iPadSuperior to Kindle, PollSaysWill the Apple iPad bite into sales of the Amazon Kindle? We asked users of TheStreet, and in their consensus, the iPad is Superior to the Kindle.By Andrea Tse, TheStreet.com Staff ReporterTHESTREET.COM — 12 MINUTES AGONEW YORK (TheStreet) -- On week ago, we asked users of TheStreet how they'd compare Apple's new iPad tablet PC and Amazon'sKindle, just as the former was being launched for public consumption. Specifically, we wanted to learn if you thought the Apple iPad would bite into sales of the Kindle?Only two reponses were offered: "Yes -- the iPad has Kindle's best features and then some," and "No -- the devices differ markedly and will have their own fan bases." Depending on whose projections you believed, Apple either disappointed or exceeded debut sales expectations. Apple said that it sold more than 300,000 iPads that Saturday, including pre-orders of the device. This exceeded the debut weekend projections of some Wall Street analysts, who had expected sales of 250,000 to 350,000 units over the weekend, according to Reuters.Meanwhile, millions of consumers currently own Kindles and, according to surveys, those who own Kindles on average purchase more than three times as many books as those who don't.Thus, as competition for the e-book reader market continues to heat up, rumors are swirling that the Kindle and Barnes & Noble's (Symbol : BKS Loading... ) Nook e-book reader will soon be made available to consumers via retailers Target and Best Buy (Symbol : BBY Loading... ), respectively; perhaps as early as before the end of this month. Meanwhile, companies from Dell (Symbol : DELL Loading... ) to HP are vying to bring consumers their respective versions of tablet PCs.These tablet devices will reportedly be capable of running Adobe Flash software, in contrast to Apple's reluctance to carry it on the iPad and iPhone.But what of the sentiment of the readers of TheStreet? It was abundantly clear: investors are mad for the iPad. More than 64.5% of polltakers thought the iPad was superior to the Kindle, while about 35.5% of respondents felt that each device had its own merits and would attract its own loyal group of fans. -- Reported by Andrea Tse in New York
Transcript of "iPads, Kindles and Nooks--Oh My!"
iPads, Kindles and Nooks, Oh My!An Introduction to eBook readers<br />Mike Oetting <br />Reference Librarian<br />firstname.lastname@example.org<br />Kindle 2 eBook ReaderAdapted from Jon 'ShakataGaNai' Davis’ Image.Original at http://en.wikipedia.org/wiki/File:Kindle_2_-_Front.jpg<br />
What are eBook readers…<br />…and what are their pros and cons?<br />
What is an eBook Reader? *<br />It is a handheld device for reading books published in an electronic format.<br />Amazon’s Kindle 2 eBook Reader<br />*electronic book reader=eReader= eBook Reader <br />
What are the benefits of eBook readers over print books?<br /><ul><li>Large capacity: a typical eBook reader can hold hundreds of titles in the space of a thin hardcover book.
Ease of purchase: With wireless eReaders like Amazon’s Kindle, it is quick and easy to buy and download books.
Inexpensive books: Priced cheaper than hardcovers.</li></ul>Most current eBook readers can hold at least this many (~500) books Some can hold several times this many.<br />
Indeed, current eReader owners seem to like them.<br />February 3, 2010 report from NPD. www.npd.com/press/releases/press_100203b.html<br />
What are the downsides of eBooks?<br /><ul><li>Digital Rights Management (DRM)
Public domain sheet music from the Petrucci Music Library (http://imslp.org/wiki/Main_Page)</li></li></ul><li>What eReadersare available?<br />
Amazon’s Kindle<br />This revolutionary product is the most widely known eBook reader.<br />
Barnes & Noble Nook<br />New to the market, this reader features an auxiliary touch-sensitive color screen below the main screen for navigation.<br />$259 <br />
Sony’s Reader<br />Two out of the three current Sony Readers require a computer with the Internet to download and transfer eBooks. Only the top-of-the-line Reader Daily Edition has wireless access.<br />$180 $399 $299<br />
HP Slate<br />A stripped down computer in a tablet format which runs Windows 7. It’s a multifunction device which is Flash compatible.<br />Image source: http://cache.gawker.com/assets/images/4/2010/01/500x_ballmernote43.jpg<br />Image Source:http://www.blogcdn.com/www.engadget.com/media/2010/03/03-08-10hpslate.jpg<br />Less than $629<br />
Kobo eReader<br />A budget alternative coming in May, 2010. Very thin and light. No wireless connectivity at all – must connect to a computer.<br />koboereader.com<br />$149 CDN<br />
enTourageeDGe<br />The best of both display types? Has both an E-Ink display and an LCD display side by side in a clamshell design. Downsides? It’s much bulkier and heavier than the competition.<br />$499 to $539<br />
The Game-Changer?<br />Apple’s iPad<br />A multifunction device with a color touch screen and wireless connectivity, the device does much more than display books. Apple sold over 300K on first day and over 450K in first week.<br />$499 to $829 <br />Apple iPad<br />
Kindle vs. iPadThe Champ vs. The Challenger<br />
The Street Poll Results (4/12/2010)*<br />Will the iPad biteinto sales of the Kindle?<br />“Yes. The iPad has Kindle's best features and then some”<br />or<br />“No. The devices differ markedly and will have their own fan bases”<br />*www.thestreet.com/_yahoo/story/10722646/1/ipad-superior-to-kindle-poll-says.html<br />
Apple iPad’s Market Influence?<br />http://www.investorplace.com/changewave-alliance/articles/changewave-survey-shows-apple-ipad-demand-striking-amazon.html<br />
Kindle Pricing Model<br /><ul><li>Amazon set an early standard of $9.99.
In January 2010, Macmillan forced Kindle to raise prices to $12.99 to $14.99 for its titles.
Many Kindle readers became outraged (an Amazon discussion called “Boycott anything over $9.99” had over 8,100 messages.)</li></li></ul><li>How much do eBooks cost on other devices?<br />Walletpop.com looked at a bundle of 10 recent books after the Macmillan-led price hike.*<br />Relative to the Kindle bundle, the cost of:<br /><ul><li>The Sony Reader eBooks bundle was 11.5% higher
The B&N Nook eBooksbundlewas 41% higher</li></ul>*http://www.walletpop.com/blog/2010/03/01/battle-of-e-readers-shows-kindle-books-much-cheaper-than-nook-s/<br />