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Fairfax County NewsWire
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Fairfax County NewsWire

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    Fairfax County NewsWire Fairfax County NewsWire Presentation Transcript

    • Fairfax County NEwswire
      Communicating to the Future
    • Why?
      Challenge to find comprehensive view of county news/information
      Print vs. Online vs. Social Media
      Further fulfill Board request for coordination
      Times have changed and we need to adapt
    • Change
    • NewsWire Objectives
      Present county news of all sizes in one location: helps the public, media and us
      Publish content through many tools and engage the public
      Create an integrated, comprehensive news and engagement platform to meet the demands of changing times
    • NewsWire: Objective 1
      Present county news of all sizes in one location: helps the public, media and us
    • NewsWire: Latest News
      Integrated News Releases
    • NewsWire: Latest News
      What about news of all sizes: small, medium and large?
      What about news that’s already online, not an official news release?
    • NewsWire: Latest News
      Integrated News of All Sizes
    • NewsWire: Featured News
    • NewsWire: Events
      Same issue as news releases: stovepiped
    • NewsWire: Event Map
    • NewsWire: Objective 1
      Present county news of all sizes in one location: helps the public, media and us
      News
      Events
    • NewsWire: Objective 2
      Publish content through many tools and engage the public
    • NewsWire: News Feeds
    • NewsWire: News Feeds
    • NewsWire: News Feeds
      Personalized news; not everyone wants thefirehose of the NewsWire
    • NewsWire: E-mail
    • NewsWire: E-mail
    • NewsWire: E-mail
    • NewsWire: E-mail
    • NewsWire: E-mail
    • NewsWire: Mobile
    • NewsWire: Mobile
    • NewsWire: Mobile
    • NewsWire: Mobile
    • NewsWire: Mobile
    • NewsWire: Ask Fairfax!
    • NewsWire: Ask Fairfax!
    • NewsWire: Social Voting
    • NewsWire: Social Voting
    • NewsWire: Social Media
    • NewsWire: Connect and Engage
      Provide multiple tools people can choose from to connect and engage with their government
      News Feeds
      E-mail
      Mobile
      Questions and Voting
      Social Media
    • NewsWire: Objective 2
      Publish content through many tools and engage the public
    • NewsWire: Objective 3
      Create an integrated, comprehensive news and engagement platform to meet the demands of changing times
      How? Connect Objectives 1 and 2
      Present county news of all sizes in one location
      Publish content through many tools and engage the public
    • NewsWire: Objective 3
    • NewsWire: Objective 3
      1
      2
      3
    • NewsWire: Objective 3
    • NewsWire
    • OPA Mission/Objectives
      Ensure a common look, feel and message for countywide information
      Ensure effective and efficient communications
      Bridge communications divides between diverse customers
      To maintain a flexible, cross-trained staff
      Technical knowledge consistent with industry standards
    • NewsWire: Key Issues
      Communicators as Reporters
      Video/Audio
      Blogs
      Podcasts
      Need Staffing Plans
      Developing Operations Manual
      Countywide Participation
      DIT
      How Does NewsWire Work During Emergencies?
    • More Change
    • Fairfax County NEwswire
      Communicating to the Future