TOP 10 LEARNING QUESTIONS        FOR GROUP 3                 Boni Regis              January 5, 2012         Marketing Man...
TOP 10 Learning Questions forChapter 1: Defining Marketingfor the 21st Century         Rex Sandoval
______ is the art and science of     choosing target markets and getting,     keeping, and growing customers.a.   Brand Ma...
1. ___________ is the process of identifyingthe target markets; It includes attracting andkeeping customers.a. Supply Chai...
CONCEPT          MARKETING MANAGEMENTMarketing Management is the art and science ofchoosing target markets and getting, ke...
1. ______ is the art and science of choosing target     markets and getting, keeping, and growing     customers.a.   Brand...
1. ___________ is the process of identifyingthe target markets; It includes attracting andkeeping customers.a. Supply Chai...
Chapter 2: DevelopingMarketing Strategies andPlans     10 Learning Questions     Belinda Anne Tamayo
QUESTION Strategic Alliances take the form of Marketing Alliances. Which category  refers to one company agreeing to     c...
Possible Answers:a.   Product or service alliancesb.   Promotional alliancesc.   Logistics alliancesd.   Pricing collabora...
2. Which category refers to one company agreeing   to carry a promotion for another company’s   product or service? a. Pro...
CONCEPTProduct or service alliances-  One company licenses another to produce its product,   or two companies jointly mark...
CONCEPTLogistics alliances-   One company offers logistical services for another    company’s productPricing collaboration...
7. Strategic Alliances take the form of MarketingAlliances. Which category refers to one companyagreeing to carry a promot...
2. Strategic Alliances take the form of MarketingAlliances. Which category refers to onecompany agreeing to carry a promot...
QUESTION______ is a tool for identifyingways to create more customervalue.       http://beltamayo.blogspot.com/
Possible Answers: a.   Value Delivery Network b.   Value Chain c.   Core Competencies d.   None of the above            ht...
3. ______ is a tool for identifying methods tocreate more customer value.a. Value Delivery Networkb. Value Chainc. Core Co...
CONCEPTValue Delivery Network – This is also known as supply chain. Many     companies partner with specific suppliers and...
______ is a tool for identifying ways tocreate more customer value. a.   Value Delivery Network b.   Value Chain c.   Core...
3. ______ is a tool for identifying methods tocreate more customer value. a. Value Delivery Network b. Total Quality Manag...
TOP 10 Learning Questions for Chapter 6: Analyzing Consumer Markets               Jem Caraig           December 16, 2011  ...
These Herzberg Theory definitions are     true, except…A.   Frederick Herzberg developed a two-factor theory that     dist...
4. All of the following statements are true about the  Herzberg Theory, except…a. Frederick Herzberg developed a two-facto...
CONCEPT  Herzberg’s Two-Factor Theory                        EmployeesDissatisfaction                                  Pos...
CONCEPT Herzberg’s Two-Factor Theory                       EmployeesDissatisfaction                                     Po...
These Herzberg Theory definitions are     true, except…A.   Frederick Herzberg developed a two-factor theory that     dist...
4. All of the following statements are true about the  Herzberg Theory, except…a. Frederick Herzberg developed a two-facto...
Which of the following is true?A.   Subcultures include family, nationalities, religions     and racial groupsB.   Social ...
5. All of the statements are true, except…a. Subcultures include family, nationalities, religions and    racial groupsb. S...
CONCEPT                    Subcultures   Each culture consists of            SUBCULTURES include:    smaller subcultures ...
CONCEPT                 Social Factors                                    In addition toSOCIAL FACTORS include:          ...
Which of the following is true?A.   Subcultures include family, nationalities, religions     and racial groupsB.   Social ...
5. All of the statements are true, except…a. Subcultures include nationalities, religions, racial    groups and geographic...
TOP 10 Learning Questions for                   (Chapter 8- Identifying                    Market Segments and            ...
___________ are consumers who buy only one     brand all the time.A.    Split LoyalsB.    SwitchersC.    Hard-core LoyalsD...
