scroll down on the Web page
  • 32. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not • Analytics for each site trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset • Update Atlantel site to have picture is for media the same feel as the Atlantel • Website is “busy” on the left headphones, not telephone Supply website and right columns headsets • Update “About Us” page to • Links direct to incorrect sites • Coming soon information include staff bios -- something under “Support & Training” fun • A lot of white space page: knowledge base and tech forum • No mention of Amazon or • Sizing of product boxes and Ebay stores pricing is inconsistent • “Specials” page does not stand out • Increase Web sales, advertise • Stock photos not replaced where possible with purchased photos • The most important information should be displayed first without having to scroll down on the Web page
  • 33. ATLANTEL’S NEEDS• Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not • Analytics for each site trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset • Update Atlantel site to have picture is for media the same feel as the Atlantel • Website is “busy” on the left headphones, not telephone Supply website and right columns headsets • Update “About Us” page to • Links direct to incorrect sites • Coming soon information include staff bios -- something under “Support & Training” fun • A lot of white space page: knowledge base and tech forum • No mention of Amazon or • Sizing of product boxes and Ebay stores pricing is inconsistent • “Specials” page does not stand out • Increase Web sales, advertise • Stock photos not replaced where possible with purchased photos • The most important information should be • Add more information on displayed first without having products to scroll down on the Web page
  • 34. ATLANTEL’S NEEDS• Website analytics • Site usage • Visits, page views, pages/visit • Bounce rate • Average time on site • Percent of new visits • Traffic sources • Search engines • Direct traffic • Referring sites • Content overview
  • 35. ATLANTEL’S NEEDS• Ander Communications website, example 1
  • 36. ATLANTEL’S NEEDS• Ander Communications website, example 1
  • 37. ATLANTEL’S NEEDS• Ander Communications website, example 2
  • 38. ATLANTEL’S NEEDS• Ander Communications website, example 2
  • 39. ATLANTEL’S NEEDS• Ander Communications website, example 3
  • 40. ATLANTEL’S NEEDS• Ander Communications website, example 3
  • 41. ATLANTEL’S NEEDS• Ander Communications website, example 4
  • 42. ATLANTEL’S NEEDS• Ander Communications website, example 4
  • 43. ATLANTEL’S NEEDS• Ander Communications website, example 5
  • 44. ATLANTEL’S NEEDS• Ander Communications website, example 5
  • 45. ATLANTEL’S NEEDS• E-marketing
  • 46. ATLANTEL’S NEEDS• E-marketing
  • 47. ATLANTEL’S NEEDS• E-marketing • Manage process for sales
  • 48. ATLANTEL’S NEEDS• E-marketing • Manage process for sales • Create distribution schedule
  • 49. ATLANTEL’S NEEDS• E-marketing • Manage process for sales • Create distribution schedule • Distribute e-newsletters
  • 50. ATLANTEL’S NEEDS• E-marketing • Manage process for sales • Create distribution schedule • Distribute e-newsletters • Reporting
  • 51. ATLANTEL’S NEEDS• E-marketing • Manage process for sales • Create distribution schedule • Distribute e-newsletters • Reporting • Number of emails opened, deleted
  • 52. ATLANTEL’S NEEDS• E-marketing • Manage process for sales • Create distribution schedule • Distribute e-newsletters • Reporting • Number of emails opened, deleted • Determine bounce backs (contact loss and undeliverable)
  • 53. ATLANTEL’S NEEDS• E-marketing • Manage process for sales • Create distribution schedule • Distribute e-newsletters • Reporting • Number of emails opened, deleted • Determine bounce backs (contact loss and undeliverable) • Unique clicks per link/click thru rate, measure using www.emailstatcenter.com
  • 54. ATLANTEL’S NEEDS “Currently, there isn’t enough• Event marketing time to dedicate to events/ trade shows” “Sales can’t always get away to attend special events because they are too busy making sales” “We need someone to come in and be the face of Atlantel”
  • 55. ATLANTEL’S NEEDS “Currently, there isn’t enough• Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel “Sales can’t always get away to attend special events because they are too busy making sales” “We need someone to come in and be the face of Atlantel”
  • 56. ATLANTEL’S NEEDS “Currently, there isn’t enough• Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel • Upcoming trade shows/events “Sales can’t always get away to attend special events because they are too busy making sales” “We need someone to come in and be the face of Atlantel”
  • 57. ATLANTEL’S NEEDS “Currently, there isn’t enough• Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel • Upcoming trade shows/events “Sales can’t always get away to attend special events • NATD because they are too busy making sales” “We need someone to come in and be the face of Atlantel”
  • 58. ATLANTEL’S NEEDS “Currently, there isn’t enough• Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel • Upcoming trade shows/events “Sales can’t always get away to attend special events • NATD because they are too busy making sales” • 2011 Summer reception, June 15, 2011, Chicago, IL “We need someone to come in and be the face of Atlantel”
  • 59. ATLANTEL’S NEEDS “Currently, there isn’t enough• Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel • Upcoming trade shows/events “Sales can’t always get away to attend special events • NATD because they are too busy making sales” • 2011 Summer reception, June 15, 2011, Chicago, IL • 2011 Fall USA reception, September 14, 2011, Boston, IL “We need someone to come in and be the face of Atlantel”
  • 60. ATLANTEL’S NEEDS “Currently, there isn’t enough• Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel • Upcoming trade shows/events “Sales can’t always get away to attend special events • NATD because they are too busy making sales” • 2011 Summer reception, June 15, 2011, Chicago, IL • 2011 Fall USA reception, September 14, 2011, Boston, IL “We need someone • BICSI to come in and be the face of Atlantel”
  • 61. ATLANTEL’S NEEDS “Currently, there isn’t enough• Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel • Upcoming trade shows/events “Sales can’t always get away to attend special events • NATD because they are too busy making sales” • 2011 Summer reception, June 15, 2011, Chicago, IL • 2011 Fall USA reception, September 14, 2011, Boston, IL “We need someone • BICSI to come in and be the face of Atlantel” • 2011 Fall conference and exhibition, September 18-22, 2011, Las Vegas, NV
  • 62. ATLANTEL’S NEEDS “Currently, there isn’t enough• Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel • Upcoming trade shows/events “Sales can’t always get away to attend special events • NATD because they are too busy making sales” • 2011 Summer reception, June 15, 2011, Chicago, IL • 2011 Fall USA reception, September 14, 2011, Boston, IL “We need someone • BICSI to come in and be the face of Atlantel” • 2011 Fall conference and exhibition, September 18-22, 2011, Las Vegas, NV • 2012 Winter conference and exhibition, February 12-16, 2012, Orlando, FL
  • 63. ATLANTEL’S NEEDS “Currently, there isn’t enough• Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel • Upcoming trade shows/events “Sales can’t always get away to attend special events • NATD because they are too busy making sales” • 2011 Summer reception, June 15, 2011, Chicago, IL • 2011 Fall USA reception, September 14, 2011, Boston, IL “We need someone • BICSI to come in and be the face of Atlantel” • 2011 Fall conference and exhibition, September 18-22, 2011, Las Vegas, NV • 2012 Winter conference and exhibition, February 12-16, 2012, Orlando, FL • 2012 Fall conference and exhibition, September 16-20, 2012, Anaheim, CA
  • 64. ATLANTEL’S NEEDS• Social media marketing
  • 65. ATLANTEL’S NEEDS• Social media marketing
  • 66. ATLANTEL’S NEEDS• Social media marketing • Create two-way conversation
  • 67. ATLANTEL’S NEEDS• Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, office closings, etc.
