Social Networking - Why You May Want to Start Paying Attention
TechTalk<br />Live<br />Navigating the world of technology one gadget at a time<br />Mike Oetting <br />Reference Librarian<br />email@example.com<br />
Social Networking Websites: Why You May Want to Start Paying Attention<br />
Social Networking Websites: They’re All Over the News<br />Younger employees help senior executives unlock social media mystery (Chicago Tribune)<br />CTAM Summit 2009: Don't Miss The Boat on Social Media, Panel Warns (Broadcasting and Cable)<br />Businesses look to social networking sites to lure consumers (Carroll County Times)<br />An Application to Help Scrub Those Regrettable Photos From Facebook (The New York Times)<br />Palin Posts Resume On Social-Networking Site LinkedIn (Huffington Post)<br /> Facebook is leaving Twitter in the dust, says Hitwise (VentureBeat)<br />
What we’ll cover today<br />What do social networking sites do and how do people use them?<br />Explore popularity of these sites<br />Discuss demographics of users<br />Answer the question, “Why should we pay attention?”<br />Talk about the downsides of participation<br />Demonstrate Facebook, LinkedIn and Twitter<br />Discuss privacy settings<br />List some other sites with a social component<br />
What do social networking sites do?<br />They “provide ways for people to find, connect and interact with others online as well as typically providing tools for online communities of interest to communicate.” (from www.obsessable.com/glossary/social-networking/)<br />
Common Social Networking Uses<br />Share images and video<br />Reconnect with old friends<br />Provide status updates to all of your buddies at once<br />
Common Uses (continued)<br />Network & job seek<br />Solicit advice from industry professionals<br />Meet new friends with common interests and hobbies<br />
Social Networking Popularity<br />OMG<br /><ul><li>As of this year, over a third of all adult Internet users in the United State have a profile.
It’s even hotter among younger Internet users. 75% of 18 to 24 year olds have a profile.
Over one-half of social networking users have more than one profile.</li></ul>(www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx)<br />
Social Networking Popularity: Market Share by Visits (09/2009)<br />Facebook: 59% (194% increase over last year)<br />MySpace: 30% (55% decrease from last year)<br />Twitter: 2% (1,170% increase over last year)<br />Source: http://www.hitwise.com/us/press-center/press-releases/social-networking-sept-09/<br />
Social Networking Demographics: Age<br />Median Age of Social Networking Users<br />Linked In: 39 years old<br />Facebook: 33 years old<br />MySpace: 26 years old<br />Source: http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx<br />
Social Networking Demographics: Income<br />Users earning over $100K per year<br />Linked In: 38%<br />Facebook: 23%<br />MySpace: 16% <br />Source: http://www.cnn.com/2009/TECH/science/10/13/social.networking.class/<br />
Why should you pay attention to social networking?<br /><ul><li>Social networking appears to be here to stay for awhile. People migrate from service to service, but don’t typicallystop altogether.
If you aren’t on a social networking site, you’re missing opportunities to stay connected or reconnect with others.
Provides another entertainment choice: one that is more interactive than most.</li></li></ul><li>Why should you pay attention (cont.?) <br /><ul><li>Your use may give employers the impression that you are plugged-in and forward-thinking.
Gives you a platform to freely express yourself to a group of people with whom you have a connection.
It’s fun!</li></li></ul><li>Downsides to Consider<br />It can be addicting & time consuming.<br />It’s tempting to reveal too much.<br />Potential employers may screen your profiles (45% of employers admit to having done this, with an additional 11% planning to begin soon).*<br />What happens to your personal info. if the company fails? <br />* source: mashable.com/2009/08/19/social-media-screening/<br />
Demonstration of three social networking sites:<br />
Before you create an account…<br />Think carefully about your privacy settings. (Who do you want to see what information)? <br />you<br />Your Friends<br />Friends of Friends<br />Public<br />
Avatars – Your Online Representation<br />Photo (artistic or head-and-shoulders)<br />Logo of a club or organization with which you are affiliated<br />Other cartoon or symbolic representation of you <br />A celebrity you resemble or admire<br />
Other web sites and applications with a social component<br />Internet bookmarks – Delicious.com<br />Photographs –Flickr.com<br />News – Digg.com<br />Book collections – Shelfari.com & LibraryThing.com<br />Book discussions – Booksprouts.com<br />Local restaurants – Yelp.com<br />Local contractors – Angieslist.com (fee-based)<br />