6. Consumers who buy only one brand all the   time are considered _______.a. Split Loyalsb. Switchersc. Hard-core Loyalsd....
CONCEPT     Loyalty Status        Hard-core          Loyals       Split Loyals    Shifting Loyals        Switchershttp://n...
CONCEPT         4 Groups based on Loyalty Status   Hard-core loyals-Consumers who buy only one brand    all the time.   ...
___________ are consumers who buy only one     brand all the time.A.    Split LoyalsB.    SwitchersC.    Hard-core LoyalsD...
6. Consumers who buy only one brand all the   time are considered _______.a. Split Loyalsb. Switchersc. Loyalistsd. Shifti...
TOP 10 Learning Questions for            Chapter 19       Managing Personal   Communications: Direct and   Interactive Mar...
Question     All are types of telemarketing except:A.   TelesalesB.   TelecoverageC.   TeleprospectingD.   Telecommunicati...
7. All are considered TELEMARKETING except:a. Telesalesb. Telecoveragec. Teleprospectingd. Telecommunicatione. Customer se...
CONCEPT Types of Telemarketinghttp://farishajoyoblego.blogspot.com
CONCEPT                Telemarketing    It is the practice of using the telephone to    engage in selling, promoting and ...
Answer     All are types of telemarketing except:A.   TelesalesB.   TelecoverageC.   TeleprospectingD.   Telecommunication...
7. All are considered TELEMARKETING except:a. Telesalesb. Telecoveragec. Teleprospectingd. Customer service and technical ...
TEN CONCEPTS ON  KOTLER AND KELLER’SChapter 20: Introducing New     Market offerings         Nepthalie D. Pasiliao
Question     Which does not belong to the Categories of     New Products?A.   New-to-the-worldB.   New partnersC.   New pr...
8. Which is NOT INCLUDED in the Categories of New Products?a. New-to-the-worldb. New partnersc. New product linesd. Improv...
CONCEPTCategories of New Products      New-to-the-world      New product lines          Additions       Improvements      ...
CONCEPT      Categories of New Products   There are 6 factors of the Categories of New    Products Which are New-to-the-w...
Answer     Which does not belong to the Categories of     New Products?A.   New-to-the-worldB.   New partnersC.   New prod...
8. Which is NOT INCLUDED in the Categories of NewProducts?a. New partnersb. New-to-the-worldc. New product linesd. Improve...
QuestionWhat is the individual’s decision to become aregular user of a product?A.   AwarenessB.   AdoptionC.   EvaluationD...
9. What is the individual’s decision to become aloyal user of a product?a. Awarenessb. Adoptionc. Evaluationd. Teste. Inte...
CONCEPTThe Consumer-Adoption Process   Adoption – is an individual’s decision to    become a regular user of a product. ...
CONCEPTStage in the Consumer-Adoption ProcessAwareness         Interest          Evaluation        Trial                Ad...
Answer4. What is the individual’s decision to become aregular user of a product?A.   AwarenessB.   AdoptionC.   Evaluation...
9. What is the individual’s decision to become aloyal user of a product?a. Awarenessb. Testc. Evaluationd. Adoptione. Inte...
Question     7. Which statement is Not correct in Marketing     Strategy Development?a.   Marketing strategy is a three-pa...
10. Which statement is false in Marketing Strategy  Development?a. Marketing strategy is a three-part plan for introducing...
CONCEPT    THREE-PART PLAN MARKETING      STRATEGY DEVELOPMENT                        Describes the target market’s First ...
CONCEPT   MARKETING STRATEGY DEVELOPMENTMarketing Strategy is a three-part plan for introducing  new-product in the market...
Answer7. Which statement is not true inMarketing Strategy Development?a.     Marketing strategy is a three-part plan for  ...
10. Which statement is false in Marketing Strategy  Development?a. Marketing strategy does not consider the target    mark...
TOP 10 LEARNING QUESTIONS        FOR GROUP 3             (End of Questions)                 Boni Regis              Januar...