  • 68. ATLANTEL’S NEEDS• Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, office closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar
  • 69. ATLANTEL’S NEEDS• Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, office closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar • Interesting stats:
  • 70. ATLANTEL’S NEEDS• Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, office closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar • Interesting stats: • Nearly four out of five Web users visit a social networking site on a monthly basis
  • 71. ATLANTEL’S NEEDS• Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, office closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar • Interesting stats: • Nearly four out of five Web users visit a social networking site on a monthly basis • 73% of US companies use social media tools for marketing purposes
  • 72. ATLANTEL’S NEEDS• Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, office closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar • Interesting stats: • Nearly four out of five Web users visit a social networking site on a monthly basis • 73% of US companies use social media tools for marketing purposes • From 2008-2012, the number of US companies that use social media for marketing purposes is projected to more than double
  • 73. ATLANTEL’S NEEDS• Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, office closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar • Interesting stats: • Nearly four out of five Web users visit a social networking site on a monthly basis • 73% of US companies use social media tools for marketing purposes • From 2008-2012, the number of US companies that use social media for marketing purposes is projected to more than double • More than 1M companies have LinkedIn Co. pages
  • 74. ATLANTEL’S NEEDS• Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, office closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar • Interesting stats: • Nearly four out of five Web users visit a social networking site on a monthly basis • 73% of US companies use social media tools for marketing purposes • From 2008-2012, the number of US companies that use social media for marketing purposes is projected to more than double • More than 1M companies have LinkedIn Co. pages • There are more than 2B video views on YouTube every 24 hours
  • 75. ATLANTEL’S NEEDS• Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, office closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar • Interesting stats: • Nearly four out of five Web users visit a social networking site on a monthly basis • 73% of US companies use social media tools for marketing purposes • From 2008-2012, the number of US companies that use social media for marketing purposes is projected to more than double • More than 1M companies have LinkedIn Co. pages • There are more than 2B video views on YouTube every 24 hours • 33% of active Twitter users share opinions on companies or products
  • 76. ATLANTEL’S NEEDS• Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, office closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar • Interesting stats: • Nearly four out of five Web users visit a social networking site on a monthly basis • 73% of US companies use social media tools for marketing purposes • From 2008-2012, the number of US companies that use social media for marketing purposes is projected to more than double • More than 1M companies have LinkedIn Co. pages • There are more than 2B video views on YouTube every 24 hours • 33% of active Twitter users share opinions on companies or products • 20M Facebook users become Fans of pages each day
  • 77. ATLANTEL’S NEEDS• Collateral and promotional items “We need to print the price guide more frequently” “We need to determine a way of measuring ROI...maybe by adding a coupon to the price guide” “We have the standard promo items, but we could use new items”
  • 78. ATLANTEL’S NEEDS• Collateral and promotional items “We need to print the price guide more frequently” “We need to determine a way of measuring ROI...maybe by adding a coupon to the price guide” “We have the standard promo items, but we could use new items”
  • 79. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” “We need to determine a way of measuring ROI...maybe by adding a coupon to the price guide” “We have the standard promo items, but we could use new items”
  • 80. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently “We need to determine a way of measuring ROI...maybe by adding a coupon to the price guide” “We have the standard promo items, but we could use new items”
  • 81. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” “We need to determine a way of measuring ROI...maybe by adding a coupon to the price guide” “We have the standard promo items, but we could use new items”
  • 82. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate “We need to determine a way of measuring ROI...maybe by adding a coupon to the price guide” “We have the standard promo items, but we could use new items”
  • 83. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring ROI...maybe by adding a coupon to the price guide” “We have the standard promo items, but we could use new items”
  • 84. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring • Pictures should be consistent, some look like stock photos whereas others look like personal photos ROI...maybe by adding a coupon to the price guide” “We have the standard promo items, but we could use new items”
  • 85. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring • Pictures should be consistent, some look like stock photos whereas others look like personal photos ROI...maybe by adding a coupon to the price guide” • Update picture of Bella “We have the standard promo items, but we could use new items”
  • 86. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring • Pictures should be consistent, some look like stock photos whereas others look like personal photos ROI...maybe by adding a coupon to the price guide” • Update picture of Bella • Add mention of e-newsletter sign-up “We have the standard promo items, but we could use new items”
  • 87. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring • Pictures should be consistent, some look like stock photos whereas others look like personal photos ROI...maybe by adding a coupon to the price guide” • Update picture of Bella • Add mention of e-newsletter sign-up • Include coupon or discount if buyer mentions the price guide when ordering “We have the standard promo items, but we could use new items”
  • 88. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring • Pictures should be consistent, some look like stock photos whereas others look like personal photos ROI...maybe by adding a coupon to the price guide” • Update picture of Bella • Add mention of e-newsletter sign-up • Include coupon or discount if buyer mentions the price guide when ordering • Promotional items “We have the standard promo items, but we could use new items”
  • 89. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring • Pictures should be consistent, some look like stock photos whereas others look like personal photos ROI...maybe by adding a coupon to the price guide” • Update picture of Bella • Add mention of e-newsletter sign-up • Include coupon or discount if buyer mentions the price guide when ordering • Promotional items “We have the standard • “Refresh” promo items, but we could use new items”
  • 90. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring • Pictures should be consistent, some look like stock photos whereas others look like personal photos ROI...maybe by adding a coupon to the price guide” • Update picture of Bella • Add mention of e-newsletter sign-up • Include coupon or discount if buyer mentions the price guide when ordering • Promotional items “We have the standard • “Refresh” promo items, but we could use new items” • Collateral
  • 91. ATLANTEL’S NEEDS• Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring • Pictures should be consistent, some look like stock photos whereas others look like personal photos ROI...maybe by adding a coupon to the price guide” • Update picture of Bella • Add mention of e-newsletter sign-up • Include coupon or discount if buyer mentions the price guide when ordering • Promotional items “We have the standard • “Refresh” promo items, but we could use new items” • Collateral • Standard boilerplate and font
  • 92. THE FUTURE OF ATLANTEL
  • 93. TAKING A LOOK INTO THE FUTURE 30 DAYS
  • 94. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
  • 95. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
  • 96. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
  • 97. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
  • 98. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
  • 99. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
  • 100. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
  • 101. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
  • 102. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
  • 103. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
