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Bonibeckregis consolidated!
 

Bonibeckregis consolidated!

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    Bonibeckregis consolidated! Bonibeckregis consolidated! Presentation Transcript

    • TOP 10 LEARNING QUESTIONS FOR GROUP 3 Boni Regis January 5, 2012 Marketing Management Class of Prof. Remigio Joseph De Ungria http://bonibeckregis.blogspot.com
    • TOP 10 Learning Questions forChapter 1: Defining Marketingfor the 21st Century Rex Sandoval
    • ______ is the art and science of choosing target markets and getting, keeping, and growing customers.a. Brand Managementb. Marketing Managementc. Financial Managementd. Supply Chain Managemente. None of the above
    • 1. ___________ is the process of identifyingthe target markets; It includes attracting andkeeping customers.a. Supply Chain Managementb. Financial Managementc. Total Quality Managementd. Marketing Managemente. Brand Management http://bonibeckregis.blogspot.com
    • CONCEPT MARKETING MANAGEMENTMarketing Management is the art and science ofchoosing target markets and getting, keeping, andgrowing customers through creating, delivering,and communicating superior customer value.
    • 1. ______ is the art and science of choosing target markets and getting, keeping, and growing customers.a. Brand Managementb. Marketing Managementc. Financial Managementd. Supply Chain Managemente. None of the above
    • 1. ___________ is the process of identifyingthe target markets; It includes attracting andkeeping customers.a. Supply Chain Managementb. Financial Managementc. Total Quality Managementd. Marketing Managemente. Brand Management http://bonibeckregis.blogspot.com
    • Chapter 2: DevelopingMarketing Strategies andPlans 10 Learning Questions Belinda Anne Tamayo
    • QUESTION Strategic Alliances take the form of Marketing Alliances. Which category refers to one company agreeing to carry a promotion for another company’s product or service? http://beltamayo.blogspot.com/
    • Possible Answers:a. Product or service alliancesb. Promotional alliancesc. Logistics alliancesd. Pricing collaborations http://beltamayo.blogspot.com/
    • 2. Which category refers to one company agreeing to carry a promotion for another company’s product or service? a. Product or service alliances b. Promotional alliances c. Logistics alliances d. Pricing collaborations e. None of the above http://bonibeckregis.blogspot.com
    • CONCEPTProduct or service alliances- One company licenses another to produce its product, or two companies jointly market their complementary products or a new productPromotional alliances- One company agrees to carry a promotion for another company’s products or service http://beltamayo.blogspot.com/
    • CONCEPTLogistics alliances- One company offers logistical services for another company’s productPricing collaborations- One or more companies join in a special pricing collaboration http://beltamayo.blogspot.com/
    • 7. Strategic Alliances take the form of MarketingAlliances. Which category refers to one companyagreeing to carry a promotion for another company’sproduct or service? a. Product or service alliances b. Promotional alliances c. Logistics alliances d. Pricing collaborations http://beltamayo.blogspot.com/
    • 2. Strategic Alliances take the form of MarketingAlliances. Which category refers to onecompany agreeing to carry a promotion foranother company’s product or service?a. Product or service alliancesb. Logistics alliancesc. Promotional alliancesd. Pricing collaborationse. None of the above http://bonibeckregis.blogspot.com
    • QUESTION______ is a tool for identifyingways to create more customervalue. http://beltamayo.blogspot.com/
    • Possible Answers: a. Value Delivery Network b. Value Chain c. Core Competencies d. None of the above http://beltamayo.blogspot.com/
    • 3. ______ is a tool for identifying methods tocreate more customer value.a. Value Delivery Networkb. Value Chainc. Core Competenciesd. Total Quality Managemente. None of the above http://bonibeckregis.blogspot.com
    • CONCEPTValue Delivery Network – This is also known as supply chain. Many companies partner with specific suppliers and distributors as a way to gain competitive advantage.Value Chain – Value chain is a tool for identifying ways to create more customer valueCore Competencies – A core competency is a specific factor that a business sees as being central to the way it, or its employees, works. It fulfills three key criteria:  It is not easy for competitors to imitate.  It can be leveraged widely to many products and markets.  It must contribute to the end consumers experienced benefits. http://beltamayo.blogspot.com/
    • ______ is a tool for identifying ways tocreate more customer value. a. Value Delivery Network b. Value Chain c. Core Competencies d. None of the above http://beltamayo.blogspot.com/
    • 3. ______ is a tool for identifying methods tocreate more customer value. a. Value Delivery Network b. Total Quality Management c. Core Competencies d. Value Chain e. None of the above http://bonibeckregis.blogspot.com
    • TOP 10 Learning Questions for Chapter 6: Analyzing Consumer Markets Jem Caraig December 16, 2011 For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria http://jemcaraig.blogspot.com
    • These Herzberg Theory definitions are true, except…A. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.B. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.C. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present.D. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.E. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them. http://jemcaraig.blogspot.com 23
    • 4. All of the following statements are true about the Herzberg Theory, except…a. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.b. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.c. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present.d. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.e. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them. http://bonibeckregis.blogspot.com
    • CONCEPT Herzberg’s Two-Factor Theory EmployeesDissatisfaction Positive not dissatisfied, and satisfaction and but notDemotivation motivation motivated Hygiene Motivator Factors Factors http://jemcaraig.blogspot.com
    • CONCEPT Herzberg’s Two-Factor Theory EmployeesDissatisfaction Positive not dissatisfied, and satisfaction and but notDemotivation motivation motivated Hygiene Motivator Factors Factors http://jemcaraig.blogspot.com