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Bonibeckregis consolidated!

  1. 1. TOP 10 LEARNING QUESTIONS FOR GROUP 3 Boni Regis January 5, 2012 Marketing Management Class of Prof. Remigio Joseph De Ungria http://bonibeckregis.blogspot.com
  2. 2. TOP 10 Learning Questions forChapter 1: Defining Marketingfor the 21st Century Rex Sandoval
  3. 3. ______ is the art and science of choosing target markets and getting, keeping, and growing customers.a. Brand Managementb. Marketing Managementc. Financial Managementd. Supply Chain Managemente. None of the above
  4. 4. 1. ___________ is the process of identifyingthe target markets; It includes attracting andkeeping customers.a. Supply Chain Managementb. Financial Managementc. Total Quality Managementd. Marketing Managemente. Brand Management http://bonibeckregis.blogspot.com
  5. 5. CONCEPT MARKETING MANAGEMENTMarketing Management is the art and science ofchoosing target markets and getting, keeping, andgrowing customers through creating, delivering,and communicating superior customer value.
  6. 6. 1. ______ is the art and science of choosing target markets and getting, keeping, and growing customers.a. Brand Managementb. Marketing Managementc. Financial Managementd. Supply Chain Managemente. None of the above
  7. 7. 1. ___________ is the process of identifyingthe target markets; It includes attracting andkeeping customers.a. Supply Chain Managementb. Financial Managementc. Total Quality Managementd. Marketing Managemente. Brand Management http://bonibeckregis.blogspot.com
  8. 8. Chapter 2: DevelopingMarketing Strategies andPlans 10 Learning Questions Belinda Anne Tamayo
  9. 9. QUESTION Strategic Alliances take the form of Marketing Alliances. Which category refers to one company agreeing to carry a promotion for another company’s product or service? http://beltamayo.blogspot.com/
  10. 10. Possible Answers:a. Product or service alliancesb. Promotional alliancesc. Logistics alliancesd. Pricing collaborations http://beltamayo.blogspot.com/
  11. 11. 2. Which category refers to one company agreeing to carry a promotion for another company’s product or service? a. Product or service alliances b. Promotional alliances c. Logistics alliances d. Pricing collaborations e. None of the above http://bonibeckregis.blogspot.com
  12. 12. CONCEPTProduct or service alliances- One company licenses another to produce its product, or two companies jointly market their complementary products or a new productPromotional alliances- One company agrees to carry a promotion for another company’s products or service http://beltamayo.blogspot.com/
  13. 13. CONCEPTLogistics alliances- One company offers logistical services for another company’s productPricing collaborations- One or more companies join in a special pricing collaboration http://beltamayo.blogspot.com/
  14. 14. 7. Strategic Alliances take the form of MarketingAlliances. Which category refers to one companyagreeing to carry a promotion for another company’sproduct or service? a. Product or service alliances b. Promotional alliances c. Logistics alliances d. Pricing collaborations http://beltamayo.blogspot.com/
  15. 15. 2. Strategic Alliances take the form of MarketingAlliances. Which category refers to onecompany agreeing to carry a promotion foranother company’s product or service?a. Product or service alliancesb. Logistics alliancesc. Promotional alliancesd. Pricing collaborationse. None of the above http://bonibeckregis.blogspot.com
  16. 16. QUESTION______ is a tool for identifyingways to create more customervalue. http://beltamayo.blogspot.com/
  17. 17. Possible Answers: a. Value Delivery Network b. Value Chain c. Core Competencies d. None of the above http://beltamayo.blogspot.com/
  18. 18. 3. ______ is a tool for identifying methods tocreate more customer value.a. Value Delivery Networkb. Value Chainc. Core Competenciesd. Total Quality Managemente. None of the above http://bonibeckregis.blogspot.com
  19. 19. CONCEPTValue Delivery Network – This is also known as supply chain. Many companies partner with specific suppliers and distributors as a way to gain competitive advantage.Value Chain – Value chain is a tool for identifying ways to create more customer valueCore Competencies – A core competency is a specific factor that a business sees as being central to the way it, or its employees, works. It fulfills three key criteria:  It is not easy for competitors to imitate.  It can be leveraged widely to many products and markets.  It must contribute to the end consumers experienced benefits. http://beltamayo.blogspot.com/