  • 104. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
  • 105. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
  • 106. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
  • 107. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
  • 108. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
  • 109. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITESDetermine current, ongoing website updatesUpdate outdated, incorrect website informationEVENT MARKETINGDevelop events calendar, including events to attend and events that will be hosted by AtlantelSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesReview price guide and find ways to measure ROIDetermine if new collateral is needed, add to calendar
  • 110. TAKING A LOOK INTO THE FUTURE 60 DAYS
  • 111. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
  • 112. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
  • 113. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
  • 114. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
  • 115. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
  • 116. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
  • 117. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
  • 118. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
  • 119. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
  • 120. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
  • 121. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
  • 122. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
  • 123. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
  • 124. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
  • 125. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
  • 126. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
  • 127. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
  • 128. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
  • 129. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
  • 130. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITESSet-up Google Analytics on websites to measure website traffic and ROIAdd social media icons to websitesUpdate websites as neededEVENT MARKETINGReview calendar, determine Atlantel’s presence, begin planning for upcoming eventsSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALPost price guide on websiteObtain quotes on printing price guide monthly and at a cheaper price than what is currently being doneReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral
  • 131. TAKING A LOOK INTO THE FUTURE 90 DAYS
  • 132. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsTake new photos of Bella and Atlantel teamWEBSITESRe-vamp Atlantel’s website including: “About Us” page, remove white space, standardize product boxesGlenn to record intro video and post to websiteResearch pre-recording trainings or add training promos to websiteCreate “Ask Bella” FAQ section on Atlantel’s website, record a series of FAQ videos and post to websiteAdd e-newsletters to websites, add e-newsletter sign-up to websitesMonitor Google AnalyticsUpdate websites as neededEVENT MARKETINGContinue planning for upcoming eventsSOCIAL MEDIA MARKETINGPost FAQ and training videos, and intro from Glenn to YouTube pageMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesRefresh promotional items
  • 133. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsTake new photos of Bella and Atlantel teamWEBSITESRe-vamp Atlantel’s website including: “About Us” page, remove white space, standardize product boxesGlenn to record intro video and post to websiteResearch pre-recording trainings or add training promos to websiteCreate “Ask Bella” FAQ section on Atlantel’s website, record a series of FAQ videos and post to websiteAdd e-newsletters to websites, add e-newsletter sign-up to websitesMonitor Google AnalyticsUpdate websites as neededEVENT MARKETINGContinue planning for upcoming eventsSOCIAL MEDIA MARKETINGPost FAQ and training videos, and intro from Glenn to YouTube pageMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesRefresh promotional items
  • 134. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsTake new photos of Bella and Atlantel teamWEBSITESRe-vamp Atlantel’s website including: “About Us” page, remove white space, standardize product boxesGlenn to record intro video and post to websiteResearch pre-recording trainings or add training promos to websiteCreate “Ask Bella” FAQ section on Atlantel’s website, record a series of FAQ videos and post to websiteAdd e-newsletters to websites, add e-newsletter sign-up to websitesMonitor Google AnalyticsUpdate websites as neededEVENT MARKETINGContinue planning for upcoming eventsSOCIAL MEDIA MARKETINGPost FAQ and training videos, and intro from Glenn to YouTube pageMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesRefresh promotional items
  • 135. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsTake new photos of Bella and Atlantel teamWEBSITESRe-vamp Atlantel’s website including: “About Us” page, remove white space, standardize product boxesGlenn to record intro video and post to websiteResearch pre-recording trainings or add training promos to websiteCreate “Ask Bella” FAQ section on Atlantel’s website, record a series of FAQ videos and post to websiteAdd e-newsletters to websites, add e-newsletter sign-up to websitesMonitor Google AnalyticsUpdate websites as neededEVENT MARKETINGContinue planning for upcoming eventsSOCIAL MEDIA MARKETINGPost FAQ and training videos, and intro from Glenn to YouTube pageMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesRefresh promotional items
  • 136. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsTake new photos of Bella and Atlantel teamWEBSITESRe-vamp Atlantel’s website including: “About Us” page, remove white space, standardize product boxesGlenn to record intro video and post to websiteResearch pre-recording trainings or add training promos to websiteCreate “Ask Bella” FAQ section on Atlantel’s website, record a series of FAQ videos and post to websiteAdd e-newsletters to websites, add e-newsletter sign-up to websitesMonitor Google AnalyticsUpdate websites as neededEVENT MARKETINGContinue planning for upcoming eventsSOCIAL MEDIA MARKETINGPost FAQ and training videos, and intro from Glenn to YouTube pageMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesRefresh promotional items
  • 137. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsTake new photos of Bella and Atlantel teamWEBSITESRe-vamp Atlantel’s website including: “About Us” page, remove white space, standardize product boxesGlenn to record intro video and post to websiteResearch pre-recording trainings or add training promos to websiteCreate “Ask Bella” FAQ section on Atlantel’s website, record a series of FAQ videos and post to websiteAdd e-newsletters to websites, add e-newsletter sign-up to websitesMonitor Google AnalyticsUpdate websites as neededEVENT MARKETINGContinue planning for upcoming eventsSOCIAL MEDIA MARKETINGPost FAQ and training videos, and intro from Glenn to YouTube pageMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesRefresh promotional items
  • 138. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsTake new photos of Bella and Atlantel teamWEBSITESRe-vamp Atlantel’s website including: “About Us” page, remove white space, standardize product boxesGlenn to record intro video and post to websiteResearch pre-recording trainings or add training promos to websiteCreate “Ask Bella” FAQ section on Atlantel’s website, record a series of FAQ videos and post to websiteAdd e-newsletters to websites, add e-newsletter sign-up to websitesMonitor Google AnalyticsUpdate websites as neededEVENT MARKETINGContinue planning for upcoming eventsSOCIAL MEDIA MARKETINGPost FAQ and training videos, and intro from Glenn to YouTube pageMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesRefresh promotional items
  • 139. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsTake new photos of Bella and Atlantel teamWEBSITESRe-vamp Atlantel’s website including: “About Us” page, remove white space, standardize product boxesGlenn to record intro video and post to websiteResearch pre-recording trainings or add training promos to websiteCreate “Ask Bella” FAQ section on Atlantel’s website, record a series of FAQ videos and post to websiteAdd e-newsletters to websites, add e-newsletter sign-up to websitesMonitor Google AnalyticsUpdate websites as neededEVENT MARKETINGContinue planning for upcoming eventsSOCIAL MEDIA MARKETINGPost FAQ and training videos, and intro from Glenn to YouTube pageMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesRefresh promotional items
  • 140. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsTake new photos of Bella and Atlantel teamWEBSITESRe-vamp Atlantel’s website including: “About Us” page, remove white space, standardize product boxesGlenn to record intro video and post to websiteResearch pre-recording trainings or add training promos to websiteCreate “Ask Bella” FAQ section on Atlantel’s website, record a series of FAQ videos and post to websiteAdd e-newsletters to websites, add e-newsletter sign-up to websitesMonitor Google AnalyticsUpdate websites as neededEVENT MARKETINGContinue planning for upcoming eventsSOCIAL MEDIA MARKETINGPost FAQ and training videos, and intro from Glenn to YouTube pageMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesRefresh promotional items