    • These Herzberg Theory definitions are true, except…A. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.B. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.C. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present.D. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.E. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them. http://jemcaraig.blogspot.com 27
    • 4. All of the following statements are true about the Herzberg Theory, except…a. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.b. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.c. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them.d. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.e. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present. http://bonibeckregis.blogspot.com
    • Which of the following is true?A. Subcultures include family, nationalities, religions and racial groupsB. Social Factors include family, nationalities, religions and racial groupsC. Subcultures include nationalities, religions, racial groups and geographical regionsD. Social Factors include family, reference groups, statuses and racial groupsE. None of the above http://jemcaraig.blogspot.com 29
    • 5. All of the statements are true, except…a. Subcultures include family, nationalities, religions and racial groupsb. Social Factors include family, nationalities, religions and racial groupsc. Subcultures include nationalities, religions, racial groups and geographical regionsd. Social Factors include family, reference groups, statuses and racial groupse. None of the above http://bonibeckregis.blogspot.com
    • CONCEPT Subcultures Each culture consists of SUBCULTURES include: smaller subcultures that provide more specific NATIONALITIES identification and socialization for their RELIGIONS members. When subcultures grow large and affluent RACIAL GROUPS enough, companies often design specialized marketing GEOGRAPHICAL REGIONS programs to serve them. http://jemcaraig.blogspot.com
    • CONCEPT Social Factors  In addition toSOCIAL FACTORS include: cultural factors, social factors such REFERENCE FAMILY as reference groups, GROUPS family, and social roles and statusesSOCIAL ROLES STATUSES affect our buying behavior. http://jemcaraig.blogspot.com
    • Which of the following is true?A. Subcultures include family, nationalities, religions and racial groupsB. Social Factors include family, nationalities, religions and racial groupsC. Subcultures include nationalities, religions, racial groups and geographical regionsD. Social Factors include family, reference groups, statuses and racial groupsE. None of the above http://jemcaraig.blogspot.com 33
    • 5. All of the statements are true, except…a. Subcultures include nationalities, religions, racial groups and geographical regionsb. Social Factors include family, nationalities, religions and racial groupsc. Subcultures include family, nationalities, religions and racial groupsd. Social Factors include family, reference groups, statuses and racial groupse. None of the above http://bonibeckregis.blogspot.com
    • TOP 10 Learning Questions for (Chapter 8- Identifying Market Segments and Targets) Nailah P. Cristobal December 16, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria http://nailah08.blogspot.comColorful Me
    • ___________ are consumers who buy only one brand all the time.A. Split LoyalsB. SwitchersC. Hard-core LoyalsD. Shifting LoyalsE. Loyalists http://nailah08.blogspot.com 36
    • 6. Consumers who buy only one brand all the time are considered _______.a. Split Loyalsb. Switchersc. Hard-core Loyalsd. Shifting Loyalse. Loyalists http://bonibeckregis.blogspot.com
    • CONCEPT Loyalty Status Hard-core Loyals Split Loyals Shifting Loyals Switchershttp://nailah08.blogspot.com
    • CONCEPT 4 Groups based on Loyalty Status Hard-core loyals-Consumers who buy only one brand all the time. Split loyals-Consumers who are loyal to two or three brands. Shifting loyals-Consumers who shift loyalty from one brand to another. Switchers-Consumers who show no loyalty to any brand. http://nailah08.blogspot.com
    • ___________ are consumers who buy only one brand all the time.A. Split LoyalsB. SwitchersC. Hard-core LoyalsD. Shifting LoyalsE. Loyalists http://nailah08.blogspot.com 40
    • 6. Consumers who buy only one brand all the time are considered _______.a. Split Loyalsb. Switchersc. Loyalistsd. Shifting Loyalse. Hard-core Loyals http://bonibeckregis.blogspot.com
    • TOP 10 Learning Questions for Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling Farisha Joy C. Oblego 15 December 2011 http://farishajoyoblego.blogspot.com
    • Question All are types of telemarketing except:A. TelesalesB. TelecoverageC. TeleprospectingD. TelecommunicationE. Customer service and technical support http://farishajoyoblego.blogspot.com 43
    • 7. All are considered TELEMARKETING except:a. Telesalesb. Telecoveragec. Teleprospectingd. Telecommunicatione. Customer service and technical support http://bonibeckregis.blogspot.com
    • CONCEPT Types of Telemarketinghttp://farishajoyoblego.blogspot.com
    • CONCEPT Telemarketing It is the practice of using the telephone to engage in selling, promoting and researching of products or services. This can be done also through face-to-face or web conferencing appointment. http://farishajoyoblego.blogspot.com
    • Answer All are types of telemarketing except:A. TelesalesB. TelecoverageC. TeleprospectingD. TelecommunicationE. Customer service and technical support http://farishajoyoblego.blogspot.com 47
    • 7. All are considered TELEMARKETING except:a. Telesalesb. Telecoveragec. Teleprospectingd. Customer service and technical supporte. Telecommunication http://bonibeckregis.blogspot.com
    • TEN CONCEPTS ON KOTLER AND KELLER’SChapter 20: Introducing New Market offerings Nepthalie D. Pasiliao
    • Question Which does not belong to the Categories of New Products?A. New-to-the-worldB. New partnersC. New product linesD. ImprovementsE. Cost reductions
    • 8. Which is NOT INCLUDED in the Categories of New Products?a. New-to-the-worldb. New partnersc. New product linesd. Improvementse. Cost reductions http://bonibeckregis.blogspot.com
    • CONCEPTCategories of New Products New-to-the-world New product lines Additions Improvements Repositionings Cost reductions
    • CONCEPT Categories of New Products There are 6 factors of the Categories of New Products Which are New-to-the-world, New product lines, Additions, Improvements, Repositionings and Cost reductions. New Partners is NOT involved to the Categories of New Products.
