TechTalk<br />Live<br />Navigating the world of technology one gadget at a time<br />Mike Oetting <br />Reference Libraria...
Social Networking Websites: Why You May Want to Start Paying Attention<br />
Social Networking Websites: They’re All Over the News<br />Younger employees help senior executives unlock social media my...
What we’ll cover today<br />What do social networking sites do and how do people use them?<br />Explore popularity of thes...
What do social networking sites do?<br />They “provide ways for people to find, connect and interact with others online as...
Common Social Networking Uses<br />Share images and video<br />Reconnect with old friends<br />Provide status updates to a...
Common Uses (continued)<br />Network & job seek<br />Solicit advice from industry professionals<br />Meet new friends with...
Social Networking Popularity<br />OMG<br /><ul><li>As of this year, over a third of all adult Internet users in the United...
It’s even hotter among younger Internet users. 75% of 18 to 24 year olds have a profile.
Over one-half of social networking users have more than one profile.</li></ul>(www.pewinternet.org/Reports/2009/Adults-and...
Social Networking Popularity: Market Share by Visits (09/2009)<br />Facebook:  59% (194% increase over last year)<br />MyS...
Social Networking Demographics: Age<br />Median Age of Social Networking Users<br />Linked In: 39 years old<br />Facebook:...
Social Networking Demographics: Income<br />Users earning over $100K per year<br />Linked In: 38%<br />Facebook: 23%<br />...
Why should you pay attention to social networking?<br /><ul><li>Social networking appears to be here to stay for awhile. P...
If you aren’t on a social networking site, you’re missing opportunities to stay connected or reconnect with others.
Provides another entertainment choice: one that is more interactive than most.</li></li></ul><li>Why should you pay attent...
Gives you a platform to freely express yourself to a group of people with whom you have a connection.
It’s fun!</li></li></ul><li>Downsides to Consider<br />It can be addicting & time consuming.<br />It’s tempting to reveal ...
Demonstration of three social networking sites:<br />
Before you create an account…<br />Think carefully about your privacy settings. (Who do you want to see what information)?...
Upcoming SlideShare
Loading in …5
×

Social Networking - Why You May Want to Start Paying Attention

1,569 views

Published on

Part of the Tech Talk Live series of programs at the Hinsdale Public Library (IL) by Reference Librarian Mike Oetting.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,569
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Networking - Why You May Want to Start Paying Attention

  1. 1. TechTalk<br />Live<br />Navigating the world of technology one gadget at a time<br />Mike Oetting <br />Reference Librarian<br />moetting@hinsdalelibrary.info<br />
  2. 2. Social Networking Websites: Why You May Want to Start Paying Attention<br />
  3. 3. Social Networking Websites: They’re All Over the News<br />Younger employees help senior executives unlock social media mystery (Chicago Tribune)<br />CTAM Summit 2009: Don&apos;t Miss The Boat on Social Media, Panel Warns (Broadcasting and Cable)<br />Businesses look to social networking sites to lure consumers (Carroll County Times)<br />An Application to Help Scrub Those Regrettable Photos From Facebook (The New York Times)<br />Palin Posts Resume On Social-Networking Site LinkedIn (Huffington Post)<br /> Facebook is leaving Twitter in the dust, says Hitwise (VentureBeat)<br />
  4. 4. What we’ll cover today<br />What do social networking sites do and how do people use them?<br />Explore popularity of these sites<br />Discuss demographics of users<br />Answer the question, “Why should we pay attention?”<br />Talk about the downsides of participation<br />Demonstrate Facebook, LinkedIn and Twitter<br />Discuss privacy settings<br />List some other sites with a social component<br />
  5. 5. What do social networking sites do?<br />They “provide ways for people to find, connect and interact with others online as well as typically providing tools for online communities of interest to communicate.” (from www.obsessable.com/glossary/social-networking/)<br />
  6. 6. Common Social Networking Uses<br />Share images and video<br />Reconnect with old friends<br />Provide status updates to all of your buddies at once<br />
  7. 7. Common Uses (continued)<br />Network & job seek<br />Solicit advice from industry professionals<br />Meet new friends with common interests and hobbies<br />
  8. 8. Social Networking Popularity<br />OMG<br /><ul><li>As of this year, over a third of all adult Internet users in the United State have a profile.
  9. 9. It’s even hotter among younger Internet users. 75% of 18 to 24 year olds have a profile.
  10. 10. Over one-half of social networking users have more than one profile.</li></ul>(www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx)<br />
  11. 11. Social Networking Popularity: Market Share by Visits (09/2009)<br />Facebook: 59% (194% increase over last year)<br />MySpace: 30% (55% decrease from last year)<br />Twitter: 2% (1,170% increase over last year)<br />Source: http://www.hitwise.com/us/press-center/press-releases/social-networking-sept-09/<br />
  12. 12. Social Networking Demographics: Age<br />Median Age of Social Networking Users<br />Linked In: 39 years old<br />Facebook: 33 years old<br />MySpace: 26 years old<br />Source: http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx<br />
  13. 13. Social Networking Demographics: Income<br />Users earning over $100K per year<br />Linked In: 38%<br />Facebook: 23%<br />MySpace: 16% <br />Source: http://www.cnn.com/2009/TECH/science/10/13/social.networking.class/<br />
  14. 14. Why should you pay attention to social networking?<br /><ul><li>Social networking appears to be here to stay for awhile. People migrate from service to service, but don’t typicallystop altogether.
  15. 15. If you aren’t on a social networking site, you’re missing opportunities to stay connected or reconnect with others.
  16. 16. Provides another entertainment choice: one that is more interactive than most.</li></li></ul><li>Why should you pay attention (cont.?) <br /><ul><li>Your use may give employers the impression that you are plugged-in and forward-thinking.
  17. 17. Gives you a platform to freely express yourself to a group of people with whom you have a connection.
  18. 18. It’s fun!</li></li></ul><li>Downsides to Consider<br />It can be addicting & time consuming.<br />It’s tempting to reveal too much.<br />Potential employers may screen your profiles (45% of employers admit to having done this, with an additional 11% planning to begin soon).*<br />What happens to your personal info. if the company fails? <br />* source: mashable.com/2009/08/19/social-media-screening/<br />
  19. 19. Demonstration of three social networking sites:<br />
  20. 20. Before you create an account…<br />Think carefully about your privacy settings. (Who do you want to see what information)? <br />you<br />Your Friends<br />Friends of Friends<br />Public<br />
  21. 21. Sample Privacy Settings<br />
  22. 22. Avatars – Your Online Representation<br />Photo (artistic or head-and-shoulders)<br />Logo of a club or organization with which you are affiliated<br />Other cartoon or symbolic representation of you <br />A celebrity you resemble or admire<br />
  23. 23. Other web sites and applications with a social component<br />Internet bookmarks – Delicious.com<br />Photographs –Flickr.com<br />News – Digg.com<br />Book collections – Shelfari.com & LibraryThing.com<br />Book discussions – Booksprouts.com<br />Local restaurants – Yelp.com<br />Local contractors – Angieslist.com (fee-based)<br />
  24. 24. Questions & Answers<br />

×