  • 141. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsTake new photos of Bella and Atlantel teamWEBSITESRe-vamp Atlantel’s website including: “About Us” page, remove white space, standardize product boxesGlenn to record intro video and post to websiteResearch pre-recording trainings or add training promos to websiteCreate “Ask Bella” FAQ section on Atlantel’s website, record a series of FAQ videos and post to websiteAdd e-newsletters to websites, add e-newsletter sign-up to websitesMonitor Google AnalyticsUpdate websites as neededEVENT MARKETINGContinue planning for upcoming eventsSOCIAL MEDIA MARKETINGPost FAQ and training videos, and intro from Glenn to YouTube pageMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesRefresh promotional items
  • 142. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsTake new photos of Bella and Atlantel teamWEBSITESRe-vamp Atlantel’s website including: “About Us” page, remove white space, standardize product boxesGlenn to record intro video and post to websiteResearch pre-recording trainings or add training promos to websiteCreate “Ask Bella” FAQ section on Atlantel’s website, record a series of FAQ videos and post to websiteAdd e-newsletters to websites, add e-newsletter sign-up to websitesMonitor Google AnalyticsUpdate websites as neededEVENT MARKETINGContinue planning for upcoming eventsSOCIAL MEDIA MARKETINGPost FAQ and training videos, and intro from Glenn to YouTube pageMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesRefresh promotional items
  • 143. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsTake new photos of Bella and Atlantel teamWEBSITESRe-vamp Atlantel’s website including: “About Us” page, remove white space, standardize product boxesGlenn to record intro video and post to websiteResearch pre-recording trainings or add training promos to websiteCreate “Ask Bella” FAQ section on Atlantel’s website, record a series of FAQ videos and post to websiteAdd e-newsletters to websites, add e-newsletter sign-up to websitesMonitor Google AnalyticsUpdate websites as neededEVENT MARKETINGContinue planning for upcoming eventsSOCIAL MEDIA MARKETINGPost FAQ and training videos, and intro from Glenn to YouTube pageMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesRefresh promotional items
  • 144. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsTake new photos of Bella and Atlantel teamWEBSITESRe-vamp Atlantel’s website including: “About Us” page, remove white space, standardize product boxesGlenn to record intro video and post to websiteResearch pre-recording trainings or add training promos to websiteCreate “Ask Bella” FAQ section on Atlantel’s website, record a series of FAQ videos and post to websiteAdd e-newsletters to websites, add e-newsletter sign-up to websitesMonitor Google AnalyticsUpdate websites as neededEVENT MARKETINGContinue planning for upcoming eventsSOCIAL MEDIA MARKETINGPost FAQ and training videos, and intro from Glenn to YouTube pageMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesRefresh promotional items
  • 145. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsTake new photos of Bella and Atlantel teamWEBSITESRe-vamp Atlantel’s website including: “About Us” page, remove white space, standardize product boxesGlenn to record intro video and post to websiteResearch pre-recording trainings or add training promos to websiteCreate “Ask Bella” FAQ section on Atlantel’s website, record a series of FAQ videos and post to websiteAdd e-newsletters to websites, add e-newsletter sign-up to websitesMonitor Google AnalyticsUpdate websites as neededEVENT MARKETINGContinue planning for upcoming eventsSOCIAL MEDIA MARKETINGPost FAQ and training videos, and intro from Glenn to YouTube pageMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesRefresh promotional items
  • 146. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsTake new photos of Bella and Atlantel teamWEBSITESRe-vamp Atlantel’s website including: “About Us” page, remove white space, standardize product boxesGlenn to record intro video and post to websiteResearch pre-recording trainings or add training promos to websiteCreate “Ask Bella” FAQ section on Atlantel’s website, record a series of FAQ videos and post to websiteAdd e-newsletters to websites, add e-newsletter sign-up to websitesMonitor Google AnalyticsUpdate websites as neededEVENT MARKETINGContinue planning for upcoming eventsSOCIAL MEDIA MARKETINGPost FAQ and training videos, and intro from Glenn to YouTube pageMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesRefresh promotional items
  • 147. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsTake new photos of Bella and Atlantel teamWEBSITESRe-vamp Atlantel’s website including: “About Us” page, remove white space, standardize product boxesGlenn to record intro video and post to websiteResearch pre-recording trainings or add training promos to websiteCreate “Ask Bella” FAQ section on Atlantel’s website, record a series of FAQ videos and post to websiteAdd e-newsletters to websites, add e-newsletter sign-up to websitesMonitor Google AnalyticsUpdate websites as neededEVENT MARKETINGContinue planning for upcoming eventsSOCIAL MEDIA MARKETINGPost FAQ and training videos, and intro from Glenn to YouTube pageMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesRefresh promotional items
  • 148. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsTake new photos of Bella and Atlantel teamWEBSITESRe-vamp Atlantel’s website including: “About Us” page, remove white space, standardize product boxesGlenn to record intro video and post to websiteResearch pre-recording trainings or add training promos to websiteCreate “Ask Bella” FAQ section on Atlantel’s website, record a series of FAQ videos and post to websiteAdd e-newsletters to websites, add e-newsletter sign-up to websitesMonitor Google AnalyticsUpdate websites as neededEVENT MARKETINGContinue planning for upcoming eventsSOCIAL MEDIA MARKETINGPost FAQ and training videos, and intro from Glenn to YouTube pageMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesRefresh promotional items
  • 149. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsTake new photos of Bella and Atlantel teamWEBSITESRe-vamp Atlantel’s website including: “About Us” page, remove white space, standardize product boxesGlenn to record intro video and post to websiteResearch pre-recording trainings or add training promos to websiteCreate “Ask Bella” FAQ section on Atlantel’s website, record a series of FAQ videos and post to websiteAdd e-newsletters to websites, add e-newsletter sign-up to websitesMonitor Google AnalyticsUpdate websites as neededEVENT MARKETINGContinue planning for upcoming eventsSOCIAL MEDIA MARKETINGPost FAQ and training videos, and intro from Glenn to YouTube pageMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesRefresh promotional items
  • 150. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsTake new photos of Bella and Atlantel teamWEBSITESRe-vamp Atlantel’s website including: “About Us” page, remove white space, standardize product boxesGlenn to record intro video and post to websiteResearch pre-recording trainings or add training promos to websiteCreate “Ask Bella” FAQ section on Atlantel’s website, record a series of FAQ videos and post to websiteAdd e-newsletters to websites, add e-newsletter sign-up to websitesMonitor Google AnalyticsUpdate websites as neededEVENT MARKETINGContinue planning for upcoming eventsSOCIAL MEDIA MARKETINGPost FAQ and training videos, and intro from Glenn to YouTube pageMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesRefresh promotional items
  • 151. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsTake new photos of Bella and Atlantel teamWEBSITESRe-vamp Atlantel’s website including: “About Us” page, remove white space, standardize product boxesGlenn to record intro video and post to websiteResearch pre-recording trainings or add training promos to websiteCreate “Ask Bella” FAQ section on Atlantel’s website, record a series of FAQ videos and post to websiteAdd e-newsletters to websites, add e-newsletter sign-up to websitesMonitor Google AnalyticsUpdate websites as neededEVENT MARKETINGContinue planning for upcoming eventsSOCIAL MEDIA MARKETINGPost FAQ and training videos, and intro from Glenn to YouTube pageMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesRefresh promotional items
  • 152. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsTake new photos of Bella and Atlantel teamWEBSITESRe-vamp Atlantel’s website including: “About Us” page, remove white space, standardize product boxesGlenn to record intro video and post to websiteResearch pre-recording trainings or add training promos to websiteCreate “Ask Bella” FAQ section on Atlantel’s website, record a series of FAQ videos and post to websiteAdd e-newsletters to websites, add e-newsletter sign-up to websitesMonitor Google AnalyticsUpdate websites as neededEVENT MARKETINGContinue planning for upcoming eventsSOCIAL MEDIA MARKETINGPost FAQ and training videos, and intro from Glenn to YouTube pageMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesRefresh promotional items