    • Answer Which does not belong to the Categories of New Products?A. New-to-the-worldB. New partnersC. New product linesD. ImprovementsE. Cost reductions
    • 8. Which is NOT INCLUDED in the Categories of NewProducts?a. New partnersb. New-to-the-worldc. New product linesd. Improvementse. Cost reductions http://bonibeckregis.blogspot.com
    • QuestionWhat is the individual’s decision to become aregular user of a product?A. AwarenessB. AdoptionC. EvaluationD. TestE. Interest
    • 9. What is the individual’s decision to become aloyal user of a product?a. Awarenessb. Adoptionc. Evaluationd. Teste. Interest http://bonibeckregis.blogspot.com
    • CONCEPTThe Consumer-Adoption Process Adoption – is an individual’s decision to become a regular user of a product. After which, the adopters of new products move trough the 5 stages in adoption process. An innovation is any good, service, or idea that someone perceives as new, no matter how long its history.
    • CONCEPTStage in the Consumer-Adoption ProcessAwareness Interest Evaluation Trial Adoption
    • Answer4. What is the individual’s decision to become aregular user of a product?A. AwarenessB. AdoptionC. EvaluationD. TestE. Interest
    • 9. What is the individual’s decision to become aloyal user of a product?a. Awarenessb. Testc. Evaluationd. Adoptione. Interest http://bonibeckregis.blogspot.com
    • Question 7. Which statement is Not correct in Marketing Strategy Development?a. Marketing strategy is a three-part plan for introducing new-product in the market.b. Marketing strategy should outline the planned price, distribution strategy, and marketing budget for the first year.c. Marketing strategy describes the long-run sales and profit goals.d. Marketing strategy does not consider the target market’s size, structure, and behavior.e. None of the above
    • 10. Which statement is false in Marketing Strategy Development?a. Marketing strategy is a three-part plan for introducing new-product in the market.b. Marketing strategy should outline the planned price, distribution strategy, and marketing budget for the first year.c. Marketing strategy describes the long-run sales and profit goals.d. Marketing strategy does not consider the target market’s size, structure, and behavior.e. None of the above http://bonibeckregis.blogspot.com
    • CONCEPT THREE-PART PLAN MARKETING STRATEGY DEVELOPMENT Describes the target market’s First Part size, structure, and behavior. Outlines the planned price, distribution strategy, andSecond Part marketing budget for the first year. Describes the long-run sales and profits goals and marketing-mixThird Part strategy over time.
    • CONCEPT MARKETING STRATEGY DEVELOPMENTMarketing Strategy is a three-part plan for introducing new-product in the market. After the company has segmented the market, chosen its target customers and identified their needs, next is to determine its desired marketing position. After the concept test, comes the introduction of the new product into the market with the 3 part marketing plan.
    • Answer7. Which statement is not true inMarketing Strategy Development?a. Marketing strategy is a three-part plan for introducing new-product in the market.b. Marketing strategy should outline the planned price, distribution strategy, and marketing budget for the first year.c. Marketing strategy describes the long-run sales and profit goals.d. Marketing strategy does not consider the target market’s size, structure, and behavior.e. None of the above
    • 10. Which statement is false in Marketing Strategy Development?a. Marketing strategy does not consider the target market’s size, structure, and behavior.b. Marketing strategy should outline the planned price, distribution strategy, and marketing budget for the first year.c. Marketing strategy describes the long-run sales and profit goals.d. Marketing strategy is a three-part plan for introducing new-product in the market.e. None of the above http://bonibeckregis.blogspot.com
    • TOP 10 LEARNING QUESTIONS FOR GROUP 3 (End of Questions) Boni Regis January 5, 2012 Marketing Management Class of Prof. Remigio Joseph De Ungria http://bonibeckregis.blogspot.com