  20. 20. ______ is a tool for identifying ways tocreate more customer value. a. Value Delivery Network b. Value Chain c. Core Competencies d. None of the above http://beltamayo.blogspot.com/
  21. 21. 3. ______ is a tool for identifying methods tocreate more customer value. a. Value Delivery Network b. Total Quality Management c. Core Competencies d. Value Chain e. None of the above http://bonibeckregis.blogspot.com
  22. 22. TOP 10 Learning Questions for Chapter 6: Analyzing Consumer Markets Jem Caraig December 16, 2011 For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria http://jemcaraig.blogspot.com
  23. 23. These Herzberg Theory definitions are true, except…A. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.B. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.C. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present.D. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.E. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them. http://jemcaraig.blogspot.com 23
  24. 24. 4. All of the following statements are true about the Herzberg Theory, except…a. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.b. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.c. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present.d. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.e. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them. http://bonibeckregis.blogspot.com
  25. 25. CONCEPT Herzberg’s Two-Factor Theory EmployeesDissatisfaction Positive not dissatisfied, and satisfaction and but notDemotivation motivation motivated Hygiene Motivator Factors Factors http://jemcaraig.blogspot.com
  26. 26. CONCEPT Herzberg’s Two-Factor Theory EmployeesDissatisfaction Positive not dissatisfied, and satisfaction and but notDemotivation motivation motivated Hygiene Motivator Factors Factors http://jemcaraig.blogspot.com
  27. 27. These Herzberg Theory definitions are true, except…A. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.B. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.C. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present.D. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.E. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them. http://jemcaraig.blogspot.com 27
  28. 28. 4. All of the following statements are true about the Herzberg Theory, except…a. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.b. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.c. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them.d. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.e. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present. http://bonibeckregis.blogspot.com
  29. 29. Which of the following is true?A. Subcultures include family, nationalities, religions and racial groupsB. Social Factors include family, nationalities, religions and racial groupsC. Subcultures include nationalities, religions, racial groups and geographical regionsD. Social Factors include family, reference groups, statuses and racial groupsE. None of the above http://jemcaraig.blogspot.com 29
  30. 30. 5. All of the statements are true, except…a. Subcultures include family, nationalities, religions and racial groupsb. Social Factors include family, nationalities, religions and racial groupsc. Subcultures include nationalities, religions, racial groups and geographical regionsd. Social Factors include family, reference groups, statuses and racial groupse. None of the above http://bonibeckregis.blogspot.com
  31. 31. CONCEPT Subcultures Each culture consists of SUBCULTURES include: smaller subcultures that provide more specific NATIONALITIES identification and socialization for their RELIGIONS members. When subcultures grow large and affluent RACIAL GROUPS enough, companies often design specialized marketing GEOGRAPHICAL REGIONS programs to serve them. http://jemcaraig.blogspot.com
  32. 32. CONCEPT Social Factors  In addition toSOCIAL FACTORS include: cultural factors, social factors such REFERENCE FAMILY as reference groups, GROUPS family, and social roles and statusesSOCIAL ROLES STATUSES affect our buying behavior. http://jemcaraig.blogspot.com