  • 153. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsTake new photos of Bella and Atlantel teamWEBSITESRe-vamp Atlantel’s website including: “About Us” page, remove white space, standardize product boxesGlenn to record intro video and post to websiteResearch pre-recording trainings or add training promos to websiteCreate “Ask Bella” FAQ section on Atlantel’s website, record a series of FAQ videos and post to websiteAdd e-newsletters to websites, add e-newsletter sign-up to websitesMonitor Google AnalyticsUpdate websites as neededEVENT MARKETINGContinue planning for upcoming eventsSOCIAL MEDIA MARKETINGPost FAQ and training videos, and intro from Glenn to YouTube pageMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesRefresh promotional items
  • 154. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsTake new photos of Bella and Atlantel teamWEBSITESRe-vamp Atlantel’s website including: “About Us” page, remove white space, standardize product boxesGlenn to record intro video and post to websiteResearch pre-recording trainings or add training promos to websiteCreate “Ask Bella” FAQ section on Atlantel’s website, record a series of FAQ videos and post to websiteAdd e-newsletters to websites, add e-newsletter sign-up to websitesMonitor Google AnalyticsUpdate websites as neededEVENT MARKETINGContinue planning for upcoming eventsSOCIAL MEDIA MARKETINGPost FAQ and training videos, and intro from Glenn to YouTube pageMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesRefresh promotional items
  • 155. IT Brokers
  • 156. IT BrokersTHE FUTURE OF IT BROKERS
  • 157. TAKING A LOOK INTO THE FUTURE 30 DAYS
  • 158. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITEGather requirements on what is needed for Web pagesSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesDetermine if new collateral is needed, add to calendar
  • 159. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITEGather requirements on what is needed for Web pagesSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesDetermine if new collateral is needed, add to calendar
  • 160. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITEGather requirements on what is needed for Web pagesSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesDetermine if new collateral is needed, add to calendar
  • 161. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITEGather requirements on what is needed for Web pagesSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesDetermine if new collateral is needed, add to calendar
  • 162. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITEGather requirements on what is needed for Web pagesSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesDetermine if new collateral is needed, add to calendar
  • 163. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITEGather requirements on what is needed for Web pagesSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesDetermine if new collateral is needed, add to calendar
  • 164. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITEGather requirements on what is needed for Web pagesSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesDetermine if new collateral is needed, add to calendar
  • 165. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITEGather requirements on what is needed for Web pagesSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesDetermine if new collateral is needed, add to calendar
  • 166. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITEGather requirements on what is needed for Web pagesSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesDetermine if new collateral is needed, add to calendar
  • 167. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITEGather requirements on what is needed for Web pagesSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesDetermine if new collateral is needed, add to calendar
  • 168. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITEGather requirements on what is needed for Web pagesSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesDetermine if new collateral is needed, add to calendar
  • 169. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGReview current strategy, gather/research requirements, create formal/update planWEBSITEGather requirements on what is needed for Web pagesSOCIAL MEDIA MARKETINGPlan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedInE-MARKETINGReview current e-marketing templates and content, make recommendations as neededDevelop e-marketing calendar for 2011COLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesDetermine if new collateral is needed, add to calendar
  • 170. TAKING A LOOK INTO THE FUTURE 60 DAYS
  • 171. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITEComplete website updatesSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamMonitor click-thru rates on e-marketing campaignsCOLLATERALReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateralDetermine if new collateral is needed, add to calendar
  • 172. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITEComplete website updatesSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamMonitor click-thru rates on e-marketing campaignsCOLLATERALReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateralDetermine if new collateral is needed, add to calendar
  • 173. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITEComplete website updatesSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamMonitor click-thru rates on e-marketing campaignsCOLLATERALReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateralDetermine if new collateral is needed, add to calendar
  • 174. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITEComplete website updatesSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamMonitor click-thru rates on e-marketing campaignsCOLLATERALReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateralDetermine if new collateral is needed, add to calendar
  • 175. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITEComplete website updatesSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamMonitor click-thru rates on e-marketing campaignsCOLLATERALReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateralDetermine if new collateral is needed, add to calendar
  • 176. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITEComplete website updatesSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamMonitor click-thru rates on e-marketing campaignsCOLLATERALReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateralDetermine if new collateral is needed, add to calendar
  • 177. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITEComplete website updatesSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamMonitor click-thru rates on e-marketing campaignsCOLLATERALReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateralDetermine if new collateral is needed, add to calendar
  • 178. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITEComplete website updatesSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamMonitor click-thru rates on e-marketing campaignsCOLLATERALReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateralDetermine if new collateral is needed, add to calendar
  • 179. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITEComplete website updatesSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamMonitor click-thru rates on e-marketing campaignsCOLLATERALReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateralDetermine if new collateral is needed, add to calendar
  • 180. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITEComplete website updatesSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamMonitor click-thru rates on e-marketing campaignsCOLLATERALReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateralDetermine if new collateral is needed, add to calendar
  • 181. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITEComplete website updatesSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamMonitor click-thru rates on e-marketing campaignsCOLLATERALReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateralDetermine if new collateral is needed, add to calendar
  • 182. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITEComplete website updatesSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamMonitor click-thru rates on e-marketing campaignsCOLLATERALReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateralDetermine if new collateral is needed, add to calendar
  • 183. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITEComplete website updatesSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamMonitor click-thru rates on e-marketing campaignsCOLLATERALReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateralDetermine if new collateral is needed, add to calendar
