0
Mobile - Marketing -
Media
Model Case : Assurances
Assurances
Contexte: Promo « livret AXA » et « Bonne conduite »
Format: Interstitiel & Bannière
Support: Allociné, Dailymotion, Cosmo...
Contexte: Promo de l’appli MMA
Format: Bannière & Interstitiel
Support: Beezik, Info Concert, Dailymotion, Universal,
Allo...
Mbrand3 - Model case - Assurance
Mbrand3 - Model case - Assurance
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Mbrand3 - Model case - Assurance

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Transcript of "Mbrand3 - Model case - Assurance"

  1. 1. Mobile - Marketing - Media Model Case : Assurances
  2. 2. Assurances
  3. 3. Contexte: Promo « livret AXA » et « Bonne conduite » Format: Interstitiel & Bannière Support: Allociné, Dailymotion, Cosmo, Grazia, Closer, Info Concert, Les Inrocks, RATP, FNAC, AFP, Les Echos Spécificité: 100% PDV (Interstitiel Allociné) Redirection: Clic to store Résultat: Banniere > 1% Interstitiel > 10% Journée Allociné > 29%
  4. 4. Contexte: Promo de l’appli MMA Format: Bannière & Interstitiel Support: Beezik, Info Concert, Dailymotion, Universal, Allociné, Télépoche Spécificité: Journée à 100% PDV Redirection: Clic to store Résultat: Bannière > 1% Interstitiel > 10%
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