  33. 33. Which of the following is true?A. Subcultures include family, nationalities, religions and racial groupsB. Social Factors include family, nationalities, religions and racial groupsC. Subcultures include nationalities, religions, racial groups and geographical regionsD. Social Factors include family, reference groups, statuses and racial groupsE. None of the above http://jemcaraig.blogspot.com 33
  34. 34. 5. All of the statements are true, except…a. Subcultures include nationalities, religions, racial groups and geographical regionsb. Social Factors include family, nationalities, religions and racial groupsc. Subcultures include family, nationalities, religions and racial groupsd. Social Factors include family, reference groups, statuses and racial groupse. None of the above http://bonibeckregis.blogspot.com
  35. 35. TOP 10 Learning Questions for (Chapter 8- Identifying Market Segments and Targets) Nailah P. Cristobal December 16, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria http://nailah08.blogspot.comColorful Me
  36. 36. ___________ are consumers who buy only one brand all the time.A. Split LoyalsB. SwitchersC. Hard-core LoyalsD. Shifting LoyalsE. Loyalists http://nailah08.blogspot.com 36
  37. 37. 6. Consumers who buy only one brand all the time are considered _______.a. Split Loyalsb. Switchersc. Hard-core Loyalsd. Shifting Loyalse. Loyalists http://bonibeckregis.blogspot.com
  38. 38. CONCEPT Loyalty Status Hard-core Loyals Split Loyals Shifting Loyals Switchershttp://nailah08.blogspot.com
  39. 39. CONCEPT 4 Groups based on Loyalty Status Hard-core loyals-Consumers who buy only one brand all the time. Split loyals-Consumers who are loyal to two or three brands. Shifting loyals-Consumers who shift loyalty from one brand to another. Switchers-Consumers who show no loyalty to any brand. http://nailah08.blogspot.com
  40. 40. ___________ are consumers who buy only one brand all the time.A. Split LoyalsB. SwitchersC. Hard-core LoyalsD. Shifting LoyalsE. Loyalists http://nailah08.blogspot.com 40
  41. 41. 6. Consumers who buy only one brand all the time are considered _______.a. Split Loyalsb. Switchersc. Loyalistsd. Shifting Loyalse. Hard-core Loyals http://bonibeckregis.blogspot.com
  42. 42. TOP 10 Learning Questions for Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling Farisha Joy C. Oblego 15 December 2011 http://farishajoyoblego.blogspot.com
  43. 43. Question All are types of telemarketing except:A. TelesalesB. TelecoverageC. TeleprospectingD. TelecommunicationE. Customer service and technical support http://farishajoyoblego.blogspot.com 43
  44. 44. 7. All are considered TELEMARKETING except:a. Telesalesb. Telecoveragec. Teleprospectingd. Telecommunicatione. Customer service and technical support http://bonibeckregis.blogspot.com
  45. 45. CONCEPT Types of Telemarketinghttp://farishajoyoblego.blogspot.com
  46. 46. CONCEPT Telemarketing It is the practice of using the telephone to engage in selling, promoting and researching of products or services. This can be done also through face-to-face or web conferencing appointment. http://farishajoyoblego.blogspot.com
  47. 47. Answer All are types of telemarketing except:A. TelesalesB. TelecoverageC. TeleprospectingD. TelecommunicationE. Customer service and technical support http://farishajoyoblego.blogspot.com 47
  48. 48. 7. All are considered TELEMARKETING except:a. Telesalesb. Telecoveragec. Teleprospectingd. Customer service and technical supporte. Telecommunication http://bonibeckregis.blogspot.com
  49. 49. TEN CONCEPTS ON KOTLER AND KELLER’SChapter 20: Introducing New Market offerings Nepthalie D. Pasiliao
  50. 50. Question Which does not belong to the Categories of New Products?A. New-to-the-worldB. New partnersC. New product linesD. ImprovementsE. Cost reductions
  51. 51. 8. Which is NOT INCLUDED in the Categories of New Products?a. New-to-the-worldb. New partnersc. New product linesd. Improvementse. Cost reductions http://bonibeckregis.blogspot.com
  52. 52. CONCEPTCategories of New Products New-to-the-world New product lines Additions Improvements Repositionings Cost reductions
  53. 53. CONCEPT Categories of New Products There are 6 factors of the Categories of New Products Which are New-to-the-world, New product lines, Additions, Improvements, Repositionings and Cost reductions. New Partners is NOT involved to the Categories of New Products.