  • 184. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITEComplete website updatesSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamMonitor click-thru rates on e-marketing campaignsCOLLATERALReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateralDetermine if new collateral is needed, add to calendar
  • 185. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategy or continue with existing strategyWEBSITEComplete website updatesSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesE-MARKETINGReview current e-marketing templates and content, make recommendations as neededMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamMonitor click-thru rates on e-marketing campaignsCOLLATERALReview existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateralDetermine if new collateral is needed, add to calendar
  • 186. TAKING A LOOK INTO THE FUTURE 90 DAYS
  • 187. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteSOCIAL MEDIA MARKETINGMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the broker teamCOLLATERALContinue collateral updates
  • 188. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteSOCIAL MEDIA MARKETINGMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the broker teamCOLLATERALContinue collateral updates
  • 189. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteSOCIAL MEDIA MARKETINGMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the broker teamCOLLATERALContinue collateral updates
  • 190. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteSOCIAL MEDIA MARKETINGMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the broker teamCOLLATERALContinue collateral updates
  • 191. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteSOCIAL MEDIA MARKETINGMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the broker teamCOLLATERALContinue collateral updates
  • 192. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteSOCIAL MEDIA MARKETINGMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the broker teamCOLLATERALContinue collateral updates
  • 193. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteSOCIAL MEDIA MARKETINGMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the broker teamCOLLATERALContinue collateral updates
  • 194. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteSOCIAL MEDIA MARKETINGMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the broker teamCOLLATERALContinue collateral updates
  • 195. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteSOCIAL MEDIA MARKETINGMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the broker teamCOLLATERALContinue collateral updates
  • 196. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteSOCIAL MEDIA MARKETINGMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the broker teamCOLLATERALContinue collateral updates
  • 197. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise updated website and social media presence in trade magazinesWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteSOCIAL MEDIA MARKETINGMonitor social media pages, measure ROI, post to sites regularlyE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the broker teamCOLLATERALContinue collateral updates
  • 198. THE FUTURE OF ANDER COMMUNICATIONS
  • 199. TAKING A LOOK INTO THE FUTURE 30 DAYS
  • 200. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGCreate marketing and branding strategy, gather/research requirementsWEBSITERequirements gathering for website - template examplesCreate landing page using new website templateAdd hyperlink on new website that links to online surveyE-MARKETINGReview current survey, make recommendationsDetermine if other e-marketing is neededCOLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesDetermine if additional collateral is needed, add to calendar
  • 201. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGCreate marketing and branding strategy, gather/research requirementsWEBSITERequirements gathering for website - template examplesCreate landing page using new website templateAdd hyperlink on new website that links to online surveyE-MARKETINGReview current survey, make recommendationsDetermine if other e-marketing is neededCOLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesDetermine if additional collateral is needed, add to calendar
  • 202. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGCreate marketing and branding strategy, gather/research requirementsWEBSITERequirements gathering for website - template examplesCreate landing page using new website templateAdd hyperlink on new website that links to online surveyE-MARKETINGReview current survey, make recommendationsDetermine if other e-marketing is neededCOLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesDetermine if additional collateral is needed, add to calendar
  • 203. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGCreate marketing and branding strategy, gather/research requirementsWEBSITERequirements gathering for website - template examplesCreate landing page using new website templateAdd hyperlink on new website that links to online surveyE-MARKETINGReview current survey, make recommendationsDetermine if other e-marketing is neededCOLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesDetermine if additional collateral is needed, add to calendar
  • 204. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGCreate marketing and branding strategy, gather/research requirementsWEBSITERequirements gathering for website - template examplesCreate landing page using new website templateAdd hyperlink on new website that links to online surveyE-MARKETINGReview current survey, make recommendationsDetermine if other e-marketing is neededCOLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesDetermine if additional collateral is needed, add to calendar
  • 205. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGCreate marketing and branding strategy, gather/research requirementsWEBSITERequirements gathering for website - template examplesCreate landing page using new website templateAdd hyperlink on new website that links to online surveyE-MARKETINGReview current survey, make recommendationsDetermine if other e-marketing is neededCOLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesDetermine if additional collateral is needed, add to calendar
  • 206. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGCreate marketing and branding strategy, gather/research requirementsWEBSITERequirements gathering for website - template examplesCreate landing page using new website templateAdd hyperlink on new website that links to online surveyE-MARKETINGReview current survey, make recommendationsDetermine if other e-marketing is neededCOLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesDetermine if additional collateral is needed, add to calendar
  • 207. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGCreate marketing and branding strategy, gather/research requirementsWEBSITERequirements gathering for website - template examplesCreate landing page using new website templateAdd hyperlink on new website that links to online surveyE-MARKETINGReview current survey, make recommendationsDetermine if other e-marketing is neededCOLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesDetermine if additional collateral is needed, add to calendar
  • 208. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGCreate marketing and branding strategy, gather/research requirementsWEBSITERequirements gathering for website - template examplesCreate landing page using new website templateAdd hyperlink on new website that links to online surveyE-MARKETINGReview current survey, make recommendationsDetermine if other e-marketing is neededCOLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesDetermine if additional collateral is needed, add to calendar
  • 209. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGCreate marketing and branding strategy, gather/research requirementsWEBSITERequirements gathering for website - template examplesCreate landing page using new website templateAdd hyperlink on new website that links to online surveyE-MARKETINGReview current survey, make recommendationsDetermine if other e-marketing is neededCOLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesDetermine if additional collateral is needed, add to calendar
  • 210. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGCreate marketing and branding strategy, gather/research requirementsWEBSITERequirements gathering for website - template examplesCreate landing page using new website templateAdd hyperlink on new website that links to online surveyE-MARKETINGReview current survey, make recommendationsDetermine if other e-marketing is neededCOLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesDetermine if additional collateral is needed, add to calendar
  • 211. TAKING A LOOK INTO THE FUTURE 30 DAYSMARKETING AND BRANDINGCreate marketing and branding strategy, gather/research requirementsWEBSITERequirements gathering for website - template examplesCreate landing page using new website templateAdd hyperlink on new website that links to online surveyE-MARKETINGReview current survey, make recommendationsDetermine if other e-marketing is neededCOLLATERALCreate catalog of current collateral, review and make suggestions, and create calendar for collateral updatesDetermine if additional collateral is needed, add to calendar
