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Gramsci revisited: Media hegemony in the age of Gangnam Style
Gramsci revisited: Media hegemony in the age of Gangnam Style
Gramsci revisited: Media hegemony in the age of Gangnam Style
Gramsci revisited: Media hegemony in the age of Gangnam Style
Gramsci revisited: Media hegemony in the age of Gangnam Style
Gramsci revisited: Media hegemony in the age of Gangnam Style
Gramsci revisited: Media hegemony in the age of Gangnam Style
Gramsci revisited: Media hegemony in the age of Gangnam Style
Gramsci revisited: Media hegemony in the age of Gangnam Style
Gramsci revisited: Media hegemony in the age of Gangnam Style
Gramsci revisited: Media hegemony in the age of Gangnam Style
Gramsci revisited: Media hegemony in the age of Gangnam Style
Gramsci revisited: Media hegemony in the age of Gangnam Style
Gramsci revisited: Media hegemony in the age of Gangnam Style
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Gramsci revisited: Media hegemony in the age of Gangnam Style

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by Dr. Rey Rosales

by Dr. Rey Rosales

Published in: News & Politics, Business
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  • 1. Gramsci revisited: Mediahegemony in the age ofGangnam Style
  • 2. Antonio Gramsci - 1891-1937 Prison Notebooks Italian intellectual Hegemony Work published after WW2 Translated to English ‘71
  • 3. Hegemony - conceptCivil societyCulture
  • 4. Hegemony - conceptLeadership –fundamentalgroup
  • 5. Hegemony - conceptConsent –‘common sense’Dynamic –alignments andre-alignments
  • 6. Media hegemony – in the past Corporate mediapower Media ownership inhands of few Capitalist – status quo Western values Negative coverage of‘Third World’
  • 7. Media Hegemony inAge of Gangnam Style New entry points topower and influence Globalized and highlyconnected From viral videos, blogs,social media – everyone is apublisher
  • 8. Media hegemony – today Counter-hegemonicmedia and points ofview Media – powerfulhegemonic domain (anindependent variable)
  • 9. Media hegemony– todayBigger space – same sandbox
  • 10. Media hegemony - todayAllowing dissent in societyLocation: Public sphere
  • 11. A million little hegemons Search for a newmodel Interplay betweenindividual, media andsociety
  • 12. Google - ‘prison notebook’

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