  54. 54. Answer Which does not belong to the Categories of New Products?A. New-to-the-worldB. New partnersC. New product linesD. ImprovementsE. Cost reductions
  55. 55. 8. Which is NOT INCLUDED in the Categories of NewProducts?a. New partnersb. New-to-the-worldc. New product linesd. Improvementse. Cost reductions http://bonibeckregis.blogspot.com
  56. 56. QuestionWhat is the individual’s decision to become aregular user of a product?A. AwarenessB. AdoptionC. EvaluationD. TestE. Interest
  57. 57. 9. What is the individual’s decision to become aloyal user of a product?a. Awarenessb. Adoptionc. Evaluationd. Teste. Interest http://bonibeckregis.blogspot.com
  58. 58. CONCEPTThe Consumer-Adoption Process Adoption – is an individual’s decision to become a regular user of a product. After which, the adopters of new products move trough the 5 stages in adoption process. An innovation is any good, service, or idea that someone perceives as new, no matter how long its history.
  59. 59. CONCEPTStage in the Consumer-Adoption ProcessAwareness Interest Evaluation Trial Adoption
  60. 60. Answer4. What is the individual’s decision to become aregular user of a product?A. AwarenessB. AdoptionC. EvaluationD. TestE. Interest
  61. 61. 9. What is the individual’s decision to become aloyal user of a product?a. Awarenessb. Testc. Evaluationd. Adoptione. Interest http://bonibeckregis.blogspot.com
  62. 62. Question 7. Which statement is Not correct in Marketing Strategy Development?a. Marketing strategy is a three-part plan for introducing new-product in the market.b. Marketing strategy should outline the planned price, distribution strategy, and marketing budget for the first year.c. Marketing strategy describes the long-run sales and profit goals.d. Marketing strategy does not consider the target market’s size, structure, and behavior.e. None of the above
  63. 63. 10. Which statement is false in Marketing Strategy Development?a. Marketing strategy is a three-part plan for introducing new-product in the market.b. Marketing strategy should outline the planned price, distribution strategy, and marketing budget for the first year.c. Marketing strategy describes the long-run sales and profit goals.d. Marketing strategy does not consider the target market’s size, structure, and behavior.e. None of the above http://bonibeckregis.blogspot.com
  64. 64. CONCEPT THREE-PART PLAN MARKETING STRATEGY DEVELOPMENT Describes the target market’s First Part size, structure, and behavior. Outlines the planned price, distribution strategy, andSecond Part marketing budget for the first year. Describes the long-run sales and profits goals and marketing-mixThird Part strategy over time.
  65. 65. CONCEPT MARKETING STRATEGY DEVELOPMENTMarketing Strategy is a three-part plan for introducing new-product in the market. After the company has segmented the market, chosen its target customers and identified their needs, next is to determine its desired marketing position. After the concept test, comes the introduction of the new product into the market with the 3 part marketing plan.
  66. 66. Answer7. Which statement is not true inMarketing Strategy Development?a. Marketing strategy is a three-part plan for introducing new-product in the market.b. Marketing strategy should outline the planned price, distribution strategy, and marketing budget for the first year.c. Marketing strategy describes the long-run sales and profit goals.d. Marketing strategy does not consider the target market’s size, structure, and behavior.e. None of the above
  67. 67. 10. Which statement is false in Marketing Strategy Development?a. Marketing strategy does not consider the target market’s size, structure, and behavior.b. Marketing strategy should outline the planned price, distribution strategy, and marketing budget for the first year.c. Marketing strategy describes the long-run sales and profit goals.d. Marketing strategy is a three-part plan for introducing new-product in the market.e. None of the above http://bonibeckregis.blogspot.com
  68. 68. TOP 10 LEARNING QUESTIONS FOR GROUP 3 (End of Questions) Boni Regis January 5, 2012 Marketing Management Class of Prof. Remigio Joseph De Ungria http://bonibeckregis.blogspot.com
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