  • 212. TAKING A LOOK INTO THE FUTURE 60 DAYS
  • 213. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategyWEBSITESet-up Google Analytics on website to measure website traffic and ROIDevelop and publish new website, update as neededSOCIAL MEDIA MARKETINGDetermine social media needsE-MARKETINGCreate e-marketing templates, which matches new websiteDevelop e-marketing calendar for 2011, add to marketing planCOLLATERALCreate collateral calendar and catalog, add to marketing planBegin updates to existing collateral or begin creating new collateral -- starting with most crucial
  • 214. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategyWEBSITESet-up Google Analytics on website to measure website traffic and ROIDevelop and publish new website, update as neededSOCIAL MEDIA MARKETINGDetermine social media needsE-MARKETINGCreate e-marketing templates, which matches new websiteDevelop e-marketing calendar for 2011, add to marketing planCOLLATERALCreate collateral calendar and catalog, add to marketing planBegin updates to existing collateral or begin creating new collateral -- starting with most crucial
  • 215. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategyWEBSITESet-up Google Analytics on website to measure website traffic and ROIDevelop and publish new website, update as neededSOCIAL MEDIA MARKETINGDetermine social media needsE-MARKETINGCreate e-marketing templates, which matches new websiteDevelop e-marketing calendar for 2011, add to marketing planCOLLATERALCreate collateral calendar and catalog, add to marketing planBegin updates to existing collateral or begin creating new collateral -- starting with most crucial
  • 216. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategyWEBSITESet-up Google Analytics on website to measure website traffic and ROIDevelop and publish new website, update as neededSOCIAL MEDIA MARKETINGDetermine social media needsE-MARKETINGCreate e-marketing templates, which matches new websiteDevelop e-marketing calendar for 2011, add to marketing planCOLLATERALCreate collateral calendar and catalog, add to marketing planBegin updates to existing collateral or begin creating new collateral -- starting with most crucial
  • 217. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategyWEBSITESet-up Google Analytics on website to measure website traffic and ROIDevelop and publish new website, update as neededSOCIAL MEDIA MARKETINGDetermine social media needsE-MARKETINGCreate e-marketing templates, which matches new websiteDevelop e-marketing calendar for 2011, add to marketing planCOLLATERALCreate collateral calendar and catalog, add to marketing planBegin updates to existing collateral or begin creating new collateral -- starting with most crucial
  • 218. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategyWEBSITESet-up Google Analytics on website to measure website traffic and ROIDevelop and publish new website, update as neededSOCIAL MEDIA MARKETINGDetermine social media needsE-MARKETINGCreate e-marketing templates, which matches new websiteDevelop e-marketing calendar for 2011, add to marketing planCOLLATERALCreate collateral calendar and catalog, add to marketing planBegin updates to existing collateral or begin creating new collateral -- starting with most crucial
  • 219. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategyWEBSITESet-up Google Analytics on website to measure website traffic and ROIDevelop and publish new website, update as neededSOCIAL MEDIA MARKETINGDetermine social media needsE-MARKETINGCreate e-marketing templates, which matches new websiteDevelop e-marketing calendar for 2011, add to marketing planCOLLATERALCreate collateral calendar and catalog, add to marketing planBegin updates to existing collateral or begin creating new collateral -- starting with most crucial
  • 220. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategyWEBSITESet-up Google Analytics on website to measure website traffic and ROIDevelop and publish new website, update as neededSOCIAL MEDIA MARKETINGDetermine social media needsE-MARKETINGCreate e-marketing templates, which matches new websiteDevelop e-marketing calendar for 2011, add to marketing planCOLLATERALCreate collateral calendar and catalog, add to marketing planBegin updates to existing collateral or begin creating new collateral -- starting with most crucial
  • 221. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategyWEBSITESet-up Google Analytics on website to measure website traffic and ROIDevelop and publish new website, update as neededSOCIAL MEDIA MARKETINGDetermine social media needsE-MARKETINGCreate e-marketing templates, which matches new websiteDevelop e-marketing calendar for 2011, add to marketing planCOLLATERALCreate collateral calendar and catalog, add to marketing planBegin updates to existing collateral or begin creating new collateral -- starting with most crucial
  • 222. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategyWEBSITESet-up Google Analytics on website to measure website traffic and ROIDevelop and publish new website, update as neededSOCIAL MEDIA MARKETINGDetermine social media needsE-MARKETINGCreate e-marketing templates, which matches new websiteDevelop e-marketing calendar for 2011, add to marketing planCOLLATERALCreate collateral calendar and catalog, add to marketing planBegin updates to existing collateral or begin creating new collateral -- starting with most crucial
  • 223. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategyWEBSITESet-up Google Analytics on website to measure website traffic and ROIDevelop and publish new website, update as neededSOCIAL MEDIA MARKETINGDetermine social media needsE-MARKETINGCreate e-marketing templates, which matches new websiteDevelop e-marketing calendar for 2011, add to marketing planCOLLATERALCreate collateral calendar and catalog, add to marketing planBegin updates to existing collateral or begin creating new collateral -- starting with most crucial
  • 224. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategyWEBSITESet-up Google Analytics on website to measure website traffic and ROIDevelop and publish new website, update as neededSOCIAL MEDIA MARKETINGDetermine social media needsE-MARKETINGCreate e-marketing templates, which matches new websiteDevelop e-marketing calendar for 2011, add to marketing planCOLLATERALCreate collateral calendar and catalog, add to marketing planBegin updates to existing collateral or begin creating new collateral -- starting with most crucial
  • 225. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategyWEBSITESet-up Google Analytics on website to measure website traffic and ROIDevelop and publish new website, update as neededSOCIAL MEDIA MARKETINGDetermine social media needsE-MARKETINGCreate e-marketing templates, which matches new websiteDevelop e-marketing calendar for 2011, add to marketing planCOLLATERALCreate collateral calendar and catalog, add to marketing planBegin updates to existing collateral or begin creating new collateral -- starting with most crucial
  • 226. TAKING A LOOK INTO THE FUTURE 60 DAYSMARKETING AND BRANDINGFinalize marketing plan, incorporate calendars created in 30 day planImplement new branding strategyWEBSITESet-up Google Analytics on website to measure website traffic and ROIDevelop and publish new website, update as neededSOCIAL MEDIA MARKETINGDetermine social media needsE-MARKETINGCreate e-marketing templates, which matches new websiteDevelop e-marketing calendar for 2011, add to marketing planCOLLATERALCreate collateral calendar and catalog, add to marketing planBegin updates to existing collateral or begin creating new collateral -- starting with most crucial
  • 227. TAKING A LOOK INTO THE FUTURE 90 DAYS
  • 228. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise new website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteTerry to record intro video and post to websiteAdd social media icons to websiteMonitor Google AnalyticsUpdate website as neededSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote new website, survey and e-newsletter (if needed) on social media sitesAdd intro video to YouTube siteE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesCreate promotional items
  • 229. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise new website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteTerry to record intro video and post to websiteAdd social media icons to websiteMonitor Google AnalyticsUpdate website as neededSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote new website, survey and e-newsletter (if needed) on social media sitesAdd intro video to YouTube siteE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesCreate promotional items
  • 230. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise new website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteTerry to record intro video and post to websiteAdd social media icons to websiteMonitor Google AnalyticsUpdate website as neededSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote new website, survey and e-newsletter (if needed) on social media sitesAdd intro video to YouTube siteE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesCreate promotional items
