Mbrand3 - Model Case - Insurance [English version]

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Mbrand3 - Model Case - Insurance [English version]

  1. 1. Mobile - Marketing - Media Model Case : Insurance
  2. 2. Assurances
  3. 3. Context: Promo « livret AXA » et « Bonne conduite » Format: Interstitial & Banner Site: Allociné, Dailymotion, Cosmo, Grazia, Closer, Info Concert, Les Inrocks, RATP, FNAC, AFP, Les Echos Specificities: 100% SOV (Allociné Interstitial) Redirection: Click to store Results: Banner > 1% Interstitial > 10% Allociné Day > 29%
  4. 4. Context: Promo of the MMA application Format: Banner & Interstitial Site: Beezik, Info Concert, Dailymotion, Universal, Allociné, Télépoche Specificities: One Day at 100% SOV Redirection: Click to store Results: Banner > 1% Interstitial > 10%

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