Going social: the librarian's bag of tricks Bonaria Biancu Informare a distanza 2.0 Condividere e cooperare nel reference oggi Firenze, 12 aprile 2007

Knowledge economy The more users consume information, the more it grows in number and value Milestones: Cluetrain Manifesto and Participatory Networks Metcalfe's Law - Reed's Law Competitive advantage thus economic advantage the value of a telecommunications network is proportional to the square of the number of users of the system (n2).

The more users consume information, the more it grows in number and value

Milestones: Cluetrain Manifesto and Participatory Networks

Metcalfe's Law - Reed's Law

Competitive advantage thus economic advantage

Web 2.0: the read/write web From content consumption to content creation A web of people, not just documents Web as a platform Wisdom of crowds Radical trust Harnessing collective intelligence Rich user experience The long tail Hackability Perpetual beta … October 2004 – O’Reilly Media coined the term Web 2.0

From content consumption to content creation

A web of people, not just documents

Web as a platform

Wisdom of crowds

Radical trust

Harnessing collective intelligence

Rich user experience

The long tail

Hackability

Perpetual beta

…

October 2004 – O’Reilly Media coined the term Web 2.0

Social media Picture by Dion Hinchcliffe

Architecture of participation Picture by Dion Hinchcliffe

Participation = sharing + collaboration Users as co-producers and innovators of content Cognitive reward in user participation Going social = Going where the user is... ...and the user is on the collaborative web ( Technorati , Nielsen , Pew ) Social computing applications: blogs, wikis, podcasts, open archives, folksonomy, IM, VR

Users as co-producers and innovators of content

Cognitive reward in user participation

Going social = Going where the user is...

...and the user is on the collaborative web ( Technorati , Nielsen , Pew )

Social computing applications: blogs, wikis, podcasts, open archives, folksonomy, IM, VR

Internet users Use of the internet according to the Pew Report : 86% GenNexters (a.k.a. Millennials and Screenagers) 91% GenXers 73% BabyBoomers “ Chiedi in Biblioteca ” 2007 statistics: 146 users, 84 aged from 13 to 25 (107 aged from 13 to 45) Purpose: social relations, working and... dating ;-) Trendsetter: USA candidates on YouTube, MySpace, Social Netwoks , Second Life and Yahoo Answers

Use of the internet according to the Pew Report :

86% GenNexters (a.k.a. Millennials and Screenagers)

91% GenXers

73% BabyBoomers

“ Chiedi in Biblioteca ” 2007 statistics: 146 users, 84 aged from 13 to 25 (107 aged from 13 to 45)

Purpose: social relations, working and... dating ;-)

Trendsetter: USA candidates on YouTube, MySpace, Social Netwoks , Second Life and Yahoo Answers

Library 2.0 September 2005 – Michael Casey ( LibraryCrunch ) coined the term Library 2.0 = web 2.0 concepts and applications in the LIS realm (but there isn’t agreement on the definition) and also… Librarian 2.0 = Librarian + Web 2.0 L2 is not just technology, it is an attitude (nevertheless web 2.0 is a significant part of the equation)

September 2005 – Michael Casey ( LibraryCrunch ) coined the term Library 2.0 = web 2.0 concepts and applications in the LIS realm (but there isn’t agreement on the definition)

and also…

Librarian 2.0 = Librarian + Web 2.0

L2 is not just technology, it is an attitude (nevertheless web 2.0 is a significant part of the equation)

Library 2.0 meme map

Library's blog Conversation between librarians and users Free comments Chat Blogroll Photos Reminders of events Most read posts Badges of information from other sources

Conversation between librarians and users

Free comments

Chat

Blogroll

Photos

Reminders of events

Most read posts

Badges of information from other sources

Blog @lla tua biblioteca

Podcast Audioguides Interviews Events recording Library tours Tutorials Teens and kids' stories

Audioguides

Interviews

Events recording

Library tours

Tutorials

Teens and kids' stories

BRAINcast

Collaborative tools Wiki Google Docs&Spreadsheets Calendar MSN Messenger/Skype blackboard Customised search engine

Wiki

Google Docs&Spreadsheets

Calendar

MSN Messenger/Skype blackboard

Customised search engine

Swicki Biblioteca 2.0

Online repositories Open source software for gathering resources for librarians and users Social features: rates, comments, recommendations, search alerts, collaborative editing COPPUL Animated Tutorial Sharing Project on DSpace Ohio University BizWiki on MediaWiki LINX on Scout Portal Toolkit

Open source software for gathering resources for librarians and users

Social features:

rates, comments, recommendations, search alerts, collaborative editing

COPPUL Animated Tutorial Sharing Project on DSpace

Ohio University BizWiki on MediaWiki

LINX on Scout Portal Toolkit

LINX @ UNIMIB Recommendations saved searches mail alerts RSS

Mash up your information and... Subject-based channels Blogs RSS guides Search alerts (OPACs, databases, e-journals, search engines...) Podcasts Wikis Social tagging Events

Subject-based channels

Blogs

RSS guides

Search alerts (OPACs, databases, e-journals, search engines...)

Podcasts

Wikis

Social tagging

Events

Create the next thing

Social networking Del.icio.us Flickr YouTube ITunes SlideShare Second Life Ning MySpace Create Publish Share Collaborate Connect Re-mix Archive (first, play yourself)

Del.icio.us

Flickr

YouTube

ITunes

SlideShare

Second Life

Ning

MySpace

Create

Publish

Share

Collaborate

Connect

Re-mix

Archive

(first, play yourself)

Clark County Public Library on MySpace

But dont' forget... By disaggregating the information within its system the library can deliver just what is needed to a user, provide connection into mashups, and can live in the space of the user instead of forcing the user to come to the space of the library ( Participatory Networks )

By disaggregating the information within its system the library can deliver just what is needed to a user, provide connection into mashups, and can live in the space of the user instead of forcing the user to come to the space of the library ( Participatory Networks )

The real life (1)

The real life (2)

The goal and the mission Librarians have the responsibility to Have conversations with users in many ways, on many devices Gather information users need Organize information and data Create, share and remix information in new creative ways Go where the users are (at least online ;-)

Librarians have the responsibility to

Have conversations with users in many ways, on many devices

Gather information users need

Organize information and data

Create, share and remix information in new creative ways

Go where the users are (at least online ;-)

Questions? Bonaria Biancu -- aka The Geek Librarian Biblioteca di Ateneo -- Università di Milano-Bicocca mail: [email_address] blog: http://bonariabiancu.wordpress.com library web: http://www.biblio.unimib.it