  • 231. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise new website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteTerry to record intro video and post to websiteAdd social media icons to websiteMonitor Google AnalyticsUpdate website as neededSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote new website, survey and e-newsletter (if needed) on social media sitesAdd intro video to YouTube siteE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesCreate promotional items
  • 232. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise new website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteTerry to record intro video and post to websiteAdd social media icons to websiteMonitor Google AnalyticsUpdate website as neededSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote new website, survey and e-newsletter (if needed) on social media sitesAdd intro video to YouTube siteE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesCreate promotional items
  • 233. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise new website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteTerry to record intro video and post to websiteAdd social media icons to websiteMonitor Google AnalyticsUpdate website as neededSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote new website, survey and e-newsletter (if needed) on social media sitesAdd intro video to YouTube siteE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesCreate promotional items
  • 234. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise new website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteTerry to record intro video and post to websiteAdd social media icons to websiteMonitor Google AnalyticsUpdate website as neededSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote new website, survey and e-newsletter (if needed) on social media sitesAdd intro video to YouTube siteE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesCreate promotional items
  • 235. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise new website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteTerry to record intro video and post to websiteAdd social media icons to websiteMonitor Google AnalyticsUpdate website as neededSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote new website, survey and e-newsletter (if needed) on social media sitesAdd intro video to YouTube siteE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesCreate promotional items
  • 236. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise new website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteTerry to record intro video and post to websiteAdd social media icons to websiteMonitor Google AnalyticsUpdate website as neededSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote new website, survey and e-newsletter (if needed) on social media sitesAdd intro video to YouTube siteE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesCreate promotional items
  • 237. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise new website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteTerry to record intro video and post to websiteAdd social media icons to websiteMonitor Google AnalyticsUpdate website as neededSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote new website, survey and e-newsletter (if needed) on social media sitesAdd intro video to YouTube siteE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesCreate promotional items
  • 238. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise new website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteTerry to record intro video and post to websiteAdd social media icons to websiteMonitor Google AnalyticsUpdate website as neededSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote new website, survey and e-newsletter (if needed) on social media sitesAdd intro video to YouTube siteE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesCreate promotional items
  • 239. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise new website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteTerry to record intro video and post to websiteAdd social media icons to websiteMonitor Google AnalyticsUpdate website as neededSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote new website, survey and e-newsletter (if needed) on social media sitesAdd intro video to YouTube siteE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesCreate promotional items
  • 240. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise new website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteTerry to record intro video and post to websiteAdd social media icons to websiteMonitor Google AnalyticsUpdate website as neededSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote new website, survey and e-newsletter (if needed) on social media sitesAdd intro video to YouTube siteE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesCreate promotional items
  • 241. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise new website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteTerry to record intro video and post to websiteAdd social media icons to websiteMonitor Google AnalyticsUpdate website as neededSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote new website, survey and e-newsletter (if needed) on social media sitesAdd intro video to YouTube siteE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesCreate promotional items
  • 242. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise new website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteTerry to record intro video and post to websiteAdd social media icons to websiteMonitor Google AnalyticsUpdate website as neededSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote new website, survey and e-newsletter (if needed) on social media sitesAdd intro video to YouTube siteE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesCreate promotional items
  • 243. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise new website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteTerry to record intro video and post to websiteAdd social media icons to websiteMonitor Google AnalyticsUpdate website as neededSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote new website, survey and e-newsletter (if needed) on social media sitesAdd intro video to YouTube siteE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesCreate promotional items
  • 244. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise new website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteTerry to record intro video and post to websiteAdd social media icons to websiteMonitor Google AnalyticsUpdate website as neededSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote new website, survey and e-newsletter (if needed) on social media sitesAdd intro video to YouTube siteE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesCreate promotional items
  • 245. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise new website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteTerry to record intro video and post to websiteAdd social media icons to websiteMonitor Google AnalyticsUpdate website as neededSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote new website, survey and e-newsletter (if needed) on social media sitesAdd intro video to YouTube siteE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesCreate promotional items
  • 246. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise new website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteTerry to record intro video and post to websiteAdd social media icons to websiteMonitor Google AnalyticsUpdate website as neededSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote new website, survey and e-newsletter (if needed) on social media sitesAdd intro video to YouTube siteE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesCreate promotional items
  • 247. TAKING A LOOK INTO THE FUTURE 90 DAYSMARKETING AND BRANDINGAdvertise new website and social media presence in trade magazinesImplement marketing initiatives as listed in the marketing plan or discussed in internal meetingsWEBSITEAdd e-newsletters to website, add e-newsletter sign-up to websiteTerry to record intro video and post to websiteAdd social media icons to websiteMonitor Google AnalyticsUpdate website as neededSOCIAL MEDIA MARKETINGDevelop social media calendar, add to marketing planCreate social media pages, link sites together, look into using HootSuite to manage all social media sitesPromote new website, survey and e-newsletter (if needed) on social media sitesAdd intro video to YouTube siteE-MARKETINGMonitor click-thru rates on e-marketing campaignsMonitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales teamCOLLATERALContinue collateral updatesCreate promotional items
  • 248. +
  • 249. +
  • 250. +=
  • 251. + =A MATCH UNHEARD OF BUT ONE THAT IS PERFECT
  • 252. THANK YOU! Bonnie Stevenson 770.317.4347 bonnie@gogettersolutions.comhttp://www.gogettersolutions.com