Going social: the librarians bag of tricks

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Social computing applications to implement library 2.0 and collaborative services in the libraries

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Going social: the librarians bag of tricks

  1. 1. Going social: the librarian's bag of tricks Bonaria Biancu Informare a distanza 2.0 Condividere e cooperare nel reference oggi Firenze, 12 aprile 2007
  2. 2. Knowledge economy <ul><li>The more users consume information, the more it grows in number and value </li></ul><ul><li>Milestones: Cluetrain Manifesto and Participatory Networks </li></ul><ul><li>Metcalfe's Law - Reed's Law </li></ul><ul><li>Competitive advantage thus economic advantage </li></ul>the value of a telecommunications network is proportional to the square of the number of users of the system (n2).
  3. 3. Web 2.0: the read/write web <ul><li>From content consumption to content creation </li></ul><ul><li>A web of people, not just documents </li></ul><ul><li>Web as a platform </li></ul><ul><li>Wisdom of crowds </li></ul><ul><li>Radical trust </li></ul><ul><li>Harnessing collective intelligence </li></ul><ul><li>Rich user experience </li></ul><ul><li>The long tail </li></ul><ul><li>Hackability </li></ul><ul><li>Perpetual beta </li></ul><ul><li>… </li></ul><ul><ul><li>October 2004 – O’Reilly Media coined the term Web 2.0 </li></ul></ul>
  4. 4. Social media Picture by Dion Hinchcliffe
  5. 5. Architecture of participation Picture by Dion Hinchcliffe
  6. 6. Participation = sharing + collaboration <ul><li>Users as co-producers and innovators of content </li></ul><ul><li>Cognitive reward in user participation </li></ul><ul><li>Going social = Going where the user is... </li></ul><ul><li>...and the user is on the collaborative web ( Technorati , Nielsen , Pew ) </li></ul><ul><li>Social computing applications: blogs, wikis, podcasts, open archives, folksonomy, IM, VR </li></ul>
  7. 7. Internet users <ul><li>Use of the internet according to the Pew Report : </li></ul><ul><ul><li>86% GenNexters (a.k.a. Millennials and Screenagers) </li></ul></ul><ul><ul><li>91% GenXers </li></ul></ul><ul><ul><li>73% BabyBoomers </li></ul></ul><ul><li>“ Chiedi in Biblioteca ” 2007 statistics: 146 users, 84 aged from 13 to 25 (107 aged from 13 to 45) </li></ul><ul><li>Purpose: social relations, working and... dating ;-) </li></ul><ul><li>Trendsetter: USA candidates on YouTube, MySpace, Social Netwoks , Second Life and Yahoo Answers </li></ul>
  8. 8. Library 2.0 <ul><li>September 2005 – Michael Casey ( LibraryCrunch ) coined the term Library 2.0 = web 2.0 concepts and applications in the LIS realm (but there isn’t agreement on the definition) </li></ul><ul><li>and also… </li></ul><ul><li>Librarian 2.0 = Librarian + Web 2.0 </li></ul><ul><li>L2 is not just technology, it is an attitude (nevertheless web 2.0 is a significant part of the equation) </li></ul>
  9. 9. Library 2.0 meme map
  10. 10. Library's blog <ul><li>Conversation between librarians and users </li></ul><ul><li>Free comments </li></ul><ul><li>Chat </li></ul><ul><li>Blogroll </li></ul><ul><li>Photos </li></ul><ul><li>Reminders of events </li></ul><ul><li>Most read posts </li></ul><ul><li>Badges of information from other sources </li></ul>
  11. 11. Blog @lla tua biblioteca
  12. 12. Podcast <ul><li>Audioguides </li></ul><ul><li>Interviews </li></ul><ul><li>Events recording </li></ul><ul><li>Library tours </li></ul><ul><li>Tutorials </li></ul><ul><li>Teens and kids' stories </li></ul>
  13. 13. BRAINcast
  14. 14. Collaborative tools <ul><li>Wiki </li></ul><ul><li>Google Docs&Spreadsheets </li></ul><ul><li>Calendar </li></ul><ul><li>MSN Messenger/Skype blackboard </li></ul><ul><li>Customised search engine </li></ul>
  15. 15. Swicki Biblioteca 2.0
  16. 16. Online repositories <ul><li>Open source software for gathering resources for librarians and users </li></ul><ul><li>Social features: </li></ul><ul><ul><li>rates, comments, recommendations, search alerts, collaborative editing </li></ul></ul><ul><li>COPPUL Animated Tutorial Sharing Project on DSpace </li></ul><ul><li>Ohio University BizWiki on MediaWiki </li></ul><ul><li>LINX on Scout Portal Toolkit </li></ul>
  17. 17. LINX @ UNIMIB Recommendations saved searches mail alerts RSS
  18. 18. Mash up your information and... <ul><li>Subject-based channels </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>RSS guides </li></ul></ul><ul><ul><li>Search alerts (OPACs, databases, e-journals, search engines...) </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Social tagging </li></ul></ul><ul><ul><li>Events </li></ul></ul>
  19. 19. Create the next thing
  20. 20. Social networking <ul><li>Del.icio.us </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>ITunes </li></ul><ul><li>SlideShare </li></ul><ul><li>Second Life </li></ul><ul><li>Ning </li></ul><ul><li>MySpace </li></ul><ul><li>Create </li></ul><ul><li>Publish </li></ul><ul><li>Share </li></ul><ul><li>Collaborate </li></ul><ul><li>Connect </li></ul><ul><li>Re-mix </li></ul><ul><li>Archive </li></ul><ul><li>(first, play yourself) </li></ul>
  21. 21. Clark County Public Library on MySpace
  22. 22. But dont' forget... <ul><li>By disaggregating the information within its system the library can deliver just what is needed to a user, provide connection into mashups, and can live in the space of the user instead of forcing the user to come to the space of the library ( Participatory Networks ) </li></ul>
  23. 23. The real life (1)
  24. 24. The real life (2)
  25. 25. The goal and the mission <ul><li>Librarians have the responsibility to </li></ul><ul><ul><li>Have conversations with users in many ways, on many devices </li></ul></ul><ul><ul><li>Gather information users need </li></ul></ul><ul><ul><li>Organize information and data </li></ul></ul><ul><ul><li>Create, share and remix information in new creative ways </li></ul></ul><ul><ul><li>Go where the users are (at least online ;-) </li></ul></ul>
  26. 26. Questions? Bonaria Biancu -- aka The Geek Librarian Biblioteca di Ateneo -- Università di Milano-Bicocca mail: [email_address] blog: http://bonariabiancu.wordpress.com library web: http://www.biblio.unimib.it

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