0
Mobile - Marketing - Media
Model Case : Retail
Retail
Retail:
- Zara
- Cosmopolitan
- Grazia
- MarieClaire
- H&M
- Newlook
- La Redoute
Promote the iPhone application ZARA
o Find the nearest ZARA store
o Discover the new collection ZARA Fall/Winter 2010/2011...
o New trends in fashion, beauty tips, sexo advices, last People scoops,,,
o Follow the Cosmo actuality, find the last test...
o Thanks to the Grazi application, find on live all the news of the 1st daily female
newspaper : fashion, beauty, people, ...
o Wish to change your decoration or need inspiration? L’appli Marie Claire Maison is
here to help and accompany you in all...
o Context: Lauch of the new H&M Spring/Summer collection
o Goal:
 Maximize the visibility of the new H1M Spring/Summer co...
o Context: Launch of the Newlook Spring/summer 2010 collection
o Goal:
 Create the buzz around the new collection
 Gener...
o Context: Sales promotion of the La RedouteSpring/Summer collection
o Goal:
 Generate trafic to La Redoute outlets
 Tar...
Mobile – Marketing - Media
Thank you!
:
Philippe des CARS
Co Fondateur
@: philippe@mbrand3.com
 : +33 6 75 43 48 06
220-2...
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Mbrand3 - Model Case - Retail [English version]

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Presents various mobile advertising campains in the retail industry.
Zara, Cosmopolitan, Grazia, H&M, La Redoute...
Mbrand3 is the 1st independant Mobile Advertising Network in France

Published in: Technology, Design
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Transcript of "Mbrand3 - Model Case - Retail [English version]"

  1. 1. Mobile - Marketing - Media Model Case : Retail
  2. 2. Retail Retail: - Zara - Cosmopolitan - Grazia - MarieClaire - H&M - Newlook - La Redoute
  3. 3. Promote the iPhone application ZARA o Find the nearest ZARA store o Discover the new collection ZARA Fall/Winter 2010/2011 o Receive 20% off with your next purchase at ZARA
  4. 4. o New trends in fashion, beauty tips, sexo advices, last People scoops,,, o Follow the Cosmo actuality, find the last test and quiz, and speak to CosmoMan o Target: Woman– 16 to 35 years. o Site and audience : • Appli iPhone : 6,5 M impressions/month - 185 000 download
  5. 5. o Thanks to the Grazi application, find on live all the news of the 1st daily female newspaper : fashion, beauty, people, culture… o Target: Woman– 16 to 35 years o Site et audience : • Appli iPhone : 400 000 impressions/month - 80 000 downloads
  6. 6. o Wish to change your decoration or need inspiration? L’appli Marie Claire Maison is here to help and accompany you in all your decoration research, o Target : Woman– 26 to 45 years, SPC + o Site et audience : • Appli iPhone : 800 000 impressions/month - 62 000 download
  7. 7. o Context: Lauch of the new H&M Spring/Summer collection o Goal:  Maximize the visibility of the new H1M Spring/Summer collection  Inform and send the mobile users to the outletsInformer o Targeting: iPhone o Solution: Campaign on Cosmopolitan and Grazia iPhone applications with banners and interstitials,
  8. 8. o Context: Launch of the Newlook Spring/summer 2010 collection o Goal:  Create the buzz around the new collection  Generate trafic to the NewLook outlets Targeting: iPhone o Solution: Application Sponsoring on Closer ; Interstitials & Banners  20% off for students
  9. 9. o Context: Sales promotion of the La RedouteSpring/Summer collection o Goal:  Generate trafic to La Redoute outlets  Targeting: iPhone o Solution: Campaign on Cosmopolitan, Grazia, Marie Claire Maison, Cuisiner and Closer in Banner and Interstitial Formats
  10. 10. Mobile – Marketing - Media Thank you! : Philippe des CARS Co Fondateur @: philippe@mbrand3.com  : +33 6 75 43 48 06 220-224 boulevard Jean Jaurès 92100 Boulogne-Billancourt
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